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All Journal MUQTASID Jurnal Akuntansi dan Pajak Jurnal Ilmiah Ekonomi Islam Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Muqtasid: Jurnal Ekonomi dan Perbankan Syariah FINANSIA : Jurnal Akuntansi dan Perbankan Syariah Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah Target : Jurnal Manajemen Bisnis Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Mabsya: Jurnal Manajemen Bisnis Syariah CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Indonesian Journal of Islamic Economics and Finance KENDALI: Economics and Social Humanities Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Bisnis dan Manajemen (JURBISMAN) IIJSE Jurnal Ar Ro'is Mandalika (Armada) Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal Ekonomi, Manajemen, Akuntansi
A. Zuliansyah
Universitas Islam Negeri Raden Intan Lampung
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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ANALISIS PENGARUH PRODUK, PROMOSI, DAN DIGITAL MARKETING TERHADAP PERILAKU KEPUTUSAN PEMBELIAN IMPULSIF PADA PENGGUNA TIKTOK SHOP DALAM PERSPEKTIF BISNIS ISLAM: (Studi Pada Generasi Z Yang Ada Di Bandar Lampung) Al Anhar; A. Zuliansyah; Is Susanto
KENDALI: Economics and Social Humanities Vol. 4 No. 1 (2025): KENDALI: Economics and Social Sciences Humanities.
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/kendali.v4i1.777

Abstract

Online shop merupakan toko yang menjual produk atau jasa melalui internet. Online shopping adalah proses di mana konsumen membeli produk atau jasa secara daring. Maraknya penggunaan platform TikTok, yang sebelumnya sempat dilarang karena adanya konten yang tidak pantas, kini telah berubah menjadi media penyebaran informasi yang dibutuhkan oleh konsumen. Saat ini, mayoritas konsumen di Indonesia memilih TikTok Shop sebagai tempat berbelanja karena produk yang ditawarkan memiliki harga relatif terjangkau dan sering disertai dengan diskon menarik. Penelitian ini bertujuan untuk menganalisis pengaruh produk, promosi, dan digital marketing terhadap perilaku pembelian impulsif. Jenis penelitian ini adalah penelitian kualitatif deskriptif, dengan jumlah sampel sebanyak 100 responden. Hasil penelitian menunjukkan bahwa produk yang dijual di TikTok Shop lebih disukai oleh generasi Z di Bandar Lampung dalam melakukan pembelian impulsif. Hal ini disebabkan oleh relevansi produk yang tinggi dengan kebutuhan generasi Z, baik dari segi kegunaan, model yang mengikuti tren terbaru, maupun harga yang terjangkau. Promosi memiliki pengaruh positif dan signifikan terhadap perilaku pembelian impulsif. Sementara itu, digital marketing juga terbukti berpengaruh terhadap keputusan pembelian impulsif. Dalam perspektif Islam, bisnis tidak semata-mata berorientasi pada keuntungan (profit oriented), melainkan harus berlandaskan pada prinsip-prinsip dasar yang menjunjung tinggi nilai moral dan etika. Prinsip inilah yang menjadi dasar dalam setiap aktivitas bisnis.
Production and Promotion Cost Optimization for Corporate Profitability: An Islamic Economic Analysis of PT Mustika Ratu Tbk (2015-2022) Tusifakh, Nur Azizah; Ekawati, Evi; Zuliansyah, A.
Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Vol. 1 No. 1 (2024): Special Edition: International Conference on Islamic Economics (ICOIE)
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v1i1.10245

