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Muhammad Taufiq Hidayat
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Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Competitive Strategies for Micro Small and Medium Enterprises during the Covid-19 Pandemic in Indonesia, Literature Review Muhammad Taufiq Hidayat
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6463

Abstract

This paper aims to find out the strategies used by Micro, Small and Medium Enterprises (MSMEs) in the Pandemic Period in Indonesia in order to be able to survive and compete. The research method used in this paper uses a literature review method from various articles discussing competitive strategies in the era of the Covid 19 Pandemic in Indonesia published in reputable online journals. The results of research based on journals that were observed as many as 20 national journals focused on the Competitive Strategy of MSMEs in the era of the COVID-19 pandemic, so there are several strategies used by MSMEs to be able to compete and survive are as follows: 1. Competitive strategywith pricing, product development, promotion, and product distribution (Porter 1998). As for the strategy to survive at an affordable price, StraStability/Growth strategy, Marketing Strategy (Communication, STP (Segmenting, Targeting and Positioning) and Scorpio/7P Model), Islamic-based MSME Strategy (with Islamic business ethics amanah, fatonah, tabligh and shidig) using SWOT analysis, Creative innovation in products, services and promotions andMSMEs need to pay attention to the Business Environment because it affects theOperating Strategy and Firm PerformanceThis study has the limitation of only providing an overview of the research results from the selected articles, but does not provide an analysis related to the selected articles.
Co-Authors Aaqilah Rihhadatul’ Aisy Ali Mulyanto Andreas Putro Ragil Santoso Ardyarini Dyah Savitri Ary Andini Ayonda Hayyuani Devyana Dyah Wulandari Dimas Anjar Kuncoro Diva Damai Maharani Eko Prasetya W Eko Rial Nugroho Imratul Mukarramah Khamida Lili Susan Rahmawati Meidyta Sinantryana Widyaswari, Meidyta Sinantryana Muhammad Nur Rohman Syah Noer Farakhin Nofolion Nur Rahmat Nur Hamim Putri Rahayu Siti Lailatus Saidah Widya Novitasari Widyasari, Della