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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Budimas : Jurnal Pengabdian Masyarakat AKTUAL
Bambang Mursito
UNIBA Surakarta
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KEPUTUSAN PEMBELIAN DI TINJAU DARI INOVASI, HARGA DAN BRAND IMAGE (PADA MOBIL TOYOTA CALYA DI NASMOCO SLAMET RIYADI SURAKARTA) Sontyan Iqbal Wibisono; Djumali Djumali; Bambang Mursito
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1267

Abstract

The purpose of this study was to determine whether there is a significant influence between the innovation variable, price, and brand image on purchasing decisions. In addition, it is also to determine whether there is a significant simultaneous influence and which variable is the most dominant in influencing purchasing decisions on the Toyota Calya Car at Nasmoco Slamet Riyadi Surakarta. The method used is descriptive quantitative method. The population in this study amounted to 75 consumers and the sample used was 75, where the sampling technique used saturated sampling (census). The data used are primary data and secondary data with data collection techniques: observation, questionnaires, interviews, documentation and literature study. The data analysis technique in this study used multiple linear tests. The results of the study can be concluded that: The results of the study can be concluded that: 1) There is an effect of innovation, price, and brand image simultaneously on purchasing decisions on the Toyota Calya Car Di Nasmoco Slamet Riyadi Surakarta. 2) There is an influence of innovation on purchasing decisions at Toyota Calya Car in Nasmoco Slamet Riyadi Surakarta 3) There is an effect of price on purchasing decisions on Toyota Calya cars at Nasmoco Slamet Riyadi Surakarta, 4) There is an influence of brand image on purchasing decisions on Toyota Calya cars in Nasmoco Slamet Riyadi Surakarta Keywords: Purchase Decision, Innovation, Price, and Brand Image
THE IMPACT OF TEACHER COMPETENCE, SCHOOL ENVIRONMENT AND SPIRITUAL ACTIVITIES ON THE LEARNING ACHIEVEMENT OF STUDENTS OF SMP BATIK SURAKARTA Nurul Hidayati; Bambang Mursito; Kartika Hendra Titisari
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1258

Abstract

The problems presented relate to teacher competence, school environment and Spiritual Activities affect student achievement at SMP Batik Surakarta. This research method using research design is a survey research. This research was conducted at SMP Batik Surakarta in February 2020 - July 2020. The research reason was that learning achievement needs to be improved so that SMP Batik Surakarta students are able to obtain optimal learning achievement. The object of this study of Surakarta SMP Batik Surakarta, then of this research the population is totaling 303 students. The total population was 262 students from the total population, so in this study of C class is 33 students. The analysis tool used is regression research, t test, F test and R2 test. research result showed: there is influence of teacher competence, school environment and spiritual activities on the student achievement of Students in Surakarta Batik Junior High School partially and simultaneously Keywords: Teacher Competence, School Environment, Spiritual Activities and Student Achievement
PERSEPSI KUALITAS PRODUK, BRAND AWARENESS DAN CELEBRITY ENDORSEMENT TERHADAP MINAT BELI OPPO SMARTPHONE PADA MAHASISWA FAKULTAS EKONOMI UNIBA SURAKARTA Ayu Intan Pratiwi; Bambang Mursito; Eny Kustiyah
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1215

Abstract

This study aims to determine the effect of Product Quality, Brand Awareness and Celebrity Endorsement on the Opposition of Buying Oppo Smartphones on Students of the Faculty of Economics, UNIBA Surakarta. This type of research uses quantitative methods, the population taken in this study were students of Surakarta Samples used in this study were 80 people sampling techniques using Convenience sampling techniques. Data analysis techniques in this study used multiple Linear analysis techniques. F test results state that Product Quality, Brand Awarenesss and Celebrity Endorsement simultaneously and significantly influence the Oppo Smartphone Interest in the Faculty of Economics, UNIBA Surakarta. while based on the t test stated that partially the quality of the product had a positive significant effect on the Purchase Oppo Smartphone Interest in the Faculty of Economics UNIBA Surakarta. Brand Awareness partially influences positively and significantly the interest in buying Oppo Smartphones in UNIBA Surakarta Faculty of Economics Students. Celebrity Endorsement partially has a positive and significant influence on the Oppo Smartphone Interest in UNIBA Surakarta Faculty of Economics Students. Keywords: Product quality, Brand Awarenesss,, Celebrity Endorsement, Purchase interest.
KEPUTUSAN PEMBELIAN HP OPPO DITINJAU DARI KUALITAS PRODUK, INOVASI PRODUK, DAN BRAND IMAGE DI OPPO SERVICE CENTER Diah Oktavianingrum; Djumali Djumali; Bambang Mursito
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1269

