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All Journal Maneggio: Jurnal Ilmiah Magister Manajemen Jurnal Mantik Majalah Ilmiah Warta Dharmawangsa Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management BERNAS: Jurnal Pengabdian Kepada Masyarakat International Journal Of Science, Technology & Management (IJSTM) Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Ipteks Terapan : research of applied science and education International Journal Of Economics Social And Technology Journal Liaison Academia and Society Mandiri: Jurnal Akuntansi dan Keuangan Medani : Jurnal Pengabdian Masyarakat IJMA
Ricky Rafii Ritonga
Universitas Prima Indonesia
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Pengaruh Digital Advertising, E-Commerce dan Electronic Word Of Mouth Terhadap Keputusan Pembelian Pelanggan CV. CS Lestari Jaya Kisaran Hutagalung, Marion Mart Parningotan; Ritonga, Ricky Rafii; Kaban, Ferry Andika; Tarigan, Veri Pratikawa; Nainggolan, Edisah Putra
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 3 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i3.8786

Abstract

Perusahaan yang tidak mengintegrasikan teknologi dalam operasionalnya umumnya menghadapi kesulitan lebih besar dalam mencapai pertumbuhan. Hal ini terbukti pada CV. CS Lestari Jaya yang berlokasi di Kisaran dan berfokus pada pemasaran produk makanan ringan. Berdasarkan observasi awal, terlihat adanya penurunan signifikan dalam penjualan, yang tercermin dari semakin sedikitnya frekuensi pembelian oleh pelanggan seiring berjalannya waktu. Penurunan dalam keputusan pembelian pelanggan di CV. CS Lestari Jaya kemungkinan besar disebabkan oleh rendahnya pemanfaatan teknologi oleh perusahaan. Pendekatan penelitian yang digunakan adalah metode kuantitatif, yang terstruktur dan sistematis. Penelitian ini tergolong dalam penelitian kuantitatif dengan sifat kausal atau eksplanatori, yang bertujuan untuk mengkaji hubungan sebab-akibat antara dua peristiwa yang berbeda. Dalam penelitian ini, perubahan pada satu variabel independen diharapkan dapat mempengaruhi variabel dependen. Populasi yang diteliti meliputi seluruh pelanggan yang melakukan pembelian pada perusahaan sepanjang tahun 2023, berjumlah 119 orang. Teknik pengambilan sampel menggunakan sampel jenuh, di mana semua pelanggan yang ada dijadikan sampel penelitian. Hasil penelitian menunjukkan bahwa Digital Advertising, E-Commerce, dan Electronic Word of Mouth berpengaruh terhadap keputusan pembelian pelanggan CV. CS Lestari Jaya di Kisaran.
JOB SATISFACTION: DETERMINANTS AND ITS IMPLICATIONS IN HUMAN RESOURCE MANAGEMENT Ernanda, Yovie; Ritonga, Ricky Rafii; Simbolon, Safii
Bisnis-Net Vol 8, No 1: JUNI 2025
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v8i1.5602

Abstract

Job satisfaction is a fundamental concept in Human Resource Management (HRM) that profoundly impacts employee behavior, organizational productivity, and overall performance. It reflects employees’ emotional and psychological attitudes toward their job, influenced by various intrinsic and extrinsic factors. This article aims to comprehensively explore the determinants of job satisfaction, its relationship with individual and organizational performance, and effective strategies to enhance it. Intrinsic factors, such as the meaningfulness of tasks, recognition, and opportunities for professional growth, significantly contribute to positive job satisfaction. Additionally, extrinsic factors like competitive compensation, a supportive work environment, and harmonious interpersonal relationships further strengthen employees' attachment and commitment to their roles. The analysis highlights how job satisfaction drives higher productivity, reduces absenteeism, and minimizes turnover rates. Conversely, dissatisfaction can lead to disengagement, increased stress, and higher operational costs due to frequent employee replacements.To address these challenges, the article proposes several strategies, including fostering open communication, implementing robust career development programs, offering fair rewards and recognition, and ensuring work-life balance through flexible work policies. By adopting these approaches, organizations can cultivate a motivated and loyal workforce, thereby enhancing long-term sustainability and competitiveness.
Analysis of Factors Affecting Financial Performance in Foods and Beverage Companies Listed in Indonesia Stock Exchange 2018-2020 Period Ricky Rafii Ritonga; Nadia Gloria Bangun; Chavia Zagita; Yenny
International Journal of Science, Technology & Management Vol. 3 No. 2 (2022): March 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i2.470

Abstract

His study has a goal, namely to examine the effect of the Current Ratio, Debt to Equity Ratio, Net Profit Margin, and Return On Equity on the Financial Performance of a manufacturing company listed on the Indonesia Stock Exchange. This study was carried out using a Quantitative Research approach. The research category is Descriptive Research. The population of this research is 75 Manufacturing Companies listed on the Indonesia Stock Exchange 2018-2020. The sampling technique used was the purposive sampling technique and 45 sample companies were obtained within 3 years. Related variables in this study are Liquidity (Current Ratio), Solvency (Debt to Equity Ratio), Profitability (Net Profit Margin), Profitability (Return On Equity), and Financial Performance (Return On Assets). The results of this study prove that the partial (t-test): CR, DER, NPM, and ROE have no significant effect on financial performance (ROA). Simultaneously (f test), the probability scale (Sig.) is 0.000 < 0.05, and the results from Fount 401.450 > 2.60 are Ftable results. Then the result of the calculation is 2.60. And the results of statistical testing can be concluded that the Independent Variables: Current Ratio, Debt to Equity Ratio, Net Profit Margin, and Return On Equity have a significant influence on financial performance (Return On Assets).
Co-Authors Angga Rizki Pratama Barus, Ruth Benita Butar-Butar, Mangasi Chavia Zagita Christian Ardy Cristina Reinaldo Edisah Putra Nainggolan Egon Sius Purba Eki Ro Putra Br Limbong Elsa Afriyanti Endrian Ujiati Rahayu Erin Lianto EVELYN EVELYN Felix Giovanni Chandra Gunawan, Jerry Herlina Pasaribu Hutagalung, Marion Mart Parningotan Jenniffer - Jese Tingkos Tampubolon Kaban, Ferry Andika Kenny Anselnus Kimberton Loni Mangasi Butar-butar Manik, Putri Cornelia Margaret Guita Nadia Gloria Bangun Nazmi, Hendra Nicholas Geral Cendana Ongko, Stiven Kreverius Panjaitan, Josua Haripendi Purba, Noveria Rizkha Afriani Zulkarnain Saputra, Edward Daniel Sella, Gri Shelly Kho Simare-Mare, Tiurmauli Br Simbolon, Safii Tanjaya, Tanjaya Tarigan, Veri Pratikawa Tiffanycia Tiffanycia Yenny Yosella Winaldi Yovie Ernanda Yunior, Khomeiny