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All Journal Jurnal Ilmiah Telaah Manajemen Students´ Journal of Economic and Management Proceeding SENDI_U Jurnal Manajemen dan Bisnis Indonesia SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Kajian Bisnis STIE Widya Wiwaha Dialektika: Jurnal Ekonomi dan Ilmu Sosial Review of Management and Entrepreneurship Journal of Management and Business Environment (JMBE) Golden Ratio of Mapping Idea and Literature Format Jurnal Manajemen dan Pemasaran Jasa Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka)
Suzy Widyasari
Universitas Stikubank, Semarang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences Other

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Pengaruh Kualitas Produk, Persepsi Harga, Social Media Marketing, Online Customer Review Terhadap Keputusan Pembelian: (Studi Pada Konsumen Produk Fashion Jiniso di Marketplace Shopee) Kemalasari, Putri; Suzy Widyasari
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 32 No 2 (2024): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jkb.v32i2.944

Abstract

The development of the internet has significantly transformed nearly all aspects of human life, especially in shopping habits. This phenomenon is reflected in the shift from conventional or offline shopping to online shopping, driven by advances in digital technology. Consequently, this has created competition between online and offline retailers in their efforts to maintain and expand their market share. Therefore, effective marketing strategies are needed to reach consumers maximally and enhance purchasing decisions. The aim of this study is to examine and analyze how product quality, price perception, social media marketing, and online customer reviews influence purchasing decisions. The consumers of Jiniso fashion products are the subjects of this study. This research is quantitative and uses purposive sampling technique. The sample consists of 100 respondents, obtained through a Google Forms questionnaire. In this research, data testing techniques include validity testing with factor analysis based on KMO and loading factor values, as well as reliability testing with Cronbach's alpha analysis. Data analysis in this study uses multiple linear regression tests, the coefficient of determination, F-test, and t-test. Data is processed using IBM SPSS 26 software. The research results indicate that product price perception, product quality, social media marketing, and online customer reviews have a positive and significant influence on purchasing decisions.
Do We Need a Celebrity Endorser? Study based on Source Credibility Model in Intention to Make Investment Widyasari, Suzy; Santoso, Ignatius Hari; Maskur, Ali
Review of Management and Entrepreneurship Vol. 8 No. 2 (2024): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v8i02.4200

Abstract

We often hear about various cases of fraud or inappropriate investment practices in Indonesia, one of which was carried out by DNA Pro. This study aims to investigate the impact of celebrity endorsers on investment decisions, particularly in the DNA Pro trading robot case, where the total public loss due to the alleged illegal investment is estimated at 97 billion rupiah. Unfortunately, many artists are endorsers and influencers from these various online investment platforms. The number of celebrity endorsers has succeeded in attracting the interest of many potential investors. The method used in this study was a quantitative approach, utilizing the Smart PLS application version 4. Thus, the effectiveness of celebrity endorsers as an attraction is still something to consider. This study aims to reaffirm whether each construct in the Source Credibility Model still significantly influences the formation of product purchase intentions or is only limited to the popularity of the endorser. The findings of this research proved that the intention to purchase investment products can only be formed by the celebrity attractiveness construct alone.
The Influence of Corporate Social Responsibility on Corporate Image (PT Industri Jamu dan Farmasi Sido Muncul Tbk, Bergas Kidul) Retno, Martha Vella Ayu; Widyasari, Suzy
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1556

