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All Journal Jurnal Ekonomi Modernisasi Jurnal Manajemen Dan Kewirausahaan Jurnal Ilmiah Ekonomi Islam Jurnal Ilmiah Manajemen Kesatuan Pancasila International Journal of Applied Social Science Journal of Community Service and Society Empowerment Jurnal Sosial Ekonomi Perikanan
Hayat Yusuf
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN DAN KOMITMEN NASABAH TABUNGAN BANK PEMBANGUNAN DAERAH (BPD) CABANG UTAMA KENDARI Yusuf, Hayat
Jurnal Ekonomi Modernisasi Vol. 9 No. 3 (2013): Oktober
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (299.081 KB) | DOI: 10.21067/jem.v9i3.794

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis : (1) Pengaruh kualitas layanan terhadap kepuasan nasabah pada BPD Sultra Cabang Utama; (2) Pengaruh kualitas layanan   terhadap komitmen  nasabah pada BPD Sultra Cabang Utama;  (3) Pengaruh kepuasan   terhadap komitmen nasabah pada BPD Sultra Cabang Utama. Penelitian ini menggunakan sampel 121 orang nasabah tabungan BPD Sultra Cabang Utama. Metode analisa data yang digunakan adalah statistik deskriptif dan statistik inferensial dangan  alat analisis yang digunakan adalah Struktural Equation Modelling (SEM). Dengan menggunakan paket program AMOS versi. 16.0. Hasil penelitian menyatakan bahwa ada pengaruh dan signifikan antar veriabel kualitas layanan, kepuasan dan komitmen nasabah BPD Cabang Kendari
Faktor Yang Mempengaruhi Loyalitas Pelanggan Dalam Menggunakan Jasa Perum Damri Cabang Kendari Wati, Ferni; Madjid, Rahmat; Yusuf, Hayat
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Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (383.982 KB)

Abstract

Abstrak. Penelitian ini bertujuan untuk mengetahui Faktor yang Mempengaruhi Loyalitas Pelanggan dalam Menggunakan Jasa Perum Damri Cabang Kendari.  Populasi dari penelitian ini adalah penumpang yang telah lebih dari 2 kali menggunakan jasa transportasi umum Damri Cabang Kendari dan jumlahnya tidak diketahui. Metode pengumpulan data dalam penelitian ini adalah kuesioner dan wawancara. Metode analisis yang digunakan adalah analisis regresi linear berganda dengan menggunakan program SPSS versi 20.Hasil penelitian menunjukan bahwa secara bersama-sama Harga, Kepercayaan, Citra Perusahaan dan Kualitas Jasa berpengaruh signifikan terhadap Loyalitas Pelanggan. Dan secara parsial Harga berpengaruh signifikan terhadap Loyalitas Pelanggan, Kepercayaan tidak berpengaruh terhadap Loyalitas Pelanggan, Citra Perusahaan tidak berpengaruh terhadap Loyalitas Pelanggan dan Kualitas Jasa berpengaruh signifikan terhadap Loyalitas Pelanggan. Kata Kunci: Harga, Kepercayaan, Citra Perusahaan, Kualitas Jasa dan Loyalitas Pelanggan. 
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN KAIN TENUN DI DESA MASALILI KECAMATAN KUNTUNAGA KABUPATEN MUNA Purnama, Muhamad Sunarno; Sukotjo, Endro; Yusuf, Hayat
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Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (308.455 KB)

Abstract

This study aims to determine the factors that influence product quality and price on consumer satisfaction in using masalili woven fabric in Muna Regency. The population of this study were consumers who had used masalili woven fabric products and the number was 95. The data collection method in this study was a questionnaire. The analytical method used is multiple linear regression analysis using the SPSS version 24 program.  The results of the study show that together price and product quality have a significant effect on consumer satisfaction. And partially the price has a significant effect on consumer satisfaction, product quality has an effect on consumer satisfaction,
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN KAIN TENUN DI DESA MASALILI KECAMATAN KUNTUNAGA KABUPATEN MUNA Muchtar, Putriani; Kalimin, La Ode; Yusuf, Hayat
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Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (454.845 KB)

