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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal KEUNIS Jurnal Akuntansi dan Pajak Jurnal Ekonomi, Manajemen Akuntansi dan Perpajakan (Jemap) EBSJ MBIA JURNAL EKONOMI SAKTI (JES) JURNAL PUNDI Jurnal Ilmiah Edunomika (JIE) SOLUSI Asian Management and Business Review Jurnal Applied Research in Management and Business Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Indonesian Accounting Research Journal Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Tematik Insight Management And Business International Journal of Management, Business and Social Sciences Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Universal Business and Management Review
Ayu Nurafni Octavia
Universitas Semarang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Faktor-Faktor Yang Mempengaruhi Kinerja Perusahaan Manufaktur Sektor Aneka Industri Octavia, Ayu Nurafni; Romadon, Ahmad Sahri; Amalia, Naini Rizka
Kompak :Jurnal Ilmiah Komputerisasi Akuntansi Vol. 17 No. 1 (2024): Jurnal Ilmiah Komputer Akuntansi (KOMPAK)
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/kompak.v17i1.1945

Abstract

This research aims to determine the effect of leverage, liquidity and company size on company performance. The research uses a secondary quantitative data approach, the research population is Manufacturing Companies in the Various Industrial Sectors Registered on the IDX in 2018-2022, samples taken using the purposive sampling method. The data analysis used is multiple linear regression analysis which includes classical assumption tests, hypothesis testing and determination tests. The results of this research show that leverage has no effect on company performance, liquidity has no effect on company performance, company size has a significant positive effect on the performance of manufacturing companies in various industrial sectors listed on the IDX. Simultaneous testing shows that leverage, liquidity and company size jointly influence the company's performance. The coefficient of determination test shows that leverage, liquidity and company size simultaneously influence company performance by 3.9%. Meanwhile, the remaining 96.1% was influenced by other variables not examined in this research
Faktor yang Menciptakan Keputusan Pembelian Online pada Bukalapak Rustanto, Alfonsus Rendy; Octavia, Ayu Nurafni
MBIA Vol. 23 No. 2 (2024): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/6q0rg698

Abstract

The large number of companies offering online sales has resulted in very tight online business competition. Based on the Top Brand Index online buying and selling in 2021-2023, purchases at Bukalapak tended to decline from 9.5% in 2021 to 8.1% in 2022 and even lower to 4.7% in 2023, so that through this study we will analyze the influence of social media, trust and perceived benefits on online purchasing decisions at Bukalapak in Semarang City. The population of this study is consumers who buy products online at Bukalapak. The type of data used is primary data. The data collection method uses a questionnaire. While the analysis technique used is multiple regression analysis. The results of the analysis show that social media has been shown to have a positive and significant effect on purchasing decisions. trust has been shown to have a positive and significant effect on purchasing decisions. perceived benefits have been shown to have a positive and significant effect on purchasing decisions. Based on simultaneous tests, it shows that social media, trust, and perceived benefits have an effect on purchasing decisions together. And the coefficient of determination value shows that the influence of social media, trust, and perceived benefits on purchasing decisions is 75.2% while the remaining 24.8% is influenced by other factors outside this study
APAKAH KUALITAS PRODUK, PERSEPSI HARGA, DAN KUALITAS PELAYANAN BERPENGARUH TERHADAP KEPUASAN KONSUMEN PADA WARUNG MIE AYAM PAK PUR KENDAL? Finejuni, Cesar; Yudha, Muhammad Kurnia; Octavia, Ayu Nurafni
Applied Research in Management and Business Vol. 5 No. 2 (2025): Desember 2025
Publisher : Fakultas Ekonomi, Bisnis dan Humaniora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53416/arimbi.v5i2.304

