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All Journal Phinisi Integration Review Jurnal AbdiMU Journal of Entrepreneur, Business and Management Jurnal Akademik Pengabdian Masyarakat
Nurliana Nurliana
Universitas Negeri Makassar
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Peran Perempuan Pedagang Dalam Meningkatkan Kesejahteraan Ekonomi Keluarga Di Desa Bua Kecamatan Tellulimpoe Kabupaten Sinjai Nurliana Nurliana; Anwar Ramli; Darman Manda
Phinisi Integration Review Volume 5 Nomor 2 Tahun 2022
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pir.v5i2.33603

Abstract

Women generally have a dual role, namely as house wives and breadwinners. As a housewife, you are required to be able to complete family work. Meanwhile, as breadwinners, women are required to work in order to earn income to meet the daily needs of their families. This study aims to I) Find out how the role of women traders in improving the economic welfare of the family in Bua Village, Tellulimpoe District, Sinjai Regency. II) Knowing the reasons that encourage women to work as traders in improving the economic welfare of the family in Bua Village, Tellulimpoe District, Sinjai Regency. This type of research is classified as qualitative research. In this study, the informants were 6 people. This research uses observation, interview, and documentation techniques. The results of the study show that: I) Women with a profession as traders can improve the economic welfare of the family. They are not only skilled in the domestic sphere, but also in the public sphere. Women with their abilities are able to help families get out of poverty. II) There are four factors or reasons why women trade, namely the independence factor, the capital factor, the family factor and the coercive factor
Pendampingan UMKM dalam Membangun Etika Kerja dan Pemanfaatan Teknologi Digital di Kota Singaraja Ni Luh Sinta Yani; Nurliana Nurliana; Maghfirah Sari Azis; Ahmad Fadhil Imran; Puji Novita Sari
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 3 (2026): Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i3.10677

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in strengthening local economic growth and improving community welfare. However, several MSMEs continue to encounter challenges related to the implementation of professional work ethics and the effective utilization of digital technology. These challenges include limited division of tasks, informal business management practices, low awareness of workplace discipline, and suboptimal use of social media as a marketing medium. This community service program aimed to provide education and mentoring on work ethics and digital technology utilization for five MSMEs located in the Singaraja area. The activity was conducted through counseling and direct assistance using a door-to-door approach. The implementation stages consisted of observation, needs analysis, socialization, mentoring, and monitoring and evaluation. The results indicated that the participating MSME owners showed positive responses and increased awareness of the importance of work ethics, effective communication, work discipline, and the use of digital platforms for business promotion. Furthermore, the mentoring process encouraged MSME actors to begin applying digital technology, particularly social media, to support marketing activities. This program is expected to contribute to improving service quality, expanding market reach, and strengthening the sustainability of MSMEs in the future.
Model Penguatan Kapasitas Usaha Perempuan Berbasis Koperasi melalui Hilirisasi Komoditas Kentang Nurliana Nurliana; Muhammad Ansar Anto; Ika Wisudawaty; Sri Hutami Adiningsih S; Puji Novita Sari
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 4 (2026): JULI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i4.11789

Abstract

Women’s economic empowerment based on local potential represents a strategic approach to strengthening community economic self-reliance. However, members of the Tonasa Sukses Mandiri Cooperative in Tombolo Pao District, Gowa Regency, continue to face various challenges in developing potato-based enterprises. Potatoes are generally marketed as fresh produce, resulting in limited value addition, while cooperative members also face constraints related to processing skills, packaging, business management, and digital marketing. This community engagement program aimed to strengthen women’s entrepreneurial capacity by promoting the downstream processing of potatoes into value-added products. The program employed a Participatory Rural Appraisal (PRA) approach, comprising the identification of local potential and key challenges, participatory program planning, program implementation, and participatory monitoring and evaluation. The program was implemented through training in potato chip production, the application of appropriate simple technologies, assistance with packaging and branding, business management training, and digital marketing. The results demonstrated improvements in participants’ knowledge and skills in processing potatoes into value-added products, applying simple technologies to enhance production efficiency, developing product packaging and brand identity, maintaining basic financial records, and utilizing digital media for marketing purposes. The program contributed to strengthening the entrepreneurial capacity of women within a cooperative-based framework and to sustainably increasing the added value of potato commodities.
Pendampingan Etika Dasar Pengelolaan Operasional UMKM di Kabupaten Buleleng Ni Luh Sinta Yani; Puji Novita Sari Sari; Ahmad F. Imran Imran; Nurliana Nurliana; Maghfirah S. Azis Azis
Jurnal AbdiMU (Pengabdian kepada Masyarakat) Vol. 6 No. 1 (2026): Mei
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/abdimu.v6i1.1937

