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Pengaruh Kualitas Makanan, Kualitas Layanan, dan Atmosfer terhadap Kepuasan Pelanggan pada Renz Café di Jakarta Amory Takahiro Theja; Cokki Cokki
Jurnal Manajerial Dan Kewirausahaan Vol. 8 No. 3 (2026): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v8i3.38154

Abstract

Makanan dan minuman merupakan kebutuhan dasar manusia yang berperan penting dalam menjaga energi dan kesehatan. Seiring perkembangan zaman, konsumsi makanan dan minuman tidak hanya bertujuan untuk memenuhi kebutuhan fisiologis, tetapi juga menjadi bagian dari gaya hidup, sarana bersosialisasi, serta aktivitas untuk melepas stres. Perubahan tersebut mendorong pertumbuhan industri makanan dan minuman, khususnya usaha kafe, yang ditunjukkan oleh meningkatnya kontribusi industri makanan dan minuman terhadap Produk Domestik Bruto (PDB) Indonesia. Namun, di tengah pertumbuhan tersebut, usaha kafe menghadapi persaingan yang semakin ketat serta kondisi daya beli masyarakat yang cenderung menurun, sehingga kepuasan pelanggan menjadi faktor penting dalam menjaga keberlangsungan usaha. Penelitian ini bertujuan untuk mengkaji pengaruh kualitas makanan, kualitas layanan, dan atmosfer terhadap kepuasan pelanggan di Renz Café di Jakarta. Sampel yang digunakan berjumlah 120 responden yang berkunjung dan melakukan pembelian makanan dan minuman di Renz Café, berusia minimal 15 tahun, dan berdomisili di Jakarta. Penelitian ini menggunakan teknik purposive sampling dengan penyebaran kuesioner secara online. Teknik analisis data yang digunakan adalah Partial Least Square-Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa kualitas makanan, kualitas layanan, dan atmosfer memiliki pengaruh positif terhadap kepuasan pelanggan. Implikasi manajerial dari penelitian ini menunjukkan bahwa pengelola Renz Café perlu menjaga konsistensi kualitas makanan, meningkatkan kualitas layanan, serta menciptakan atmosfer kafe yang nyaman dan sesuai dengan harapan pelanggan. Upaya tersebut diharapkan dapat meningkatkan kepuasan pelanggan dan memperkuat daya saing Renz Café di tengah persaingan usaha kafe di Jakarta. Food and beverages are basic human needs that play an important role in maintaining energy and health. Along with the development of time, the consumption of food and beverages is no longer solely aimed at fulfilling physiological needs, but has also become part of a lifestyle, a means of social interaction, and an activity to relieve stress. This shift has driven the growth of the food and beverage industry, particularly café businesses, as indicated by the increasing contribution of the food and beverage industry to Indonesia’s Gross Domestic Product (GDP). However, despite this growth, café businesses face increasingly intense competition as well as a declining consumers’ purchasing power, making customer satisfaction a crucial factor in maintaining business sustainability. This study aims to examine the influence of food quality, service quality, and atmoshphere on customer satisfaction at Renz Café in Jakarta. The sample used was 120 respondents who purchase food and beverages at Renz Cafe, are at least 15 years old, and reside in Jakarta. This study uses purposive sampling techniques by distributing questionnaires online. The data analysis technique used is Partial Least Square-Structural Equation Modeling (PLS-SEM). The results indicate that food quality, service quality, and atmoshphere have a positive influence on purchase intention. This study suggest that the Renz Café should maintain consistency in food quality, improve service quality, and create a comfortable café atmosphere that meets customer expectations. These efforts are expected to enhance customer satisfaction and strengthen the competitiveness of Renz Café amid the intense competition in the café industry in Jakarta.
PRODUCT PLACEMENT IN TOP 10 KOREAN DRAMA SERIES OF 2022: A CONTENT ANALYSIS Cokki Cokki; Phuah Kit Teng; Jessica Maria Kusuma Miharja; Anisa Rizkika; Nanako Keisya Emanuella; Isabel Sekar Arum Wigati Binar Wulandari Kusumo
International Journal of Application on Economics and Business Vol. 4 No. 1 (2026): February 2026
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v4i1.43-58