Abstract

The implementation of a marketing strategy on target to be able to influence consumers makes a purchasing decision made by consumers. Consumer purchases in making decisions are influenced by reason and knowledge acquired. Companies must make the right strategy in order to influence consumers. The purpose of the research process is to determine and explain the quality of the product, product innovation and brand image of the results of consumer purchasing decisions in purchasing HP Oppo at Oppo Service Center. Research samples Sample accidental sampling of 100 consumers with the method used is multiple linear regression. The results of product quality research, product innovation and brand image simultaneously have a significant effect on the purchase decision of Hp Oppo at Oppo Service Center and in product quality, product innovation and brand image have a positive and significant effect on Hp Oppo purchasing decisions at Oppo Service Center. The purchase decision can be explained by three independent variables of 37.3% and the others are influenced by other variables. Keywords: product quality, product innovation, brand image, purchasing decisions
PERCEIVED QUALITY DAN PRICE TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN APOTEK KARANGGEDE DENGAN BRAND AWARENESS SEBAGAI VARIABEL INTERVENING Takri Ul Vuad; Bambang Mursito; Ida Aryati
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1264

Abstract

The research purposes were testing and analysis the effect of perceived quality and price to the purchasing decision of Apotek Karanggede customers with brand awareness as intervening variable.The research type is explanatory research. The research population are Cutomers of Apotek Karanggede. Sampling technique was used purposive sampling technique. Data collection was used questionnaires. Data analysis techniques were used statistical analysis including of multiple linear tests, F-test, and t-test. The research results were shown that 1) Perceived quality significantly effect the brand awareness of Apotek Karanggede customers; 2) price significantly effect the brand awareness of Apotek Karanggede customers; 3) Perceived quality significantly effect the purchasing decision of Apotek Karanggede customers; 4) Price significantly effect the purchasing decision of Apotek Karanggede customers; 5) Brand awareness significantly effect the purchasing decision of Apotek Karanggede customers; 6) Brand awareness are able as intervening variabel in the effect of perceived quality to the purchasing decision of Apotek Karanggede customers; and 7) Brand awareness are able as intervening variabel in the effect of price to the purchasing decision of Apotek Karanggede customers Keywords: perceived quality, price, brand awareness, purchasing decision
KINERJA KARYAWAN DITINJAU DARI MOTIVASI KEDISIPLINAN DAN KEPUASAN KARYAWAN DI PDAM SURAKARTA Agustina Dwi Sulistyowati; Bambang Mursito; Solichul Hadi
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1229

Abstract

Tujuan penelitian ini adalah untuk menganalisis apakah kinerja karyawan dipengaruhi oleh motivasi, kedisiplinan,dan kepuasan karyawan di PDAMA Surakarta populasi dalam penelitian ini adalah semaua karyawann di PDAM Surakarta tekniknya simple random sampling dengan 100 Responden , pengumpulan data mengunakan sekala likert untuk mengukut jawaban responden. Hasil penelitian menunjukan Motivasi,Kedisiplinan,dan Kepuasan berpengaruh terhadap kinerja karyawan. Kata kunci : Motivasi,Kedisiplinan,Kepuasan, Kinerja Karyawan.
ANALISIS PENGARUH STRATEGI MARKETING MIX TERHADAP KEPUASAN PELANGGAN DI TOKO SUGENG Farida Nur Solikhah; Bambang Mursito; Supawi Pawenang
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1260

Abstract

This study aims to analyze the effect of the marketing mix strategy on customer decisions at Toko Sugeng. This research uses the mix method. The strategy used is squential explanatory. The research were obtained from questionnaires, interviews, observation and documentation. The population in this study are all customers who have made repeat purchases. Samples taken as many as 100 customers. Result research shows the effect of price on customer satisfaction is 14,726%. The effect of the product on customer satisfaction is 13.764%. Effect of location on customer satisfaction of 18,470%. The effect of promotion on customer satisfaction is equal to 37.074%. The effect of price, product, location, and promotion on customer satisfaction is 84%. The marketing strategy applied by Toko Sugeng in increasing customer satisfaction, namely by implementing a marketing formulation strategy, segmenting, targeting, positioning and the marketing mix strategy or marketing mix which consists of four elements, namely product, price, place, promotion. The purpose of this is to attract buyers and retain existing customers. Toko Sugeng uses a SWOT analysis for improve customer satisfaction. In the calculation of the SWOT analysis both in terms of the matrix, EFAS and IFAS and the Cartesian diagram, show that Toko Sugeng is in the quadrant I position, namely (+, +). This position proves a strong and likely shop. Tactic recommendations given is progressive. So that it is really possible to continue to expand, enlarge growth and achieve maximum progress. Keywords: marketing mix, strategy, customer satisfaction
ANALISIS PEMBELIAN SEPATU SKECHERS DITINJAU DARI PERCEIVED QUALITY, INOVASI PRODUK DAN KELOMPOK REFRENSI DI SOLO SQUARE SOLO Putri Saptaning Tiar; Bambang Mursito; Burhanudin Burhanudin
JURNAL ILMIAH EDUNOMIKA Vol 3, No 02 (2019): EDUNOMIKA, VOL. 03, NO. 02, Agustus 2019
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v3i02.668

