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All Journal Tamaddun Jurnal Akademik Pengabdian Masyarakat
Maghfirah Sari Azis
Universitas Negeri Makassar
Humanities Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Pendampingan UMKM dalam Membangun Etika Kerja dan Pemanfaatan Teknologi Digital di Kota Singaraja Ni Luh Sinta Yani; Nurliana Nurliana; Maghfirah Sari Azis; Ahmad Fadhil Imran; Puji Novita Sari
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 3 (2026): Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i3.10677

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in strengthening local economic growth and improving community welfare. However, several MSMEs continue to encounter challenges related to the implementation of professional work ethics and the effective utilization of digital technology. These challenges include limited division of tasks, informal business management practices, low awareness of workplace discipline, and suboptimal use of social media as a marketing medium. This community service program aimed to provide education and mentoring on work ethics and digital technology utilization for five MSMEs located in the Singaraja area. The activity was conducted through counseling and direct assistance using a door-to-door approach. The implementation stages consisted of observation, needs analysis, socialization, mentoring, and monitoring and evaluation. The results indicated that the participating MSME owners showed positive responses and increased awareness of the importance of work ethics, effective communication, work discipline, and the use of digital platforms for business promotion. Furthermore, the mentoring process encouraged MSME actors to begin applying digital technology, particularly social media, to support marketing activities. This program is expected to contribute to improving service quality, expanding market reach, and strengthening the sustainability of MSMEs in the future.
AI Literacy and Entrepreneurial Readiness among Economics Education Students: The Mediating Role of Digital Content Creation Skills Nurliana; Maghfirah Sari Azis
Tamaddun Life Vol 25 No 1 (2026): June
Publisher : Fakultas Sastra - Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/tamaddun.v25i1.1174

Abstract

The rapid adoption of artificial intelligence (AI) technologies in higher education has created new opportunities for developing entrepreneurial competencies among university students. However, limited research has examined how AI Literacy contributes to Entrepreneurial Readiness and the mechanism through which this relationship occurs. This study investigates the relationships among AI Literacy, Digital Content Creation Skills, and Entrepreneurial Readiness among Economics Education students at Universitas Negeri Makassar. A quantitative survey design was employed, involving 300 undergraduate students selected through purposive sampling. Data were collected using a structured questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The findings revealed that AI Literacy positively and significantly influenced Digital Content Creation Skills (β = 0.617, p < 0.001) and Entrepreneurial Readiness (β = 0.316, p < 0.001). Furthermore, Digital Content Creation Skills significantly affected Entrepreneurial Readiness (β = 0.424, p < 0.001) and partially mediated the relationship between AI Literacy and Entrepreneurial Readiness (β = 0.262, p < 0.001). The study concludes that AI Literacy represents an important antecedent of Entrepreneurial Readiness, while Digital Content Creation Skills serve as a critical mechanism linking technological competence and entrepreneurial development among university students in the digital era.  
Co-Authors Ahmad Fadhil Imran Ni Luh Sinta Yani Nurliana Nurliana Nurliana Puji Novita Sari