Abstract

The Hallyu phenomenon which entered Indonesia through K-Dramas has positioned product placement as an important marketing communication strategy to influence brand awareness and consumer purchasing decisions. This study aims to analyze product placement strategies in the ten highest-rated K-Dramas of 2022 using quantitative content analysis approach. The analysis focuses on six main components: brand, placement type, character involvement, on-screen position, placement disclosure, and placement context. Data were collected from 122 episodes and analyzed to identify patterns of product placement. The findings indicate that product placements in 2022 K-Dramas generally emphasize products related to daily needs, visually presented through the involvement of main characters and integrated into the storyline without disclosure. Korean brands appeared more frequently than non-Korean brands in most dramas. In addition, product placements tend to appear in neutral contexts, with female characters more often associated with food and beverage as well as media and entertainment products, while male characters are more commonly linked to automotive products. These findings contribute academically to understanding product placement practices in the Korean entertainment industry and offer practical insights for the Indonesian entertainment sector in adopting similar strategies.
THE INFLUENCE OF CHATBOT QUALITY ON SATISFACTION USE CHATBOT: THE ROLES OF EASE AND USEFULNESS Catherine Christiana Tjandra; Haris Maupa; Cokki Cokki
International Journal of Application on Economics and Business Vol. 4 No. 2 (2026): May 2026
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Chatbots are becoming more popular as automated customer care solutions on e-commerce platforms due to the fast development of digital technology. The purpose of this research is to examine the relationship between chatbot quality and user happiness via the mediation of perceived utility and simplicity of use. Shopee customers in Indonesia who have engaged with the chatbot function on the site were surveyed online using a quantitative technique. Instrument validity, reliability, and the connections among the constructs were evaluated using data processed using Partial Least Squares-Structural Equation Modeling. According to the results, the perceived utility and ease of use of a chatbot are both much improved by its quality. A user's level of happiness is strongly related to their perception of the product's utility, which is in turn influenced by their impression of how easy it is to use. Exogenous factors adequately explain endogenous constructs, according to the moderate coefficient of determination. In sum, the findings demonstrate how crucial chatbot quality is for influencing users' opinions and enhancing their happiness. From a theoretical standpoint, this study further supports the relevance of the Technology Acceptance Model when discussing chatbot services for online shopping. The study provides practical insights for e-commerce operators, especially Shopee, on how to improve the quality of chatbots so that they are more interactive, easier to use, and provide users with tangible benefits. This will encourage users to continue using the bots and help develop more effective digital service strategies in the future.
THE COMPARISON OF PRODUCT PLACEMENT EFFECTIVENESS ON VIRTUAL INFLUENCER IN WEST JAVA AND YOGYAKARTA Angely Olivia Putri; Cokki Cokki
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol. 9 No. 2 (2025): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v9i2.33959

