Article Per Year (5 Year)
p-Index From 2021 - 2026
6.656
P-Index
This Author published in this journals
All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal KEUNIS Jurnal Akuntansi dan Pajak Jurnal Ekonomi, Manajemen Akuntansi dan Perpajakan (Jemap) EBSJ MBIA JURNAL EKONOMI SAKTI (JES) JURNAL PUNDI Jurnal Ilmiah Edunomika (JIE) SOLUSI Asian Management and Business Review Jurnal Applied Research in Management and Business Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Indonesian Accounting Research Journal Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Tematik Insight Management And Business International Journal of Management, Business and Social Sciences Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Ayu Nurafni Octavia
Fakultas Ekonomi, Universitas Semarang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

Published : 52 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 52 Documents
Search

 1   2   3   4   5 
DAMPAK KUALITAS PRODUK, CITRA MEREK DAN PROMOSI DALAM MENCIPTAKAN KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG Riani, Rizka; Saputra, Cikal Krisna; Octavia, Ayu Nurafni
JURNAL PUNDI Vol 8, No 2 (2024)
Publisher : AKBP-STIE "KBP" PADANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31575/jp.v8i2.568

Abstract

This research is motivated by increasingly fierce technological competition, so companies are required to maintain the existence of their products. The aim of this research is to determine the influence of product quality, brand image, and promotion on Samsung smartphone purchasing decisions. This research uses a questionnaire method distributed to Samsung smartphone users with a sample size of 96 respondents. The sampling technique used in this research is non-probability sampling. The analytical tool used in this research is multiple linear regression analysis, where validity tests, reliability tests, and classical assumption tests have previously been carried out. The results of this research show that product diversity has a positive and significant effect on purchasing decisions; this shows that the better the product quality, the more purchasing decisions. Brand image has a positive and significant effect on purchasing decisions; this shows that the better the brand image will increase purchasing decisions. Promotion has a positive and significant effect on purchasing decisions. This shows that the more frequently a product is promoted, the more purchasing decisions it will increase. Simultaneously, product quality, brand image, and promotion have a positive and significant effect on Samsung smartphone purchasing decisions
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN KEDAI KEBAB MUBAROK DI PATI Fauziyah, Niswatul; Ramadhan, Gifani; Octavia, Ayu Nurafni
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 3, No 3: Desember 2024
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v3i3.1201

Abstract

This study aims to analyze the influence of price perception, taste and service quality on purchasing decisions. The population in this study were all consumers of Kebab Mubarok Shop. Data were obtained through a questionnaire distribution method using a puposive sampling technique. The sample used was 96 consumers, the data obtained from the distrbution of questionnaires will be analyzed using SPSS. The results of the quantitative analysis include validity tests, reliability, classical assumption tests, multiple linier regression analysis, hypothesis testing through t-tests, F-tests and determination coefficient analysis (R2). The results of partial testing indicate that the price perception variable has a positive and insignificant effect on purchasing decision, the taste variable has a positive and significant effect on purchasing decisions, the service quality variable has a positive and significant effect on purchasing decisions. The results of simultaneous testing indicate that the price perception variable, taste and service quality have a significant effect on purchasing decisions of Kebab Mubarok
DAMPAK UPAH MINIMUM DAN INFLASI TERHADAP PENGANGGURAN Lisa, Miftakhul Khoirul; Vinsentia, Krista Bella; Octavia, Ayu Nurafni
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 3, No 3: Desember 2024
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v3i3.1185

Abstract

The purpose of this study is to determine the effect of minimum wages on unemployment, and inflation on unemployment in 5 cities in Central Java Province, namely Cilacap, Surakarta, Kudus, Semarang, and Tegal in 2016 - 2021. The type of data used in this study is secondary data that has been published in the form of time series data for 6 years in Central Java Province. The data source obtained from the Central Statistics Agency (BPS) of Central Java Province related to the variables of minimum wages, inflation and unemployment rates from 2016 - 2021. This study uses a prerequisite analysis test in using multiple linear regression analysis with the classical assumption test. Determination test (R2), Simultaneous Test (F) and partial test (t). The results of this study indicate that partially the minimum wage has a positive and significant effect on the unemployment rate in 5 cities in Central Java Province in 2016 - 2021. Inflation has no effect on unemployment in 5 cities in Central Java Province in 2016 - 2021. Simultaneously, the minimum wage and inflation have an effect on unemployment
Factors Influencing Decisions to Purchase Fuel Oil at PT. Widya Waskita Wijaya Badruddin, Badruddin; Octavia, Ayu Nurafni
Economics and Business Solutions Journal Vol. 8 No. 2 (2024): Economics and Business Solutions Journal
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/ebsj.v8i2.9757

