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All Journal Phinisi Integration Review Tamaddun Jurnal Penelitian Ilmu Pendidikan Indonesia Jurnal Akademik Pengabdian Masyarakat Business and Accounting Education Journal Business and Economic Analysis Journal Journal of Studies in Academic, Humanities, Research, and Innovation
Maghfirah Sari Azis
Universitas Negeri Makassar
Religion Arts Humanities Chemistry Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Pendampingan UMKM dalam Membangun Etika Kerja dan Pemanfaatan Teknologi Digital di Kota Singaraja Ni Luh Sinta Yani; Nurliana Nurliana; Maghfirah Sari Azis; Ahmad Fadhil Imran; Puji Novita Sari
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 3 (2026): Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i3.10677

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in strengthening local economic growth and improving community welfare. However, several MSMEs continue to encounter challenges related to the implementation of professional work ethics and the effective utilization of digital technology. These challenges include limited division of tasks, informal business management practices, low awareness of workplace discipline, and suboptimal use of social media as a marketing medium. This community service program aimed to provide education and mentoring on work ethics and digital technology utilization for five MSMEs located in the Singaraja area. The activity was conducted through counseling and direct assistance using a door-to-door approach. The implementation stages consisted of observation, needs analysis, socialization, mentoring, and monitoring and evaluation. The results indicated that the participating MSME owners showed positive responses and increased awareness of the importance of work ethics, effective communication, work discipline, and the use of digital platforms for business promotion. Furthermore, the mentoring process encouraged MSME actors to begin applying digital technology, particularly social media, to support marketing activities. This program is expected to contribute to improving service quality, expanding market reach, and strengthening the sustainability of MSMEs in the future.
AI Literacy and Entrepreneurial Readiness among Economics Education Students: The Mediating Role of Digital Content Creation Skills Nurliana; Maghfirah Sari Azis
Tamaddun Life Vol 25 No 1 (2026): June
Publisher : Fakultas Sastra - Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/tamaddun.v25i1.1174

Abstract

The rapid adoption of artificial intelligence (AI) technologies in higher education has created new opportunities for developing entrepreneurial competencies among university students. However, limited research has examined how AI Literacy contributes to Entrepreneurial Readiness and the mechanism through which this relationship occurs. This study investigates the relationships among AI Literacy, Digital Content Creation Skills, and Entrepreneurial Readiness among Economics Education students at Universitas Negeri Makassar. A quantitative survey design was employed, involving 300 undergraduate students selected through purposive sampling. Data were collected using a structured questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The findings revealed that AI Literacy positively and significantly influenced Digital Content Creation Skills (β = 0.617, p < 0.001) and Entrepreneurial Readiness (β = 0.316, p < 0.001). Furthermore, Digital Content Creation Skills significantly affected Entrepreneurial Readiness (β = 0.424, p < 0.001) and partially mediated the relationship between AI Literacy and Entrepreneurial Readiness (β = 0.262, p < 0.001). The study concludes that AI Literacy represents an important antecedent of Entrepreneurial Readiness, while Digital Content Creation Skills serve as a critical mechanism linking technological competence and entrepreneurial development among university students in the digital era.  
Penguatan Kompetensi Digital Guru Melalui Pemanfaatan Google Sites Dalam Membangun Ekosistem Pembelajaran Digital Di SMA Celebes Global School Muhammad Ansar Anto; Alfiana Damasinta; Muhammad Yamin; Ahmad Fadhil Imran; Maghfirah Sari Azis
Jurnal Penelitian Ilmu Pendidikan Indonesia Vol. 5 No. 1 (2026)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jpion.v5i1.1256

