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All Journal Jurnal Ilmiah Telaah Manajemen Students´ Journal of Economic and Management Proceeding SENDI_U Jurnal Manajemen dan Bisnis Indonesia SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Kajian Bisnis STIE Widya Wiwaha Dialektika: Jurnal Ekonomi dan Ilmu Sosial Review of Management and Entrepreneurship Journal of Management and Business Environment (JMBE) Golden Ratio of Mapping Idea and Literature Format Jurnal Manajemen dan Pemasaran Jasa Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka)

Suzy Widyasari

Universitas Stikubank, Semarang

Author-ID : 416638

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences Other

Published : 35 Documents Claim Missing Document

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PENGARUH GAYA HIDUP, CITRA MEREK, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION (Studi Empiris Pada Konsumen Districtside Store di Semarang) Dimas Prayudianto, 13.05.51.0076; Widyasari, Suzy
Students' Journal of Economic and Management Vol 6 No 1 (2017): Vol. 6 No. 1 Edisi April 2017
Publisher : Students' Journal of Economic and Management

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This purpose of this study was to analysis the effect of lifestyle, brand image, and percived price to purchasing decision of fashion product in Districtside Store Semarang. The population in this study were consumers who made a purchase of fashion products at Districtside Store Semarang. The number of samples studied were as many as 100 people were selected as respondents used purposive sampling technique. Data collection methods used in this study was questionnaire filled out by respondents. The analysis used in this study was multiple linear regression to examine the effect of partially each independent variable,there were lifestyle, brand image and perceived price to dependent variable that was purchasing decesion. The results of this study showed that lifestyle, brand image, and perceived price had a positive and significant effect on purchasing decisions at Districtside Store Semarang. Keyword: Lifestyle, Brand Image, Percived Price and Purchasing Decision

PENGARUH KUALITAS PRODUK, EKUITAS MEREK DAN GAYA HIDUP TERHADAP PROSES KEPUTUSAN PEMBELIAN PRODUK HONDA VARIO (STUDI PADA DEALER CM JAYA KOTA REMBANG) Setiyana, Yusi; Widyasari, Suzy
Proceeding SENDI_U 2019: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (277.69 KB)

Ketatnya persaingan dalam dunia usaha menuntut setiap perusahaan untuk mengambil langkahlangkah strategis yang tepat guna memenangkan persaingan, tak terkecuali pada industri sepeda motor.Berbagai produsen sepeda motor telah meluncurkan berbagai tipe skuter matic dengan tawaran kelebihanteknologi masing-masing, diantaranya adalah perusahaan Honda dengan produk Varionya. Penelitian inibertujuan untuk menganalisis pengaruh kualitas produk, ekuitas merek, dan gaya hidup terhadap proseskeputusan pembelian sepeda motor Honda Vario di kota Rembang. Jumlah sampel yang diteliti sebanyak 100orang responden yang dipilih dengan menggunakan purposive sampling. Teknik pengujian data meliputi ujivaliditas dengan analisis faktor, uji reliabilitas dengan alpha cronbach, dan analisis regresi linier bergandaHasil penelitian menunjukkan bahwa secara parsial kualitas produk, ekuitas merek, dan gaya hidupberpengaruh positif dan signifikan terhadap proses keputusan pembelian. Temuan ini berimplikasi padapentingnya perusahaan Honda dalam merancang kebijakan pemasarannya khususnya terkait denganpeningkatan kualitas produk, ekuitas merek dan pemahaman gaya hidup konsumen dalam rangka meningkatkankeputusan pembelian produk Honda Vario

ANALISIS PENGARUH PRODUK, HARGA, PROMOSI DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN RUMAH ( Studi pada Perumahan Graha Estetika Semarang ) Widyasari, Suzy; Triastuti Fifilia, Erna
Jurnal Ilmiah Telaah Manajemen Vol 6 No 2 (2009): Vol. 6 No. 2 2009
Publisher : Jurnal Ilmiah Telaah Manajemen

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Housing is the oneof basic needs that people want. As the raising amount of population, the demand of this product also tend to increase. This fenomena is being an interesting opportunities for businessmen,especially for developers who supply housing as their product. For those, consumers will be faced with many kinds of product housing’s supplies to fulfill their need of housing as the home living. Related to the fact, thisstudy try to analize the influence of product, price, promotion and location to buying decision making of product housing at Graha Estetika Housing in Semarang. There were five hipothesis tested in this study byusing multiple linier regression. Convenience sampling is a method that used in this research to get the respondent as samples. The result show that there were got positive significant effects of product, price,promotion and location to buying decision making of product housing at Graha Estetika Housing in Semarang both as partially and simultanly.Key words: Product, Price, Promotion, Location, Buying decision making.