Abstract

In a rapidly evolving technological landscape, industries, including those distributing essential goods such as fuel oil (BBM), must adapt to maintain efficiency, BBM is essential for daily mobility and industrial activities. This study examines the influence of price perception, product quality, and service quality on fuel purchasing decisions. Competitive market dynamics require companies to understand and strategically respond to competitors' tactics to improve their market position. PT Widya Waskita Wijaya's recovery from declining revenue in 2022 to high revenue in 2023, although still lagging behind competitors such as PT AKR and PT Shell, underscores the importance of consumer perceptions of fuel prices and product quality. Compliance with international and national standards ensures fuel quality and prevents vehicle damage, while service quality at gas stations affects consumer satisfaction. This study uses a quantitative approach, analyzing secondary data from 2020-2022 and consumer surveys, using multiple linear regression to test the relationship between price perception, product quality, service quality, and purchasing decisions. The results show that price perception affects purchasing decisions, product quality affects purchasing decisions, and service quality affects purchasing decisions. Simultaneously, perceptions of price, product quality and service quality influence purchasing decisions, indicating high consumer trust and satisfaction with PT Widya Waskita Wijaya's BBM products and services
Muslim fashion dynamics: The mediating role of positive emotion in elucidating impulsive buying behavior Adriyanto, Andhy Tri; Octavia, Ayu Nurafni; Romadon, Ahmad Sahri
Asian Management and Business Review Volume 4 Issue 1, 2024
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol4.iss1.art4

Abstract

Growing Muslim fashion trends drive diverse demands. Business must cater to varied preferences, offering a range of styles to suit consumer wishes in the expanding Muslim fashion industry. This study conducted in Semarang City, Central Java, Indonesia involved 150 respondents and employed SmartPLS to test the interplay of fashion involvement, positive emotion, and impulsive buying. Contrary to expectations, a direct link between fashion involvement and impulsive buying was not significant. However, positive emotions emerged as a crucial mediator, indicating that emotional experiences play a pivotal role in shaping impulsive buying behaviors, especially within Muslim fashion. This research contributes novel insights by uncovering the nuanced relationship between fashion involvement and impulsive buying, highlighting the significant mediating role of positive emotions. It enriches the broader understanding of consumer behavior in the context of the Muslim fashion industry, offering valuable psychological perspectives for consumer management. The absence of a significant direct effect prompts exploration into moderating variables, such as cultural and religious factors within the Muslim community. Concerns about self-reported data and response bias suggest avenues for further refinement in future studies. The study enriches existing theories by emphasizing the intricate interplay between fashion involvement, positive emotions, and impulsive buying.
FINANCIAL LITERACY, LIFESTYLE, SELF-CONTROL ON STUDENTS' FINANCIAL BEHAVIOR: FINANCIAL LITERACY, LIFESTYLE, SELF-CONTROL ON STUDENTS' FINANCIAL BEHAVIOR Sabrina, Bivana C. Sabrina; Milati, Nela Aini Milati; Octavia, Ayu Nurafni
International Journal of Management, Business, and Social Sciences Vol. 3 No. 02 (2024): NOVEMBER
Publisher : Universitas Wahid Hasyim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/ijmbs.v3i02.12371