Abstract

Transformasi digital pendidikan mendorong sekolah untuk memanfaatkan berbagai platform pembelajaran digital guna meningkatkan kualitas proses belajar mengajar. Salah satu platform yang digunakan adalah Google Sites yang telah diterapkan oleh guru di SMA Celebes Global School setelah mengikuti program pelatihan dan pendampingan. Penelitian ini bertujuan untuk menganalisis efektivitas pembelajaran digital melalui Google Sites dari perspektif siswa. Penelitian menggunakan pendekatan mixed methods dengan desain sequential explanatory. Data kuantitatif diperoleh melalui angket yang melibatkan 27 siswa, sedangkan data kualitatif dikumpulkan melalui wawancara untuk memperdalam hasil survei. Analisis data dilakukan menggunakan statistik deskriptif dan analisis tematik. Hasil penelitian menunjukkan bahwa efektivitas pembelajaran digital melalui Google Sites berada pada kategori sangat tinggi dengan persentase rata-rata 88,9%. Aspek yang memperoleh penilaian tertinggi adalah aksesibilitas materi pembelajaran, sedangkan keterlibatan belajar memperoleh skor relatif lebih rendah dibandingkan dimensi lainnya. Temuan kualitatif menunjukkan bahwa Google Sites memberikan kemudahan akses informasi, meningkatkan fleksibilitas belajar, serta mendukung kemandirian belajar siswa. Penelitian ini menyimpulkan bahwa Google Sites merupakan media pembelajaran digital yang efektif dan berpotensi mendukung transformasi pembelajaran di sekolah..
Digital Capability and Household Economic Resilience Among Urban Women Entrepreneurs Maghfirah Sari Azis
Business and Economic Analysis Journal Vol. 6 No. 1 (2026): May 2026
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/beaj.v6i1.44606

Abstract

This study examines the role of digital capability in strengthening household economic resilience among urban women entrepreneurs in an emerging economy. While digital transformation has been widely linked to firm-level performance, its broader socioeconomic implications remain underexplored, particularly in relation to household stability. The objective of this research is to investigate whether digital capability enhances household economic resilience directly or indirectly through business performance. Using survey data from women entrepreneurs in Makassar, Indonesia, the study applies Partial Least Squares Structural Equation Modeling to evaluate the measurement and structural models. The results indicate that digital capability significantly improves business performance, and business performance significantly strengthens household economic resilience. However, digital capability does not exert a direct effect on household resilience; its influence operates through business performance as a mediating mechanism. The findings highlight that enterprise-level productivity functions as a critical transmission channel linking technological capability to household stability. This study contributes to the literature by extending digital capability research beyond firm performance and demonstrating its indirect role in enhancing women’s household economic resilience in emerging urban contexts.
Digitalization And Smart Operations As Drivers Of Business Performance And Work Life Balance Among Mompreneurs In Makassar Maghfirah Sari Azis; Anendha Destantyo Nugroho
Journal of Studies in Academic, Humanities, Research, and Innovation Vol. 3 No. 1 (2026): Vol 3 No 1 June 2026
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/sahri.v3i1.1435

Abstract

This study investigates how digitalization and smart operations influence business performance and work–life balance among mompreneurs in Makassar, Indonesia. The rapid growth of digital platforms has opened opportunities for women entrepreneurs, yet many still face challenges in managing time, operational efficiency, and family responsibilities simultaneously. Therefore, this research aims to analyze how digital adoption and operational discipline contribute to both entrepreneurial success and personal well-being. The study employs a sequential explanatory mixed-method design, beginning with quantitative analysis of 154 survey responses using reliability testing and Partial Least Squares Structural Equation Modeling (PLS-SEM), followed by qualitative interviews with ten mompreneurs to capture practical insights. The quantitative findings reveal that digitalization and smart operations significantly and positively affect business performance (β = 0.46 and 0.31, p < 0.001) and work–life balance (β = 0.50 and 0.32, p < 0.001), with R² values of 0.457 and 0.449, respectively. The qualitative analysis supports these results, showing that digital tools such as online marketplaces, QR-based payments, and social media marketing enhance flexibility, confidence, and family collaboration. The synthesis of both phases confirms that digitalization and smart operations function as complementary enablers of inclusive and sustainable entrepreneurship for women. The study concludes that strengthening digital literacy, improving process discipline, and fostering peer mentoring can help mompreneurs achieve higher productivity while maintaining family harmony.
Kapabilitas Jejaring Digital, Pemanfaatan E-CRM, dan Ekuitas Pelanggan pada Perusahaan Jasa Rintisan di Makassar Nurul Haeriyah; Maghfirah Sari Azis; Puji Novita Sari; Ni Luh Sinta yani
Business and Accounting Education Journal Vol. 7 No. 2 (2026): Business and Accounting Education Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/baej.v7i1.49879