Abstract

The aim of this study; (1) To see decisions, influence. Purchasing decisions at Aneka Jaya Kendari Store (2) The effect of Sales Promotion decisions on purchasing decisions at Aneka Jaya Kendari Stores (3). The effect of personal selling decisions on purchasing decisions at Aneka Jaya Kendari Store (5) The effect of direct marketing on purchasing decisions at Aneka Jaya Kendari Stores. The sample in this study was maybe 50 people. The data method in this study is to use interviews and questionnaires. The method of analysis in this study uses multiple linear regression analysis. The results showed that: (1) Advertising (Advertising) had a significant effect on purchasing decisions; (2) Sales Promotion (Sales Promotion) has a significant effect on purchasing decisions; (3) Public Relations (Public Relations) has a significant effect on purchasing decisions; (4) Personal selling (salesperson) has a significant effect on purchasing decisions; (3) Direct Marketing (Direct Marketing) has a significant effect on purchasing decisions. 
ANALISIS PEMASARAN HASIL PANEN UDANG VANAME DESA TEPPOE KECAMATAN POLEANG TIMUR KAB. BOMBANA Irmawati, Irmawati; Madjid, Rahmat; Yusuf, Hayat; Kamaluddin, Murdjani; Putera, Asrip
Jurnal Manajemen dan Kewirausahaan Vol 13, No 2 (2021): Edisi Juli
Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (393.432 KB) | DOI: 10.55598/jmk.v13i2.23331

Abstract

This study aims to determine the pattern of marketing channels, analyze costs, margins, and profits as well as the economic efficiency of each marketing channel for Vaname shrimp in Teppoe Village, Poleang Timur District. This research is a type of qualitative research with a descriptive approach. The types of data used in this study are qualitative data and quantitative data. Recording and observation data.  The results of this study indicate that there are three patterns of shrimp marketing channels Vaname i.e., marketing channel I: Cultivators → Merchants Collector traders →Retailer Traders→Final Consumers, marketing channel II: Cultivators → Collector traders → Retailer traders →Final consumers, marketing channel III: Cultivators → Collector traders→Exporters. The total cost of marketing channel I is Rp. 1,550, marketing channel II is Rp. 2.250 and the total cost of marketing channel III is Rp.1.650. The marketing profit of marketing channel I is Rp. 6,450, the profit of marketing channel II is Rp. 5,750 and the profit of marketing channel III is Rp. 3,350. The marketing margin of marketing channel I is Rp. 8,000, marketing channel II is Rp. 8,000 and marketing channel III is 5,000. Farmer Share in marketing channel I is 88.5%, marketing channel II is 88.5% and marketing channel III is 92, 5%. Then for the most efficient marketing channel is the marketing channel I with the smallest efficiency value of 2.2%.
Impact of public service motivation on nurses' job satisfaction and performance at RSUD Bahteramas Kendari Nurjannah, Nurjannah; Montundu, Yusuf; Yusuf, Hayat
Pancasila International Journal of Applied Social Science Том 2 № 03 (2024): Pancasila International Journal of Applied Social Science
Publisher : Pt. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/pancasila.v2i03.1121

Abstract

This study aims to explain the influence of Public Service Motivation (PSM) on job satisfaction and the performance of nurses at Bahteramas Regional General Hospital in Kendari. Using an explanatory research method with a population of 211 nurses distributed across various work units, this study analyzes data using Structural Equation Modeling (SEM) supported by Amos software. The results show that Public Service Motivation has a positive and significant impact on both nurse performance and job satisfaction. Nurses with high motivation to serve the public tend to perform better and feel more satisfied with their work. Furthermore, job satisfaction is identified as an important factor that strengthens the influence of motivation on nurse performance. Based on these findings, it is recommended that hospital management take strategic steps to enhance nurse motivation and job satisfaction through training, workshops, and reward programs. Further research is suggested to explore other variables that affect nurse performance to improve the quality of healthcare services.
Service Quality, Corporate Image, and Customer Trust: Revealing Interconnected Dynamics among Hotel Customers Yusuf, Hayat; Roslan, Astil Harli
Journal of Community Service and Society Empowerment Том 2 № 03 (2024): Journal of Community Service and Society Empowerment
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jcsse.v2i03.1092

Abstract

This research aims to examine the relationship between service quality, corporate image, and customer trust using a quantitative method with a cross-sectional design and PLS 4 data analysis based on a survey of 121 hotel customers in Kendari, Indonesia. The findings indicate that customer trust has a significant positive impact on corporate image, and statistically, an increase in customer trust enhances the corporate image. Service quality also has a significant positive effect on both corporate image and customer trust, with partial mediation by customer trust. The practical implications suggest that hotel companies should focus on improving customer trust and service quality to strengthen their corporate image. The study's limitations include data solely from the hospitality sector and a cross-sectional design that restricts the assessment of causal relationships. Future research is recommended to expand the scope to other industry sectors, employ a longitudinal design, and explore additional variables such as customer satisfaction and loyalty, as well as qualitative methods for deeper insights.
Strategi pencegahan penangkapan ikan ilegal oleh nelayan negara asing Di Zona Ekonomi Ekslusif Indonesia Yusuf, Haris; Zaid, Sudirman; Yusuf, Hayat
Jurnal Sosial Ekonomi Perikanan Vol 8 No 1 (2023): Jurnal Sosial Ekonomi Perikanan
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jsep.v8i1.11

