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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal KEUNIS Jurnal Akuntansi dan Pajak Jurnal Ekonomi, Manajemen Akuntansi dan Perpajakan (Jemap) EBSJ MBIA JURNAL EKONOMI SAKTI (JES) JURNAL PUNDI Jurnal Ilmiah Edunomika (JIE) SOLUSI Asian Management and Business Review Jurnal Applied Research in Management and Business Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Indonesian Accounting Research Journal Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Tematik Insight Management And Business International Journal of Management, Business and Social Sciences Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Universal Business and Management Review
Ayu Nurafni Octavia
Universitas Semarang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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MEDIA SOSIAL, GAYA HIDUP DAN SERTIFIKASI HALAL TERHADAP MINAT BELI ICE CREAM MIXUE & TEA Erwin, Sintia; Octavia, Ayu Nurafni
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 4, No 01: April 2025
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v4i01.1270

Abstract

The development of the beverage industry business is currently experiencing very rapid growth. People prefer something that is instant and practical, especially in terms of consuming food and drinks. And the current trend that is popular in society is bubble drinks and ice cream that serve various flavors. One of the ice cream companies in Indonesia is Mixue Ice Cream & Tea. In late 2022 to 2023, there was a decline in interest in buying mixue ice cream products in the city of Semarang. So, it requires a study to increase buying interest which is thought to be influenced by social media variables, lifestyle, halal certification on buying interest in mixue ice cream products in the city of Semarang. This study aims to determine the influence of social media, lifestyle, and halal certification on the interest in buying ice cream mixue & tea products. The population in this study were consumers who bought ice cream mixue & tea products in the Semarang City area with a sample size of 100 respondents. The sampling technique used in this study was the Non-Probability Sampling method with the Purposive Sampling approach. The results of the study showed that in partial testing (t-test) it was found that the variables of social media, lifestyle and halal certification had a positive effect on the purchasing interest variable
PERAN VARIASI PRODUK, LOKASI DAN STORE ATMOSPHERE DALAM MENCIPTAKAN LOYALITAS KONSUMEN Hapsari, Dini Rahma Putri; Octavia, Ayu Nurafni
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 4, No 01: April 2025
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v4i01.1287

Abstract

The purpose of this study was to analyze the effect of product variation, location and Store Atmosphere on consumer loyalty at Indomaret Point Majapahit in Semarang City. The population of this study were consumers who made purchases at Indomaret Point Majapahit, Jl. Majapahit No. 234 E, Semarang. The number of samples taken was 96 respondents, the type of data used was primary data. The data collection method used a questionnaire. The analysis technique used was multiple regression analysis and the tests carried out were hypothesis testing, F-test and coefficient of determination. The tool used to conduct data analysis was SPSS version 26. The results of the analysis showed that Product Variation had a positive and significant effect on consumer loyalty, Location had a positive and significant effect on consumer loyalty, Store Atmosphere had a positive and significant effect on consumer loyalty. Simultaneously, Product Variation, Location and Store Atmosphere had a joint effect on consumer loyalty
Pengujian Trade off Theory Pada Perusahaan yang Terdaftar di Bursa Efek Indonesia Octavia, Ayu Nurafni
MBIA Vol. 23 No. 3 (2024): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/cq0m9114

