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All Journal Jurnal Ilmu Lingkungan IMAGE Kanal : Jurnal Ilmu Komunikasi Jurnal Ilmu Sosial dan Ilmu Politik Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences eProceedings of Management Community Service Seminar and Community Engagement (COSECANT)
Abdul Fadli Kalaloi
Telkom University
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Representation of Gender Equality in Downy's Product Advertising: A Semiotic Analysis of Roland Barthes Putu Anggi Amalia; Abdul Fadli Kalaloi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5477

Abstract

The purpose of this study was to semiotically analyze the representation of gender equality in Downy's product advertisements. This research uses qualitative research with constructivist paradigm approach. The researcher determines that the object of this research is the advertisement itself, namely the Downy version of the 'Together with Downy Harumkan Namamu for Free Expression' version. Based on the results of the analysis, it can be concluded that this advertisement displays a clear meaning where this advertisement mentions many stereotypes of prohibitions or limitations that exist in society against women, this advertisement also mentions that these stereotypes are not always true as long as it is beneficial for themselves and many people. In addition, this reaffirms that a woman really needs to get equality, with the expressions shown in the advertisement convincing that women are also capable and have high enthusiasm to do anything they want. Furthermore, this advertisement wants to show the myth that is interpreted about the stereotypes that exist in society where women have many limitations such as in expression, in career, and in leading.
Political Economic Analysis of Jusyan 92.7 Fm Radio Media to Maintain Existence in the Digital Era Ira Fakhira Ramadina; Abdul Fadli Kalaloi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5475

Abstract

This study aims to determine the media’s political economy by paying attention to the commodification and spatialization of Radio Jusyan 92.7 FM to maintain its existence in the digital era and the current media industry. This study uses a critical paradigm with qualitative-descriptive research methods with data collection techniques using in-depth interviews and participatory observations documented during the research. The results showed that Radio Jusyan 92.7 FM has been able to design media political economy strategies through commodification with the commodification of content, the commodification of audiences, commodification of workers, and spatialization with aspects of vertical and horizontal integration. Radio Jusyan can adapt every content it produces to the listeners’ needs and keep pace with market tastes that continue to change along with the times. In addition, Radio Jusyan provides live streaming facilities and social media platforms. Listeners who remain loyal to Jusyan’s radio broadcasts make this a selling point that can be offered to advertisers. Radio Jusyan workers are also responsible for carrying out their duties and obligations. Radio Jusyan 92.7 FM expands the same and different business fields, which is what makes Radio Jusyan able to maintain its existence to this day.
Co-Authors ADRIO KUSMAREZA ADIM agustina, mutia Amna, Muhammad Kevin Dudi Rustandi Dwilestari, Anisa Fadillah, Muhammad Iqbal Fauziah, Hanifah Hudha, Noor Indria Angga Dianita Ira Fakhira Ramadina Latifah, Nurmalia Afiani Pradipta Dirgantara Putri, Kartika Sukma Buana Putu Anggi Amalia Ramdan, Andry Mochamad Rana Akbari Fitriawan Reni Nuraeni, Reni Ressa Seftiana Rifshandya, Riza Fauzan Valentina, Stephani Febiola Wrahasti, Denaya Ajeng Yogie Alwaton