Abstract

Penelitian ini mengkaji perbandingan pengaruh penempatan produk pada konten Instagram virtual influencer terhadap ingatan merek dan brand salience untuk merek Gucci dan Nike di Jawa Barat dan D.I Yogyakarta. Penelitian sebelumnya belum menyoroti efektivitas penempatan produk melalui virtual influencer di platform Instagram dan sebagian besar berfokus pada human influencer dengan menggunakan media tradisional seperti film, program televisi dan lagu. Secara teoritis, penelitian ini didasarkan pada teori hybrid message yang menjelaskan bahwa penempatan produk yang disisipkan dalam konten non-komersial dianggap lebih kredibel seingga mampu memengaruhi kesadaran merek. Penelitian ini menggunakan metode kuantitatif dengan desain eksperimen pre-test dan post-test. Data dikumpulkan dari 631 mahasiswa di kedua wilayah melalui eksperimen lapangan. Akun Instagram virtual influencer bernama Allysa Gladys digunakan sebagai perlakuan, dengan konten yang menampilkan produk dari kedua merek tersebut. Analisis data dilakukan menggunakan uji beda t berpasangan. Hasil analisis menunjukkan bahwa penempatan produk secara signifikan meningkatkan ingatan merek dan brand salience, dengan efektivitas tertinggi terjadi di D.I Yogyakarta. Penelitian ini memberikan kontribusi terhadap literatur pemasaran digital, khususnya di negara berkembang, serta menawarkan panduan praktis bagi pemasar dalam memanfaatkan virtual influencer untuk meningkatkan kesadaran merek.   This study examines the comparative effects of product placement on virtual influencer Instagram content towards brand recall and brand salience for Gucci and Nike in West Java and D.I Yogyakarta. Previous studies have not specifically addressed the effectiveness of product placement through virtual influencers on Instagram, with most research focusing on human influencers using traditional media such as films, television programs, and songs. Theoretically, this study use the hybrid message theory, which posits that product placements embedded in non-commercial content are perceived as more credible and therefore capable of influencing brand awareness. A quantitative method with a pre-test and post-test experimental design was employed. Data were collected from 631 university students in both regions through a field experiment. An Instagram account of a virtual influencer named Allysa Gladys was used as the treatment, featuring content that displayed products from both brands. Data analysis was conducted using paired sample t-tests. The results indicate that product placement significantly enhances brand recall and brand salience, with the highest effectivity observed in D.I Yogyakarta. This research contributes to the digital marketing literature, particularly in developing countries, and offers practical insights for marketers in utilizing virtual influencers to boost brand awareness.
Peran mediasi kepuasan dan kepercayaan pasien dalam hubungan kualitas layanan dan loyalitas: Studi komparatif pasien BPJS dan non-BPJS di rumah sakit swasta tipe C Semarang Albert Frido Hutagalung; Cokki Cokki
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 10 No 4 (2026): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v10i4.38425

Abstract

Patient loyalty is a key determinant of hospital sustainability and is influenced by service quality, patient satisfaction, and patient trust. This study examines the mediating roles of patient satisfaction and patient trust in the relationship between service quality and patient loyalty, and compares these roles across BPJS (Badan Penyelenggara Jaminan Sosial) and non-BPJS inpatients at a private Type C hospital in Semarang. A quantitative cross-sectional approach was adopted with a sample of 200 respondents, 100 BPJS patients and 100 non-BPJS patients, selected using purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with an embedded two-stage approach, supplemented by PLS-Multi Group Analysis (PLS-MGA) following the MICOM procedure for measurement invariance testing. Results reveal that service quality has a positive and significant effect on both patient satisfaction and patient trust across both groups. Patient satisfaction significantly influences patient loyalty in both groups, while patient trust only significantly influences loyalty in the non-BPJS group. Patient satisfaction mediates the service quality–loyalty path in both groups, whereas patient trust mediates this relationship exclusively in the non-BPJS group. PLS-MGA results indicate no statistically significant differences between groups on any path. These findings highlight the universal role of satisfaction in loyalty formation and the distinctive trust-driven relational dynamics among non-BPJS patients. Loyalitas pasien merupakan determinan utama keberlanjutan rumah sakit yang dipengaruhi oleh kualitas layanan, kepuasan, serta kepercayaan pasien. Penelitian ini mengkaji peran mediasi kepuasan dan kepercayaan pasien dalam hubungan antara kualitas layanan dan loyalitas pasien, sekaligus membandingkan peran tersebut pada kelompok pasien BPJS dan non-BPJS rawat inap di rumah sakit swasta tipe C di Semarang. Pendekatan kuantitatif cross-sectional digunakan dengan sampel 200 responden, 100 pasien BPJS dan 100 pasien non-BPJS, yang dipilih melalui purposive sampling. Data dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) dengan embedded two-stage approach, dilengkapi PLS-Multi Group Analysis (PLS-MGA) setelah pengujian measurement invariance melalui prosedur MICOM. Hasil penelitian menunjukkan bahwa kualitas layanan berpengaruh positif dan signifikan terhadap kepuasan dan kepercayaan pasien pada kedua kelompok. Kepuasan pasien berpengaruh signifikan terhadap loyalitas pada kedua kelompok, sementara kepercayaan hanya berpengaruh signifikan terhadap loyalitas pada kelompok non-BPJS. Kepuasan memediasi jalur kualitas layanan–loyalitas pada kedua kelompok, sedangkan kepercayaan hanya memediasi jalur tersebut pada kelompok non-BPJS. Hasil PLS-MGA tidak menunjukkan perbedaan signifikan antara kelompok pada seluruh jalur. Temuan ini menegaskan peran universal kepuasan dalam pembentukan loyalitas serta dinamika relasional yang khas pada pasien non-BPJS yang digerakkan oleh kepercayaan.
Assessing the Tax Amnesty Program in Indonesia Through System Success and Trust Models Muji Muji; Haris Maupa; Cokki Cokki
International Journal of Engineering, Science and Information Technology Vol 5, No 3 (2025)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v5i3.958

