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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Jurnal Manajemen dan Profesional Assets : Jurnal Ilmiah Ilmu Akuntansi, Keuangan dan Pajak CEBONG Journal eCo-Fin Majalah Ilmiah Cahaya Ilmu Jurnal Manajemen Dan Akuntansi Medan JUMAD Journal Management, Accounting, & Digital Business West Science Social and Humanities Studies INSAN CENDEKIA : Jurnal Pengabdian Kepada Masyarakat Jurnal Penelitian dan Pengkajian Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi JIMEK
Mufid Andrianata
Universitas Panca Marga
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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Pemberdayaan Kayo Homestay Bromo Melalui Implementasi Integrated Marketing Communication Sebagai Upaya Meningkatkan Kunjungan Wisatawan Junaidi; Raihan Wishal Nafis; M.Novan Fithrianto; Judi Suharsono; Mufid Andrianata; Lukman Hakim
TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Vol. 5 No. 3 (2025): TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat (September)
Publisher : Fakultas Teknik, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/tekiba.v5i3.6240

Abstract

This community service program was designed to empower Kayo Homestay, located in Tosari Village, Pasuruan, through the implementation of Integrated Marketing Communication (IMC) as an effort to increase tourist visits. The program addressed several managerial and marketing challenges, including the lack of standardized operational procedures, inadequate financial management systems, limited digital marketing utilization, and weak brand identity. The intervention was carried out in five stages: socialization, training, technology implementation, mentoring and evaluation, and program sustainability. The results indicate significant improvements in both operational efficiency and market visibility. The implementation of a website-based property management system increased room bookings by approximately 50% compared to the period prior to the intervention. Additionally, the use of digital financial applications improved financial transparency and reduced manual errors by 30%. From a marketing perspective, the development of digital content and social media strategies strengthened brand positioning and enhanced customer engagement. These findings are consistent with previous studies emphasizing the role of digital marketing and branding in improving the competitiveness of community-based tourism businesses. Overall, this program demonstrates that the integration of IMC, digital tools, and community empowerment strategies can enhance the competitiveness and sustainability of homestay businesses while contributing to local economic growth.
Penerapan Metode Altman Z-Score, Grover Score, Springate dan Zmijewski Untuk Memprediksi Potensi Kebangkrutan Judi Suharsono; Mutimmah Rustianawati; Alvina Febriani; M Novan Fithrianto; Mufid Andrianata
eCo-Fin Vol. 7 No. 3 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i3.2411

Abstract

This research was conducted to determine the application of the Altman Z-Score, Grover Score, Springate and Zmijewski methods in predicting potential bankruptcy in food and beverage companies listed on the IDX for the 2021-2023 period. The type of research used is descriptive quantitative. Sample selection using purposive sampling method which resulted in 42 samples with 14 companies. The data used is secondary data, namely the company's annual financial statements food and beverage companies for the period 2021-2023. Data analysis is carried out by collecting financial statement data, calculating ratios, classifying company conditions, and comparing the results of the 4 methods. The results state that the Altman z-score method is the best method based on the ability to detect 4 companies that are at risk in the early stages (gray) before entering bankruptcy (dangerous), this can provide time for companies to improve their financial performance. springate method has 1 company that has gone bankrupt. this method only divides into 2 categories without a gray zone so it is less detailed in identifying early stage risks, while the grover score and zmijewski methods show the results of 14 companies in a healthy condition.
Co-Authors Aghnia Azzar Ulfah Agustina Pujiastuti Alief Muhammad Alvina Febriani Anang Maulana Romadhoni Andrianata, Mufid Baihaqi, Hasyim Difa Arneta Fithrianto, M Novan Fithrianto, M. Novan Fithrianto, M.Novan Fithrianto, Novan Hartawan Abdillah Hasanah, Irma Uswatun Hermanto Hermanto Hermawan, Dedi Joko Hery Koeshardjono Hery Koeshardjono Judi , Suharsono Judi Suharsono Junaidi Junaidi Lukman Hakim Mas Ahmad Baihaqi Muhammad Iqbal Febrian Muhammad Syarif Hidayatullah Elmas Mutinda Widayanto Nisak, Choirun Novan Fithrianto Nur Ahmad Nur Ahmad, Nur Perwitasari, Dyah Ayu R Hery Koeshardjono Rustianawati, Mutimmah Sah, Imam Alfin Sari, Putri Devita Suharsono, Judi Widayanto, Mutinda Widya Nur Ainy Wilamsari, Feni Wishal Nafis, Raihan Wiyono, Agung Abdul Rahman Wulandari, Lusiana Yogatama, Ahmad Nizar