PENGARUH KUALITAS LAYANAN DAN CITRA PERUSAHAAN TERHADAP KEPUASAN SERTA DAMPAKNYA PADA LOYALITAS PELANGGAN Adelia, Febryna; Widyasari, Suzy; Marlien, R.A
Proceeding SENDI_U 2020: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

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Kepuasan pelanggan merupakan faktor penting yang perlu mendapatkan perhatian besar bagiperusahaan dewasa ini. Kondisi persaingan bisnis yang semakin ketat menuntut para pelaku bisnis agar selalumengupayakan layanan yang terbaik dalam rangka memberikan kepuasan kepada pelanggannya. Kepuasanmerupakan tingkat perasaan konsumen setelah membandingkan nilai kinerja produk atau jasa yang didapatkandengan ekspektasinya . Pelanggan yang puas dengan nilai yang diberikan oleh produk atau jasa akan sangatbesar kemungkinannya menjadi pelanggan dalam waktu yang lama. Penelitian ini bertujuan untuk mengujipengaruh kualitas layanan dan citra perusahaan terhadap kepuasan serta dampaknya pada loyalitaspelanggan. Populasi pada penelitian ini adalah anggota koperasi di KSP Boja Makmur, Kendal. Sampelditentukan sebanyak 100 orang responden yang diambil dengan menggunakan teknik purposive sampling.Terdapat tiga hipotesis yang diuji dalam penelitian ini, pengujian dilakukan dengan menggunakan analisisregresi linear berganda. Hasil penelitian menunjukkan bahwa bahwa kualitas layanan dan citra perusahaanberpengaruh positif signifikan terhadap kepuasan, selanjutnya kepuasan juga berpengaruh positif signifkanterhadap loyalitas pelanggan. Temuan ini membuktikan pentingnya kualitas layanan dan citra perusahaan bagitercapainya kepuasan dan loyalitas pelanggan

PENGARUH DIGITAL MARKETING, KEPERCAYAAN DAN KUALITAS PRODUK TERHADAP NIAT BELI (STUDI PADA AKUN INSTAGRAM KAWAII COKLAT) Romadlon, Achmad; Marlien, R.A; Widyasari, Suzy
Proceeding SENDI_U 2020: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

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This study aims study to examine and analyze the effect of digital marketing, trust and product quality on thepurchase intention of kawaii chocolate. The object of research in this paper is the people of semarang who have everbought chocolate kawaii.The sampling technique in this study uses non-probability sampling with a purposive sampling data collectionmethod with a sample size of 100 respondents. The primary data collection method uses the questionnaire method.Data analysis techniques used are the classic assumption, instrument test, multiple linear regression.The research test shows that: Digital marketing has a positive and significant effect on purchase intention,trust has a positive and significant effect purchase, Product qualityhas a positive and significant effect on purchaseintention

Pengaruh Kualitas Produk, Persepsi Harga dan Citra Merk Terhadap Kepuasan Serta Dampaknya Pada Loyalitas Pelanggan (Studi Empiris Pada Koran Harian Suara Merdeka di Kota Semarang) Suzy Widyasari; Euis Soliha; Sophiyanto Wuryan; Lenny Dwi Damayanti
Jurnal Manajemen dan Bisnis Indonesia Vol 5 No 1 (2017): Jurnal Manajemen Bisnis Indonesia - Edisi Oktober 2017
Publisher : Forum Manajemen Indonesia (FMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31843/jmbi.v5i1.144

