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All Journal Pendidikan Dan Kepelatihan Olahraga Jurnal SPORTIF : Jurnal Penelitian Pembelajaran Wave: Jurnal Ilmiah Teknologi Maritim GERVASI: Jurnal Pengabdian kepada Masyarakat Jurnal Pendidikan Ilmu Pengetahuan Sosial (JPIPS) ProBisnis : Jurnal Manajemen International Journal of Advanced Multidisciplinary Jurnal Komunikasi Esensi Daruna Jurnal Komunikasi
Bambang Wijanarko
Jurusan Statistika Fakultas Matematika dan Ilmu Pengetahuan Alam Institut Teknologi Sepuluh Nopember Surabaya
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : International Journal of Advanced Multidisciplinary

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Marketing of Management: Share Market, Potential Market, Competitor Business and Promotion (Literature Review) Nur Mastuti, Dian; Eko Widodo, Rintis; Wijanarko, Bambang; Purwoko, Harry; Suhendra, Agus
International Journal of Advanced Multidisciplinary Vol. 3 No. 2 (2024): International Journal of Advanced Multidisciplinary (July-September 2024)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v3i2.591

Abstract

Literature review research on marketing management: market share, potential market, competitor business, and promotion is a scientific literature article in the scope of marketing management science. The purpose of this literature research is to build a hypothesis regarding the influence between variables that can later be used for further research in the scope of marketing management. The approach used in this study is descriptive qualitative. The data collection technique uses literature studies. The data used in this descriptive qualitative approach comes from previous research that is relevant to this study and is sourced from academic online media such as the Scopus Emerald Journal, Sage, WoS, Sinta Journal, DOAJ, EBSCO, Google Scholar and digital reference books. The results of this literature review article are: 1) Market Share influences Marketing Management; 2) Potential Market influences Marketing Management; 3) Competitor Business influences Marketing Management; and 4) Promotion influences Marketing Management.
Co-Authors Abdul Ghofur Ardi Sanjaya Ekawati, Febriani Fajar Eko Widodo, Rintis Eriawaty, Eriawaty Herlina , Rita Iqbal Doewes, Rumi Islahuzzaman Nuryadin Ismaryati Ismaryati Ismaryati Kardiyanto, Deddy Whinata Muder, I Ketut Muhyidin, Ayi Nur Mastuti, Dian Purwoko, Harry Rita Herlina Sapta Kunta Purnama Sasoko, Prio Satyawan, Budhi Suhendra, Agus Tri Winarti Rahayu wasis himawanto, wasis