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PENGARUH KUALITAS LAYANAN, KEPERCAYAAN, DAN KEPUASAN TERHADAP LOYALITAS PELANGGAN (STUDI EMPIRIS PADA PELANGGAN LEGEND COFFEE SEMARANG) Anisa Ulfah Nugraheni, 12.05.51.0055; Widyasari, Suzy
Students Journal of Economic and Management Vol 5, No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016
Publisher : Students Journal of Economic and Management

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This study heads for analyzing the effect of service quality, trust, and satisfaction to the customer loyalty in the Legend Coffee Semarang. The sample in the research is the customers of Legend Coffee Semarang as much as 100 peoples. This study used purposive sampling technique. The sample criteria that had been used were the customer of Legend Coffee Semarang which were 17 years old minimum, and has been done purchasing for 3 times in the last three months. Methods of data collection in this study is questionnaires filled out by therespondents are consumers of Legend Coffee Semarang. The analysis used in this research include factor analysis to examine the validity, the cronbach alpha formula to examine the reliability of the instrument, regression analysis to examine how big are the influences, the regression analysis to examine how big is the effect partially of each independent variable tested using the determination coefficient and model fit test to test and to prove the partially effect of each independent variable. The result of analysis can be concluded that: the service quality could give the positive and significant impact to the customer loyalty of Legend Coffee Semarang, the trust could give the positive and significant impact to the customer loyalty of Legend Coffee Semarang and satisfaction could give the positive and significant impact to the customer loyalty of Legend Coffee Semarang. Keywords: service quality, trust, satisfaction and customer loyalty

PENGARUH MOTIF, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP PROSES KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG (Studi Empiris Pada Konsumen Di Sinar Mas Seluler Cabang Plaza Simpang Lima Lantai Dasar Semarang ) Try Sugiarto, 13.05.51.0191; Widyasari, Suzy
Students' Journal of Economic and Management Vol 7 No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
Publisher : Students' Journal of Economic and Management

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This purpose of this study was to analysis the effect of motif, product quality, and perceived price to purchasing decision of smartphone Samsung in Sinar Mas Cellular Plaza Simpang Lima The Ground Floor Semarang.The population in this study were consumers who made a purchase of smartphone Samsung at Sinar Mas Cellular Plaza Simpang Lima The Ground Floor Semarang. The number of samples studied were as many as 100 peoplewere selected as respondents used purposive sampling technique. Data collection methods used in this study was questionnaire filled out by respondents.The analysis used in this study was multiple linear regression to examine the effect of partially each independent variable,there were motivation, product quality and perceived price to dependent variable that was purchasing decesion. The results of this study showed that motivation, product quality, and perceived price had a positive and significant effect on purchasing decisions at Sinar Mas Cellular Plaza Simpang Lima The Ground Floor Semarang.Keyword: Motif, Product Quality, Perceived Price and Purchasing Decision Process

PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN DAN CITRA MEREK TERHADAP KEPUASAN KONSUMEN (Studi Pada Waroeng Spesial Sambal “SS”, Cab. Sampangan) Fitri Nur Rokhmat, 14.05.51.0115; Widyasari, suzy
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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The purpose of this study is to analyze the effect of product quality, service quality, and brand image on customer satisfaction of Waroeng Spesial Sambal "SS", Cab. Sampangan city of Semarang. The population in this study were consumers who visiting Waroeng Spesial Sambal "SS" Cab. Sampangan city of Semarang. Sampling is done by "Purposive Sampling" technique, which is the of determining samples with certain considerations in accordance with the desired objectives. With the number of samples studied as many as 100 respondents. The collected data is then analyzed use factor analysis to test the validity of question items, Cronbach's alpha formula to test the reliability of the instrument, regression analysis to test the magnitude of the influence partially of each independent variable tested by the coefficient of determination and fit test models to test and prove the influence partially each independent variable. The results in this study show that product quality has a positive and significant effect on customer satisfaction, service quality does not affect consumer satisfaction, and brand image does not affect consumer satisfaction. The variable which has the greatest influence on customer satisfaction is product quality.

PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN (Studi Pada Gracia Skin Clinic Semarang) Meilawati Nur Wulansari, 14.05.51.0190; Widyasari, suzy
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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The purpose of this study is to analyze the effect of product quality, service quality, and price perception on customer satisfaction of Gracia Skin Clinic Semarang. Population in this research is consumers of Gracia Skin Clinic Semarang. The number of samples studied is as many as 100 respondents who use sampling technique by purposive sampling. Data testing techniques used include validity test with factor analysis, reliability test with alpha cronbach, and multiple regression analysis. The results in this study indicate that product quality, service quality, and price perception has positive and significant effect on customer satisfaction of Gracia Skin Clinic Semarang. Variable which has the greatest influence on customer satisfaction is the product quality.

PENGARUH KUALITAS LAYANAN, PERSEPSI HARGA DAN CITRA PERUSAHAAN TERHADAP KEPUASAN PELANGGAN PUSAT KEBUGARAN WANITA (Studi Pada Pelanggan Em Studio Senam Semarang) Ulfatul Jannah, 14.05.51.0237; Widyasari, suzy
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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The purpose of this study is to analyze the effect of service quality, perceived value, and corporate image on customer satisfaction of womens fitness center at Em Studio Senam Semarang. Population in this research is customers who have been member for at least 3 months at Em Studio Senam Semarang. The number of samples studied is as many as 100 respondents sampling technique by purposive sampling. Data testing techniques used include validity test with factor analysis, reliability test with alpha cronbach, classic assumption test. The results in this study indicate that service quality has not significant effect on customer satisfaction, perceived value has significant effect on customer satisfaction, and corporate image has not significant effect on customer satisfaction. The variable that has the most influence on the customer satisfaction is the perceived value followed by corporate image and service quality.

PENGARUH KUALITAS LAYANAN, PERSEPSI HARGA DAN CITRA PERUSAHAAN TERHADAP KEPUASAN PELANGGAN PUSAT KEBUGARAN WANITA (Studi Pada Pelanggan Em Studio Senam Semarang) Ulfatul Jannah, 14.05.51.0237; Widyasari, Suzy
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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The purpose of this study is to analyze the effect of service quality, perceived value, and corporate image on customer satisfaction of womens fitness center at Em Studio Senam Semarang. Population in this research is customers who have been member for at least 3 months at Em Studio Senam Semarang. The number of samples studied is as many as 100 respondents sampling technique by purposive sampling. Data testing techniques used include validity test with factor analysis, reliability test with alpha cronbach, classic assumption test. The results in this study indicate that service quality has not significant effect on customer satisfaction, perceived value has significant effect on customer satisfaction, and corporate image has not significant effect on customer satisfaction. The variable that has the most influence on the customer satisfaction is the perceived value followed by corporate image and service quality.

PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE ANDROID MEREK SMARTFREN (Studi Kasus pada Pusat Penjualan Handphone di Matahari Simpang Lima Semarang) Jean Shiska Malaon Latuconsina, 12.05.51.0020; Widyasari, Suzy
Students' Journal of Economic and Management Vol 5 No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016
Publisher : Students' Journal of Economic and Management

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This study aimed to analyze the effect of product quality, price perceptions and attitudes of consumers toward purchasing decisions Smartfren android phone. The data used are primary data obtained directly from the original source in the form of a questionnaire. The sample in this study is that consumers buy mobile phones brand Android phone Smartfren at the Sales Center Matahari Simpang Lima Semarang as many as 100 people. The sampling technique is purposive sampling. The criteria for the samples used in this study is consumers who make purchases Smartfreen Android mobile phone sales in Central Sun Semarang Simpang Lima, and consumers who are at least 17 years old. Test equipment used in this study testing the validity using factor analysis, reliability testing using Cronbach Alpha and hypothesis testing using multiple linear regression. The results of the analysis can be concluded that: the quality of products had significant and positive effect on purchasing decisions Smartfren android phone. Perception price had significant and positive effect on purchasing decisions Smartfren android phone. Consumer attitudes had significant and positive effect on purchasing decisions Smartfren android phone. Keywords: product quality, price perception, consumer attitudes and purchasing decisions.