Tujuan dari penelitian ini adalah untuk menguji dan menganalisis pengaruh kualitas produk, persepsi harga dan citra merek terhadap kepuasan serta dampaknya pada loyalitas pelanggan pada koran Harian Suara Merdeka di Semarang. Pengujian dilakukan dengan menggunakan analisis regresi linier berganda dan analisis jalur. Hasil penelitian menunjukkan bahwa secara parsial kualitas produk, persepsi harga dan citra merek secara parsial berpengaruh positif signifikan terhadap kepuasan pelanggan. Citra merek dan kepuasan secara parsial berpengaruh positif signifikan terhadap loyalitas pelanggan. Temuan lainnya menunjukkan bahwa kualitas produk dan persepsi harga tidak berpengaruh signifikan terhadap loyalitas pelanggan. Sementara itu uji mediasi menunjukkan bahwa kepuasan memediasi pengaruh kualitas produk terhadap loyalitas pelanggan. Kepuasan juga memediasi pengaruh persepsi harga terhadap loyalitas pelanggan namun tidak memediasi pengaruh citra merek terhadap loyalitas pelanggan. Kata Kunci: Kualitas produk, Persepsi harga, Citra merek, Kepuasan pelanggan dan Loyalitas pelanggan.

The advertising effectiveness of higher education institutions reviewed from message framing Euis Soliha; Ajeng Aquinia; Suzy Widyasari; Kristina Anindita Hayuningtias
Jurnal Manajemen dan Pemasaran Jasa Vol. 15 No. 1 (2022): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

This study aimed to investigate the effect of message framing on prospective students' attitudes and the impact on their intention to select a college. Marketers often face difficulties expressing messages positively or negatively. This study was conducted on Vocational and High School students using an experimental laboratory design with positive and negative message framing advertisements. Manipulation checks were conducted on 30 participants to test whether they could differentiate between the two. The results showed a significant difference in belief and evaluation of advertisements using positive and negative message framing, indicating both can be differentiated. Furthermore, hypothesis tests using Smart PLS showed no difference in consumer attitudes in university advertisements using positive and negative message framing, resulting to have the same attitude. The second hypothesis test showed that consumer attitudes positively and significantly affect the prospective students’ intentions.

Pengaruh Brand Ambassador, Kemudahan Penggunaan dan Kepercayaan Terhadap Keputusan Pembelian Online (Studi Pada Konsumen Marketplace Tokopedia di Rembang) Rahma Puspita Rani; Suzy Widyasari
SEIKO : Journal of Management & Business Vol 4, No 2 (2021): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i2.2149

Abstraki Tujuan dari penelitian iniiiadalah untuk mengujii dan menganalisaiiipengaruh brand ambassador, kemudahan penggunaani dan kepercayaani terhadap keputusan pembelian. Objek pada penelitian inii adalah konsumen Tokopedia di kota Rembang. Penelitian ini adalah penelitian kuantitatifi menggunakan metode purposiveisampling dengan jumlah sampel 100 respondeni tersebut di perolehi melalui penyebaran google form. Skala pengukuran yang dilakukan penelitii menggunakan skala likert 5idengan metode pengujian data yang digunakan adalah uji instrumeni(uji validitasidan uji reliabilitas), regresi linieriberganda, uji modeli(koefisienideterminasi, ujiif, dan ujiit) yang diolah melaluii SPSS 24. Hasil penelitian iniimenunjukkan bahwa brand ambassador tidak berpengaruh terhadapi keputusan pembelian, kemudahan penggunaan dani kepercayaan berpengaruhi positif signifikan terhadap keputusan pembelian. Kata Kunci: Brand Ambassador, Kemudahan Penggunaan, Kepercayaan, Keputusan Pembelian Abstracti The purpose of this study was to examine and analyzei the influenceiof brand ambassadors, ease of use and trust worthiness on purchasingidecisions. The object of this research is Tokopedia consumers in the city of Rembang. This research is a quantitative research using purposiveisampling method with a sample of 100 respondentsiobtained through the spread of googlei form. The measurement scale carried out by the study used a likerti5 scale with data testing methods used were instrument testsi (validityi tests and reliabilityitests), multiple linear regression, model tests (coefficient of determination, f-test, and t-test) which were processed through SPSS 24. The results of this study indicate that the brand ambassador has no effect on purchasing decisions, ease of use and trust positively significant influence purchasingi decisions. Keywords: Brand Ambassadors, Ease Of Use, Trust, Purchasing Decisions