Abstract

This research aims to analyze how much influence the independent variables, namely product quality, price perception and service quality, have on the dependent variable of consumer satisfaction at Mr Pur Kendal Chicken Noodle Shop. This research uses quantitative methods. The data in this research was collected through a survey method using purposive sampling techniques. Questionnaires were distributed to 96 respondents who had made a purchase at Mr Pur Kendal Chicken Noodle Shop at least once. The data resulting from distributing the questionnaire will be processed using the SPSS software analysis tool. The selected test results and analysis include validity test, reliability test, classical assumption test, multiple linear regression analysis, hypothesis testing via t test, F test, and analysis of the coefficient of determination (R2). From the research results and data analysis results, the following conclusions can be drawn: there is a positive and significant influence of product quality variables on consumer satisfaction at Mr Pur Kendal Chicken Noodle Shop. There is a positive and significant influence of the price perception variable on consumer satisfaction at Mr Pur Kendal Chicken Noodle Shop. There is a positive and significant influence of service quality variables on consumer satisfaction at Warung Mie Ayam Pak Pur Kendal. Simultaneous test results show that the variables of product quality, price perception and service quality have a significant effect on consumer satisfaction at Mr Pur Kendal Chicken Noodle Shop.
ANALYSIS OF FACTORS AFFECTING EMPLOYEE PERFORMANCE: A STUDY AT THE MINISTRY OF RELIGION OF BOJONEGORO REGENCY Rosihan, Ahfan Ihza; Octavia, Ayu Nurafni
International Journal of Management, Business, and Social Sciences Vol. 4 No. 2 (2025): November
Publisher : Universitas Wahid Hasyim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/ijmbs.v4i2.14241

Abstract

The purpose of this study is to determine how the influence of performance appraisal, leadership style, and work motivation on employee performance at the Ministry of Religious Affairs of Bojonegoro Regency. This study is expected to be able to help identify the main factors of the problem of declining performance. The sampling technique used in this study is Purposive Sampling, which is a technique for determining samples with certain considerations. The analysis used in this study is Multiple Linear Regression Analysis, where previously the validity test, reliability test and classical assumption test were carried out. In this study used 33 respondents. This study used SPSS to conduct statistical tests to obtain conclusions in determining which independent variables will affect the dependent variable. The results of this study indicate that performance appraisal does not affect employee performance, leadership style has a positive and significant effect on employee performance and work motivation has a positive and significant effect on employee performance
PENGARUH KUALITAS PRODUK, HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN RUMAH FACIAL NITHA Dhiyas Vonny Wulan Febriana; Ayu Nurafni Octavia
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 4 No. 1 (2024): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v4i1.2995

Abstract

There is a continuous decline in income at Nitha Facial House. Therefore, this research was carried out to increase customer satisfaction which is thought to be influenced by the variables Product Quality, Price and Service Quality. The population used is customers who have visited or used products at Rumah Facial Nitha. Data collected through questionnaires distributed via gform, obtained a sample of 96 people and the analytical tool used was multiple linear regression. This research uses validity tests, reliability tests, and classical assumption tests. The research results show that the Product Quality variable (X1) has an effect on customer satisfaction, based on these results the first hypothesis is accepted. The price variable (X2) influences customer satisfaction, based on these results the second hypothesis is accepted. The Service Quality variable (X3) influences customer satisfaction, based on these results the third hypothesis is accepted. The results of the F test show that the variables Product Quality (X1), Price (X2), Service Quality (X3) together have an influence on Customer Satisfaction (Y), based on these results the fourth hypothesis is accepted. And for the Determination Test (R2) it shows that the Adjusted R Square value in the regression model is 0.857, which means that 85.7% of the Customer Satisfaction variable can be explained by the Product Quality, Price and Service Quality variables. Meanwhile, the remaining 14.3% is explained by other variables outside this research.
Can Brand Image, Price Perception, and Product Quality Improve Purchase Decisions? A Study of Students’ Perceptions Maura Adriandini Bialista; Ayu Nurafni Octavia
Universal Business and Management Review Vol 2 No 1 (2025): June 2025: Universal Business and Management Review
Publisher : Faculty of Economics and Business, Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/50nw3n61

Abstract

The rapid development of technology has made people need smartphones to carry out all their activities. Xiaomi is one of the 4th largest smartphone manufacturers in the world, but have not been successful and have not been able to maintain competition in terms of recognizing consumer needs and desires compared to similar companies. This study aims to determine the effect of brand image, price perception, and product quality on purchasing decisions for Xiaomi smartphones at the Faculty of Economics, Semarang University. The method used for data collection is a questionnaire with a Likert scale, with a total of 96 respondents. The type used a quantitative descriptive study. The sampling technique employs a non-probability sampling approach, specifically a purposive sampling method., The data analyzed using SPSS 26. The data analysis test used validity tests, reliability tests, multiple linear regression analysis, hypothesis testing through t-tests, F-tests, and coefficients of determination. The results show that the brand image variable does not have a significant effect on purchasing decisions. Furthermore, the price perception variable has a positive and significant effect on purchasing decisions. The study concludes that the product quality variable has a positive and significant effect on purchasing decisions.
Analysis of Factors Influencing Online Purchasing Decisions for Fashion Products on Shopee Mita Hadi Wijayanti; Ayu Nurafni Octavia
Universal Business and Management Review Vol 2 No 2 (2025): December 2025: Universal Business and Management Review
Publisher : Faculty of Economics and Business, Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/271wdb41