Abstract

This study examines the impact of production costs and promotional expenses on corporate profitability through an Islamic economic lens, using PT Mustika Ratu Tbk as a case study from 2015 to 2022. Through a quantitative approach utilizing causal associative analysis, the research analyzes quarterly financial statements (n=32) obtained through purposive sampling. The findings reveal that neither production costs nor promotional expenses significantly influence net profit, either partially or simultaneously. Production costs showed no significant effect (p=0.606 > 0.05), suggesting that standard-compliant production spending does not proportionally correlate with profitability. Similarly, promotional expenses demonstrated no significant impact (p=0.318 > 0.05), indicating that marketing expenditure may be secondary to other factors, such as product quality, in driving profitability. The coefficient of determination (R²=0.072) suggests that these variables account for only 7.2% of profit variation, with 92.8% attributed to external factors. This research contributes to understanding cost management in Islamic business contexts and provides insights for optimizing resource allocation in Indonesia's cosmetics industry. The findings offer practical implications for corporate financial strategy while maintaining alignment with Islamic economic principles.
The Influence of Word of Mouth, Business Location, and Product Quality on Customer Satisfaction: An Islamic Business Management Perspective (A Study on Mie Gacoan Consumers at the Antasari Branch, Bandar Lampung) Wahyuni, Shelly; A. Zuliansyah; Yulistia Devi
Mabsya: Jurnal Manajemen Bisnis Syariah Vol. 7 No. 2 (2025): Mabsya: Jurnal Manajemen Bisnis Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Prof. K.H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/mabsya.v7i2.14681

Abstract

This study aims to investigate the influence of word of mouth, business location, and product quality on customer satisfaction from the perspective of Islamic business management. The research was conducted on consumers of Mie Gacoan at the Antasari branch in Bandar Lampung, employing a quantitative approach with data collected through questionnaires. The findings indicate that all three independent variables significantly affect customer satisfaction, both individually and collectively, with product quality emerging as the most dominant factor. Within the framework of Islamic business ethics, customer satisfaction is closely associated with the implementation of core values such as honesty (shidq) in communication, trustworthiness (amanah) in service delivery, and excellence (ihsan) in maintaining product quality. These results highlight the importance of integrating Islamic ethical principles into modern business practices to cultivate sustainable customer relationships and enhance trust in an increasingly competitive marketplace.
The effect of Green Product, Green Perceived Value, and Environment Knowledge on Green Purchase Intention on Cleo Eco Green bottled water in Islamic Economic Perspective Kirana, Sari; Zuliansyah, A.; Devi, Yulistia
Indonesian Journal of Islamic Economics and Finance Vol. 5 No. 1 (2025)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ijief.v5i1.7068

Abstract

This study aims to determine the effect of green product, green perceived value, and environment knowledge on green purchase intention in Cleo Eco Green bottled water products in the perspective of Islamic economics. The method used is a quantitative approach with data collection through questionnaires involving 100 respondents in the city of Bandar Lampung. The results of the analysis showed that Green products have no significant effect on Green Purchase Intention, with a p-value of 0.600. The Green Perceived Value also had no significant effect, with a p-value of 0.070. However, Environment Knowledge was shown to have a positive and significant effect on Green Purchase Intention, with a p-value of 0.033. These findings indicate that although consumer awareness of green products is still low, good environmental knowledge can increase the purchase intention of green products. In the perspective of Islamic economics, these three variables are interconnected and can increase consumer awareness to consider the social and environmental impact of their choices.
The Role of Financial Technology (Fintech) in ZIS Management to Overcome Poverty Zuliansyah, A.; Pratomo, Dimas; Supriyaningsih, Okta
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 5 No 1 (2022): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v5i1.1794

Abstract

Indonesia's zakāh‎ potential is large enough to overcome poverty, but the Indonesian population living below the poverty line is still quite high, reaching 25.95 million people. These data indicate that the large potential of zakāh‎ has not contributed enough to poverty alleviation in Indonesia. To increase zakāh‎ collection, the Zakāh‎ Management Organization (OPZ) innovates by using fintech in its management. The study aims to see how the role of fintech in managing ZIS is to contribute to poverty alleviation in Indonesia. The method used is a qualitative method by analyzing data and facts obtained from the object under study namely; BAZNAS Central Jakarta and BAZNAS Prov. DIY 2020 descriptively and in detail. The results of the study indicate that fintech has played a significant role in increasing zakāh‎ collection over the last five years. It can be seen from the growth of zakāh‎ distribution from 2015 to 2019 experienced a significant increase, reaching an average of 40.93%.
PENGARUH PERFORMANCE EXPECTANCY, EFFORT EXPECTANCY DAN SOCIAL INFLUENCE TERHADAP BEHAVIORAL INTENTION PENGGUNAAN QRIS PADA UMKM DI KOTA BANDAR LAMPUNG DALAM PERSEPEKTIF BISNIS ISLAM Clarissa Novianti Hartono; A. Zuliansyah; Nurhayati
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 3 No. 2 (2025): November
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v3i2.6300

