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Stages of International Virtual Competition Implementation in Indonesia Dianita, Indria Angga; Adim, Adrio Kusmareza; Dirgantara, Pradipta; Kalaloi, Abdul Fadli; Ramdan, Andry Mochamad
Image : Jurnal Riset Manajemen Vol 12, No 1 (2024): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2024.015

The purpose of this study was to explore and describe the stages of implementing virtual competition as one of the types of virtual events. The virtual competition which was being studied was the 2021 International Photography and Short Movie Festival (IPSMF). One of the industries most affected by the Covid-19 pandemic is the event industry. As an industry that generates revenue from crowds of visitors, most event organizers are turning their offline agenda into virtual events. These phenomena continue to rise during the post-pandemic days. This research was conducted using a qualitative descriptive method. The analysis in this study was carried out based on the stages of organizing virtual which consists of Pre-Plan, Plan, Accomplish, and Response and Engage. This study indicate that the implementation of the 2021 IPSMF virtual competition has several differences. These differences exist in all stages. Based on these differences, it can be concluded that the activities carried out in the implementation of virtual events can be adjusted to the conditions and needs of the virtual event in question. The implementation of virtual events has a very wide audience reach compared to conventional events. Event organizers are required to create a digital platform with up to date, accurate, and interactive content.

The Role Of Market Performance Studies With A Strategic Orientation Syam'un, Syam'un; Panjaitan, Roymon; Ramdan, Andry Mochamad; Sawlani, Dhiraj Kelly; Abdullah, Akmal
Jurnal Manajemen Industri dan Logistik Vol 6, No 2 (2022): page 177- 308
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i2.1046

In Southeast Sulawesi, during the Corona Virus Disease Pandemic, this study sought to examine the impact of the strategic orientation dimension on the market performance of the culinary industry. The descriptive and quantitative methods used non-probability sampling and a purposive sample technique. During the COVID-19 pandemic, the population was made up of actors in the food industry who had managed to survive and run their companies for more than two years. Only 38 people responded to the survey's sample, which was small. This study used Smart-PLS 3.0's route analysis for data analysis. To help culinary business actors perform better in the market during the COVID-19 pandemic, the analysis of the strategic aspects that have an aggressive attitude and significantly affect market performance were presented.

The Role Of Market Performance Studies With A Strategic Orientation Syam'un, Syam'un; Panjaitan, Roymon; Ramdan, Andry Mochamad; Sawlani, Dhiraj Kelly; Abdullah, Akmal
Jurnal Manajemen Industri dan Logistik Vol. 6 No. 2 (2022): page 177- 308
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i2.1046

In Southeast Sulawesi, during the Corona Virus Disease Pandemic, this study sought to examine the impact of the strategic orientation dimension on the market performance of the culinary industry. The descriptive and quantitative methods used non-probability sampling and a purposive sample technique. During the COVID-19 pandemic, the population was made up of actors in the food industry who had managed to survive and run their companies for more than two years. Only 38 people responded to the survey's sample, which was small. This study used Smart-PLS 3.0's route analysis for data analysis. To help culinary business actors perform better in the market during the COVID-19 pandemic, the analysis of the strategic aspects that have an aggressive attitude and significantly affect market performance were presented.

Pengaruh Kepuasan Konsumen terhadap Keputusan Pembelian Produk lewat Ayam Sijagur Ramdan, Andry Mochamad; Purwanti, Yanti
SEIKO : Journal of Management & Business Vol 7, No 1.1 (2024)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v7i1.6961

Pengguna internet di Indonesia saat ini semakin pesat perkembangannya, terbukti pada tahun 2022-2023 tercatat sebanyak 215.63 juta orang. Sejalan dengan itu internet mulai digunakan oleh semua kalangan termasuk para bisnis online. Hal ini dimanfaatkan juga pada bisnis kuliner,sehingga internet menemukan ekosistemnya tersendiri bagi para pebisnis online. Dengan metode deskriptif verifikatif penelitian ini merupakan penelitian yang bersifat kuantitative. Penelitian ini dilakukan untuk mencari pengaruh dari variable kepuasan konsumen terhadap keputusan pembelian yang bersifat online.dengan jumlah 140 responden, ditemukan bahwa terdapat pengaruh dari kepuasan konsumen terhadap keputusan pembelian, hal ini diketahuan dengan nilai uji t sebesar 23%, namun demikian sebesar 77 % dipengaruhi oleh variable lainnya. Kata Kunci: Kepuasan Konsumen,Produk Ayam,Online Shop.

ANALISIS STRATEGI PROMOSI DAN PELAYANAN PARIWISATA DALAM MENINGKATKAN JUMLAH PENGUNJUNG WISATA DI INDONESIA Boari, Yoseb; Yovita, Yovita; Ramdan, Andry Mochamad; Adnan, Adnan; Sucipto, Bambang
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13321

Abstrak Strategi promosi dan pelayanan pariwisata menjadi subjek utama dalam penelitian ini. Pendekatan penelitian ini mengumpulkan data melalui studi literatur, yang melibatkan pembacaan literatur dari berbagai sumber termasuk buku, jurnal dan laporan dengan menggunakan pendekatan kualitatif dan deduktif. Temuan penelitian ini bahwa ada beberapa strategi promosi pariwisata yaitu periklanan (advertising), penjualan perorangan (personal selling), publisitas (publicity), promosi penjualan (sales promotion), dan pemasaran sponsorships (marketing sponsorships). Adapun strategi pelayanan pariwisata yaitu adalah bukti langsung (tangibles), keandalan (reliability), daya tanggap (responsiveness), keyakinan/jaminan (assurance), dan perhatian (empathy). Strategi promosi dan pelayanan pariwisata tersebut sangat efektif dalam meningkatkan jumlah pengunjung wisata di Indonesia. Kata Kunci: Promosi, Pelayanan, Pariwisata, Wisata

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