Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : open access driverset

Factors Influencing Domestic Tourist to Visit Bali as a Medical Tourism Destination: A Preliminary Investigation Suci Sandi Wachyuni; Kadek Wiweka; Amarjiva Lochan; Dewi Ayu Kusumaningrum
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 14 No. 1 (2024): Articulating Identity
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2024.v14.i01.p08

Abstract

The objective of this study was to examine the impact of destination image, destination image, perceived value of medical costs, and perceived value of medical facilities and services on the intention to visit Bali as a medical tourism destination. The research used quantitative methodology, employing a survey method. The population consisted of all of domestic tourists who visited Bali. The sample was 87 domestic tourists who came to Bali for medical tourism purposes. The research findings indicate that destination image, perceived value of medical costs, and perceived value of medical facilities and services have an impact on intention to visit Bali for medical tourism. However, the perception of Bali as a destination did not have any impact on tourists' intention to visit for medical tourism purposes. These findings provide both theoretical and practical implication. A collaborative effort involving several parties is necessary to enhance the branding and promotion of medical tourism.
Unveiling Ayam Betutu: Exploring the Rich Heritage and Tourist Experiences of Bali’s Iconic Culinary Delight on TripAdvisor Sandi Wachyuni , Suci; Wuryo Handono , Felix; Lochan , Amarjiva; Wiweka, Kadek
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 16 No. 1 (2026): Bali Beyond Bali
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2026.v16.i01.p12

Abstract

This study conducts a sentiment analysis of customer reviews for Ayam Betutu Khas Gilimanuk Cabang Tuban on TripAdvisor, a leading platform for culinary and tourism references, to assess consumer perceptions in the digital era. While prior research has explored online reviews in the restaurant industry, few focus on heritage culinary establishments, leaving a gap this study addresses by analysing 421 reviews (2012–2024) across variables such as rating, comment, and region. Using RStudio, the data underwent text preprocessing (tokenisation, case-folding, stopword removal), sentiment labelling (positive, neutral, negative), and lexicon-based analysis, supplemented by word clouds and temporal trend evaluation. Findings reveal predominantly positive sentiment towards the restaurant’s signature Balinese ayam betutu, though areas like service, cleanliness, and ambience require improvement. Theoretically, the study highlights that product quality alone cannot sustain positive sentiment without complementary service excellence, while practical implications offer actionable strategies for heritage restaurants and regional gastronomy development, bridging digital analytics with culinary heritage preservation.