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All Journal International Conference on Law, Business and Governance (ICon-LBG) Jurnal English Education: Jurnal Tadris Bahasa Inggris KOM & REALITAS SOSIAL SOSIALITA International Multidiciplinary Conference on Social Sciences (IMCoSS) J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung JURNAL CEMERLANG: Pengabdian pada Masyarakat JURNAL PERSPEKTIF PENDIDIKAN Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Al Huwiyah: Journal of Woman and Children Studies Dedication: Jurnal Pengabdian Masyarakat Journal of Communication and Social Sciences INTERACTION Communication Studies Journal Kontekstual: Jurnal Ilmu Komunikasi International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Dynamics Social : International Journal of Social Sciences and Communication
Noning Verawati
Universitas Bandar Lampung
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : INTERACTION Communication Studies Journal

 1 
Business Communication Strategy In Improving Customer Confidence Regarding The Quality of Drinking Water Companies For Regional Drinking Water Kurniawan, Dea; Waskito, Budhi; Verawati, Noning
Interaction Communication Studies Journal Vol. 2 No. 1 (2025): May
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v2i1.4225

Abstract

This study aims to analyze and design a business communication strategy to increase customer trust in the drinking water quality provided by PDAM Kota Bandar Lampung, particularly in the Teluk Betung Barat area. Despite having access to piped water, many customers still prefer bottled water (AMDK), indicating a lack of confidence in PDAM’s water for direct consumption. Using a qualitative descriptive method with a post-positivist approach, data were collected through interviews, observations, and documentation. Informants included PDAM officials and customers. The results show that communication factors—such as limited public education, lack of transparency, and inconsistent messaging—contribute to customer distrust. SWOT analysis was used to identify internal and external factors that affect communication performance. The study recommends strategic improvements through transparent, community-based communication, increased use of social media, and proactive crisis communication. An integrated communication strategy is essential to rebuild trust and reduce public dependence on bottled drinking water.
Communication Strategy for the Regeneration of New Members in the Bina Vokalia Choir of SMA Negeri 2 Bandar Lampung Wisnu, Laras; Waskito, Budhi; Verawati, Noning
Interaction Communication Studies Journal Vol. 2 No. 1 (2025): May
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v2i1.4226

Abstract

This study explores the communication strategies used in the regeneration of new members in the Bina Vokalia Choir at SMAN 2 Bandar Lampung. Triggered by a decline in membership and achievements from 2018 to 2023, this research employed a qualitative descriptive method using in-depth interviews, observation, and documentation. A SWOT analysis approach was used to identify internal and external factors influencing recruitment and adaptation of new members. Findings indicate that personal interest in music, peer influence, organizational reputation, and persuasive communication from seniors play critical roles in students’ decisions to join. The study concludes that a combination of interpersonal and persuasive communication, consistent mentoring, and reinforcement of group identity enhances effective regeneration. These findings provide practical insights for managing school-based extracurricular arts organizations.
Digital Communication Feedback in Customer Complaint Service (Study at Perumda AM Way Rilau Via Whatsapp Messages) Nabila, Hilla Cahya; Verawati, Noning; Pienrasmi, Hanindyalaila
Interaction Communication Studies Journal Vol. 2 No. 2 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v2i2.4391

Abstract

This study aims to examine the form of digital communication feedback via WhatsApp used in customer complaint services at Perumda AM Way Rilau. The background of this study is based on the importance of maintaining the quality of public services and customer satisfaction, especially in the clean water provider sector. In today's digital era, WhatsApp is one of the most effective media in bridging two-way communication between companies and customers. This study uses a qualitative approach with participatory observation methods, in-depth interviews, and documentation. Informants in the study consisted of complaint service staff and customers who had submitted complaints via WhatsApp. The results of the study show that the forms of feedback used include positive, negative, and neutral feedback. WhatsApp is used as the main media, supported by an internal system called Pass System which helps the process of distributing and resolving complaints more efficiently and quickly. The communication applied reflects responsiveness, clarity of information, and empathy for customers.
Public Perception of Television News Coverage on the Vina Cirebon Case: A Case Study of TVOne Broadcasts in RT 006, Gunung Agung, Bandar Lampung Daniati, Rachma; Verawati, Noning; Pienrasmi, Hanindyalaila
Interaction Communication Studies Journal Vol. 2 No. 2 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v2i2.4606

Abstract

This study examines the public perception of the news coverage regarding the Vina Cirebon case aired on TVOne. The case of Vina, a 16-year-old student from Cirebon, drew widespread attention after a film titled "Vina Sebelum 7 Hari" revived public discussion on the unresolved murder case. Using a qualitative approach, this study explores how viewers in RT 006 Gunung Agung interpreted and responded to TVOne’s coverage, including news programs and special segments like “Dua Sisi”. Data was gathered through interviews with selected informants using purposive sampling. The findings reveal that viewers formed both positive and negative perceptions. Positive responses include increased public awareness and caution regarding personal safety, while negative responses involve skepticism towards law enforcement and the legal system due to the prolonged nature and inconsistencies in the case handling. These findings suggest a need for more responsible media framing and for the public to maintain a critical but balanced view of media content.
Analysis of Cultural Identity among Generation Z in the Gebyar Pelajar Lampung Community through Instagram Nurhidayah, Indah; Waskito, Budhi; Verawati, Noning
Interaction Communication Studies Journal Vol. 2 No. 2 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v2i2.4714

Abstract

This study aims to analyze how Generation Z members of the Gebyar Pelajar Lampung (GPL) Community construct and represent their cultural identity through the social media platform Instagram. Using a descriptive qualitative approach, data were collected through in-depth interviews, Instagram content observation, and visual documentation. The study is guided by Cultural Identity Theory and Stuart Hall’s Representation Theory. The findings reveal that the cultural identity of GPL members is shaped through five key dimensions: (1) existence and self-actualization, (2) social and cultural representation, (3) social connection, (4) personal branding and digital aesthetics, and (5) motivations behind digital identity construction. The results indicate that Instagram is not merely a platform for visual communication, but a strategic space for youth to actively and creatively negotiate cultural identity. Social media serves as a crucial arena for Generation Z in building personal and collective identity in the midst of digital culture development.
Co-Authors Ade Irma Pertiwi Amalia, Nurfat Ardansyah Arnes Yuli Vandika Budhi Waskito Daniati, Rachma Dewa Putu Wipayana Kusuma Dora Rinova Fanny Maharani Farhansyah, Taufik Ferina Aisah Fitriandini, Ragil Hamada Nofita Putri Hanindyalaila Pienrasmi Helta Anggia Ida Farida Irwantoro Kurniawan, Dea M. Denu Poyo Malik MALIK Meira, Mentari Anggun Nabila, Hilla Cahya Nainggolan, Asnirut Naomika Nurhidayah, Indah Putri Sugiati Ratu Chaterine Fajri Salsabilla, Syaira Saputra, M.Hafiz Salas Setiawan, Adrian Pujangga Soewito Soewito Soewito Talenta, Kiara Gramarechika Wawan Hernawan Wawan Hernawan William Djunizar Wisnu, Laras Yulia Hesti Zawitri, Agustina