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All Journal Jurnal Pengabdian Masyarakat Bumi Raflesia Bisman (Bisnis dan Manajemen): The Journal of Business and Management JCOMENT (Journal of Community Empowerment) Empowerment Journal UBMJ (UPY Business and Management Journal) Journal of Business Management and Islamic Banking Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Pengabdian Kompetitif Journal of Business and Information System

Pradita Nindya Aryandha

Fakultas Bisnis, Universitas PGRI Yogyakarta

Author-ID : 4239955

Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

Published : 11 Documents Claim Missing Document

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PENGARUH STORE ATMOSPHERE, DISPLAY PRODUCT, DAN PRICE DISCOUNT TERHADAP IMPULSE BUYING Hapsari Dyah Herdiany; Chandra Wisnu Utomo; Pradita Nindya Aryandha; Amri Jadi
JCOMENT (Journal of Community Empowerment) Vol. 3 No. 2 (2022): APRIL - JULI 2022
Publisher : The Journal Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55314/jcoment.v3i2.257

Penelitian ini bertujuan untuk mengetahui pengaruh suasana toko, penataan produk, dan harga diskon terhadap pembelian tidak terduga pada Ramayana Departement Store Malioboro dan untuk mengetahui pengaruh secara simultan dari suasana toko, penataan produk dan harga diskon terhadap pembelian tidak terduga. Populasi dalam penelitian ini adalah seluruh masyarakat yang mengetahui Ramayana Departement Store Malioboro. Obyek dalam penelitian ini adalah Ramayana Departement Store Malioboro. Sampel dalam penelitin ini sebanyak 80 responden yang pernah berbelanja dan melakukan pembelian tidak terencana di Ramayana Departement Store Malioboro. Teknik pengambilan sampel dalam penelitian ini menggunakan non probability sampling dan metode pengumpulan data menggunakan kuisioner. Hasil penelitian menunjukan bahwa secara parsial suasana toko berpengaruh positif dan signifikan terhadap pembelian tidak terduga dengan nilai 0,359 dan sig 0,000. < 0,05, Penataan produk berpengaruh positif dan signifikan terhadap pembelian tak terduga dengan nilai 0,251 dan sig. 0,022 < 0,05. Potongan harga berpengaruh positif dan signifikan terhadap pembelian tak terduga dengan nilai 0,904 dan sig. 0,000 < 0,05. Secara simultan suasana toko, penataan produk dan potongan harga berpengaruh positif dan signifikan terhadap pembelian tak terduga, dibuktikan dengan nilai uji F sebesar 0.000 < 0,05. Pengaruh suasana toko, penataan produk dan potongan harga terhadap pembelian tak terduga dibuktikan dengan nilai Adjusted R2 adalah sebesar 47,9%.

The Influence of Transformational Leadership Characteristics on The Creativity of Employees in The Planning Departement Of CV XYZ Pradita Nindya Aryandha
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 2 No. 2 (2019): Agustus 2019
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

The non-repetitive work environment of an organization requires more creative employees in order to provide a high quality service. In the construction service sector, the construction planners have to be able to design a building which not only sophisticated but also conceive a standard security level. The leader in a company has an important role to encourage the creativity of employees. This research is aimed to examine and analyze the influence of transformational leadership characteristics on the creativity of employees. Idealized influence, individualized consideration, inspirational motivation and intellectual stimulation are the independent variables while the employees creativity is the dependent variable. The data used in this research was the primary data that acquired through survey method by disseminating questionnaires. About 119 respondents who work as the employee of the planning department of CV XYZ were used in this research. In this research, a multiple regression analysis was used to analyze the influence of transformational leadership characteristics towards the creativity of employees. The research results mention that there are positive and significant influences of each characteristic of transformational leadership, namely idealized influence, individualized consideration, inspirational motivation and intellectual stimulation on the creativity of employees.

