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All Journal International Journal of Artificial Intelligence Research JAB (Jurnal Akuntansi & Bisnis) NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL PENDIDIKAN TAMBUSAI SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Jurnal STEI Ekonomi Indonesian Community Service and Empowerment Journal (IComSE) Devotion: Journal of Research and Community Service Jurnal Abdimas Bina Bangsa Indonesian Journal of Business, Accounting and Management PROGRESIF Jurnal Riset Manajemen dan Bisnis Jurnal Ekonomi Manajemen Bisnis dan Akuntansi Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang Jurnal Riset Multidisiplin Edukasi
Dian Surya Sampurna
Sekolah Tinggi Ilmu Ekonomi Indonesia Indonesia
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : International Journal of Artificial Intelligence Research

 1 
The Influence Of Brand Image, Promotion And Product Quality On Purchase Decisions For Ardeponds Indonesia (Case Study Of Ardeponds Indonesia Skincare In Pulogadung District) Yusuf Suhardi; Dadang Munandar; Dian Surya Sampurna; Meita Pragiwani; Diana Diana
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1193

Abstract

The aim of this research is to determine the influence of brand image, promotion and product quality on purchasing decisions at Ardepons Indonesia in Pulogadung District, Jakarta. The research used is quantitative with the research strategy used by researchers being an associative strategy. This research uses primary data by distributing questionnaires to 97 Ardepons user respondents. The sampling technique used was non-probability sampling. The data processing method in this research uses validity testing, reliability testing, partial and simultaneous determination. This research tests the hypothesis using the SPSS Version 25 application. The results of this research show that the processing results areBrand image has a positive and significant effect on Ardepons purchasing decisions. Promotions have no effect on purchasing decisions for the Ardepons brand. Product quality has a positive and significant effect on purchasing decisions. Brand image, promotion and product quality simultaneously have a positive and significant effect on purchasing decisions for Ardepons Cosmetics.
THE INFLUENCE OF COMPENSATION, WORK ENVIRONMENT, AND WORK INTEREST ON EMPLOYEE WORK MOTIVATION AT PT BANK CENTRAL ASIA (BCA) KCU RAWAMANGUN Pragiwani, Meita; Narimawati, Umi; Suhardi, Yusuf; Sampurna, Dian Surya; No, Dhiu Stela
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1194

Abstract

This research aims to determine the effect of compensation (X1), work environment (X2), and work interest (X3) on work motivation (Y) in PT Bank Central Asia (BCA) employees. The method used in this research is a quantitative method. Data was collected through a questionnaire which was measured using a Likert scale diagram. The sampling method used a purposive sampling technique totaling 70 respondents. This research is quantitative research using multiple linear analysis with the data analysis tool SPSS 23.The results of this research state that compensation has no effect on work motivation, the work environment has an effect on work motivation, and work interest has no effect on work motivation
The Impact Of Announcements Of Mergers And Acquisitions (M&A) On Stock Returns Sampurna, Dian Surya; Alexandri, Benny; Pragiwani, Meita; Suhardi, Yusuf; Ikaputri, Marcelina Wahyuningtyas
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1195

Abstract

One of the corporate actions carried out by companies is mergers and acquisitions (M&A). This research aims to examine the impact of merger and acquisition (M&A) announcements on stock returns of banking companies listed on LQ 45 for the 2011-2021 period. This research uses the event study method, with 3 banking companies from 8 merger and acquisition (M&A) events, with an event window of 91 days, namely 45 days pre-announcement, 1 day of announcement and 45 days post-announcement. The results of this research show that the market responded positively to 8 merger and acquisition (M&A) announcement events. The benefit of this research is for policy makers to stimulate stock prices with the help of various announcements from their corporate action strategies. Investors will be helped in understanding stock market mechanisms in making wise investment decisions before reacting to corporate actions. Meanwhile, policy makers are interested in influencing stock prices and investors are interested in the composition of risk-return parameters in their portfolios. This research will act as an important investment tool for both.
Co-Authors Aden Apandi Agustian Burda Alexandri, Benny Bagus Styoko Purwo Bagus Styoko Purwo Bayu Pratama Dadang Munandar Diana Diana Falti Manullang Fanisyah Maliki Ginanjar Syamsuar Husain Nurisman Hutapea, Hotto Formandha Ikaputri, Marcelina Wahyuningtyas Imelda Aprileny Joko Bagio Santoso Jusuf Hariyanto Laksana, Muhammad Adam Marmin, Marmin Meita Pragiwani Mila Novita Sari Muhammad Anhar Muhammad Fikri Hakim Murodin, Ma’mun No, Dhiu Stela Nugroho, Rizki Irman Nuryati, Tutty Pragiwani, Meita Pranitasari, Diah Pratiwi Dewanto, Sekar Errianda Ridwan Maronrong Rutinaias Haholongan Sari, Mila Novita Suhardi, Yusuf Syifa Fauziah Toto Aminoto Umi Narimawati Wulandari Wulandari Yusuf Suhardi