Abstract

This study aims to analyze the factors that influence online purchasing decisions for fashion products on Shopee, a case study among the people of Semarang City. The factors examined in this study are price, product reviews, and promotions. The population of this study was the people of Semarang City who had purchased fashion products on Shopee. The sampling technique used purposive sampling, a sampling technique with certain criteria. The criteria used were people of Semarang City aged 17 years and over who had purchased fashion products on the Shopee marketplace. The determination of the number of samples refers to the Cochran formula of 97 respondents. The data collection method used a questionnaire, and data analysis used SPSS which included validity tests, reliability tests, classical assumption tests, multiple linear regression, and hypothesis tests. The results of this study indicate that the variables of price, product reviews, and promotions influence purchasing decisions. The better the consumer's perception of the price offered, the higher the purchasing decision, the better the product reviews, the higher the purchasing decision, and the higher the promotion, the higher the purchasing decision.
Beyond Digital Transformation: Digital Technology as Mediator For Strategic MSME Performance in Demak Sulistyorini; Ayu Nurafni Octavia; Any Setyarini
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 2 (2025): JABM Vol. 11 No. 2, May 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.2.361

Abstract

Background: The rising prominence of the digital economy has heightened the need for MSMEs in Demak Regency to adopt digital technologies. However, many MSMEs face challenges in effectively utilizing these technologies to enhance their performance. This study addresses the research gap by examining the mixed results in prior studies on the impact of business strategy and technopreneurship on MSMEs' performance.Purpose: The study will investigate the key determinants of MSMEs' performance in Demak Regency and the intermediary role of digital technology. It examines how business strategy and technopreneurship, through digital technology, influence MSMEs' performance.Design/Methodology/Approach: This research adopts a quantitative method by collecting data from 109 MSME respondents in Demak Regency through convenience and non-probability sampling. The study analyzes the connections among business strategy, technopreneurship, digital technology, and MSMEs' performance using SmartPLS version 4.Finding/Result: The data suggests that business strategy and technopreneurship are positively tied to the adoption of digital technology. Business strategy significantly boosts MSMEs' performance, whereas technopreneurship, despite a positive trend, isn't statistically significant. Digital technology substantially improves performance, mediating business strategies' and technopreneurship's influence on MSME success.Conclusion: Strategic planning and innovation in technology play essential roles in promoting the adoption of digital tools and improving MSME performance. Digital technology acts as a key mediator that strengthens these relationships. As a result, MSMEs are encouraged to improve digital literacy and infrastructure, and policy support remains crucial in fostering an environment that supports digital adoption.Original/value (state of the art): This study offers new insights into the elements that influence MSMEs' performance in the digital economy, highlighting the importance of strategic management and technological adoption. The findings hold value for both policymakers and business practitioners. Keywords: business strategy, technopreneurship, digital technology, MSMEs performance
How Does Profitability Moderate the Impact of Financial Performance on Firm Value? Adhi Widyakto; Oktavie Fresiliasari; Ayu Nurafni Octavia; Masudul Alam Choudury; Rosylin Mohd Yusof
KEUNIS Vol. 14 No. 1 (2026): JANUARY 2026
Publisher : Finance and Banking Program, Accounting Department, Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/keunis.v14i1.6742