Abstract

Penelitian ini bertujuan guna menganalisis pengaruh dari perceived quality, inovasi produk serta kelompok referensi terhadap keputusan konsumen baik secara bersama-sama dan parsial. Populasi penelitian adalah konsumen sepatu Skechers yang dengan sampel sebanyak 100 responden dengan teknik accidental sampling. Analisis yang digunakan adalah regresi linear berganda. Hasil riset menunjukkan bahwa pembelian sepatu Skechers dipengaruhi oleh perceived quality, inovasi produk dan kelompok refrensi baik secara simultan maupun secara parsial. Hasil Adjusted R2 sebesar 0,446, berarti pengaruh keputusan pembelian sepatu dipengaruhi oleh perceived quality, inovasi produk dan kelompok referensi adalah 44,6% dan sebanyak 55,4% dipengaruhi oleh diluar model misalnya harga, kualitas produk dan citra merek. Kata kunci : perceived quality, inovasi produk, kelompok referensi, keputusan
MENGGALANG LOYALITAS PELANGGAN MELALUI KUALITAS PELAYANAN, KUALITAS PRODUK DAN CITRA MEREK (Studi Pada Pelanggan PT Indofarma Global Medika di wilayah Surakarta) Arif Wicaksono; Bambang Mursito; Sarsono Sarsono
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1209

Abstract

Permasalahan, bahwa pelanggan PT Indofarma Global Medika di wilayah Surakarta semakin kritis didalam memilih produk obat yang sesuai dengan harapannya. Sejalan masalah tersebut, pelanggan harapannya penting dipenuhi selanjutnya akan loyal. Upaya perusahaan menggalang loyalitas pelanggan amat penting diwujudkan, diantaranya dilakukan melalui peningkatan kualitas pelayanan, produknya berkualitas dan memperkuat citra pada merek. Tujuan, menganalisis kualitas dari pelayanan, kualitas dari produk, dan citra merek pengaruhnya pada loyalitas khususnya pelanggan PT Indofarma Global Medika di wilayah Surakarta. Objek penelitian ini PT Indofarma Global Medika di wilayah Surakarta, sampel 100 responden. Kuesioner sebagai alat kumpul data, regresi linier berganda sebagai analisis data, uji t. Kesimpulan, kualitas pelayanan, kualitas produk serta citra merek terbukti dapat mempengaruhi loyalitas pelanggan, artinya menerima seluruh hipotesis. Untuk mempertahankan pelanggan agar tetap loyal, perusahaan diharapkan untuk selalu memberikan pelayanan bekualitas, produk ditingktakan kualitasnya, citra positif pada merek juga dikuatkan. Kata kunci :loyalitas, kualitas pelayanan, kualitas produk, citra merek
PENGARUH DIGITAL MARKETING, MEDIA SOSIAL, DAN MARKETPLACE TERHADAP BRAND AWARENESS (Studi Kasus Pada Online Shop LittleLena) Hulasoh Hulasoh; Bambang Mursito; Raisa A Hamidah
Jurnal AKTUAL Vol 20, No 2 (2022): Jurnal AKTUAL
Publisher : STIE Trisna Negara OKU Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47232/aktual.v20i2.223

Abstract

This study aims to examine the effect of digital marketing, social media, and marketplace on Brand awareness (case study on online shop littlelena) The population used in this study is littlelena's followers with a sample of 100 respondents using a quantitative approach with the aim of testing the effect of digital marketing, social media, and marketplace on Brand awareness of the case study on the littlelena online shop. This research was conducted for 1 month, starting from August 1, 2021 to September 2, 2021. The results of this study indicate that the Digital Marketing variable does have a positive positive effect on the Brand awareness variable, the social media variable has a positive effect on the Brand awareness variable, and the Marketplace variable has a positive effect on Brand awareness, and there are positive effect and simultaneously between independent variabel on dependent variable.  
Co-Authors Agustina Dwi Sulistyowati Amir Junaidi Apriliana Kusuma Dewi Arif Wicaksono Ayu Intan Pratiwi Bela Elmatiara Burhanudin Burhanudin Dewi Darma Wati Dhimas Wisnuaji Ikhsan Diah Oktavianingrum Djumali Djumali Eny Kustiyah Farida Nur Solikhah Hanggun Fatmala Muflaifah Hulasoh Hulasoh Ida Aryati Istiatin Istiatin Kartika Hendra Titisari Mariyono Mariyono Nurul Hidayati Putri Saptaning Tiar Raisa A Hamidah Rina Arbeijah Rini Udayanti Sarsono Sarsono Sely Dwi Saputri Siti Maryam Siti Nurlaela Solichul Hadi Sontyan Iqbal Wibisono Sri Hartono Sudarwati Sudarwati Supawi Pawenang Takri Ul Vuad Tulus Dwi Prasetyo