Abstract

Illegal fishing by foreign fishing boats in the Indonesian Exclusive Economic Zone is increasing every year. Along with these conditions the country suffered huge losses from this action. There is an assumption that this happened because the law enforcement authority by the Indonesian state was limited due to the provisions contained in the 1982 Convention on the Law of the Sea (UNCLOS 1982). Then when viewed from the perspective of law enforcement by the government, the handling of illegal fishing seems to be still concerning. This article examines the causes of illegal fishing activities by foreign fishermen which still occur frequently and how strategies to prevent illegal fishing by foreign fishermen in the Indonesian Exclusive Zone. The method used is a normative juridical legal research method with statuta approach and conceptual approach. The results of the study found that the causes of illegal fishing activities in Indonesian waters include limited surveillance facilities and infrastructure, limited funds for surveillance operations, limited fisheries police and Civil Servant Investigators (PPNS) and still limited ability of Indonesian fishermen to exploit their potential. fisheries in Indonesian waters. The strategies that can be taken to prevent illegal fishing are by conducting bilateral cooperation, closing access rights for fishermen from foreign countries in Indonesia's ZEE, and optimizing law enforcement in Indonesia's exclusive economic zone.
Increasing Public Satisfaction and Trust Based on a Islamic Service Quality Perspective at the North Buton Regency PTSP Service yusuf, Hayat
Jurnal Ilmiah Ekonomi Islam Vol 10, No 1 (2024): JIEI : Vol.10, No.1, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v1i1.11244

Abstract

Disclosure of information, when linked to service activities, helps encourage people to become more aware of their rights and obligations. Therefore, the hope to be able to get the best service is now also starting to depend on government organizations. The research objective is to analyze the effect of service quality on satisfaction and public trust. This research is explanatory. The research location is the North Buton Regency Investment and One-Stop Integrated Services (PTSP) Service with a target population of 149 people processing permits. The measurement was carried out using a Likert scale (Summated Scale) with five categories on a scale of 1 to 5, namely: (1) strongly disagree, (2) disagree, (3) neutral, (4) agree, (5) strongly agree. The analysis used to answer the hypothesis in this research uses a Structural Equation Model (SEM) using the AMOS 26 program package. There is a positive and significant influence between service quality on satisfaction with a beta coefficient of 0.903 and a probability of 0.000. There is a positive and significant effect of service quality on trust with a beta coefficient of 0.572 and a probability of 0.004. There is a positive and significant influence between satisfaction on trust with a beta coefficient of 0.369 and a probability of 0.044. There is a positive influence between service quality on trust which is mediated by satisfaction. The nature of this mediation is partial mediation with a beta coefficient of 0.517. the better the service quality, the satisfaction will increase. The better the service quality, the more trust will increase. The higher the satisfaction felt, the greater the trust. Service quality can indirectly influence trust through satisfaction.
The Role of Ownership and Attention in Driving Buying Intention in E-Commerce Yusuf, Hayat; Hamida, La Ode; Roslan, Astil Harli
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.3196

Abstract

This study examines the impact of perceived review credibility on purchase intention, focusing on the mediating role of perceived belongingness and the moderating role of need for cognition. This study used a quantitative approach, using an online survey to collect data from 233 e-commerce shoppers. The study found that perceived review credibility and need for cognition significantly influenced purchase intention. Review credibility also increased the sense of belongingness, which in turn increased purchase intention. Need for cognition was found to moderate the relationship between belongingness and purchase intention, especially among individuals with a high need for cognition. Psychological factors such as need for cognition and sense of belongingness play an important role in shaping purchase intention. Marketers should focus on credible reviews and building a strong community to increase purchase intention, as well as develop effective communication strategies for consumers with a high need for cognition.
Co-Authors Hamida, La Ode Irmawati Irmawati Kalimin, La Ode Montundu, Yusuf Muchtar, Putriani Murdjani Kamaluddin, Murdjani Nurjannah Nurjannah Purnama, Muhamad Sunarno Putera, Asrip Rahmat Madjid Roslan, Astil Harli Sukotjo, Endro Wati, Ferni Yusuf, Haris Zaid, Sudirman