SOSIALISASI KEWIRAUSAHAAN DI DUSUN BOLAWEN TLOGOADI MLATI SLEMAN YOGYAKARTA Hapsari Dyah Herdiani Herdiany; Chandra Wisnu Utomo; Latifah Putranti; Pradita Nindya Aryandha
Empowerment Journal Vol. 2 No. 1 (2022): Maret
Publisher : Universitas 'Aisyiyah Surakarta

This Community Service was carried out in the Bolawen Hamlet Community, Tlogoadi, Mlati, Sleman, Yogyakarta. The theme raised relates to the importance of cultivating an entrepreneurial spirit. The purpose of this community service activity is to understand entrepreneurship.Â Increase creativity in entrepreneurship, Encouraging the creation of jobs, Improving the village economy. The service carried out in Bolawen Hamlet was carried out using the lecture, discussion, and question and answer methods. The existence of samples of business products increases the interest of participants so that other business ideas emerge. Participants in this activity are dominated by productive age, where the enthusiasm in receiving material about entrepreneurship is very visible. The enthusiasm of the participants in this community service activity added to the sense of enthusiasm in interacting, so that there were no obstacles in the activity and it ran as expected. This service was carried out on Tuesday, February 11 and 18 2020. The smooth running of this service activity was supported by the Bolawen Hamlet community who gave a positive response and proved that the purpose of this service activity was running smoothly and successfully.

Kuliah Sambil Wirausaha, Mengapa Tidak? Studi Kasus Motivasi Mahasiswa yang Berwirausaha di Prodi Manajemen, Universitas Islam Indonesia Pradita Nindya Aryandha; Trias Setiawati; Hapsari Dyah Herdiany; Latifah Putranti
UPY Business and Management Journal (UMBJ) Vol. 1 No. 1 (2022): UBMJ (UPY Business and Management Journal)
Publisher : Department of Management, Universitas PGRI Yogyakarta.

Tujuan: Penelitian ini bertujuan untuk memahami kerangka motivasi yangmendorong mahasiswa menjadi wirausahawan mudaMetodologi: Penelitian ini menggunakan pendekatan kualitatif denganpendekatan studi kasus.Temuan: Penelitian ini menunjukkan tiga motivasi yang mendominasi darimasing-masing wirausaha seperti cita-cita sebagai wirausaha, inspirasi darikeluarga, dan alasan finansial. Terdapat pula motivasi pendukung sepertimelihat peluang bisnis, tidak suka dikendalikan orang lain, dan memperluasrelasi.Orisinalitas: Penelitian ini mengeksplorasi faktor-faktor pendorong paramahasiswa yang berwirausahaKeterbatasan Penelitian: Penelitian ini hanya berfokus pada analisis motivasimahasiswa yang berwirausaha.

Kelelahan Emosional, Efikasi Diri, Kepemimpinan, dan Komitmen Organisasional di Puskesmas Lendah II Latifah Putranti (SINTA ID: 6712751); Zuhani Dwi Prasetyo; Pradita Nindya Aryandha; Ilham Karin Rizkiawan
UPY Business and Management Journal (UMBJ) Vol. 2 No. 1 (2023): UBMJ (UPY Business and Management Journal)
Publisher : Department of Management, Universitas PGRI Yogyakarta.

Tujuan: Penelitian ini mempunyai tujuan untuk menguji pengaruh kelelahan emosional, efikasi diri, dan kepemimpinan terhadap komitmen organisasi pada karyawan puskesmas Lendah II. Metodologi: Pendekatan penelitian ini menggunakan metode kuantitatif, dengan populasi 36 karyawan di Puskesmas Lendah II dengan pengolahan data menggunakan analisis PLS (Partial Least Square) dan menggunakan software WARP PLS 7.0. Temuan: Hasil penelitian ini menunjukkan bahwa variabel efikasi diri dan kepemimpinan berpengaruh positif terhadap komitmen organisasi. Sedangkan kelalah emosional tidak berpengaruh terhadap komitmen organisasi. Orisinalitas: Faktor pandemi menuntut karyawan untuk bekerja lebih ekstra dan dibutuhkan komitmen organisasi yang kuat untuk bertahan di sebuah organisasi. Komitmen organisasi karyawan tidak hanya dipengaruhi oleh faktor ekternal, ekplorasi lebih dalam bisa dipengaruhi oleh faktor internal kayawan seperti kelelahan emosioal dan efikasi diri

Customer Satisfaction as a Mediator of Experiential Marketing, Perceived Quality, and Perceived Value toward Customer Loyalty Pradita Nindya Aryandha -; Catur Setyo Nugroho; Arif Sudaryana; Guruh Ghifar Zalzalah; Latifah Putranti
Journal of Business Management and Islamic Banking Vol.4 No.2 (2025)
Publisher : UIN Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jbmib.2025.0402-02