Abstract

This study aims to test the Trade-off Theory by examining the influence of the Market Book Ratio, tangibility, firm size, growth, and Non-Debt Tax Shield on capital structure. The population comprises companies listed on the Indonesia Stock Exchange (IDX) from 2019–2023. A purposive sampling method was employed, resulting in 2,065 firm-year observations. Data were analyzed using multiple linear regression with SPSS version 23. The analysis reveals that the Market Book Ratio, firm size, and Non-Debt Tax Shield have no significant effect on capital structure. Tangibility negatively affects capital structure, while Growth has a positive impact. These findings suggest that the capital structure decisions of IDX-listed companies during the study period do not align with the Trade-off Theory. Furthermore, the F-test indicates that the independent variables collectively significantly affect capital structure. The coefficient of determination (R²) shows that the five variables explain only 2.5% of the variation in capital structure, with the remaining 97.5% influenced by factors outside the scope of this study.   Keywords: Trade-off Theory, Capital Structure, Market to Book Ratio, Tangibility, Firm Size, Growth, Non-Debt Tax Shield   Abstrak Penelitian ini bertujuan untuk menguji teori trade off dengan menganalisis pengaruh Market to Book Ratio, tangibilitas, ukuran perusahaan (size), pertumbuhan (growth), dan Non-Debt Tax Shield terhadap struktur modal. Populasi dalam studi ini terdiri dari perusahaan-perusahaan yang terdaftar di Bursa Efek Indonesia pada periode 2019 hingga 2023. Sampel yang diambil menggunakan metode purposive sampling menghasilkan 2065 data perusahaan dalam bentuk time series. Analisis data dilakukan dengan menggunakan analisis regresi linier berganda menggunakan SPSS versi 23. Hasil analisis menunjukkan bahwa Market to Book Ratio tidak berpengaruh terhadap struktur modal, tangibilitas memiliki pengaruh negatif terhadap struktur modal, ukuran perusahaan tidak berpengaruh terhadap struktur modal, pertumbuhan berpengaruh positif terhadap struktur modal, dan Non-Debt Tax Shield juga tidak berpengaruh terhadap struktur modal. Dari temuan ini, dapat disimpulkan bahwa kebijakan struktur modal pada perusahaan yang terdaftar di BEI selama periode 2019-2023 tidak mendukung teori trade off. Uji F menunjukkan bahwa secara bersama-sama, Market to Book Ratio, tangibilitas, ukuran perusahaan, pertumbuhan, dan Non-Debt Tax Shield memiliki pengaruh terhadap struktur modal. Selain itu, hasil uji koefisien determinasi menunjukkan bahwa kelima variabel tersebut dapat menjelaskan struktur modal sebesar 2,5%, sementara sisa 97,5% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.   Kata kunci: Teori Trade off, Struktur Modal, Market to Book Ratio, Tangibilitas, Size, Growth, Non-Debt Tax Shield.
PENGARUH KNOWLEDGE SHARING, MOTIVASI TERHADAP KINERJA DENGAN LEARNING ORGANIZATION SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada Kader Desa Cabean Demak) Sulistyorini, Sulistyorini; Octavia, Ayu Nurafni; Setyarini, Any
JURNAL ILMIAH EDUNOMIKA Vol. 7 No. 2 (2023): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i2.8170

Abstract

The higher the goal of optimal performance, the higher the obstacles to achieving this performance, so village cadres measure organizational performance by looking at the number of visits by the community, especially the routine activities of Posyandu toddlers and the elderly, seeing how active community visits have not reached the target. The performance of cadres in achieving the target of active visits still needs to be improved. This research aims to test the knowledge sharing variable, motivation, on the performance of cadres with learning organization as an intervening variable. This study uses a quantitative research approach. This research was conducted at Cabean Demak Village Cadres. The research population was all cadres with saturated sampling techniques; all people were sampled. The regression equation in this study is through 2 equations, namely the first equation Y1=0.339X1+0.610 X2 and Equation II Y2=0.331X1+0.293X2+0.376 Y1. So that it can be explained that the variable knowledge sharing, motivation has a positive and significant effect on learning organization and the variables of knowledge sharing, motivation and learning organization have a significant effect on the performance of cadres. In addition, the Sobel test shows that learning organization can mediate knowledge sharing and motivation on cadre performance. Keywords: knowledge sharing, motivation, learning organization, performance.
PENERAPAN HARGA, KUALITAS LAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN BINTANG MAS SELLULER Triafrizal, Zyira Avian; Octavia, Ayu Nurafni
JURNAL PUNDI Vol 9, No 1 (2025)
Publisher : AKBP-STIE "KBP" PADANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31575/jp.v9i1.579

Abstract

This research is motivated by the increasingly tight market competition, where consumer purchasing decisions are an important factor for business success. Bintang Mas Selluler faces the challenge of understanding the influence of price implementation, service quality, and promotion in influencing customer purchasing decisions. Competitive prices, quality services, and effective promotions are believed to be the main elements that influence consumer purchasing decisions. This study uses a quantitative approach with a sample of 96 respondents selected using purposive sampling techniques. Data were collected through questionnaires that had been tested for validity and reliability. Data analysis was carried out through the stages of classical assumption tests, including multicollinearity, heteroscedasticity, and normality tests. The main analysis used multiple linear regression, supported by the t-test to test the partial effect of independent variables and the coefficient of determination test to evaluate the extent to which the model can explain the dependent variable. The results of the study indicate that price implementation has a positive and significant effect on purchasing decisions, service quality has a positive and significant effect on purchasing decisions, and promotion also has a positive and significant effect on purchasing decisions. This means that these three variables have an important role in determining customer purchasing decisions
DAMPAK PERSEPSI HARGA, CITRA MEREK DAN SERTIFIKASI HALAL DALAM MENCIPTAKAN KEPUTUSAN PEMBELIAN INDOMIE Wahyuningsih, Sri; Octavia, Ayu Nurafni
JURNAL PUNDI Vol 9, No 1 (2025)
Publisher : AKBP-STIE "KBP" PADANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31575/jp.v9i1.580