Fear of Missing Out: A Scale Development with Focus on Hallyu Phenomenon Ignatius Hari Santoso; Suzy Widyasari; Euis Soliha
Journal of Management and Business Environment (JMBE) Vol 5, No 2: January 2024
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jmbe.v5i2.10131

Hallyu that is marked by the proliferation of entering South Korean culture into Indonesia has become a phenomenon for especially young Indonesian people. This culture includes Korean films and dramas, Korean music and songs, as well as the use of South Korean artists as brand ambassadors for local products. The influence of South Korean culture thoughtfully results in psychological changes of the generation Z in Indonesia especially those who are in the development from adolescence to adulthood. The purpose of this research is to develop a measurement scale on the aspects that are considered to have a significant influence on the psychological condition of fear of being outdated in young women of the generation Z in Indonesia. This research started by looking for the results of relevant studies. Upon the collection of the references, items that were tested for validity and reliability were formulated. The pre-test was conducted by involving 50 young women of the generation Z in Indonesia. After being declared valid and reliable, further tests was conducted to find indicators that have high loading factor values by involving 100 respondents. The study results in three constructs comprising interest on the Korean culture, social circle acceptance, and intention to consume Korean cultural products. Business people can use the questionnaire for increasing the sales figure.

PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN CITRA MEREK TERHADAP KEPUASAN KONSUMEN DAN MINAT BELI ULANG SMARTPHONE OPPO Ramdhani, Desti; Suzy Widyasari
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. Spesial Issue 3 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

The purpose of this research is to test and analyze the effect of product quality, price perception and brand image on consumer satisfaction and consumer satisfaction on the interest in repurchasing OPPO Smartphones in Pati. The object of this research is OPPO Smartphone users. This study used a data collection tool in the form of a questionnaire. Samples were taken as many as 100 respondents, namely consumers who have purchased OPPO Smartphone products. Determination of the sample by purposive sampling technique. All questions were measured on a Likert scale. The research data analysis method used multiple linear regression. The data is processed using the SPSS program. Based on the results of this study, it can be concluded that product quality has a positive and significant effect on consumer satisfaction, price perception has no effect on consumer satisfaction, brand image has a positive and significant effect on consumer satisfaction and consumer satisfaction has a positive and significant effect on repurchase intention..

Co-Authors 07.05.51.0105 Lulu Yuliarti 07.05.51.0145 Pujianti 08.05.51.0025 Eko Erliyanto 08.05.51.0058 Rizka Noor Baiti Rakhma 10.05.51.0103 Ryan Ardian Prasojo Mahardika Adelia, Febryna Ajeng Aquinia Ali Maskur Anisa Ulfah Nugraheni, 12.05.51.0055 Anisa Ulfah Nugraheni, 12.05.51.0055 Damayanti, Lenny Dwi Dimas Prayudianto, 13.05.51.0076 Dimas Prayudianto, 13.05.51.0076 Erna Triastuti Fifilia Euis Soliha Fitri Nur Rokhmat, 14.05.51.0115 Jean Shiska Malaon Latuconsina, 12.05.51.0020 Jean Shiska Malaon Latuconsina, 12.05.51.0020 Kristina Anindita Hayuningtias Lenny Dwi Damayanti Lenny Dwi Damayanti, 13.05.51.0041 Lenny Dwi Damayanti, 13.05.51.0041 Marlien Marlien Meilawati Nur Wulansari, 14.05.51.0190 Pudji Utomo Putri Kemalasari Rahma Puspita Rani Ramdhani, Desti Retno, Martha Vella Ayu Romadlon, Achmad Santoso, Ignatius Hari Setiyana, Yusi Sophiyanto wuryan Try Sugiarto, 13.05.51.0191 Try Sugiarto, 13.05.51.0191 Ulfatul Jannah, 14.05.51.0237 Vianandra Intan Puspanada Yudhi Prasetyo, 12.05.51.0001 Yudhi Prasetyo, 12.05.51.0001 Yusi Setiyana, 14.05.51.0011

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