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All Journal Jurnal Ekonomi dan Bisnis Jagaditha Journal of Business & Banking JURNAL PENDIDIKAN TAMBUSAI Warmadewa Economic Development Journal (WEDJ) Community Development Journal: Jurnal Pengabdian Masyarakat Nusantara Hasana Journal International Journal of Management Science and Information Technology (IJMSIT) The Eastasouth Management and Business Innovative: Journal Of Social Science Research West Science Business and Management AMMA : Jurnal Pengabdian Masyarakat JIS Siwirabuda (Jurnal Ilmiah Sains Sosial, Kewirausahaan dan Kebudayaan)
Ni Komang Mela Tri Utari
Universitas Tabanan
Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Nursing Public Health Social Sciences Other

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Implementation of the Business Model Canvas (BMC) and Projection of Financial Analysis as a Solution for the Continuity of Home Industry Activities Ni Komang Mela Tri Utari
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 10 No. 1 (2023): Jurnal Ekonomi & Bisnis JAGADITHA
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.10.1.2023.98-103

Abstract

In the midst of very tight similar business competition, a business is expected to be able to meet market desires. When opening a new business, of course, an entrepreneur needs careful calculations and proper market analysis. This study aims to analyze the implementation of the Business Model Canvas (BMC) and projection of financial analysis as a solution for the continuity of home industry activities. The method used in analyzing the data is the Internal Rate of Return (IRR) and Net Present Value (NPV). The result of this study showed that with the Business Model Canvas (BMC) analysis, Freshy Salad Bali can find out how a business model in developing strategies in achieving company goals. There are 9 elements of the Business Model Canvas described below. The business feasibility proposal based on the projected financial analysis in this study obtained positive NPV results of Rp. 91,505,796 and a value and IRR greater than WACC, namely with a value of 64% which can be concluded that the Freshy Salad Bali business is feasible to run. The company hopes that this "Freshy Salad Bali" business can raise the spirit of entrepreneurship for the Indonesian people, especially the younger generation of Indonesia, because if a country has many entrepreneurs, the country's economy will undoubtedly grow rapidly.
Pengaruh Pertumbuhan Aktiva Produktif, Dana Pihak Ketiga dan Ukuran Perusahaan Terhadap Profitabilitas Lembaga Perkreditan Desa (LPD) di Kecamatan Mengwi Ni Komang Mela Tri Utari; I Made Sara; Ni Putu Rediatni Giri
Warmadewa Economic Development Journal (WEDJ) Vol. 2 No. 2 (2019): Warmadewa Economic Development Journal
Publisher : Program Studi Ekonomi Pembangunan, Fakultas Ekonomi, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wedj.2.2.1363.84-97

Abstract

This study aims to determine the effect of earning assets, third party funds and company size on LPD profitability in Mengwi District from 2015-2017. The number of Village Credit Institutions (LPDs) which were sampled were 37 LPDs using 3 years of observation, so that 111 observation samples were obtained. The data analysis technique used in this study is multiple linear analysis techniques which are processed using the SPSS program. The results of this study use two stages, the first stage with a total sample of 111 but the data are not normally distributed, there is autocorrelation and heterocedasticity, so the data is released so that no symptoms occur so that the data amounts to 44. The second stage shows the results of the negative asset variable significant to LPD profitability with t count value of -0.025 and significance level of 0.000, third party fund variables have a positive and insignificant effect on LPD profitability with t count value of 0.005 and significance level of 0.194 and firm size variables have a significant positive effect on LPD profitability with the value of t count is 0.002 and the significance level is 0.001.
Implementasi Sosial Media Marketing Pada UMKM Bata Press UD Intan Desa Pejaten Kabupaten Tabanan Ni Luh Laksmi Rahmantari; Ni Komang Mela Tri Utari; Made Putri Ariasih
AMMA : Jurnal Pengabdian Masyarakat Vol. 1 No. 09 (2022): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pejaten Village is one of the villages in Kediri District, Tabanan Regency, Bali Province which is famous in the clay craft sector. One of the industrial products is press brick. From the results of the research conducted, press brick products should be more widely known outside the island of Bali to foreign countries, but because the marketing techniques used are still conventional, namely word of mouth marketing, making brick press products less well known to the wider community. Based on this potential, the researchers implemented training and mentoring strategies for MSMEs in Pejaten Village, namely at UD. Diamond. The purpose of training and mentoring for SMEs in Pejaten Village is to introduce the press brick industry more broadly. From the results of this study, a solution emerged in the form of an invitation to press brick craftsmen to find out more about the right marketing techniques using social media.   
Optimizing Natural Resource Products through Sustainable Branding, Human Capital Strengthening, and Financial Resilience in the Age of Millennial and Gen Z Consumers Ni Luh Laksmi Rahmantari; Agus Putra Mardika; I Gusti Ayu Lia Yasmita; I Putu Dharmawan Suryagita Susila Putra; Ni Komang Mela Tri Utari
International Journal of Management Science and Information Technology Vol. 5 No. 2 (2025): July - December 2025
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v5i2.5961