Abstract

The success of a Tax Amnesty Program (TAP) in developing countries such as Indonesia depends not only on fiscal policy execution but also on how taxpayers perceive and trust the program. This study integrates the Information System Success Model with the trust construct to empirically examine the factors affecting TAP performance from a citizen-centric perspective. Using a quantitative approach, the research involved 414 Indonesian taxpayers selected through stratified random sampling, with data analysed using SmartPLS 3.0. One hundred eighty-seven valid responses were retained after a filtering process based on TAP knowledge awareness. The proposed model includes six constructs: Information Quality (INQ), Program Quality (PGQ), Service Quality (SVQ), Taxpayer Trust (TPT), Taxpayer Satisfaction (TSF), and Net Benefits (NBF). The structural model revealed that INQ significantly affects both TPT and TSF, and that TSF has the most decisive influence on NBF. However, PGQ and SVQ did not considerably impact TPT, suggesting that trust in TAP may be influenced more by institutional and cultural factors than perceived technical features. The findings highlight the necessity to enhance tax information accuracy and transparency while strengthening public trust and satisfaction. This study provides an integrative model to evaluate TAP success and offers practical insights for policymakers aiming to improve taxpayer participation through trust-based interventions. The novelty lies in quantitatively integrating information systems and behavioural trust constructs within the tax amnesty framework.
Pengaruh kualitas layanan dan citra rumah sakit terhadap loyalitas pasien BPJS dengan kepuasan pasien sebagai variabel mediasi pada Urologi Center RS swasta Tipe-B Teguh Risesa Djufri; Cokki Cokki
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 10 No 5 (2026): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v10i5.38979

