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Journal : Komunikator

Communication Strategy for Breastfeeding Mothers in Stunting Prevention in Banyumas Nurcandrani, Prita Suci; Andhriany, Sefy
Komunikator Vol 12, No 2 (2020)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.122044

Abstract

Stunting could have a major bad impact on the quality of Indonesia’s human resources in the future, and startlingly in the North Purwokerto Sub-district, Banyumas Regency, it reached 261 cases in 2019. This study aimed to analyze the communication strategy carried out by the Kasih Jeruk Purut Program on breastfeeding mothers as an effort to prevent stunting in that sub-district. This study used qualitative research methods, and data were drawn by observation, in-depth interviews, and review of documentation. The results showed that this phenomenon was caused by a lack of support from the family, minimum cross-sectoral integrity cooperation, and limited understanding of breastfeeding mothers regarding the concept of breastfeeding management. There was also identified that some of the cadres did not fully understand the concept of effective communication.
Public Relations Functions for Sugar-Salt-Fat Consumption Control Programs Planning Prita Suci Nurcandrani; Yudi Sudiana; Ayu May Lisa
Komunikator Vol 13, No 2 (2021)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.11211

Abstract

Non-Communicable Diseases such as stroke, diabetes mellitus, heart attack, and hypertension have increasingly lurked in Indonesia. The excessive consumption of sugar, salt, and fat (SSF) is the trigger for that case, and the government tries to take precautions for people from 13 to 18 years of age. Emphasizing on preventive health communication efforts, this study intended to assist the health promotion program of Puskesmas Purwokerto Utara 2 to apply Public Relations functions by providing IEC (Communication, Information, and Education) on controlling SSF in adolescents. This research used in-depth interviews and observations as data collection techniques, with qualitative descriptive methods to analyze the data. The result showed that this Puskesmas (district clinic) is identified as not implementing the SSF Control Program since its health promotion function is still more focused on routine programs. Meanwhile, 1.021 students in this work area need to prevent threatening diseases. Making collaboration with competent partners, Puskesmas may apply the functions of Public Relations in implementing the preventive programs by providing sufficient information about the danger of the excessive consumption of SSF, inviting people to change attitudes and actions, and representing the organization’s attitude towards society.
Communication Strategy for Breastfeeding Mothers in Stunting Prevention in Banyumas Prita Suci Nurcandrani; Sefy Andhriany
Komunikator Vol 12, No 2 (2020)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.122044

Abstract

Stunting could have a major bad impact on the quality of Indonesia’s human resources in the future, and startlingly in the North Purwokerto Sub-district, Banyumas Regency, it reached 261 cases in 2019. This study aimed to analyze the communication strategy carried out by the Kasih Jeruk Purut Program on breastfeeding mothers as an effort to prevent stunting in that sub-district. This study used qualitative research methods, and data were drawn by observation, in-depth interviews, and review of documentation. The results showed that this phenomenon was caused by a lack of support from the family, minimum cross-sectoral integrity cooperation, and limited understanding of breastfeeding mothers regarding the concept of breastfeeding management. There was also identified that some of the cadres did not fully understand the concept of effective communication.