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All Journal Jurnal Berkala Ilmu Perpustakaan dan Informasi Khazanah: Jurnal Pengembangan Kearsipan Jurnal Mantik Enrichment : Journal of Management Jurnal Ekonomi Paradoks : Jurnal Ilmu Ekonomi Journal of Management and Informatics Journal of Technology Informatics and Engineering
Rizkiana Karmelia Shaura
Universitas Bina Sarana Informatika
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Journal : Journal of Management and Informatics

 1 
Analysis of Price and  Product Perceived Bolster Purchase Decision: Study Case in Fast Food Restaurant in East Bekasi Area Rahadjeng , Indra Riyana; Handoko, Melyani; Indrarti, Wahyu; Shaura, Rizkiana Karmelia; Rafik, Ahamd; Daniel; Emita, Isyana; Anwar, Dian Mohamad
Journal of Management and Informatics Vol. 4 No. 2 (2025): August Season | JMI : Journal of Management and Informatics
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jmi.v4i2.202

Abstract

The increasing competition among fast food restaurants in urban areas has made consumers more selective in their purchasing decisions, with price and product quality emerging as key determinants. This study aims to analyze the influence of perceived price and perceived product quality on consumer purchasing decisions at Subway fast food restaurants in East Bekasi. A quantitative approach was applied using a structured questionnaire distributed to 50 consumers. Data were analyzed through multiple linear regression and classical assumption testing. The results indicate that price has a significant and positive effect on purchasing decisions, with a regression coefficient of 1.191 and a partial determination coefficient (R²) of 0.750, suggesting that price alone explains 75% of the decision variance. Similarly, perceived product quality also demonstrates a significant positive effect with a coefficient of 0.469 and R² of 0.724. When combined, both variables explain 72.4% of the variance in purchasing decisions, with the F-test result of 91.673 surpassing the critical value of 3.20. These findings suggest that consumers in East Bekasi prioritize both affordability and quality when choosing fast food. This research contributes to the literature by validating the dual importance of economic and experiential value in fast food marketing strategies, especially in highly competitive suburban environments.
The Effect of Quality Product, Price Perception, and Promotion onVivo Smartphone Purchase Decisions: A Study at the Archa PhoneCounter in Bekasi Melyani, Melyani; Swastika, Rahayu; Widyastuti, Reni; Shaura, Rizkiana Karmelia; Pramularso, Eigis Yani; Anggarini, Desy Tri; Tambunan, Diana
Journal of Management and Informatics Vol. 4 No. 3 (2025): December Season | JMI: Journal of Management and Informatics
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jmi.v4i3.203

Abstract

This study investigates the influence of product quality, price perception, and promotion on Vivosmartphone purchase decisions. A quantitative survey was administered to 100 consumers at the ArchaPhone Counter in Bekasi using purposive sampling. Multiple linear regression analysis revealed thatall three variables have a significant positive partial effect on the purchase decision. The modelexplained 85% of the variance (Adjusted R² = 0.726), confirming their simultaneous influence. Productquality was identified as the most dominant predictive factor, validating its critical role in consumerchoice. 
Co-Authors AA Sudharmawan, AA Ahmad Rafik Daniel Daniel Daniel Desy Tri Anggarini Dian Mohamad Anwar Diana Tambunan Eigis Yani Pramularso Febriyanto Febriyanto Handoko, Melyani Hartini, Dorit Haryanto, Wawan Hendra Kurniawan Hendra Kurniawan Hendra Kurniawan Hendra Kurniawan Hendra Lesmana Husni Mubarok Indra Riyana Indra Riyana Rahadjeng Isyana Emita Lestari, Dania Puji Melyani Melyani Melyani Melyani, Melyani Mufid, Zainul Rafik, Ahamd Rafik, Ahmad Rahadjeng , Indra Riyana Rahayu Swastika Reni Widyastuti Roydawaty Roydawaty Swastika, Rahayu Tamara Adriani Salim Trisna Fajar Prasetyo Wahyu Indrarti Yulianah Yulianah Yulianah Yulianah Yundari, Yundari