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Pinontoan, Nexen Alexandre
Budi Luhur University, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Veterinary Other

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Journal : Jurnal Mantik

 1 
The Influence of Marketing Mix on Airline Ticket Purchasing Decisions During the Covid-19 Pandemic in 2021 (Title.com Case Study) Rahmat Kusnedi; Nexen Pinontoan; Sundring Djati
Jurnal Mantik Vol. 7 No. 4 (2024): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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Abstract

The use of e-commerce at this time is increasing, one of which is e-commerce that provides the needs for tourism activities. Tiket.com is an e-commerce platform that has an application form in order to meet consumer needs, especially online airline tickets. Consumers in making decisions to purchase airline tickets online need factors that influence these purchases, especially with the emergence of the Covid-19 pandemic. This factor is included in the marketing mix which consists of product dimensions, price, promotion, and purchasing channels. This study was conducted to determine the effect of Tiket.com's marketing mix (X) on application users who are domiciled in DKI Jakarta on purchasing decisions (Y) of airplane tickets during the Covid-19 pandemic in 2021. The research method used is quantitative with verification types and descriptions. survey. The sampling technique was carried out using a non-probability sampling method with a purposive sampling technique and 118 respondents were used. The data analysis test was carried out by simple linear regression. The results showed that the marketing mix had an influence on purchasing decisions of 46.2% from the coefficient of determination test R2. The marketing mix is proven to have an effect on purchasing decisions with the results of the t count exceeding the t table, 9.976 > 1.980.
Tourism marketing mix of angke kapuk mangrove nature park as ecotourism Nexen Alexandre Pinontoan; Willy Arafah; Nurbaeti Nurbaeti
Jurnal Mantik Vol. 7 No. 4 (2024): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i4.4938

Abstract

The government's strategy in marketing ecotourism destinations is a crucial aspect of tourism development, particularly in collaboration with the management of Angke Kapuk Mangrove Nature Park to promote natural tourist spots through social media platforms. This research aims to investigate the Tourism Marketing Communication Strategy in promoting Angke Kapuk Mangrove Nature Park as an ecotourism destination. The researchers utilize the 7P marketing mix theory (Product, Price, Place, Promotion, People, Process & Physical Evidence), which facilitates practitioners on social media, particularly on Instagram. The research paradigm adopts a post-positivism approach, employing a qualitative method with descriptive analysis. The findings reveal that the management of Angke Kapuk Mangrove Nature Park has implemented effective strategies in promoting the destination through tourism marketing communication. This strategy includes promotional efforts featuring historical information, visually appealing content, and regular updates on social media. The research identifies certain challenges, such as a lack of public awareness about ecotourism. It is suggested that in the future, the management could enhance promotional activities accompanied by engaging tourism events. Success in marketing ecotourism destinations relies on providing comprehensive information to tourists, making them more familiar with religious tourism spots through social media or direct visits
Sustainable Cultural Tourism Innovation: Cow Cart in Palbapang Village Dita, Apro; Pinontoan, Nexen Alexandre; Jati, Rocky Prasetyo; Jatisidi, Artyasto
Jurnal Mantik Vol. 8 No. 2 (2024): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i2.5270

Abstract

This study investigates the sustainable cultural tourism innovation using cow carts in Palbapang Village, Yogyakarta. The background highlights the importance of integrating sustainability into tourism development to preserve cultural and environmental heritage. A qualitative approach was employed, involving in-depth interviews, participatory observation, and document analysis to gather comprehensive data from stakeholders such as cow cart owners, tourism managers, tourists, and local residents. The findings indicate that the cow cart initiative is well-received by the community, enhancing local pride and providing economic benefits by boosting local small and medium enterprises (SMEs). The initiative also reduces environmental impact by minimizing reliance on motor vehicles and promoting waste management and nature conservation. The dis-cussion emphasizes the importance of community participation and government support in im-proving infrastructure and training to ensure high-quality services. The study concludes that cow cart tourism effectively promotes sustainable cultural tourism, preserving cultural heritage while fostering economic growth and environmental conservation. This model demonstrates how tra-ditional practices can be integrated with modern tourism demands to achieve long-term sus-tainability
Development of cow cart tourism in palbapang: efforts to preserve culture and improve the economic welfare of local communities Pinontoan, Nexen Alexandre; Nurbaeti, Nurbaeti; Boediman, Surya Fadjar
Jurnal Mantik Vol. 8 No. 3 (2024): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i3.5532