Abstract

This study aimed to examine and analyze the mediating role of patient satisfaction on the effect of service quality and hospital image on patient loyalty at the Urology Center of a Type B private hospital. This study employed a quantitative research approach with a cross-sectional design. The sample consisted of 212 BPJS Health patients who received treatment at the Urology Center of a private hospital in West Jakarta. Participants were selected using a purposive sampling technique. Data were collected through a structured questionnaire and analyzed using the Partial Least Squares (PLS) method. The results revealed that excellent clinical service quality directly drives both satisfaction and loyalty. However, hospital image does not have a significant direct effect on patient loyalty. Instead, hospital image absolutely requires actual patient satisfaction to build long-term loyalty. In conclusion, for specialized medical services such as a Urology Center, a good reputation alone is not enough; it must be coupled with actual service satisfaction to ensure patients remain. Service quality and patient satisfaction significantly influence patient loyalty for specialized medical services such as a Urology Center. Although a strong reputation is vital, it remains insufficient unless reinforced by actual service satisfaction to ensure patients remain loyal. Penelitian ini bertujuan untuk menguji dan menganalisis peran mediasi kepuasan pasien pada pengaruh kualitas layanan dan citra rumah sakit terhadap loyalitas pasien di Urologi Center RS Swasta Tipe B. Penelitian ini bersifat kuantitatif dengan desain cross-sectional. Sebanyak 212 pasien BPJS Kesehatan yang berobat di layanan Urologi Center RS Swasta di Jakarta Barat diteliti dengan teknik purposive sampling. Instrumen penelitian menggunakan kuesioner dan data yang terkumpul dianalisis menggunakan metode Partial Least Squares (PLS-SEM). Kualitas layanan medis yang prima mampu mendorong kepuasan dan loyalitas secara langsung. Sebaliknya, citra rumah sakit terbukti tidak memiliki pengaruh langsung yang signifikan terhadap loyalitas pasien. Citra rumah sakit mutlak membutuhkan kepuasan pasien untuk dapat membentuk loyalitas jangka panjang. Kualitas layanan dan kepuasan pasien memiliki pengaruh terhadap loyalitas pada layanan spesialis, seperti Urologi Center. Citra rumah sakit yang baik tidak cukup untuk menumbuhkan loyalitas pasien jika tidak dibarengi dengan kepuasan pasien terhadap pelayanan rumah sakit.
Analisis Media Sosial Telobag Indo Untuk Peningkatan Kesadaran Merek Dan Engagement Cokki Cokki; Angely Olivia Putri; Isabel Sekar Argum Wigati Binar; Amanda Marzha Tanaya
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 7 No. 1 (2026): Edisi Januari - April
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Permasalahan sampah plastik di Indonesia mencapai 12,54 juta ton pada tahun 2022 dan menuntut solusi berkelanjutan. PT Mogallana Plastic menghadirkan Telobag Indo, plastik ramah lingkungan berbahan dasar akar singkong yang mudah terurai dan bebas mikroplastik. Namun, pengelolaan Instagram Telobag Indo belum dikelola optimal sehingga berdampak pada rendahnya kesadaran merek dan keterlibatan audiens. Kegiatan pengabdian masyarakat ini menganalisis efektivitas strategi komunikasi digital Telobag Indo melalui metode analisis konten dengan melibatkan tiga pengode. Hasil menunjukkan bahwa konten video, khususnya video pendek berdurasi 19–35 detik yang bersifat edukatif dan mengklarifikasi persepsi publik mengenai material singkong, merupakan format paling efektif dalam meningkatkan jangkauan dan keterlibatan. Konten yang menampilkan bukti sosial juga meningkatkan interaksi audiens. Temuan ini menjadi dasar rekomendasi strategi komunikasi digital yang lebih konsisten dan edukatif untuk memperkuat kesadaran merek, keterlibatan, dan citra Telobag Indo sebagai produk ramah lingkungan.
The Role of Digital Capabilities and Human Factors in Enhancing Port Service Performance: A Mediated Model for Eastern Indonesia Dwi Rahmad Toto S.; Haris Maupa; Cokki Cokki; Phuah Kit Teng
Applied Information System and Management (AISM) Vol. 9 No. 2 (2026): Applied Information System and Management (AISM)
Publisher : Depart. of Information Systems, FST, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aism.v9i2.50265

Abstract

This research was conducted in response to the increasingly urgent need for digital transformation in port services in Eastern Indonesia to improve efficiency, transparency, and service quality amid the development of information technology. The research addresses a significant gap by integrating digital capabilities and human factors within the context of port digital transformation in Eastern Indonesia, an underexplored area in the existing literature. The research objective was to examine the influence of digital capabilities, human factors, and information system success on improvements in port service performance. The research method used a quantitative approach, with surveys of service users and system managers to measure technology acceptance and information system success. The number of respondents was 189. The use of a quantitative approach, including surveys and SEM-PLS analysis, is appropriate for testing complex relationships among variables. Based on the measurements, service performance (SP) obtained the highest score (R² = 0.732), supported by the organization's strong digital capabilities, effective human resources, and successful implementation of information systems. The anticipated outcomes include identifying critical factors that determine the success of digital transformation and developing an integrative model to guide the effective implementation of port services. The model linking digital capabilities, human factors, information system success, and port service performance provides a valuable framework for future empirical research.
Gacha Addiction and In-App Purchases: a Study on Genshin Impact Players in Indonesia Cokki Cokki; Haris Maupa; Wanstum Wanstum; Syarifuddin Sulaiman
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 19 No. 1 (2025)
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2025.v19.i01.p03

Abstract

The purpose of this study was to examine the impact of gacha addiction and good price on the intention topurchase in-app items, with mobile game loyalty as a mediating variable. The research employed a quantitativeapproach using Partial Least Squares-Structural Equation Modeling (PLS-SEM) to analyze survey datacollected from 208 Genshin Impact players in Indonesia through random sampling and online questionnaires.The results indicate that gacha addiction significantly influences the intention to purchase in-app items, whilegood price has a moderate effect. Additionally, mobile game loyalty serves as a partial mediator in therelationship between gacha addiction and purchase intention.