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Fauzia Zainin
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Journal : journal of community service

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PKM DIGITALIZATION OF BUSINESS PROFILES IN THE LEGAL FRAMEWORK OF EMPOWERING MSMES Jasmalinda, Jasmalinda; Fauzia Zainin; Darlisma, Darlisma; mallisza, Danyl Mallisza
Journal of Community Service Vol 7 No 2 (2025): JCS, December 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56670/jcs.v7i2.397

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting the national economy, but most home-based micro MSMEs still face limitations in utilizing digital technology and understanding business legal aspects. This condition results in low competitiveness and weak business identities amidst the development of the digital economy. This Community Service activity aims to increase the capacity of MSMEs through training on digitalizing business profiles integrated with legal education as part of MSME empowerment efforts. The activity was carried out at the Madrasah Tarbiyah Islamiyah (MTI) in Indarung Village, Lubuk Kilangan District, Padang City, targeting home-based micro MSMEs, especially women. The implementation method included socialization, practical training on creating digital business profiles using mobile devices, mentoring, and discussions on the importance of business identity and legal protection in carrying out business activities. This activity was carried out collaboratively by involving academics from the Legal Studies Program of ITS Khatulistiwa, STIE Perdagangan Padang, and Ekasakti University. The results of the activity demonstrated improved understanding and skills among participants in developing more engaging and informative digital business profiles, as well as heightened legal awareness regarding the importance of legality and business identity. This activity is expected to serve as a model for sustainable collaborative service in supporting the strengthening of digital and legal-based MSMEs.
EMPOWERING BUNGUS FISHING COMMUNITIES' ECONOMY THROUGH MARKETPLACE OPTIMIZATION AND DIGITAL MARKETING Nuraeni Dahri; Danyl Mallisza; Jusmita Weriza; Wahyuni Yahyan; M.Ilham A.Siregar; Harry Setya Hadi; Dina adawiyah; Agus Sutradjo; Jhon Rinaldo; Doris yadewani; Delori Nancy Meyla; Nur Adilah; Fauzia Zainin
Journal of Community Service Vol 8 No 1 (2026): JCS, June 2026
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56670/jcs.v8i1.446

Abstract

This community service program addresses the limited market access faced by micro, small, and medium enterprises (MSMEs) among fishing communities in Bungus, Padang City, whose members produce processed fishery goods such as shredded fish floss (abon) and vacuum-packed fish products but continue to rely heavily on conventional, geographically limited sales channels. The program aimed to optimize the use of marketplace platforms, namely Shopee and Tokopedia, together with digital marketing strategies, in order to expand market reach and increase the income of partner MSMEs. The implementation adopted a Community-Based Empowerment approach carried out through three main stages: digital literacy socialization comparing e-commerce and marketplace systems, technical training in online store registration, smartphone-based product photography, and airtight packaging standardization, and continuous mentoring covering store management, promotional feature optimization, and digital transaction handling. Involving twenty-five partner MSMEs, the program produced a measurable increase in partner understanding of marketplace operations, the establishment of twelve official online stores, improved visual quality of product photography and packaging, and an average sales increase within two months following store optimization. These outcomes indicate that structured digital marketing mentoring is an effective pathway for expanding the market share of coastal MSMEs and strengthening their transition toward digitally based economic independence. The program also identified several implementation constraints, including varying levels of digital readiness among partners and the need for continued post-program mentoring, which are discussed as considerations for future coastal community empowerment initiatives.
Co-Authors Agus Sutradjo Andreas Ronaldo Danyl Mallisza Darlisma Delori Nancy Meyla Deni Syaputra Dina Adawiyah Doris yadewani Feby Adriani Hardimen Harry Setya Hadi Ittaqullah Gunawan Jasmalinda, Jasmalinda Jhon Rinaldo Jusmita Weriza M. Nur, Sadath M.Ilham A.Siregar mallisza, Danyl Mallisza Nur Adilah Nuraeni Dahri Sadath M. Nur Wahyuni Yahyan