Research Aims: This study aims to analyze the influence of experiential marketing, perceived quality, and perceived value on customer satisfaction and customer loyalty at ROS IN Hotel, as well as to examine the mediating role of customer satisfaction in strengthening the relationship between these factors and customer loyalty. Design/methodology/approach: This study used a quantitative causal design to examine the influence of experiential marketing, perceived quality, and perceived value on customer loyalty, with customer satisfaction as a mediating variable. Data were collected from 40 customers of ROS IN Hotel Yogyakarta using a purposive sampling method and a structured questionnaire on a five-point Likert scale. The data were tested for validity and reliability, then analyzed using path analysis. Research Findings: The results show that only perceived value significantly influences customer loyalty, both directly and through customer satisfaction, while experiential marketing and perceived quality have no significant effects. This indicates that post-pandemic hotel customers prioritize functional value (price, convenience, safety) over emotional experiences or perceived service quality, with customer satisfaction acting as a key mediator. Theoretical Contribution/Originality: This study identifies perceived value as the key driver of customer loyalty in the post-pandemic hospitality sector, showing that customers prioritize functional benefits over experiential or perceived quality, with customer satisfaction as a mediator. Research limitation and implication: This study, limited to customers of ROS IN Hotel Yogyakarta, implies that increasing perceived value is crucial for building satisfaction and loyalty, while enriching the theoretical understanding of post-pandemic customer behavior.

Job satisfaction of generation Z employees in the Solo Raya Region Frendy Wibowo; Hapsari Dyah Herdiany Hapsari; Pradita Nindya Aryandha; Tuffah Fahmi Abdat; Luthfiah Mumtaz
Journal of Business and Information Systems (e-ISSN: 2685-2543) Vol. 8 No. 1 (2026): Journal of Business and Information Systems
Publisher : Department of Accounting, Faculty of Business, Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jbis.v8i1.358

This study aims to analyze the effect of work-life balance and workload on job satisfaction, with organizational culture serving as an intervening variable among Generation Z employees in Solo Raya. Using a quantitative approach and Structural Equation Modeling (SEM), the study evaluates both direct and indirect relationships between variables. This study involved 200 Gen Z employees in the Greater Solo Area. The findings of this study indicate that Gen Z employees who balance work demands with their personal lives tend to develop positive perceptions of their jobs, ultimately leading to higher levels of job satisfaction. Well-managed workloads directly enhance satisfaction by fostering psychological adaptation in the form of increased tolerance and a strengthened sense of competence, which subsequently contributes to greater job satisfaction. A supportive, inclusive, and adaptive organizational culture—particularly one aligned with Gen Z's characteristics—amplifies the positive effects of work–life balance and mitigates the negative impact of workload, resulting in higher overall job satisfaction. The mediating effect of organizational culture provides insight into how individual factors do not solely shape job satisfaction among Gen Z employees but are also strongly influenced by the organizational context. These findings show that HR strategies should reflect the new generation's unique characteristics, and organizations should build an inclusive, supportive work culture that supports individual balance to improve employee satisfaction and retention.

Pelatihan Digital Leadership Untuk Peningkatan Kinerja Tim di Organisasi Modern: Penelitian Desi Rahma Aryanti; Imam Sucipto; Sa'diyah; Muhamad Sigid Safarudin; Pradita Nindya Aryandha
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4712

Penelitian ini bertujuan untuk mengetahui dampak pelatihan digital leadership terhadap peningkatan kinerja tim di organisasi modern. Pelaksanaan kegiatan dilakukan melalui beberapa tahapan, meliputi tahap analisis kebutuhan dan pemetaan kompetensi digital, perancangan kurikulum dan materi pelatihan, pelaksanaan pelatihan, pendampingan dan coaching, serta evaluasi. Hasil kegiatan menunjukkan bahwa pelatihan digital leadership memberikan pengaruh yang signifikan terhadap berbagai indikator kinerja utama, termasuk produktivitas, ketepatan waktu penyelesaian tugas, kualitas hasil kerja, serta kolaborasi antaranggota tim. Peningkatan kinerja ini didorong oleh kemampuan pemimpin dalam memanfaatkan teknologi digital secara efektif untuk mengelola tim, mengkomunikasikan tujuan kerja, memantau progres secara real time, dan mempercepat pengambilan keputusan berbasis data. Selain meningkatkan efektivitas dan efisiensi operasional, pelatihan digital leadership juga menciptakan lingkungan kerja yang adaptif, kolaboratif, dan produktif, sehingga mendorong keselarasan antara individu dan tujuan organisasi secara berkelanjutan. Hasil ini menegaskan bahwa kepemimpinan berbasis teknologi memiliki peran strategis dalam memperkuat kinerja tim dan mendukung transformasi digital di era modern.

