Article Per Year (5 Year)
p-Index From 2021 - 2026
3.595
P-Index
This Author published in this journals
All Journal Journal of Economic, Bussines and Accounting (COSTING) Bisman (Bisnis dan Manajemen): The Journal of Business and Management International Journal of Social Service and Research Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) Jurnal Cakrawala Ilmiah Jurnal Cakrawala Informasi (JCI) SWARNA International Journal of Management and Business Economics JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi SABAJAYA Jurnal Pengabdian Kepada Masyarakat SWARNA: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen, Bisnis dan Kewirausahaan ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat
M. Syamsul Hidayat
Faculty Of Economics And Business, Universitas Islam Majapahit, East Java, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

Published : 28 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 28 Documents
Search

 1   2   3 
PENGARUH BRAND IMAGE, PRODUCT VARIETY, PERCEIVED SERVICE QUALITY, VANITY SEEKING, DAN CUSTOMER VALUE TERHADAP KEPUTUSAN PEMBELIAN ULANG KONSUMEN PADA PRODUK SKINCARE (Studi pada JM Beauty Mojokerto) Aulia Nur Sayidah; Hartono; M. Syamsul Hidayat
Jurnal Cakrawala Ilmiah Vol. 1 No. 11: Juli 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jcijurnalcakrawalailmiah.v1i11.2900

Abstract

Besarnya kebutuhan seseorang untuk merawat diri agar terlihat cantik dan semakin berkembangnya gaya hidup kaum wanita, pada akhirnya memberikan pengaruh yang besar bagi pesatnya perkembangan industri kecantikan di Indonesia. Klinik kecantikan berkembang pesat di Indonesia tidak terkecuali di Mojokerto. Persaingan bisnis kecantikan tersebut mengharuskan perusahaan meningkatkan kinerja produknya untuk meningkatkan pembelian masyarakat. Penelitian ini bertujuan untuk mengetahui pengaruh brand image, product variety, perceived service quality, vanity seeking, dan customer value terhadap keputusan pembelian ulang skincare pada JM Beauty Mojokerto melalui penyebaran kuesioner online kepada konsumen. Populasi dalam penelitian ini adalah konsumen yang melakukan pembelian ulang di JM Beauty Mojokerto dengan jumlah sampel sebanyak 350 responden. Hasil kuesioner responden dianalisis regersi linear berganda menggunakan aplikasi SPSS 25. Hasil penelitian menunjukkan bahwa brand image dan product variety tidak memiliki pengaruh positif dan signifikan terhadap pembelian ulang, sedangkan perceived service quality, vanity seeking dan customer value memiliki pengaruh positif dan signifikan terhadap pembelian ulang produk JM Beauty Beauty. Hasil uji simultan menyatakan bahwa variabel independent dan dependen saling berpengaruh.
PENDAMPINGAN PADA UMKM SEPATU DAN SANDAL WANITA “BERBIE” MOJOKERTO Budi Utami; Mohamad Syamsul Hidayat; Eny Setyariningih
SWARNA: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): SWARNA: Jurnal Pengabdian Kepada Masyarakat, Januari 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/swarna.v2i1.251

Abstract

Persaingan bisnis dalam perekonomian dewasa ini semakin berkembang,tidak terkecuali dengan Usaha Mikro ,Kecil dan Menengah.Dimana usaha ini menjadi dayatarik bagi semua orang ,sehingga semakin berkembang jumlahnya.Namun demikian banyak permasalahan yang terjadi pada UMKM,bukan hanya masalah dari aspek permodalan.Tetapi juga masalah aspek pasar dan pemasaran,aspek legalitas dan aspek lainnya yang dapat menyebabkan UMKM sulit untuk berkembang. Demikian juga dengan yang di alami oleh UMKM sepatu sandal Wanita “Berbie” di Mojokerto.  Oleh  sebab itu Tim pengabdian  melakukan  pendampingan terhadap  UKM ini berkaitan berkaitan dengan aspek legalitas, aspek pemasaran,aspek bidang manajemen dan manajemen keuangan yang termasuk pendampingan dalam penyusunan laporan keuangan.
Pengaruh Digital Marketing Terhadap Kinerja Perusahaan : Review Literatur Sistematik Mohamad Syamsul Hidayat; Eny Setyariningsih; Budi Utami
Jurnal Cakrawala Informasi Vol 4 No 1 (2024): Juni : Jurnal Cakrawala Informasi
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) - Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jci.v4i1.388

