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All Journal Phinisi Integration Review Jurnal Akademik Pengabdian Masyarakat
Nurliana Nurliana
Universitas Negeri Makassar
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Peran Perempuan Pedagang Dalam Meningkatkan Kesejahteraan Ekonomi Keluarga Di Desa Bua Kecamatan Tellulimpoe Kabupaten Sinjai Nurliana Nurliana; Anwar Ramli; Darman Manda
Phinisi Integration Review Volume 5 Nomor 2 Tahun 2022
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pir.v5i2.33603

Abstract

Women generally have a dual role, namely as house wives and breadwinners. As a housewife, you are required to be able to complete family work. Meanwhile, as breadwinners, women are required to work in order to earn income to meet the daily needs of their families. This study aims to I) Find out how the role of women traders in improving the economic welfare of the family in Bua Village, Tellulimpoe District, Sinjai Regency. II) Knowing the reasons that encourage women to work as traders in improving the economic welfare of the family in Bua Village, Tellulimpoe District, Sinjai Regency. This type of research is classified as qualitative research. In this study, the informants were 6 people. This research uses observation, interview, and documentation techniques. The results of the study show that: I) Women with a profession as traders can improve the economic welfare of the family. They are not only skilled in the domestic sphere, but also in the public sphere. Women with their abilities are able to help families get out of poverty. II) There are four factors or reasons why women trade, namely the independence factor, the capital factor, the family factor and the coercive factor
Pendampingan UMKM dalam Membangun Etika Kerja dan Pemanfaatan Teknologi Digital di Kota Singaraja Ni Luh Sinta Yani; Nurliana Nurliana; Maghfirah Sari Azis; Ahmad Fadhil Imran; Puji Novita Sari
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 3 (2026): Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i3.10677

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in strengthening local economic growth and improving community welfare. However, several MSMEs continue to encounter challenges related to the implementation of professional work ethics and the effective utilization of digital technology. These challenges include limited division of tasks, informal business management practices, low awareness of workplace discipline, and suboptimal use of social media as a marketing medium. This community service program aimed to provide education and mentoring on work ethics and digital technology utilization for five MSMEs located in the Singaraja area. The activity was conducted through counseling and direct assistance using a door-to-door approach. The implementation stages consisted of observation, needs analysis, socialization, mentoring, and monitoring and evaluation. The results indicated that the participating MSME owners showed positive responses and increased awareness of the importance of work ethics, effective communication, work discipline, and the use of digital platforms for business promotion. Furthermore, the mentoring process encouraged MSME actors to begin applying digital technology, particularly social media, to support marketing activities. This program is expected to contribute to improving service quality, expanding market reach, and strengthening the sustainability of MSMEs in the future.
Model Penguatan Kapasitas Usaha Perempuan Berbasis Koperasi melalui Hilirisasi Komoditas Kentang Nurliana Nurliana; Muhammad Ansar Anto; Ika Wisudawaty; Sri Hutami Adiningsih S; Puji Novita Sari
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 4 (2026): JULI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i4.11789

Abstract

Women’s economic empowerment based on local potential represents a strategic approach to strengthening community economic self-reliance. However, members of the Tonasa Sukses Mandiri Cooperative in Tombolo Pao District, Gowa Regency, continue to face various challenges in developing potato-based enterprises. Potatoes are generally marketed as fresh produce, resulting in limited value addition, while cooperative members also face constraints related to processing skills, packaging, business management, and digital marketing. This community engagement program aimed to strengthen women’s entrepreneurial capacity by promoting the downstream processing of potatoes into value-added products. The program employed a Participatory Rural Appraisal (PRA) approach, comprising the identification of local potential and key challenges, participatory program planning, program implementation, and participatory monitoring and evaluation. The program was implemented through training in potato chip production, the application of appropriate simple technologies, assistance with packaging and branding, business management training, and digital marketing. The results demonstrated improvements in participants’ knowledge and skills in processing potatoes into value-added products, applying simple technologies to enhance production efficiency, developing product packaging and brand identity, maintaining basic financial records, and utilizing digital media for marketing purposes. The program contributed to strengthening the entrepreneurial capacity of women within a cooperative-based framework and to sustainably increasing the added value of potato commodities.
Co-Authors Ahmad Fadhil Imran Anwar Ramli Darman Manda Manda Ika Wisudawaty Maghfirah Sari Azis Muhammad Ansar Anto Ni Luh Sinta Yani Puji Novita Sari Sri Hutami Adiningsih S