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Trianggoro Wiradinata
Universitas Ciputra Surabaya, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Teknika

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LyFy: Enhancing Batik E-Commerce Live Streaming Through Real-Time Chat Filtering and Product Recommendation Oktian, Yustus Eko; Setiawan, Eugene Abigail; Wiradinata, Trianggoro; Maryati, Indra; Soekamto, Yosua Setyawan
Teknika Vol. 14 No. 1 (2025): March 2025
Publisher : Center for Research and Community Service, Institut Informatika Indonesia (IKADO) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34148/teknika.v14i1.1104

Abstract

Live streaming has emerged as an essential tool for e-commerce, allowing sellers to engage with potential customers in real-time. However, the massive influx of comments during these sessions often includes a mix of useful product-related queries and irrelevant or distracting messages, which can overwhelm the presenter and reduce the effectiveness of the stream. In this paper, we propose LyFy, a browser-based extension designed to filter live chat messages and provide personalized product recommendations in real-time, specifically applied in Batik e-commerce to support the preservation and promotion of this unique cultural heritage of Indonesia. Our system uses a combination of natural language processing (NLP) and machine learning models to identify relevant comments, group similar queries, and offer product suggestions based on viewers' interests. We demonstrate the effectiveness of this system through a prototype implementation and evaluate its performance with qualitative feedback from streamers and users. The evaluation results indicate high user satisfaction, with over 51% of respondents rating LyFy as highly effective and 52% as highly efficient, making it a valuable tool for enhancing e-commerce live streaming interactions.
Co-Authors Adi Suryaputra Paramita Adrie Oktavio Amanda Teonata Astrid Kusumowidagdo Auditia Setiobudi christian christian Christian Herdinata Christina Theodora Loman Cicilia Larasati Rembulan Dyah Kusuma Wardhani Elia Rapha Tister Nursalim Elizabeth Nathania Witanto Feby Putri Candi Felicia Graciella Indra Maryati Krisnawati, Melisa Mahazoya, Aqilla Shahbani Mario, Benedictus Melania Rahadiyanti Michael Christian Chandra Michelle Chandra Permana, Belinda Putri Adi Rinabi Tanamal Savitri, Tjok Istri Vicky Setiawan, Eugene Abigail Sonata Christian Sutanto, Richard Evan Theresia Ratih Dewi Saputri Tony Antonio Wibowo, Wilbert Bryan Wienadi, Jessica Yap, Justin Yosua Setyawan Soekamto Yustus Eko Oktian