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All Journal PROSIDING SEMINAR NASIONAL Fokus Ekonomi Jurnal STIE Semarang (Edisi Elektronik) Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Fokus Abdimas Prosiding Seminar Nasional Unimus
Maduretno Widowati
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Nursing Public Health Social Sciences

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Journal : Fokus Ekonomi

 1 
THE INFLUENCE OF COMPANY IMAGE, SERVICE QUALITY AND PRICE PERCEPTION ON REPURCHASE INTENTION THROUGH CUSTOMER SATISFACTION SU2R TRAVEL BATANG Fahlefi, Diva Riza; Harminingtyas, Rudika; Susetyarsi, Th; Widowati, Maduretno
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 18, No 2: Desember 2023
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.18.2.173-184

Abstract

The aim of this research is to analyze the influence of company image, service quality and price perception on repurchase decisions through customer satisfaction. The minimum number of samples used is 100 respondents. The sampling technique is purposive sampling. The analysis tool used is PLS-SEM using SmartPLS software. The results of the analysis can be concluded that: company image has a positive effect on customer satisfaction. Service quality has a positive effect on customer satisfaction. Price perception has a positive effect on customer satisfaction. Company image has a positive effect on repurchase intention. Service quality has a positive effect on repurchase intention. Price perception has a positive effect on repurchase intention. Customer satisfaction has a positive effect on repurchase interest. Customer satisfaction has a partial mediating role between company image and repurchase intention. Customer satisfaction has a partial mediating role between service quality and repurchase intention. Customer satisfaction has a partial mediating role between price perception and repurchase intention.
COST OF CAPITAL DETERMINANTS: CONTEXT IN INDONESIA AND MALAYSIA Widowati, Maduretno; Yuliati, Yuliati; Wahyuningsih, Susanti; Indriyatni, Lies; Widodo, Untung
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 20, No 1 (2025): June 2025
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.20.1.127-134

Abstract

The purpose of this paper is to look at the determinants of the cost of capital for a company. This study conducts a literature review with the aim of identifying the factors that affect the cost of capital for a company. The study shows that profitability, liquidity, tax, growth, size, and age of the company are some of the major determinants that affect the cost of capital of the company. The study further shows a positive correlation between the cost of capital and profitability, liquidity, growth, size, and age of the company. The capital arrangement of the company is determined based on the pecking order theory and the trade-off theory while keeping in mind the cost elements associated with it. In Indonesia, economic stability and political stability are the major determinants that determine the cost of capital for a company. These determinants affect the availability and cost.
THE INFLUENCE OF PRICE, ELECTRONIC WORD OF MOUTH (E-WOM), AND BRAND IMAGE ON PURCHASING DECISIONS IN SHOPEE E-COMMERCE PLATFORM Tasriastuti, Nurrohmi Ambar; Harminingtyas, Rudika; Widowati, Maduretno
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 19, No 1: June 2024
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.19.1.111-118

Abstract

The development of e-commerce platforms in Indonesia has had a significant impact on product purchasing behavior among students. The ease of access and wide selection of products offered through online shopping sites such as Shopee, Tokopedia, Lazada, and others, have made e-commerce the main channel for students to make purchases. The Shopee site stands out as one of the leading online shopping platforms in Southeast Asia, being. The main objective of this research is to determine and evaluate the influence of price, electronic word-of-mouth (e-WOM), and brand image on the purchasing behavior of Shopee application users among STIE Pelita Nusantara Semarang students. A purposive sampling approach was used in data collection, with a total of 72 respondents participating in this investigation. Primary data analysis in this research was carried out through multiple regression analysis. The research results show that price, electronic word-of-mouth (e-WOM), and brand image have a positive and important influence, both individually and collectively, on the purchasing decisions of Shopee application users among STIE Pelita Nusantara students. Within the framework of this research, price emerges as the most influential factor influencing purchasing choices. The coefficient of determination (R²) shows that 70.4% of the variance in the dependent variable of purchasing decisions can be explained by three independent variables: price, Electronic Word Of Mouth (E-WOM), and brand image.
FROM JOB TITLES TO SKILL PROFILES: EFFECTS OF SKILLS BASED HIRING ON ORGANIZATIONAL AGILITY AND DIVERSITY Prabowo, Catur; Harminingtyas, Rudika; Pelupessy, Ig. Henri; Widowati, Maduretno; Fahlefi, Diva Riza
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 20, No 2 (2025): December 2025
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.20.2.248-258

Abstract

To examine the causal relationship between Skills Based Hiring (SBH), Organizational Agility (OA), and Workforce Diversity (WD). The study population included all 168 managerial and non-managerial employees, using a census sampling technique. Data were collected through questionnaires, then analyzed using quantitative methods through Partial Least Square (PLS). SBH has a positive and significant effect on OA, which means that skills-based recruitment improves the organization's ability to respond to change, accelerates decision-making, and strengthens cross-functional collaboration and an adaptive learning culture. SBH also has a positive effect on WD, indicating that competency-based selection opens opportunities for individuals from various backgrounds to contribute to the organization. Furthermore, OA is proven to have a positive effect on WD, as well as mediating the relationship between SBH and WD. This means that the implementation of SBH not only has a direct impact on workforce diversity, but also indirectly through increasing organizational agility. The implications of the research emphasize the importance of expanding the application of SBH evenly, strengthening agility through rapid decision-making, cross-functional collaboration, and a culture of continuous learning, as well as developing inclusive training programs across generations and gender to create a work environment that is adaptive, innovative, and responsive to the dynamics of the electricity industry.
Co-Authors Adhi, Daniel Kartika Aminah, Aniafatul Astriono, Ani Catur Prabowo Diva Riza Fahlefi Ignatius Henri Pelupessy Lies Indriyatni MIFTAKHUL JANNAH Mohklas Mohklas, Mohklas nurul latifah Panca Wahyuningsih Rachmawati, Tyas Rizky Rahmi Yuliana Rudika Harminingtyas Siti Syafi’atul Waro Susanti Wahyuningsih, Susanti Tasriastuti, Nurrohmi Ambar Th Susetyarsi Triongko, Budi Untung Widodo, Untung Widaryanti - Widaryanti Widaryanti Yuli Mita Wulansari Yuliati -