Abstract

The aim of this research is to analyze the influence of price perception, brand image and halal certificate on the purchase decision Indomie brand instant noodles at the Warmindo “Purie” stall in Grobogan Regency. The population of this research is consumers who buy Indomie brand instant noodles at the Warmindo Purie stall, Jl. Pilang Kidul, Gubug District, Grobogan Regency whose numbers and numbers cannot be predicted. The sample taken was 96 consumers. The type of data used is primary data. The data collection method uses a questionnaire. Meanwhile, the analysis technique used is multiple regression analysis by carrying out the t-test and coefficient of determination. The results of the analysis show that: Price perception is proven to have a positive and significant effect on purchase decision. Brand image is proven to have a positive and significant effect on purchase decisions. Halal certificates have been proven to have a positive and significant effect on purchase decisions
DETERMINAN PERTUMBUHAN LABA: STUDI KASUS PADA PERUSAHAAN MAKANAN DAN MINUMAN DI BURSA EFEK INDONESIA Ulum, Miftahul; Setiawan, Yuyun Vina; Octavia, Ayu Nurafni
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 4, No 2 (2025): Agustus 2025
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v4i2.1336

Abstract

The purpose of this study is to analyze the effect of the Current Ratio, Total Asset Turnover, and Net Profit Margin on profit growth in food and beverage companies listed on the Indonesia Stock Exchange. The population in this study consists of food and beverage companies listed on the Indonesia Stock Exchange (IDX) during the 2020-2023 period. The results of this study indicate that the Current Ratio, Total Asset Turnover, and Net Profit Margin jointly (simultaneously) have a positive and significant effect on profit growth. Partially, only the Net Profit Margin has a positive and significant effect on profit growth, while the Current Ratio and Total Asset Turnover do not have a significant effect on profit growth. The Current Ratio, Total Assets Turnover, and Net Profit Margin have an influence of 9.0% on Profit Growth, while 91.0% is influenced by other variables not examined
PENGARUH LINGKUNGAN KERJA, KOMPENSASI DAN MOTIVASI TERHADAP KINERJA PEGAWAI PADA BADAN PENGELOLAAN KEUANGAN DAN ASSET DAERAH KABUPATEN PEMALANG Octavia, Ayu Nurafni; Sihite, Monica Grasela; Ardi, Nada Diana Al
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 2 No. 1 (2023): Januari : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v2i1.902

Abstract

Tujuan penelitian ini adalah untuk mengetahui Pengaruh Lingkungan Kerja, Kompensasi dan Motivasi terhadap Kinerja Pegawai Pada Badan Pengelolaan Keuangan Dan Asset Daerah (BPKAD) Kab. Pemalang. Populasi pada penelitian adalalah 52 pegawai dan dengan sampel 34 Pegawai Pada Badan Pengelolaan Keuangan Dan Asset Daerah (BPKAD) Kab. Pemalang. Penelitian ini menggunakan metode kuantitatif, penelitian ini digolongkan dalam jenis explanatory research yaitu penelitian yang bertujuan menjelaskan hubungan kausal antara variabel-variabel melalui pengujian hipotesis. Metodologi data penelitian ini menggunakan data primer dalam bentuk kuesioner. Teknik analisis data dengan menggunakan analisis regresi linier berganda menggunakan alat bantu yaitu program SPSS (Statistical Product and Services Solutions) for windows versi 25.0 melalui uji validitas dan reliabilitas, uji asumsi klasik (uji normalitas, uji multikolinearitas dan uji heteroskedastisitas), uji T, uji F dan koefisien determinasi (R2). Hasil pada penelitian ini menunjukan bahwa Lingkungan Kerja berpengaruh positif signifikan terhadap kinerja karyawan, Kompensasi berpengaruh negatif signifikan terhadap kinerja karyawan dan motivasi kerja berpengaruh positif terhadap kinerja karyawan
STRATEGI PEMASARAN DALAM MEMPERTAHANKAN PELANGGAN (STUDI KASUS PADA HERBALIFE DI NC HAPPY SANGGAU) Lisien Al, Alfonsus Ligouri; Octavia, Ayu Nurafni
Jurnal Ekonomi Sakti Vol 13 No 1 (2024)
Publisher : LPPM - STIE SAKTI ALAM KERINCI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36272/jes.v13i1.322

