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All Journal Jurnal Ekonomi dan Bisnis Jagaditha JURNAL PENDIDIKAN TAMBUSAI Warmadewa Economic Development Journal (WEDJ) Community Development Journal: Jurnal Pengabdian Masyarakat Nusantara Hasana Journal The Eastasouth Management and Business Innovative: Journal Of Social Science Research West Science Business and Management JIS Siwirabuda (Jurnal Ilmiah Sains Sosial, Kewirausahaan dan Kebudayaan)
Ni Komang Mela Tri Utari
Universitas Tabanan
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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Mengulas Ekstraksi Niat Pembelian Skincare (Studi Kasus Pada Gen Z Pria) Rahmantari, Ni Luh Laksmi; Susila Putra, I Putu Dharmawan Suryagita; Utari, Ni Komang Mela Tri; Mardika, Agus Putra; Yasmita, I Gusti Ayu Lia
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.12995

Abstract

Skincare purchases by Gen Z men have increased rapidly in recent years. Gen Z, born between 1997 and 2012, is an influential young generation who is familiar with the digital era and has wide access to information and skincare products. With sales increasing at around 15% per year, more and more Gen Z men care about the health of their skin and face. However, previous research has focused more on skincare purchases in general, not specifically on men. Therefore, it is important to research the skincare purchase intentions of Gen Z men.
Planning A Fruit Shop Business Development Strategy "Nu Mesari Buah" Using SWOT Analysis and QSPM (Quantitative Strategic Planning Matrix) Method Utari, Ni Komang Mela Tri; Naufallina, Dita; Suryanto, Bambang; Mayasari, Ella
West Science Business and Management Vol. 2 No. 01 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i01.709

Abstract

This study employs SWOT analysis and QSPM method to develop a business strategy for "Nu Mesari Buah" fruit shop, focusing on internal and external factors affecting its competitiveness. Through qualitative analysis, including interviews, strengths like strategic location and fresh stock, weaknesses such as price fluctuations, opportunities such as increased demand, and threats like competition were identified. Quantitative evaluations using IFE and EFE matrices revealed stronger internal advantages and opportunities, indicating a favorable position for strategic planning. The IE matrix placed the shop in the Hold quadrant, suggesting market and product development strategies. QSPM prioritized strategies, with increasing goods availability before holidays ranked highest. This aims to meet rising demand by collaborating with local suppliers. Overall, the research offers insights for strategic planning in "Nu Mesari Buah" and similar businesses, albeit requiring gradual monitoring and evaluation for practical implementation, considering environmental and market dynamics.
Co-Authors Agus Putra Mardika Arini Novandalina Aristana, I Dewa Gede Aristana Bambang Suryanto Ella Mayasari Frans Sudirjo Gatot Wijayanto I Gede Bayu Wirayudha I Made Sara I Putu Dharmawan Suryagita Susila Putra Intan Ayu Aisyiah MADE PUTRI ARIASIH MARDIKA, Agus Putra Naufallina, Dita Ni Kadek Dwi Maharani Ni Luh Laksmi Rahmantari Ni Putu Rediatni Giri Susila Putra, I Putu Dharmawan Suryagita YASMITA, I GUSTI AYU LIA Zainal Abidin