Abstract

Tingginya angka kegagalan perusahaan jasa rintisan pada tahun-tahun pertama operasional menuntut pergeseran strategi dari pendekatan transaksional menjadi relasional digital. Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh kapabilitas jejaring digital dan pemanfaatan E-CRM terhadap ekuitas pelanggan pada perusahaan jasa rintisan di Kota Makassar. Pendekatan penelitian menggunakan metode kuantitatif eksplanatori dengan teknik purposive sampling melibatkan 140 pemilik atau manajer startup jasa sebagai responden. Data primer yang dikumpulkan melalui kuesioner daring dianalisis menggunakan Partial Least Squares–Structural Equation Modeling (PLS-SEM) dengan bantuan perangkat lunak SmartPLS. Hasil analisis model struktural menunjukkan bahwa kapabilitas jejaring digital dan pemanfaatan E-CRM berpengaruh positif dan signifikan terhadap ekuitas pelanggan, baik secara langsung maupun tidak langsung melalui jalur mediasi. Pemanfaatan E-CRM terbukti bertindak sebagai mediator yang menjembatani potensi jejaring eksternal menjadi ekuitas pelanggan yang berkelanjutan. Kesimpulan penelitian menegaskan bahwa orkestrasi modal sosial luar dan efisiensi sistem internal yang fleksibel menjadi jangkar pelindung kelangsungan hidup bisnis baru. Secara teoretis, penelitian ini memberikan kontribusi bagi perluasan Dynamic Capabilities Theory, serta memberikan panduan praktis berupa cetak biru strategi bagi tata kelola bisnis rintisan di wilayah ekonomi berkembang
MODAL MANUSIA DAN HASIL PASAR TENAGA KERJA DI INDONESIA: ANALISIS BERDASARKAN TINGKAT PENDIDIKAN Nurliana Nurliana; Maghfirah Sari Azis
Phinisi Integration Review Volume 9 Nomor 2 Tahun 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pir.v9i2.88086

Abstract

Penelitian ini bertujuan menganalisis keterkaitan tingkat pendidikan sebagai proksi modal manusia dengan hasil pasar tenaga kerja di Indonesia. Penelitian menggunakan pendekatan kuantitatif deskriptif-komparatif dengan data sekunder dari Survei Angkatan Kerja Nasional (Sakernas) Agustus 2025 yang dipublikasikan oleh Badan Pusat Statistik. Analisis dilakukan dengan membandingkan Tingkat Partisipasi Angkatan Kerja (TPAK), Tingkat Pengangguran Terbuka (TPT), status pekerjaan, dinamika pengangguran, serta perbedaan menurut jenis kelamin pada setiap jenjang pendidikan. Hasil penelitian menunjukkan bahwa pendidikan yang lebih tinggi cenderung berkaitan dengan peningkatan partisipasi angkatan kerja dan pergeseran status pekerjaan menuju buruh/karyawan/pegawai. Namun, hubungan pendidikan dengan pengangguran tidak bersifat linear. TPT tertinggi terdapat pada lulusan SMK, sementara jumlah pengangguran kelompok SMK dan pendidikan tinggi menunjukkan kecenderungan meningkat selama 2022–2025. Kesenjangan partisipasi antara laki-laki dan perempuan masih ditemukan pada seluruh jenjang pendidikan, meskipun cenderung mengecil pada pendidikan tinggi. Temuan ini menunjukkan bahwa peningkatan modal manusia perlu disertai dengan penguatan relevansi kompetensi, perluasan kesempatan kerja, dan penguatan transisi dari pendidikan menuju dunia kerja.This study aims to analyze the relationship between educational attainment as a proxy for human capital and labor market outcomes in Indonesia. The study employs a quantitative descriptive-comparative approach using secondary data from the August 2025 National Labor Force Survey (Sakernas) published by Statistics Indonesia. The analysis compares the Labor Force Participation Rate (LFPR), Open Unemployment Rate (OUR), employment status, unemployment dynamics, and gender differences across educational levels. The results show that higher educational attainment tends to be associated with greater labor force participation and a shift in employment status toward employees and wage workers. However, the relationship between education and unemployment is not linear. Vocational high school graduates recorded the highest unemployment rate, while the number of unemployed individuals among vocational and higher education graduates showed an increasing trend during 2022–2025. Gender gaps in labor force participation persist across all educational levels, although they tend to narrow at higher levels of education. These findings suggest that human capital development through education should be accompanied by stronger competency relevance, expanded employment opportunities, and improved school-to-work transition mechanisms.
Co-Authors Ahmad Fadhil Imran Alfiana Damasinta Anendha Destantyo Nugroho Muhammad Ansar Anto Muhammad Yamin Ni Luh Sinta Yani Nurliana Nurliana Nurliana Nurul Haeriyah Puji Novita Sari