Abstract

This paper explores sustainable branding, human resource capability, and financial sustainability on anesthetic competitiveness of nursery product in Millennial and Gen Z era consumers. Despite young consumers’ strong environmental concern, an attitude–behavior gap is observed between their attitudes and actual purchasing behavior. From interviews with 20 informants including young consumers, producers and fintech developers we conclude that sustainability matters, but only if authenticity and transparency are there to back it up. The challenges for producers are often reduced digital skills, weak financial literacy, and difficult access to capital. These constraints inhibit their ability to market sustainably, generate innovations, and manage financial risks. The research recommends that natural resource enterprises should include sustainable brand credence, robust human resources capability, and better financial resilience in order to thrive and grow in the era of digitalization and environmental awareness in Indonesia.
Peran TikTok sebagai Platform Promosi Digital dalam Mendorong Intensi Pembelian Produk Kuliner Lokal Ni Komang Mela Tri Utari; Esa Setiawati; Ni Luh Laksmi Rahmantari; I Putu Dharmawan Suryagita Susila Putra; I Gusti Ayu Lia Yasmita
Journal of Business & Banking Vol 15 No 2 (2025): November (2025) - April (2026)
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414//jbb.v15i02.5623

Abstract

This study aims to analyze the role of TikTok as a digital promotion platform in encouraging purchase intention toward local culinary products at the MSME Es Teler Tidar Sukodono. The development of digital technology has significantly transformed consumer behavior, particularly in the process of information searching and purchasing decision-making. This study employs a descriptive approach using a mixed-method design, combining qualitative data obtained through interviews and observations with quantitative data collected through questionnaires distributed to 50 respondents. The data were analyzed using descriptive percentage techniques and qualitative interpretation. The results indicate that promotion through TikTok achieved an average score of 94.24%, which falls into the “very feasible” category. This finding suggests that TikTok is effective in increasing consumer purchase intention. Furthermore, interview results reveal that engaging visual content, the use of trends, and interactive features on TikTok are able to enhance product attractiveness and influence purchasing decisions.
Peran TikTok sebagai Platform Promosi Digital dalam Mendorong Intensi Pembelian Produk Kuliner Lokal Ni Komang Mela Tri Utari; Esa Setiawati; Ni Luh Laksmi Rahmantari; I Putu Dharmawan Suryagita Susila Putra; I Gusti Ayu Lia Yasmita
Journal of Business & Banking Vol 15 No 2 (2025): Volume 15 Nomor 2
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414//jbb.v15i02.5623

Abstract

This study aims to analyze the role of TikTok as a digital promotion platform in encouraging purchase intention toward local culinary products at the MSME Es Teler Tidar Sukodono. The development of digital technology has significantly transformed consumer behavior, particularly in the process of information searching and purchasing decision-making. This study employs a descriptive approach using a mixed-method design, combining qualitative data obtained through interviews and observations with quantitative data collected through questionnaires distributed to 50 respondents. The data were analyzed using descriptive percentage techniques and qualitative interpretation. The results indicate that promotion through TikTok achieved an average score of 94.24%, which falls into the “very feasible” category. This finding suggests that TikTok is effective in increasing consumer purchase intention. Furthermore, interview results reveal that engaging visual content, the use of trends, and interactive features on TikTok are able to enhance product attractiveness and influence purchasing decisions.
Co-Authors Agus Putra Mardika Arini Novandalina Aristana, I Dewa Gede Aristana Bambang Suryanto Ella Mayasari Esa Setiawati Frans Sudirjo Gatot Wijayanto I Gede Bayu Wirayudha I GUSTI AYU LIA YASMITA I Made Sara I Putu Dharmawan Suryagita Susila Putra Intan Ayu Aisyiah Made Putri Ariasih MADE PUTRI ARIASIH MARDIKA, Agus Putra Naufallina, Dita Ni Kadek Dwi Maharani Ni Luh Laksmi Rahmantari Ni Putu Rediatni Giri Susila Putra, I Putu Dharmawan Suryagita YASMITA, I GUSTI AYU LIA Zainal Abidin