Abstract

Culture-based tourism has become a strategic sector in the development of the local economy, especially in regions with rich cultural heritage. In Palbapang, the cow cart tourism initiative was introduced as an effort to preserve culture and improve the local economy. This study uses a qualitative approach to explore the public's perception of tourism, with data collected through in-depth interviews and direct observations, and analyzed thematically. The results of the study show that cattle cart tourism in Palbapang has received a positive response from the community, tourism managers, and the local government, considered important in preserving local culture and supporting the economy through the involvement of Micro, Small, and Medium Enterprises (MSMEs). However, sustainability challenges remain, especially when it comes to managing negative impacts such as congestion and cleanliness, which requires strategic planning and collaboration between all stakeholders
Sustainable tourism development digital strategy approach: case study of pokdarwis terong creative tourism village, Belitung Rege Pinontoan, Nexen Alexandre; Lestari, Rini
Jurnal Mantik Vol. 8 No. 3 (2024): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i3.5533

Abstract

This research discusses the development of sustainable tourism in the Terong Creative Tourism Village, with a focus on a holistic approach involving digitalization strategies with the aim of being an effective communication approach and able to provide social innovation and community empowerment. Through this holistic approach to outcome, various strategic elements interact and support each other in achieving sustainable tourism development goals. The results show that involving local communities in every stage of planning and implementing tourism projects with a digital approach is key to success, by ensuring the relevance, acceptance, and sustainability of the initiative. The use of digital technologies has played a crucial role in improving operational efficiency, expanding market reach, and strengthening sustainable practices. Social innovation has also been proven to have an added value impact on the tourism experience and strengthen community involvement in sustainable tourism development. Community empowerment is a key foundation in achieving success in sustainable tourism development, by prioritizing capacity building, training, and fair profit sharing. In conclusion, this holistic and adaptive approach ensures that tourism remains sustainable and relevant to changing market dynamics and socio-economic conditions. Sustainable collaboration between all stakeholders is also the key to success in sustainable tourism development in the future
Cultural Meaning in Tourism: A Typological Analysis of Tourist Experiences in Kampung Wayang Pinontoan, Nexen Alexandre; Ingkadijaya, Rahmat; Nurbaeti, Nurbaeti; Rachman, Arief Faizal
Jurnal Mantik Vol. 9 No. 2 (2025): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i6.6424

Abstract

Cultural tourism serves as a dynamic platform for identity  negotiation, heritage preservation, and intercultural dialogue, particularly within community-based destinations. Rather than merely observing static cultural artifacts, visitors are increasingly drawn to immersive experiences that allow them to engage with living traditions and co-create meaning alongside local hosts. This study focuses on Kampung Wayang, a cultural enclave situated in Wukirsari, Yogyakarta, where the traditional art of wayang kulit is not only preserved but practiced as an everyday expression of cultural identity. Here, tourists are not passive consumers but active participants in a dialogical process of cultural transmission. The findings highlight that meaning-making in tourism is contingent upon the intensity and authenticity of interaction with cultural agents such as dalangs (puppet masters), artisans, and community storytellers. For instance, those who participated in puppet-making workshops or engaged in discussions about wayang philosophy reported deeper emotional resonance and cognitive insight. This supports theoretical models that posit experience as a co-constructed, affective, and reflective process. Ultimately, the study confirms that immersive participation in cultural production fosters not only aesthetic appreciation but also a profound understanding of embedded social values such as justice, loyalty, and spiritual balance. These findings suggest that cultural villages like Kampung Wayang serve as critical arenas for sustainable tourism, where the visitor experience transcends commodification and becomes a catalyst for mutual understanding and heritage continuity. As such, the village operates as both a site of memory and a space of transformation a place where local culture is not only performed, but also renegotiated through the eyes of its guests
Co-Authors Artyasto Jatisidi Boediman, Surya Fadjar Dita, Apro Djati, Sundring Pantja Doddy Wihardi Hera Oktadiana Jati, Rocky Prasetyo Julian Bongsoikrama Kristanty, Shinta Kusnedi, Rahmat Myrza Rahmanita Nurbaeti Nurbaeti Nurbaeti Nurbaeti Rachman, Arief Faizal Rahmanita, Myrza Rahmat Ingkadijaya Rahmat Kusnedi Ramadhona, Cantika Faiza Rini Lestari Sundring Djati Sundring Pantja Djati Umaimah Wahid Willy Arafah Willy Arafah