PENINGKATAN TATA KELOLA UMKM JAMU GINGGANG MELALUI PEMASARAN DIGITAL, INOVASI PRODUK, DAN EDUKASI KONSUMEN Arista Natia Afriany; Pradita Nindya Aryandha; Yennisa Yennisa; Eka Luchiawati; Daniel Amorito Sarumaha; Hanif Mangesti Purbojati; Ainaya Natania Alfatihah; Nabela Nuraini
Jurnal Pengabdian Kompetitif Vol. 4 No. 2 (2025): Inovasi Teknologi dan Digital untuk Pemberdayaan UMKM dan Desa Mandiri
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/pengabdiankompetif.v4i2.2666

Abstract: The Jamu Ginggang MSME, a traditional herbal medicine processing business in Yogyakarta, faces challenges in digital marketing, product innovation, and consumer education. The goal of this community service program is to improve partner governance by optimizing digital marketing strategies, developing product innovations, and strengthening consumer education. The method used is a participatory mentoring approach, encompassing observation, program planning, implementation, and evaluation of activities with partners. The results of the activity indicate the establishment of digital marketing channels through social media and marketplaces, the development of more practical sachet herbal medicine products, and increased consumer awareness of the benefits of traditional herbal products. This activity has had a positive impact on MSMEs in increasing their competitiveness. Therefore, this activity serves as a model for effective collaboration between academia and MSMEs in supporting the sustainability of businesses based on local wisdom.

PENDIDIKAN KEWIRAUSAHAAN ANAK USIA DINI DI TPA AL-FATAH DUSUN DAGAN, DESA MURTIGADING, KAPANEWON SANDEN, BANTUL, DIY Latifah Putranti; Hapsari Dyah Herdiany Hapsari; Pradita Nindya Aryandha; Anindita Imam Basri; Nasrul Hidayah; Elfira Sheva Damayanti
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 5 No. 3 (2022): Jurnal Pengabdian Kepada Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Pengabdian Kepada Masyarakat menyasar kepada anak-anak usia dini dan sekolah yang berada pada kelompok Taman Pendidikan Al-Quran (TPA) Al-Fatah di Dusun Dagan, Murtigading, Sanden, Bantul, Yogyakarta. Tema yang diangkat berhubungan dengan pentingnya menumbuhkan jiwa wirausaha pada anak- anak. Tujuan dari kegiatan pengabdian ini yaitu: Membangun motivasi kewirausahaan sejak dini, memahami apa itu berwirausaha, menumbuhkan kreativitas dan inovasi wirausaha muda, mendorong terciptanya lapangan pekerjaan dan meningkatkan perekonomian desa dan keluarga.Pengabdian yang dilaksanakan di TPA Al- Fatah ini dilakukan dengan menggunakan metode ceramah, diskusi, dan tanya jawab. Adanya simulasi dan pelatihan membuat produk usaha menambah ketertarikan peserta sehingga memunculkan ide-ide lain. Selain dilatih memunculkan ide usaha dan membuat produk, peserta pengabdian juga dilatih untuk memasarkan produk, sehingga pada akhirnya akan mendapatkan keuntungan dari penjualanproduk tersebut. Peserta dalam kegiatan ini didominasi usia dini dan sekolah. Harapannya kegiatan ini dapat menambah soft skill lain selain ilmu agama, tetapi juga ilmu bisnis dan wirausaha. Sehingga nanti bisa menciptakan wirausaha muda generasi insan qurani yang tidak hanya berorientasi pada profit, tetapi juga benefit. Kata Kunci: entrepreneurs, childhood, training, profit, benefit

Co-Authors Ainaya Natania Alfatihah Amri Jadi Anindita Imam Basri Arif Sudaryana Arista Natia Afriany Catur Setyo Nugroho Chandra Wisnu Utomo Daniel Amorito Sarumaha Desi Rahma Aryanti Eka Luchiawati Elfira Sheva Damayanti Fadila Arnandasari Frendy Wibowo Guruh Ghifar Zalzalah Guruh Ghifar Zalzalah Hanif Mangesti Purbojati Hapsari Dyah Herdiany Hapsari Dyah Herdiany Hapsari Ilham Karin Rizkiawan Imam Sucipto Inayat Hanum Indriati Luthfiah Mumtaz Nabela Nuraini Nasrul Hidayah Putranti, Latifah Sa'diyah Safarudin, Muhamad Sigid Trias Setiawati Tuffah Fahmi Abdat Yennisa Yennisa Zuhani Dwi Prasetyo

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