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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan PINISI Discretion Review Jurnal Ilmu Manajemen Profitability Tarjih: Agribusiness Development Journal Jurnal Ilmiah Agritas Jurnal Ilmu Administrasi Negara Masterpiece Journal Society Service Insight
Makmur Makmur
Universitas Muhammadiyah Sinjai
Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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ANALISIS PERAN MODAL SOSIAL DALAM PENGEMBANGAN AGRIBISNIS TANAMAN HORTIKULTURA DI DATARAN TINGGI MALINO Hasriliandi Halim; Makmur Mkmur; Ahmad Zailan; Adam Rahman Suradi
JURNAL ILMIAH AGRITAS Vol 10 No 1 (2026): Maret
Publisher : Fakultas Pertanian UST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/agritas.v10i1.22270

Abstract

The development of horticultural agribusiness in highland areas is not determined solely by technical and economic factors, but is also strongly influenced by the social capital possessed by farmers. This study aims to analyze in depth the role of social capital in the development of horticultural agribusiness in the Malino highlands, Gowa Regency. The study employs a qualitative approach using a case study method. Data analysis was conducted using a thematic approach through the stages of data reduction, categorization, and conclusion drawing. The results indicate that social capital plays a significant role in the development of horticultural agribusiness. The element of trust is reflected in the fact that approximately 80% of farmers maintain marketing relationships with collectors without written contracts, yet these relationships remain stable and sustainable. This high level of trust reduces transaction costs, accelerates the sale of harvests, and lowers the risk of payment default. Other elements, such as social networks, also play an important role in expanding farmers’ access to production inputs and market information. Around 73% of informants stated that information on prices, seed availability, and fertilizers is obtained through farmer group networks and kinship ties. Farmers who are active in farmer groups demonstrate higher production cost efficiency, with average input cost savings of up to 15% through collective purchasing. Meanwhile, social norms such as mutual cooperation and deliberation remain strongly practiced, particularly in land preparation and harvesting activities. These practices are able to reduce labor costs by up to 20% and strengthen solidarity among farmers. Overall, social capital is proven to contribute to improved business efficiency, marketing stability, and the sustainability of horticultural agribusiness in the Malino highlands, Gowa Regency.
Co-Authors A. Fitriani Aam Azatil Isma Abd. Rahman Adam Rahman Suradi Ahmad Zailan Ahmad Zailan Akriandi Amin Alifa Nailatul Izzah Amiruddin Amiruddin Amiruddin Andi Serlina Asrul Asrul Baharuddin Baharuddin Baharuddin Dini Ikayanti Fajarudddin Fitriani Harianto Hasriliandi Halim Irmawati M. Erik Kurniawan Mawar Mawar Mifta Fadhli As’ad Miftah Fadhli As’ad Mochamad Nurdin Mochamad Nurdin Muh Amar Muh Haidir Hakim Muhammad Amar Muhammad Lutfi Muhammad Suyuti Muhlis Hajar Adiputra Nur Amin Nur Amin Nurfadillah Nurhaliza Nursaifullah Riskiyani Rusdiana Rusdiana Sandi Sandi Sitti Fatimah Sulina Sulina Syamsiah Hasyim Syamsu Alam Winadia ⁠ Muhammad Amar