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Journal : Research Horizon

The Effect of QRIS Payment on Consumer Purchase Decisions Using Technology Acceptance Model Zalukhu, Sukmardin; Sembiring, Falentino
Research Horizon Vol. 5 No. 4 (2025): Research Horizon - August 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.4.2025.764

Abstract

This study aims to determine the influence of the use of the Quick Response Code Indonesian Standard (QRIS) digital payment method on consumer purchase decisions using the Technology Acceptance Model approach. There are three independent variables used in this study, namely perception of utility, attitude towards use, and intention to use, and one dependent variable, namely purchase decision. The research method used was quantitative with a survey approach, and data collection was carried out through a closed questionnaire of 400 respondents. Data analysis was carried out using the Partial Least Squares - Structural Equation Modeling method through SmartPLS. The results showed that all independent variables had a significant effect on purchasing decisions. The intention to use QRIS is the most dominant factor influencing purchase decisions, followed by attitudes towards its use and the perception of benefits. The R-Square value of 0.858 indicates that the research model has a strong clear power in explaining the variables of purchasing decisions. This research contributes to adoption of digital payment technology among consumers. The results of the research are expected to be considered for digital payment system developers, business actors, and researchers in developing more effective strategies to increase the use of QRIS.
Co-Authors adang badru jaman,anggun fergina, adang badru jaman,anggun fergina Adhitia Erfina Adithia Erfina Afriansah, Ari Ahmadi, Muhammad Iqbal Alun Sujjada Alyanissa Putri Iskandar Ana Khusnul Khotimah Anak Agung Gede Sugianthara Anti Aprianti Anton Perman Arif Saripudin Arny Lattu Astrina Natalia Sihite Ati Sulastri Atto Mustopa Aura Rahman Ayuningsih, Rieska Rahayu Carti Irawan Dea Destika Dea Siti Rahima Juliansa Dede Sukmawan Dery Ahmad Kamalino Destria Ariani, Nunik Dian Permata Sari Dian Permata Sari Dian Permata Sari Dudih Gustian Dwi Putri Sulisdianto Edhy Mirwandhono Enggar Irawan Erfina, Aditya Erip Suratno Fahmi rosyadi, Muhammad Fauziani Tanzil Febia Nurfitriani Febriansyah Febriansyah Hamdan Hihin Nurhayati Ibnu Ngatoilah Intan Min Warokil Janah IVANA LUCIA KHARISMA Juhdi Rosadi Juhdi Rosadi Kamila Aprilia Karim, Khobir Abdul Kurniawan Lutfia Salim Mayang Gunawan Mega Lumbia Sinaga Meutia Riany Mila Kartika Mohamad Tegar Fauzi Mohammad Daniel Gumilar Muchtar Jamy F Muhammad Ikhsan Thohir Muhammad Iqbal J Muhammad Iqbal Jauharuzzaman Muhammad Renaldi A Muhammad Wildan Goni Mukti Ginanjar Murweni, Ira Muslih, Muhamad Nieka Julyana Nunik Destria Nunik Destria Arianti Nur Hidayah K. Fadhilah Nurfitriani, Febia Nurhafida, Selva Indah Octaviana Octaviana Punggarawati, Nika Purnamasari, P Putri Ulil Fatma Aulia Rahmat Hidayat raras Rehaeni Atipah Rida Ista Stepu Rifal Nurjamil Riswandi, Wildan Rosalinda Hakim Sabrina Sabrina Fauziah Saepudin, Sudin Salsa Lisna Audina Salwa Sherenian Sastradiparaja, Cecep Kurnia Sastradipraja, C K sendi indra Sihabudin Sihabudin, Sihabudin Siti Khalifah Siti Nurjanah Siti Sarah Sobariah Lestari Siti Sumayah Solihin, Hanhan Hanfiah Syifaul Fuada Vemi Januarita Putri Wafa Nur’aeni Wahyu Irwan Putra Warman Warman Widiastuti Angraini Widya, Sagita Wisuda Jatmiko Wulan Alinda Wahyuni Yanti Jentiner Yayatillah Rubiati Yesi Yoga Vikriansyah Yopi Setiawan Zalukhu, Sukmardin