PENGARUH KUALITAS LAYANAN, KEPERCAYAAN, DAN KEPUASAN TERHADAP LOYALITAS PELANGGAN (STUDI EMPIRIS PADA PELANGGAN LEGEND COFFEE SEMARANG) Anisa Ulfah Nugraheni, 12.05.51.0055; Widyasari, Suzy
Students' Journal of Economic and Management Vol 5 No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study heads for analyzing the effect of service quality, trust, and satisfaction to the customer loyalty in the Legend Coffee Semarang. The sample in the research is the customers of Legend Coffee Semarang as much as 100 peoples. This study used purposive sampling technique. The sample criteria that had been used were the customer of Legend Coffee Semarang which were 17 years old minimum, and has been done purchasing for 3 times in the last three months. Methods of data collection in this study is questionnaires filled out by therespondents are consumers of Legend Coffee Semarang. The analysis used in this research include factor analysis to examine the validity, the cronbach alpha formula to examine the reliability of the instrument, regression analysis to examine how big are the influences, the regression analysis to examine how big is the effect partially of each independent variable tested using the determination coefficient and model fit test to test and to prove the partially effect of each independent variable. The result of analysis can be concluded that: the service quality could give the positive and significant impact to the customer loyalty of Legend Coffee Semarang, the trust could give the positive and significant impact to the customer loyalty of Legend Coffee Semarang and satisfaction could give the positive and significant impact to the customer loyalty of Legend Coffee Semarang. Keywords: service quality, trust, satisfaction and customer loyalty

PENGARUH KUALITAS PRODUK, CITRA MEREK DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA PADA LOYALITAS PELANGGAN (Studi Pelanggan Sari Roti Kota Semarang) Yudhi Prasetyo, 12.05.51.0001; Widyasari, Suzy
Students' Journal of Economic and Management Vol 6 No 1 (2017): Vol. 6 No. 1 Edisi April 2017
Publisher : Students' Journal of Economic and Management

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The aim of this study was to analyze the effect of product quality, brand image and perception of the price to customer satisfaction and impact on customer loyalty cider bread in the city of Semarang. The population in this study is the customer Sari Roti in Semarang. The sample in this study as many as 100 people. The sampling technique used purposive sampling. The criteria for the samples in this study were at least 17 years and consume Sari Roti in Semarang. The analysis tool used is the test of validity, reliability and multiple linear regression. The results of the analysis can be concluded that: The product quality positively affects customer satisfaction. Brand image positively affects customer satisfaction. Perception prices positively affects customer satisfaction. Customer satisfaction has positive influence on customer loyalty Keywords: product quality, brand image perception of price, customer satisfaction and customer loyalty

PENGARUH KUALITAS PRODUK, HARGA DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN KORAN HARIAN SUARA MERDEKA (Studi Empiris pada Pelanggan Koran Harian Suara Merdeka di Kota Semarang) Lenny Dwi Damayanti, 13.05.51.0041; Widyasari, Suzy
Students' Journal of Economic and Management Vol 6 No 1 (2017): Vol. 6 No. 1 Edisi April 2017
Publisher : Students' Journal of Economic and Management

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Newspaper is one form of media that has existed since hundreds of years. Newspapers have been attached to the soul of society as a necessity that is difficult to replace. Currently the development of the mass media increasingly stringent demands of companies should have the right competitive strategy so that their products can survive and remain in demand by customers. Through appropriate pricing strategy, the quality of high-quality products and a good brand image is the effort in maintaining customer satisfaction. The population in this study is the customer's Suara Merdeka daily newspaper in Semarang in 2015 as many as 100 people. The sampling technique used purposive sampling. The analysis technique used is multiple regression analysis. Based on the results of the study show that the product quality, price and brand image had positive and significant influence on customer satisfaction Suara Merdeka daily newspaper in Semarang. And in this study the image of the brand has a dominant influence on customer satisfaction. Keyword: Product Quality, Price, Brand Image, Customer Satisfaction

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