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All Journal AFEBI Management and Business Review Dinamisia: Jurnal Pengabdian Kepada Masyarakat Diklat Review : Jurnal manajemen pendidikan dan pelatihan Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Jurnal Bisnis Kompetitif Jurnal Bisnis dan Manajemen West Science Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Journal of Innovative and Creativity Tepak Sirih : Jurnal Pengabdian Kepada Masyarakat Madani Jurnal Ilmiah Cano Ekonomos
Hendry Kurniawan, Hendry
Universitas Pasir Pengaraian
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Journal : Journal of Innovative and Creativity

 1 
Melampaui Keterampilan Teknis: Analisis Kesenjangan Antara Harapan Petani dan Realitas Kinerja Penyuluhan Pertanian Rizki Nandi; Hendry Kurniawan; Heffi Christya Rahayu
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2890

Abstract

The study purpose was to analyze the level of rice farmer satisfaction with the performance of agricultural extension services in Pasir Baru Village, Rokan Hulu Regency. This research specifically aimed to identify the priority attributes of the extension service that require improvement and to measure the overall satisfaction level of the farmers. Materials and methods. This research employed a descriptive quantitative approach. The study involved a census of 45 rice farmers in Pasir Baru Village. Data were collected through questionnaires measuring the perceived importance and performance levels of 21 service attributes. The collected data were then analyzed using the Customer Satisfaction Index (CSI) to determine the overall satisfaction level and Importance-Performance Analysis (IPA) to identify strategic priorities for service improvement. Results. The analysis revealed that the overall farmer satisfaction index (CSI) was 74.504%, classifying the farmers' satisfaction level as "Satisfied". The Importance-Performance Analysis (IPA) indicated that the main priority for improvement (Quadrant I) was the "provision of agricultural facilities and infrastructure." Meanwhile, several other attributes, such as the extension officers' competence in direct field practice, friendliness, and responsiveness, were in Quadrant II, indicating high performance that should be maintained. Conclusions. The study concludes that while farmers are generally satisfied with the extension services, there is a critical need for improvement in the provision of facilities and infrastructure, which is the top priority. Improving this specific aspect is crucial to elevate the overall satisfaction from "Satisfied" to a higher level and to enhance the effectiveness of the agricultural extension program in the region.
Pengaruh Motivasi Kerja Terhadap Kinerja Karyawan Pada Distributor Bahan Pangan (Studi Surga Panen Di Pasar Modern Rokan Hulu) Eka Lestari; Andi Afrizal; Hendry Kurniawan
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.3154

Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh Motivasi Kerja Terhadap Kinerja Karyawan Pada Distributor Bahan Pangan (Studi Surga Panen Pasar Modern Rokan Hulu”. Penelitian ini menggunakan pendekatan kuantitatif dengan metode regresi linier sederhana. Data dikumpulkan melalui kuesioner yang disebar kepada 40 responden yang merupakan karyawan surga panen Pasar Modren Rokan Hulu. Hasil analisis menunjukkan bahwa terdapat pengaruh positif dan signifikan antara motivasi kerja terhadap kinerja karyawan pada distributor bahan pangan surga panen Pasar Modren Rokan Hulu. Nilai t hitung (12,588) lebih besar dari t tabel (2,02439) dengan nilai signifikan t sebesar 0,000 yang lebih kecil dari 0,05. Nilai R square sebesar 0,807, menunjukkan bahwa 80,7% variasi dalam kinerja karyawan pada distributor bahan pangan surga panen Pasar Modren Rokan Hulu dapat dijelaskan oleh variabel motivasi kerja.
Pengaruh Kepuasan Pelanggan Terhadap Keputusan Pembelian Ulang Pada Usaha Air Masak Isi Ulang Asyraf Di Dusun Sempurna Alam Rivaldi Rivaldi; Arfianti Novita Anwar; Hendry Kurniawan
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3414

Abstract

The study purpose was to empirically analyze the influence of customer satisfaction on the repurchase decisions of consumers at the Asyraf boiled refill water business, a local UMKM in Dusun Sempurna Alam. In an increasingly competitive market, customer retention is a key factor for business sustainability. This research was prompted by the observation of fluctuating sales data, which suggests that while there is a base of loyal customers, their repurchase behavior is not consistently stable, highlighting the critical need to understand the role of satisfaction in fostering loyalty. Materials and methods. This study utilized a quantitative approach with a causal research design. The sample consisted of 50 customers selected through purposive sampling, with the criterion of having made at least two purchases. Primary data were collected via an online questionnaire distributed through Google Forms, employing a 5-point Likert scale. Data analysis was conducted using simple linear regression after the data successfully passed validity, reliability, and classical assumption tests (normality, multicollinearity, and heteroscedasticity). Results. The findings confirmed a positive and statistically significant effect of customer satisfaction on repurchase decisions. The regression analysis yielded the equation Y = 4.985 + 0.572X. The significance of this relationship was supported by the t-test, which showed a t-value of 10.583, significantly higher than the t-table value of 1.676 at a 0.05 significance level. Furthermore, the coefficient of determination (Adjusted R²) was 0.694, indicating that customer satisfaction accounts for 69.4% of the variance in repurchase decisions. Conclusions. Customer satisfaction is a powerful and essential driver of repurchase decisions within this UMKM context. The study concludes that to build a stable customer base and ensure long-term business viability, the company must prioritize strategies aimed at consistently maintaining and enhancing the customer experience.
Co-Authors ADE RISNA SARI Afrijal Afrijal Andi Afrizal Arfianti Novita Anwar Arrafiqur Rahman Defidelwina Defidelwina, Defidelwina Defidelwina Devi Novianti, Devi Eka Lestari Ikha, Fuja Irwan Budi Tarwanto Muhammad Fajri Muhammad Fatkhurohman Albashori Nasution, Annio Indah Lestari Novianti , Devi Nurrahmawati Nurrahmawati Nurrahmawati , Nurrahmawati Putri , Endah Arianti Rivaldi Rivaldi Rizki Nandi Safitri, Wafiq Nur Saputra, Kurnia Sari, Dela Puspita Seprini, Seprini Utomo, Wahyu Abdillah