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Journal : Journal of Information Systems and Management

Pengaruh Internal Brand Management terhadap Work Engagement: Analisis Perspektif Dosen Indonesia Simorangkir, Yosua Novembrianto; Suroso; Widodo, Adi; Wijaya, Muhamad Rizky; Nadeak, Multi
Journal of Information Systems and Management (JISMA) Vol. 3 No. 1 (2024): February 2024
Publisher : AGUSPATI RESEARCH INSTITUTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.4444/jisma.v3i1.1114

Abstract

Studi ini mengkaji hubungan antara internal brand management (IBM) yang terdiri atas internal brand communication (IBC), brand-centered training (BCT) dan transformational leadership (TL) terhadap work engagement (WE) di sebuah universitas di Jakarta. Sebuah model diusulkan dan diuji menggunakan sampel 250 dosen home based dengan menggunakan teknik simple random sampling. Data dianalisis dengan SEM PLS dan software SmartPLS 4.0. Temuan penelitian ini mengonfirmasi bahwa internal brand communication, brand-centered training dan transformational leadership berpengaruh positif terhadap work engagement. Hasil studi ini juga menunjukkan bahwa internal brand communication, brand-centered training dan transformational leadership merupakan prediktor yang baik bagi work engagement dosen di perguruan tinggi. Implikasinya, efek gabungan dari komunikasi tentang citra universitas (internal brand communication), pelatihan yang berpusat pada membangun brand image universitas (brand-centered training), dan kepemimpinan transformasional dapat menciptakan lingkungan kerja dosen yang terhubung dengan organisasi, termotivasi untuk berkontribusi terhadap keberhasilannya, dan terlibat dalam peran brand kampus. Dengan memprioritaskan faktor-faktor ini, manajemen universitas dapat menumbuhkan budaya keterlibatan, komitmen, dan keselarasannya dengan brand image universitas, yang pada akhirnya mengarah pada peningkatan kinerja dan kepuasan seluruh stakeholders perguruan tinggi.
Sustainable IT and Green Computing: A Qualitative Study on Eco-Friendly Practices in Tech Companies Nadeak, Multi; Widodo, Adi; Sihotang, Manorang
Journal of Information Systems and Management (JISMA) Vol. 5 No. 1 (2026): February 2026
Publisher : AGUSPATI RESEARCH INSTITUTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.4444/jisma.v5i1.1241

Abstract

Environmental concerns and the urgent need for sustainable development have driven technology companies to adopt green computing practices. This qualitative study explores the motivations, barriers, and strategies employed by technology companies in implementing sustainable information technology (IT) practices. Through semi-structured interviews with 22 sustainability managers, IT directors, and environmental officers from multinational tech companies, we identified key themes including renewable energy adoption, electronic waste management, energy efficiency optimization, and stakeholder engagement. The findings reveal that while companies recognize the business case for sustainability, implementation challenges persist, particularly regarding supply chain complexity, technological constraints, and financial investment requirements (Jafari et al., 2024). Our study contributes valuable insights into how tech companies navigate the transition to green computing, offering practical recommendations for practitioners and policymakers. The research emphasizes the critical importance of integrated sustainability strategies, organizational commitment, and collaborative ecosystem approaches in achieving meaningful environmental outcomes in the technology sector.