Abstract

This study aims to see financial behavior in active undergraduate students of the Management Faculty of Economics, University of Semarang influenced by financial literacy, lifestyle, and self-control. The population is all active undergraduate management students of the Faculty of Economics, University of Semarang class of 2022, and 96 students as samples selected through the random sampling method. Then, the data used is primary data where the origin is from a questionnaire distributed online. According to the results that have been obtained, it can be concluded: that financial literacy variables have a significant positive effect on financial behavior variables, lifestyle has an insignificant positive effect on financial behavior, self-control has an insignificant negative effect on financial behavior, financial literacy variables, lifestyle, and self-control together affect the financial behavior of active undergraduate students of the Faculty of Economics, University of Semarang class of 2022.
Pengaruh Value Co-Creation dan Customer Engagement Terhadap Customer Loyalty Pelanggan Kopi Kenangan dengan Customer Satisfaction sebagai Variabel Mediasi Fatmawati, Tika Rellyana Novia; Adriyanto, Andhy Tri; Octavia, Ayu Nurafni
JEMAP Vol 7, No 2: Oktober 2024
Publisher : Universitas Katolik Soegijapranata, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jemap.v7i2.10702

Abstract

In the era of globalization, business competition is becoming increasingly fierce, making this research relevant in identifying factors that can increase customer satisfaction and loyalty amid evolving market dynamics. This study aims to examine the influence of Value co-creation and Customer engagement on customer satisfaction and loyalty of Kopi Kenangan in the city of Semarang. This study used a sample of 96 respondents using a purposive sampling technique. The data analysis method uses Partial Least Square (PLS) Software. The results of the study revealed that value co-creation has an effect on customer loyalty. However, value co-creation does not significantly affect customer satisfaction. Next, this study found that Customer engagement has a significant relationship with customer satisfaction and loyalty. In addition, this study also examines the role of satisfaction mediation in the relationship between Value Co-Creation and Customer engagement to customer loyalty, This finding shows that satisfaction does not mediate the relationship between Value co-creation and Customer loyalty, but mediates the relationship between Customer engagement and customer loyalty. The first limitation of this study is that the number of Kopi Kenangan outlets in Semarang City is only 2 outlets. Second, value co-creation has no effect on customer satisfaction and customer satisfaction cannot mediate the relationship between value co-creation and customer loyalty. The first upcoming research agenda is to observe more Kopi Kenangan outlets in central Java. Second, adding mediation variables such as trust variables.
ROE, DER, DAN CR PADA NILAI PERUSAHAAN PERBANKAN DI BEI (2021-2023) Nurhalisa, Mutiara; Tyasarila, Sheiny Raka; Octavia, Ayu Nurafni
Applied Research in Management and Business Vol. 5 No. 1 (2025): June 2025
Publisher : Fakultas Ekonomi, Bisnis dan Humaniora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53416/arimbi.v5i1.331

Abstract

In the increasingly competitive world of business, a company's value can determine its direction and performance. This value can influence investor perceptions when assessing a company before investing. This study aims to examine the effect of Return on Equity (ROE), Debt to Equity Ratio (DER), and Current Ratio (CR) on the Firm Value of banking sector companies listed on the Indonesia Stock Exchange (IDX) from 2021 to 2023. The population in this study consists of banking sector companies listed on the IDX during that period, totaling 47 companies. The sampling technique used is purposive sampling, where samples are selected based on certain criteria, resulting in a sample of 46 companies. The data analysis technique employed is multiple linear regression analysis. The study's results indicate that ROE has a significant positive effect on Firm Value, DER has a significant negative effect on Firm Value, and CR has a significant positive effect on Firm Value. The coefficient of determination, or R Square, is only 42.3%, meaning that the independent variables explain only 42.3% of the variance in the dependent variable, suggesting the need to investigate additional variables
MEDIA SOSIAL, GAYA HIDUP DAN SERTIFIKASI HALAL TERHADAP MINAT BELI ICE CREAM MIXUE & TEA Erwin, Sintia; Octavia, Ayu Nurafni
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 4, No 01: April 2025
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v4i01.1270

