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All Journal APTEKINDO Journal of Mechanical Engineering Education (Jurnal Pendidikan Teknik Mesin) INVOTEC Journal of Telenursing (JOTING) Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat International Journal of Social Science Indo-MathEdu Intellectuals Journal Journal Social Civilecial Atestasi : Jurnal Ilmiah Akuntansi
Yayat Yayat
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Indo-MathEdu Intellectuals Journal

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Penerapan Strategi Advertising Online Berbasis Click To Whatsapp (CTWA) di Facebook Untuk Peningkatan Penjualan Kue Kering: Studi Kasus Bumdes Kawahmanuk Kuningan Yayat, Yayat; Setiawan, Dena Latif
Indo-MathEdu Intellectuals Journal Vol. 6 No. 7 (2025): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v6i7.4192

Abstract

This study analyzes the implementation of the Click to WhatsApp (CTWA) online advertising strategy on Facebook to increase dry cake sales at BUMDes Kawahmanuk Kuningan. A descriptive quantitative method with the AIDA (Attention, Interest, Desire, Action) model was employed to measure each stage of the digital marketing funnel based on campaign impressions, clicks, WhatsApp leads, and sales conversions. Data were collected through the Facebook Ads Manager dashboard, purchase records, and qualitative interviews to explore challenges and improvement efforts. The findings demonstrate that CTWA campaigns generated 19,936 impressions, 449 clicks, 250 leads, and 68 transactions, with a lead-to-closing conversion rate of 27.2% and an average acquisition cost of Rp10,326 per transaction. The results confirm that each AIDA stage can be quantitatively traced, from broad awareness to efficient action, providing practical recommendations for rural MSME digital adoption.
Co-Authors Afif M Amrullah, Afif M Alamsyah, Noor Amay Suherman Ariyano Ariyano, Ariyano Asep H Sasmita, Asep H Astrada Astrada Budiman Budiman Darul Quthni, Darul Enda Permana, Enda Falah, Ferdian Faris Fauzi, Faris Hariadi Hariadi Hidayat, Darusman Husain, Wahyu Arief Isnanto, Septian Ade Iwa Kuntadi Komaro, Muumu Larutama, Wiku Maharani, Sri Astuti Moslem, Muhammad C. Mumu Komaro Negara, Raden M. H. K. Noor, Ridwan A. M. Octaviani, Ana N Ono Wiharna, Ono Prasetyo, Achmad D. Purnawan Purnawan Raziqi, Gulam Yasir Remawa, Anak Agung Gede Rai Reza Chandra Wijaya, Reza Chandra Rukhayana, Hikmat Sandy Pebriyana, Sandy Sasmita, Asep Hadian Setiawan, Dena Latif Siti Nurvalah, Siti Susilawati, Susilawati Syarif, Suryadi M. Yundari, Yundari