Abstract

In modern marketing in the digital era, companies must adapt to rapidly developing technological changes. Consumers can get information more quickly via the internet. Companies that are able to provide information more quickly via digital have an easier time winning the competition. Digital marketing has recently been able to influence consumer behavior and company performance. There are several different studies and discussions about the influence of digital marketing. with companies. Therefore, the aim of this article is to provide a more concrete picture of the influence of digital marketing on company performance through a systematic literature review of 1200 articles. Consisting of 200 Scopus indexed publication articles and 1000 articles via Google Scholar. Of these 1200 articles We selected those that had the same topic regarding digital marketing. Then we selected again at least 20 quotes. Then we selected again the 20 most relevant published articles from 2012 to 2023. The findings show that in general digital marketing has an impact on company performance.
Strategi Pemasaran Digital untuk Meningkatkan Profitabilitas Bisnis Penjualan Sepeda Motor Second di Brejel Kidul Dawarblandong Taufiqurrahman; Eny Setyariningsih; M Syamsul Hidayat
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i2.5828

Abstract

This study aims to analyze and formulate an effective digital marketing strategy in increasing the profitability of the used motorcycle sales business at K-mpong Motor, Brejel Kidul, Mojokerto. The approach used is descriptive qualitative with SWOT, STP, and 7P marketing mix analysis methods. Data was collected through interviews, observations, and document analysis related to marketing activities and business operations. The results of the IFAS and EFAS analysis showed a total score of 3.31 and 3.32, respectively, which placed K-mpong Motor in Quadrant I in the SWOT matrix, so that aggressive strategy was the main choice. Internal strengths include a good local reputation and competitive selling prices, while the main weakness lies in the suboptimal use of digital media. External opportunities arise from the trend of increasing social media use and government support for MSMEs, while the threat comes from increasingly fierce competition between like-minded business actors. Recommended strategies include optimizing promotions through social media, integration with marketplace platforms, increasing digital interaction with customers, and strengthening brand image. The implementation of this strategy is expected to be able to increase sales volume and profitability in a sustainable manner, while strengthening the competitiveness of businesses in the local market. This research provides practical contributions for MSME actors in designing adaptive digital marketing strategies based on situational analysis.
Pendampingan Strategi Promosi Media Sosial pada UMKM Krecek Rambak “UD Rengas Jaya” Mojoanyar Kabupaten Mojokerto M.Syamsul Hidayat; Budi Utami; Eny Setyariningsih; Toto Heru Dwihandoko
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 2 No. 3 (2024): Juli : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v2i3.987

Abstract

Social media is one of the main digital marketing strategies used to promote business products, with the aim of obtaining maximum profits (Hidayat et al., 2022). Social media and digital technology are gradually changing the way companies market their own products (Fraccastoro et al., 2021). However, there are still many MSMEs that do not use online sales optimally when marketing their products. Likewise, the MSME "Rengas Jaya" Mojokerto in carrying out its product marketing activities already uses digital technology. To overcome this problem, the Service Team of the Faculty of Economics, Majapahit Islamic University designed a solution by providing assistance in preparing a Digital Marketing strategy so that partners understand what a good marketing management strategy is by utilizing social media.This has an impact on increasing sales at the MSME "Rengas Jaya" address Mejero Village, Mojoanayar District, Mojokerto Regency. It is hoped that through digital marketing assistance it will have an effect on increasing their income. The results obtained from this activity for partners are: Partners understand the promotion strategy via social media. Then, by implementing the promotion strategy via social media, partners can increase the number of customers and increase sales.
Analisa Strategi Marketing untuk Meningkatkan Profitabilitas UD. Mumani dengan Menggunakan Analisa SWOT di Era Pandemi Covid-19 Eny Setyariningsih; M. Syamsul Hidayat
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 3 (2024): November 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i3.3723