Abstract

This study aims to examine the impact of Corporate Social Responsibility (CSR) on the corporate image of PT Industri Jamu dan Farmasi Sido Muncul Tbk., focusing on social, economic, and environmental dimensions. A positive corporate image is considered a strategic asset, and CSR serves as a key approach to achieve it. Employing a quantitative method, the study surveyed 100 purposively selected respondents from Bergas Kidul, the community surrounding the company, who had directly benefited from its CSR initiatives. Data were collected via questionnaires and analyzed using multiple linear regression. The findings indicate that the social and environmental aspects of CSR have a significant and positive influence on corporate image, whereas the economic aspect shows no significant impact. The study concludes that CSR programs emphasizing social welfare and environmental sustainability effectively enhance the corporate image of PT Industri Jamu dan Farmasi Sido Muncul Tbk within the Bergas Kidul community.
FOMSUMERISM : MENGEMBANGKAN PERILAKU CONFORMITY CONSUMPTION DENGAN MEMANFAATKAN FEAR OF MISSING OUT KONSUMEN Widyasari, Suzy; Soliha, Euis; Santoso, Ignatius Hari
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 15 No 2 (2021): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v15i2.230

Abstract

This research is purposed to analyze the effect of FoMO to the conformity consumption behavior. Total samples used in this research is 150 respondents which comprised of 47 respondents with 5-7 times accessing social media and the rest of it more than 8 times accessing social media in a day. Using the convinience and purposive sampling technique, researcher gained 100%% response rate. All data are examined by multiple regression and provide significant effect of anxiety of isolation as the predictor of conformity consumption behavior.
Pengaruh Kepercayaan Merek, Brand Ambassador dan Word of Mouth Terhadap Keputusan Pembelian: (Studi pada Konsumen Produk Kosmetik Wardah di Kota Semarang) Puspanada, Vianandra Intan; Widyasari, Suzy
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 9 No 2 (2024): Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/dialektika.v9i2.4266

Abstract

The purpose of this study is to analyze the influence of brand trust, brand ambassadors and word of mouth on purchasing decisions. The population of this study was consumers of Wardah cosmetic products in Semarang City and the sampling technique used the purposive sampling method, which is a sampling method based on special considerations with a sample of 100 respondents. Data retrieval techniques by distributing questionnaires through google forms. Research instrument tests include validity tests and reliability tests. The validity test was carried out using factor analysis techniques while the reliability test used Cronbach's alpha techniques. Furthermore, data analysis used multiple linear regression tests, determination coefficient tests (R2), f tests and t tests processed using IBM SPSS 26.  The results of this study show that partially brand trust, brand ambassadors and word of mouth have a positive and significant effect on purchasing decisions.
Co-Authors 07.05.51.0105 Lulu Yuliarti 07.05.51.0145 Pujianti 08.05.51.0025 Eko Erliyanto 08.05.51.0058 Rizka Noor Baiti Rakhma 10.05.51.0103 Ryan Ardian Prasojo Mahardika Adelia, Febryna Ajeng Aquinia Ali Maskur Anisa Ulfah Nugraheni, 12.05.51.0055 Anisa Ulfah Nugraheni, 12.05.51.0055 Damayanti, Lenny Dwi Dimas Prayudianto, 13.05.51.0076 Dimas Prayudianto, 13.05.51.0076 Erna Triastuti Fifilia Euis Soliha Fitri Nur Rokhmat, 14.05.51.0115 Jean Shiska Malaon Latuconsina, 12.05.51.0020 Jean Shiska Malaon Latuconsina, 12.05.51.0020 Kemalasari, Putri Kristina Anindita Hayuningtias Lenny Dwi Damayanti Lenny Dwi Damayanti, 13.05.51.0041 Lenny Dwi Damayanti, 13.05.51.0041 Marlien Marlien Meilawati Nur Wulansari, 14.05.51.0190 Pudji Utomo Puspanada, Vianandra Intan Rahma Puspita Rani Ramdhani, Desti Retno, Martha Vella Ayu Romadlon, Achmad Santoso, Ignatius Hari Setiyana, Yusi Sophiyanto wuryan Try Sugiarto, 13.05.51.0191 Try Sugiarto, 13.05.51.0191 Ulfatul Jannah, 14.05.51.0237 Yudhi Prasetyo, 12.05.51.0001 Yudhi Prasetyo, 12.05.51.0001 Yusi Setiyana, 14.05.51.0011