Abstract

This study investigates the impacts of financial performance—assessed through blockholding, board size, and capital structure (debt-to-equity ratio/DER) variables—on firm value, with profitability (ROA) acting as a moderating variable. Data obtained from a sample of manufacturing companies listed on the Indonesia Stock Exchange (IDX) from 2020 to 2023 were analyzed using panel data regression analysis in EViews 13. The findings reveal that blockholding exerts a negative and significant influence on firm value, indicating that ownership concentration may lead to agency conflicts and weaken investor confidence. Conversely, DER shows a positive and significant relationship with firm value, suggesting that a sound capital structure can enhance firm performance and signal financial stability to the market. Meanwhile, board size does not have a significant effect on firm value, implying that governance quality is more vital than the number of directors. Furthermore, profitability (ROA) does not moderate the relationship between blockholding, board size, or DER and firm value. These results emphasize that ownership and capital structures remain the key determinants of firm value, and profitability alone cannot strengthen these relationships. This study has practical implications for management and investors seeking to increase firm value through effective governance and optimal capital structure management.
EVALUASI DAMPAK INFLASI, NILAI TUKAR, DAN SUKU BUNGA TERHADAP IHSG DI BURSA EFEK INDONESIA Fransisca Maharani; Zabrina Destrya Fadila; Ayu Nurafni Octavia
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol. 4 No. 03 (2025): Desember 2025
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v4i03.1334

Abstract

The company's prospects can be one of the things given by a company to promise in the future, this will encourage investors to invest their shares in the hope of regular dividend distribution from the company. This research was conducted with the aim of analyzing and proving whether or not there is an influence of inflation, interest rates, and the rupiah exchange rate on the Composite Stock Price Index (IHSG). The type of data source was obtained from the financial statements of companies listed on the Indonesia Stock Exchange in the period 2019-2023. Purposive sampling and documentation were used as data collection techniques. The results of the t-test showed that the inflation variable partially affected the Composite Stock Price Index (IHSG), while the interest rate and rupiah exchange rate variables partially did not affect the Composite Stock Price Index (IHSG). And the results of the f-test showed that together Inflation, Interest Rates, and the Rupiah Exchange Rate had a significant influence on the Composite Stock Price Index (IHSG).
Co-Authors Abda Abda Abdul Ghafar Ismail Adhi Widyakto Adhi Widyakto Adhi Widyakto Adriyanto, Andhy Tri Afshoqul Miftah Ahmad Sahri Romadon Ahmad Sahri Romadon Amalia, Naini Rizka Anggraini, Ida Ayu Anwar, Zaenul Any Setyarini Any Setyarini, Any Ardi, Nada Diana Al Arum Swastika Badruddin Badruddin Bunga Ismaya Putri Citra Andriani Kusumawati Dhiyas Vonny Wulan Febriana Dhiyas Vonny Wulan Febriana Duta Herzego Putra Erlinda, Debby Erwin, Sintia Fatmawati, Tika Rellyana Novia Fauziyah, Niswatul Finejuni, Cesar Fransisca Maharani Hapsari, Dini Rahma Putri Ika Swasti Putri Indah Dwi Lestari Laili Nur Fitriani Lau, Meliana Putri Liafatra Nurlaily Lisa, Miftakhul Khoirul Lisien Al, Alfonsus Ligouri Lukman Faridlo Ariawan Maharani Putri Masine Slahanti Masudul Alam Choudury Maura Adriandini Bialista Mayasari, Dela Anggun Miftahul Ulum Milati, Nela Aini Milati Mita Hadi Wijayanti Moch Saiful Aprianto Monica Grasela Sihite Muhammad Muntohar Nada Diana Al Ardi Nadila Alya Ayunani Naini Rizka Amalia Nurhalisa, Mutiara Oktavie Fresiliasari Pradiptya, Adhi Prihatini, Puja Priyo Aji Laksono Rahmawati, Maulidda Rahmi Hayatun Ramadhan, Gifani Riani, Rizka Rifka Indi Risti Ulfi Hanifah Rizky Agung Wicaksono Romadon, Ahmad Sahri Rosihan, Ahfan Ihza Rosylin Mohd Yusof Rustanto, Alfonsus Rendy Sabrina, Bivana C. Sabrina Saputra, Cikal Krisna Saraswati, Diah Cahyani Septiyani, Indah Setiawan, Yuyun Vina Sihite, Monica Grasela Sugeng Rianto Sulistyorini Sulistyorini Sulistyorini Sulistyorini Sulistyorini Sulistyorini Sulistyorini Sulistyorini, Sulistyorini Susanto Susanto Tiara Bulqis Tri Rinawati Triafrizal, Zyira Avian Tyasarila, Sheiny Raka Vinsentia, Krista Bella Widhianingrum, Galuh Yanuar Varadina Yohana Agusrina Yudha, Muhammad Kurnia Yuli Puspita Anggraeni Zabrina Destrya Fadila