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Journal : Koaliansi

Implementasi Linear Programming Dalam Mengoptimalkan Produksi Karet Olahan : Studi Pada Koperasi Produksi Perkebunan Karet Wangunwatie Muhammad Haris Fadhillah
Koaliansi : Cooperative Journal Vol. 1 No. 2 (2022): Koaliansi : Cooperative Journal
Publisher : Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (515.105 KB) | DOI: 10.32670/koaliansi.v1i2.1145

Abstract

KPPKW latex productivity in 2013 – 2016 at KPPKW decreased by 13.48% which resulted in KPPKW not being able to produce processed rubber optimally, causing production costs and income to be not optimal. The purpose of this study was to test the optimum model of processed rubber at KPPKW. The method used in this research is a case study method with the help of linear programming using LINDO 6.1 software. The results showed that the optimal production cost was Rp 219,262,253 and the optimal profit was Rp 2,030,588.00 with an efficiency of 3.57% with a combination of RSS production of 135,292 kg and non-RSS of 6,000 kg. Analysis of resource status shows that the constraint that is limiting the production of processed rubber in KKPKW are auxiliary materials and non-RSS production estimates. With this research, it is hoped that it can be applied to cooperatives for optimal rubber planning in the future.
Strategi Pemasaran Melalui Media Sosial Dalam Menaikkan Penjualan Idealistina Shop Risnaningsih, Inne; Nenawati, Lavina; Haris Fadhillah, Muhammad
Koaliansi : Cooperative Journal Vol. 2 No. 2 (2023): Koaliansi : Cooperative Journal
Publisher : Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/koaliansi.v2i2.3155

Abstract

In various district now is being advanced so it affects human activities, they often used internet and shopisticated goods to their daily activites. These makes people used internet for online shopping so the online business has a higher potential. But there are so many competitors so Idealistina Shop need a research to develop online business using the social media people used in daily activities. This research used descriptive qualitative method. The results of this research is Idealistina Shop implemented marketing mix strategy (Product, price, promotion, place) and Idealistina Shop needs Growth Oriented Strategy as the results of IFAS and EFAS strategy implementation because the results shows Idealistina Shop has a good opportunities and strengths to develop the business.Idealistina Shop recommended to recruit a marketing employee because this shop doesn’t have any employee to develop the marketing strategy, other than that Idealistina Shop needs to improve the quality of customer services, endorse influencers use advertisement features on social media.