Abstract

This research was conducted by Herbalife at NC Happy Sanggau. The purpose of this study was to reveal the Herbalife Marketing Strategy at NC Happy Sanggau in retaining customers. This research uses qualitative methods, using triangulation of data sources, namely observation, interviews, documentation. This research was conducted on 5 informants of owners, employees, and customers. The results of this study indicate that the strategy used in efforts to retain customers is to prioritize customer satisfaction. The Price offered is affordable and in accordance with the quality of service and Product quality. The Promotion used is direct Word of Mouth
Penyusunan Sistem Informasi Akuntansi Nonlaba (Studi Kasus Pada Pondok Pesantren Raudlotul Qur’an) Liafatra Nurlaily; Ayu Nurafni Octavia; Ahmad Sahri Romadon
Kompak :Jurnal Ilmiah Komputerisasi Akuntansi Vol. 17 No. 1 (2024): Jurnal Ilmiah Komputer Akuntansi (KOMPAK)
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/kompak.v17i1.1602

Abstract

This research aims to determine the situation of financial recording and the information management system in the Raudlotul Qur'an Islamic boarding school, then produces a proposal for a financial information management system in the form of an accounting information system design by SAK ETAP and ISAK 35 which has been adapted to the conditions of the boarding school. A single case study approach was applied and carried out observations, interviews, literature studies, and documentation of the data. The research results obtained were that treasurers recorded using the single entry method, there was no clear division of duties and authority among the treasurers, financial recording and reporting were not carried out in an orderly and consistent manner. Therefore, the researcher proposes the division of duties and authority of the treasurer, a flow chart of receipts and disbursements, the evidence to be available for each transaction, proposed account and financial report formats. Key words: accounting information system, Islamic boarding school financial reports, SAK ETAP, ISAK 35, accountability.
Co-Authors Abda Abda Abdul Ghafar Ismail Adhi Widyakto Adhi Widyakto Adhi Widyakto Adriyanto, Andhy Tri Afshoqul Miftah Ahmad Sahri Romadon Ahmad Sahri Romadon Amalia, Naini Rizka Anggraini, Ida Ayu Anwar, Zaenul Any Setyarini Any Setyarini, Any Ardi, Nada Diana Al Arum Swastika Badruddin Badruddin Bunga Ismaya Putri Citra Andriani Kusumawati Dhiyas Vonny Wulan Febriana Dhiyas Vonny Wulan Febriana Duta Herzego Putra Erlinda, Debby Erwin, Sintia Fatmawati, Tika Rellyana Novia Fauziyah, Niswatul Finejuni, Cesar Fransisca Maharani Hapsari, Dini Rahma Putri Ika Swasti Putri Indah Dwi Lestari Laili Nur Fitriani Lau, Meliana Putri Liafatra Nurlaily Lisa, Miftakhul Khoirul Lisien Al, Alfonsus Ligouri Lukman Faridlo Ariawan Maharani Putri Masine Slahanti Masudul Alam Choudury Maura Adriandini Bialista Mayasari, Dela Anggun Miftahul Ulum Milati, Nela Aini Milati Mita Hadi Wijayanti Moch Saiful Aprianto Monica Grasela Sihite Muhammad Muntohar Nada Diana Al Ardi Nadila Alya Ayunani Naini Rizka Amalia Nurhalisa, Mutiara Oktavie Fresiliasari Pradiptya, Adhi Prihatini, Puja Priyo Aji Laksono Rahmawati, Maulidda Rahmi Hayatun Ramadhan, Gifani Riani, Rizka Rifka Indi Risti Ulfi Hanifah Rizky Agung Wicaksono Romadon, Ahmad Sahri Rosihan, Ahfan Ihza Rosylin Mohd Yusof Rustanto, Alfonsus Rendy Sabrina, Bivana C. Sabrina Saputra, Cikal Krisna Saraswati, Diah Cahyani Septiyani, Indah Setiawan, Yuyun Vina Sihite, Monica Grasela Sugeng Rianto Sulistyorini Sulistyorini Sulistyorini Sulistyorini Sulistyorini Sulistyorini Sulistyorini Sulistyorini, Sulistyorini Susanto Susanto Tiara Bulqis Tri Rinawati Triafrizal, Zyira Avian Tyasarila, Sheiny Raka Vinsentia, Krista Bella Widhianingrum, Galuh Yanuar Varadina Yohana Agusrina Yudha, Muhammad Kurnia Yuli Puspita Anggraeni Zabrina Destrya Fadila