Abstract

Marketing Strategy is the right strategy to increase sales volume at UD. Numani. So the aim of this research is to find out the marketing strategy implemented by UD. Numani is able to influence the profitability of its income, by carrying out internal and external analysis, as well as finding out the right strategy to increase sales by using SWOT analysis. This type of research is descriptive qualitative research located at UD. Numani Mojokerto. The data collection technique involves conducting interviews with the owner, observing and documenting. Then the data is analyzed through SWOT analysis by identifying internal and external factors, then calculating the IFAS (Internal Factor Analysis Strategic) matrix and EFAS (External Factor Analysis Strategic) matrix, as well as providing recommendations for strategies through the results of calculating the SWOT matrix. The results of this research found that UD. Numani is in Kwadran II position and is very likely to be able to implement marketing development strategies and product development strategies. This research also identifies internal and external factors which will then be analyzed using the SWOT matrix to produce a strength value of 3.67, weakness 1 .49, opportunity 2.49, and threat 3.73 from the results show that UD. Numani is in quadrant II or what is usually called the progressive quadrant. This position indicates that an organization is in prime and stable condition so that it is possible to continue developing various aspects, especially marketing and product development, increasing marketing reach by using and implementing online marketing strategies.
Pengaruh Content Marketing, Copywriting dan Free Gift Terhadap Keputusan Pembelian Produk Danolshop Jombang Andin Putri Assakinah; Eny Setyariningsih; M. Syamsul Hidayat
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i1.3750

Abstract

The aim of this study was to examine how content marketing, copywriting, and free gifts impact customers’ decisions to purchase products from Danolshop Jombang. The research utilized a quantitative approach with SPSS software for analysis. The sampling method employed was a non-probability sampling technique with a purposive sampling strategy. Data was gathered from 97 respondents who had made at least one purchase from Danolshop Jombang through a questionnaire. The data analysis methods included validity testing, reliability testing, classical assumption testing, multiple linear regression, and hypothesis testing. The results indicated that content marketing has a significant impact on the decision to purchase Danolshop Jombang products, whereas copywriting and free gifts do not individually influence the purchase decision. However, content marketing, copywriting, and free gifts collectively influence the decision to purchase Danolshop Jombang products.
Faktor-Faktor yang Mempengaruhi Keputusan Pembelian: (Studi Kasus pada WW Collection Pungging) Afif Amrulloh; Hartono Hartono; M. Syamsul Hidayat
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i1.4221

Abstract

This study aims to examine and analyze the influence of Product Design, Product Quality, and Lifestyle on Purchase Decisions, with a case study at WW Collection in Pungging. A quantitative approach was employed, using surveys as the main data collection method. Questionnaires were distributed to respondents who had made at least one purchase, either through social media platforms or by visiting the store directly. The sampling technique used was purposive sampling, with a total of 385 respondents. Data analysis was conducted using SPSS software, applying the t-test to determine the effect of each variable on purchasing decisions. The results indicate that Product Design has a significant influence on purchase decisions. Likewise, Lifestyle also significantly affects consumers’ purchasing decisions. Additionally, Product Quality shows a positive and significant impact on purchase behavior. Simultaneously, all three variables: Product Design, Product Quality, and Lifestyle exert a meaningful influence on consumer purchasing decisions at WW Collection. These findings suggest that these factors play a crucial role in shaping consumer behavior and should be a key focus in WW Collection’s marketing strategies. By understanding and aligning with consumer preferences and lifestyles, the company can enhance its product appeal and customer satisfaction. Consequently, WW Collection is encouraged to maintain and improve these influencing factors to sustain competitiveness and drive consumer loyalty.
Co-Authors Afif Amrulloh Ajeng Lestyarindi Alda Yunia Rahmawati Andin Putri Assakinah Anis Watiyas Tuti Aulia Nur Sayidah Bambang Ismaya Budi Utami Dea Vike Permata Sari Dian Fibriantyka Sari Dwihandoko, Toto Heru Eny Setyariningih Gati Widhi Astiti Hartono Hartono Hartono Hartono kasnowo, kasnowo Nurdiana Fitri Isnaini Rahayu Setyariningsih, Eny Tatas Ridho Nugroho Taufiqurrahman Toto Heru DH Yanto Budi Prasetya