Abstract

The development of the beverage industry business is currently experiencing very rapid growth. People prefer something that is instant and practical, especially in terms of consuming food and drinks. And the current trend that is popular in society is bubble drinks and ice cream that serve various flavors. One of the ice cream companies in Indonesia is Mixue Ice Cream & Tea. In late 2022 to 2023, there was a decline in interest in buying mixue ice cream products in the city of Semarang. So, it requires a study to increase buying interest which is thought to be influenced by social media variables, lifestyle, halal certification on buying interest in mixue ice cream products in the city of Semarang. This study aims to determine the influence of social media, lifestyle, and halal certification on the interest in buying ice cream mixue & tea products. The population in this study were consumers who bought ice cream mixue & tea products in the Semarang City area with a sample size of 100 respondents. The sampling technique used in this study was the Non-Probability Sampling method with the Purposive Sampling approach. The results of the study showed that in partial testing (t-test) it was found that the variables of social media, lifestyle and halal certification had a positive effect on the purchasing interest variable
PERAN VARIASI PRODUK, LOKASI DAN STORE ATMOSPHERE DALAM MENCIPTAKAN LOYALITAS KONSUMEN Hapsari, Dini Rahma Putri; Octavia, Ayu Nurafni
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 4, No 01: April 2025
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v4i01.1287

Abstract

The purpose of this study was to analyze the effect of product variation, location and Store Atmosphere on consumer loyalty at Indomaret Point Majapahit in Semarang City. The population of this study were consumers who made purchases at Indomaret Point Majapahit, Jl. Majapahit No. 234 E, Semarang. The number of samples taken was 96 respondents, the type of data used was primary data. The data collection method used a questionnaire. The analysis technique used was multiple regression analysis and the tests carried out were hypothesis testing, F-test and coefficient of determination. The tool used to conduct data analysis was SPSS version 26. The results of the analysis showed that Product Variation had a positive and significant effect on consumer loyalty, Location had a positive and significant effect on consumer loyalty, Store Atmosphere had a positive and significant effect on consumer loyalty. Simultaneously, Product Variation, Location and Store Atmosphere had a joint effect on consumer loyalty
Co-Authors Abda Abda Adriyanto, Andhy Tri Ahmad Sahri Romadon Ahmad Sahri Romadon Amalia, Naini Rizka Anggraeni, Yuli Puspita Anggraini, Ida Ayu Anwar, Zaenul Any Setyarini Any Setyarini Any Setyarini, Any Aprianto, Moch Saiful Ardi, Nada Diana Al Ayunani, Nadila Alya Badruddin Hsubky Bulqis, Tiara Choudury, Masudul Alam Dhiyas Vonny Wulan Febriana Dhiyas Vonny Wulan Febriana Duta Herzego Putra Erlinda, Debby Erwin, Sintia Fadila, Zabrina Destrya Fatmawati, Tika Rellyana Novia Fauziyah, Niswatul Finejuni, Cesar Fitriani, Laili Nur Fresiliasari, Oktavie Hanifah, Risti Ulfi Hapsari, Dini Rahma Putri Hayatun, Rahmi Ika Swasti Putri Indah Dwi Lestari Kusumawati, Citra Andriani Lau, Meliana Putri Liafatra Nurlaily Liafatra Nurlaily Lisa, Miftakhul Khoirul Lisien Al, Alfonsus Ligouri Maharani, Fransisca Mayasari, Dela Anggun Miftahul Ulum Milati, Nela Aini Milati Monica Grasela Sihite Nada Diana Al Ardi Naini Rizka Amalia Nurhalisa, Mutiara Pradiptya, Adhi Prihatini, Puja Priyo Aji Laksono Putri, Bunga Ismaya Putri, Maharani Rahmawati, Maulidda Ramadhan, Gifani Riani, Rizka Romadon, Ahmad Sahri Rosihan, Ahfan Ihza Rustanto, Alfonsus Rendy Sabrina, Bivana C. Sabrina Saputra, Cikal Krisna Saraswati, Diah Cahyani Septiyani, Indah Setiawan, Yuyun Vina Sihite, Monica Grasela Slahanti, Masine Sulistyorini Sulistyorini Sulistyorini Sulistyorini Sulistyorini Sulistyorini Sulistyorini, Sulistyorini Swastika, Arum Triafrizal, Zyira Avian Tyasarila, Sheiny Raka Varadina, Yanuar Vinsentia, Krista Bella Wicaksono, Rizky Agung Widhianingrum, Galuh Widyakto, Adhi Yudha, Muhammad Kurnia Yusof, Rosylin Mohd