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All Journal Journal of Economic, Bussines and Accounting (COSTING) Bisman (Bisnis dan Manajemen): The Journal of Business and Management International Journal of Social Service and Research Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) Jurnal Cakrawala Ilmiah Jurnal Cakrawala Informasi (JCI) SWARNA International Journal of Management and Business Economics JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi SABAJAYA Jurnal Pengabdian Kepada Masyarakat SWARNA: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen, Bisnis dan Kewirausahaan
M. Syamsul Hidayat
Faculty Of Economics And Business, Universitas Islam Majapahit, East Java, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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PENGARUH BRAND IMAGE, PRODUCT VARIETY, PERCEIVED SERVICE QUALITY, VANITY SEEKING, DAN CUSTOMER VALUE TERHADAP KEPUTUSAN PEMBELIAN ULANG KONSUMEN PADA PRODUK SKINCARE (Studi pada JM Beauty Mojokerto) Aulia Nur Sayidah; Hartono; M. Syamsul Hidayat
Jurnal Cakrawala Ilmiah Vol. 1 No. 11: Juli 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jcijurnalcakrawalailmiah.v1i11.2900

Abstract

Besarnya kebutuhan seseorang untuk merawat diri agar terlihat cantik dan semakin berkembangnya gaya hidup kaum wanita, pada akhirnya memberikan pengaruh yang besar bagi pesatnya perkembangan industri kecantikan di Indonesia. Klinik kecantikan berkembang pesat di Indonesia tidak terkecuali di Mojokerto. Persaingan bisnis kecantikan tersebut mengharuskan perusahaan meningkatkan kinerja produknya untuk meningkatkan pembelian masyarakat. Penelitian ini bertujuan untuk mengetahui pengaruh brand image, product variety, perceived service quality, vanity seeking, dan customer value terhadap keputusan pembelian ulang skincare pada JM Beauty Mojokerto melalui penyebaran kuesioner online kepada konsumen. Populasi dalam penelitian ini adalah konsumen yang melakukan pembelian ulang di JM Beauty Mojokerto dengan jumlah sampel sebanyak 350 responden. Hasil kuesioner responden dianalisis regersi linear berganda menggunakan aplikasi SPSS 25. Hasil penelitian menunjukkan bahwa brand image dan product variety tidak memiliki pengaruh positif dan signifikan terhadap pembelian ulang, sedangkan perceived service quality, vanity seeking dan customer value memiliki pengaruh positif dan signifikan terhadap pembelian ulang produk JM Beauty Beauty. Hasil uji simultan menyatakan bahwa variabel independent dan dependen saling berpengaruh.
PENDAMPINGAN PADA UMKM SEPATU DAN SANDAL WANITA “BERBIE” MOJOKERTO Budi Utami; Mohamad Syamsul Hidayat; Eny Setyariningih
SWARNA: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): SWARNA: Jurnal Pengabdian Kepada Masyarakat, Januari 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/swarna.v2i1.251

Abstract

Persaingan bisnis dalam perekonomian dewasa ini semakin berkembang,tidak terkecuali dengan Usaha Mikro ,Kecil dan Menengah.Dimana usaha ini menjadi dayatarik bagi semua orang ,sehingga semakin berkembang jumlahnya.Namun demikian banyak permasalahan yang terjadi pada UMKM,bukan hanya masalah dari aspek permodalan.Tetapi juga masalah aspek pasar dan pemasaran,aspek legalitas dan aspek lainnya yang dapat menyebabkan UMKM sulit untuk berkembang. Demikian juga dengan yang di alami oleh UMKM sepatu sandal Wanita “Berbie” di Mojokerto.  Oleh  sebab itu Tim pengabdian  melakukan  pendampingan terhadap  UKM ini berkaitan berkaitan dengan aspek legalitas, aspek pemasaran,aspek bidang manajemen dan manajemen keuangan yang termasuk pendampingan dalam penyusunan laporan keuangan.
Pengaruh Digital Marketing Terhadap Kinerja Perusahaan : Review Literatur Sistematik Mohamad Syamsul Hidayat; Eny Setyariningsih; Budi Utami
Jurnal Cakrawala Informasi Vol 4 No 1 (2024): Juni : Jurnal Cakrawala Informasi
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) - Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jci.v4i1.388

Abstract

In modern marketing in the digital era, companies must adapt to rapidly developing technological changes. Consumers can get information more quickly via the internet. Companies that are able to provide information more quickly via digital have an easier time winning the competition. Digital marketing has recently been able to influence consumer behavior and company performance. There are several different studies and discussions about the influence of digital marketing. with companies. Therefore, the aim of this article is to provide a more concrete picture of the influence of digital marketing on company performance through a systematic literature review of 1200 articles. Consisting of 200 Scopus indexed publication articles and 1000 articles via Google Scholar. Of these 1200 articles We selected those that had the same topic regarding digital marketing. Then we selected again at least 20 quotes. Then we selected again the 20 most relevant published articles from 2012 to 2023. The findings show that in general digital marketing has an impact on company performance.
Strategi Pemasaran Digital untuk Meningkatkan Profitabilitas Bisnis Penjualan Sepeda Motor Second di Brejel Kidul Dawarblandong Taufiqurrahman; Eny Setyariningsih; M Syamsul Hidayat
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i2.5828

Abstract

This study aims to analyze and formulate an effective digital marketing strategy in increasing the profitability of the used motorcycle sales business at K-mpong Motor, Brejel Kidul, Mojokerto. The approach used is descriptive qualitative with SWOT, STP, and 7P marketing mix analysis methods. Data was collected through interviews, observations, and document analysis related to marketing activities and business operations. The results of the IFAS and EFAS analysis showed a total score of 3.31 and 3.32, respectively, which placed K-mpong Motor in Quadrant I in the SWOT matrix, so that aggressive strategy was the main choice. Internal strengths include a good local reputation and competitive selling prices, while the main weakness lies in the suboptimal use of digital media. External opportunities arise from the trend of increasing social media use and government support for MSMEs, while the threat comes from increasingly fierce competition between like-minded business actors. Recommended strategies include optimizing promotions through social media, integration with marketplace platforms, increasing digital interaction with customers, and strengthening brand image. The implementation of this strategy is expected to be able to increase sales volume and profitability in a sustainable manner, while strengthening the competitiveness of businesses in the local market. This research provides practical contributions for MSME actors in designing adaptive digital marketing strategies based on situational analysis.
Co-Authors Ajeng Lestyarindi Alda Yunia Rahmawati Anis Watiyas Tuti Aulia Nur Sayidah Bambang Ismaya Budi Utami Dea Vike Permata Sari Dian Fibriantyka Sari Eny Setyariningih Gati Widhi Astiti Hartono Hartono kasnowo, kasnowo Nurdiana Fitri Isnaini Rahayu Setyariningsih, Eny Tatas Ridho Nugroho Taufiqurrahman Toto Heru DH Yanto Budi Prasetya