Abstract

UMKM berperan penting dalam perekonomian melalui penciptaan lapangan kerja dan penguatan ekonomi lokal, namun masih menghadapi kendala etika dalam operasional sehari-hari. Kegiatan pengabdian ini bertujuan meningkatkan pemahaman pelaku UMKM tentang etika dasar bisnis, meliputi etika pelayanan konsumen, penetapan harga, kualitas produk, dan pengambilan keputusan. Metode yang digunakan adalah sosialisasi langsung, diskusi interaktif, dan pendampingan sederhana dengan studi kasus nyata, seperti penanganan komplain konsumen, penyesuaian harga akibat kenaikan bahan baku, serta penerapan standar kualitas. Hasil kegiatan menunjukkan respon positif dan antusias dari pelaku UMKM, serta peningkatan pemahaman karena materi relevan dengan permasalahan yang mereka hadapi
The Influence of Influencer Marketing and Marketplace Platforms on Online Fashion Buying Interest in Generation Z Through Consumer Motivation Andi Reski Nurhikmah; Nurliana Nurliana
Journal of Entrepreneur, Business and Management Vol 4, No 1 (2026): Journal of Entrepreneur, Business and Management
Publisher : Entrepreneurship Undergraduate Program at Amkop Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/jebm.v4i1.222

Abstract

Fashion is a form of self-expression that reflects a person's identity, lifestyle, and social status. In addition to being a basic need, fashion is also a means  of visual  communication that allows individuals to express their personality, aesthetic preferences, and cultural affiliations. Along with the development of technology, especially through online platforms and social media, fashion is also increasingly accessible to various groups, including the younger generation (generation z), who are heavily influenced by influencers and digital trends. Therefore, fashion is now not only related to the aspect of style, but also to the ever-evolving social, cultural, and economic dynamics. One way to understand the behavioral dynamics of the younger generation in the fashion  industry is to look at the role of digital marketing, especially through influencer marketing and marketplace platforms. This study aims to determine the direct and indirect influence of influencer marketing, marketplace platforms, and consumer motivation on online fashion buying interest. This study uses a quantitative approach of the Descriptive Explanatory  type which describes the relationship between variables with a population of 114 Generation Z. Sampling technique using Proportional Random Sampling amounted to 80 students of generation z. The results of the study showed that directly and indirectly influencer marketing, marketplace platforms, consumer motivationhas a significant effect on the interest in buying fashion online. Based on the research that has been conducted, it is expected to enrich the understanding of Generation Z's digital consumer behavior and contribute to the development of marketing strategies that are more relevant and impactful for  the online fashion  industry as well as provide practical benefits for marketers and brands in developing the right marketing strategy.
MODAL MANUSIA DAN HASIL PASAR TENAGA KERJA DI INDONESIA: ANALISIS BERDASARKAN TINGKAT PENDIDIKAN Nurliana Nurliana; Maghfirah Sari Azis
Phinisi Integration Review Volume 9 Nomor 2 Tahun 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pir.v9i2.88086

Abstract

Penelitian ini bertujuan menganalisis keterkaitan tingkat pendidikan sebagai proksi modal manusia dengan hasil pasar tenaga kerja di Indonesia. Penelitian menggunakan pendekatan kuantitatif deskriptif-komparatif dengan data sekunder dari Survei Angkatan Kerja Nasional (Sakernas) Agustus 2025 yang dipublikasikan oleh Badan Pusat Statistik. Analisis dilakukan dengan membandingkan Tingkat Partisipasi Angkatan Kerja (TPAK), Tingkat Pengangguran Terbuka (TPT), status pekerjaan, dinamika pengangguran, serta perbedaan menurut jenis kelamin pada setiap jenjang pendidikan. Hasil penelitian menunjukkan bahwa pendidikan yang lebih tinggi cenderung berkaitan dengan peningkatan partisipasi angkatan kerja dan pergeseran status pekerjaan menuju buruh/karyawan/pegawai. Namun, hubungan pendidikan dengan pengangguran tidak bersifat linear. TPT tertinggi terdapat pada lulusan SMK, sementara jumlah pengangguran kelompok SMK dan pendidikan tinggi menunjukkan kecenderungan meningkat selama 2022–2025. Kesenjangan partisipasi antara laki-laki dan perempuan masih ditemukan pada seluruh jenjang pendidikan, meskipun cenderung mengecil pada pendidikan tinggi. Temuan ini menunjukkan bahwa peningkatan modal manusia perlu disertai dengan penguatan relevansi kompetensi, perluasan kesempatan kerja, dan penguatan transisi dari pendidikan menuju dunia kerja.This study aims to analyze the relationship between educational attainment as a proxy for human capital and labor market outcomes in Indonesia. The study employs a quantitative descriptive-comparative approach using secondary data from the August 2025 National Labor Force Survey (Sakernas) published by Statistics Indonesia. The analysis compares the Labor Force Participation Rate (LFPR), Open Unemployment Rate (OUR), employment status, unemployment dynamics, and gender differences across educational levels. The results show that higher educational attainment tends to be associated with greater labor force participation and a shift in employment status toward employees and wage workers. However, the relationship between education and unemployment is not linear. Vocational high school graduates recorded the highest unemployment rate, while the number of unemployed individuals among vocational and higher education graduates showed an increasing trend during 2022–2025. Gender gaps in labor force participation persist across all educational levels, although they tend to narrow at higher levels of education. These findings suggest that human capital development through education should be accompanied by stronger competency relevance, expanded employment opportunities, and improved school-to-work transition mechanisms.
Co-Authors Ahmad F. Imran Imran Ahmad Fadhil Imran Andi Reski Nurhikmah Anwar Ramli Darman Manda Manda Ika Wisudawaty Maghfirah S. Azis Azis Maghfirah Sari Azis Muhammad Ansar Anto Ni Luh Sinta Yani Puji Novita Sari Puji Novita Sari Sari Sri Hutami Adiningsih S