Abstract

Sistem pembayaran digital berbasis teknologi seperti QRIS (Quick Response Code Indonesian Standard) kini menjadi tren yang berkembang pesat di Indonesia, termasuk di kalangan pelaku Usaha Mikro, Kecil, dan Menengah (UMKM). QRIS diharapkan mampu mendorong inklusi keuangan dan efisiensi transaksi, namun pada praktiknya, masih banyak UMKM yang belum mengoptimalkan penggunaannya karena berbagai kendala, seperti kurangnya pemahaman teknologi, keterbatasan infrastruktur, dan faktor kebiasaan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap pelaku UMKM di Kota Bandar Lampung yang ditentukan menggunakan rumus Slovin. Data dikumpulkan melalui kuesioner yang disebarkan kepada responden yang dipilih dengan Teknik Quota Sampling. Teknik analisis data dilakukan dengan bantuan SPSS versi 26. Hasil penelitian menunjukkan bahwa ketiga variabel independen memiliki pengaruh positif dan signifikan terhadap behavioral intention. Nilai t-hitung untuk performance expectancy, effort expectancy, dan social influence masing-masing lebih besar dari t-tabel dengan signifikansi < 0,05, menunjukkan pengaruh signifikan secara statistik dalam mendorong niat penggunaan QRIS.
INFLUENCE INFLATION, LEVEL UNEMPLOYMENT OPEN AND HEALTH AGAINST EXTREME POVERTY IN INDONESIA FROM AN ISLAMIC ECONOMIC PERSPECTIVE 2000-2024 USING A VECTOR ERRORS CORRECTION MODEL APPROACH Alfin Ahmad Riyadi; A. Zuliansyah; Zulaikah Zulaikah
JURNAL PROFIT Vol 9, No 2 (2025): Economic And Financial Institutions
Publisher : Nurul Jadid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/profit.v9i2.13031

Abstract

This study aims to analyze the influence of inflation, unemployment, and adequate sanitation on extreme poverty in Indonesia from an Islamic economic perspective. Using time series data from 2000–2024 and a Vector Error Correction Model (VECM) approach, this study examines the long-term and short-term relationships between variables. The analysis shows that inflation, unemployment, and health significantly influence extreme poverty in the long term. This means that economic factors and the quality of the community's living environment play a significant role in determining the level of extreme poverty in Indonesia. However, in the short term, only the open unemployment rate variable significantly influences extreme poverty, while inflation and health have not shown any significant impact. From an Islamic economic perspective, the results of this study emphasize the importance of implementing the principles of justice and balance in economic management, such as suppressing inflation, expanding employment opportunities, and increasing access to healthcare as an effort to reduce extreme poverty and achieve equitable prosperity in Indonesia.
Co-Authors Ade Khairun Nisa Al Anhar Alfin Ahmad Riyadi Anas Malik Bangun Laksono Adi Clarissa Novianti Hartono Deki Fermansyah Della Amelya Dera Junita Dicky Aditya Pratama Dimas Pratomo Dwi Apriliani Evi Ekawati Femei Purnamasari, Femei Gustika Nurmalia Is Susanto Kirana, Sari Muhammad Rio Mutiara Zhafarina Utami Normasyhuri, Khavid Novia A Nur Azizah Nur Wahyu Ningsih Nurhayati Nurhayati Nurhayati Nurlaili Nurlaili Okta Supriyaningsih Pratomo, Dimas Rahmat Fajar Ramdani Ridwansyah Rifki Aminullah Salsabiila Nur Aziizah Tusifakh, Nur Azizah Ujang Hanief Musthofa Vicky F Sanjaya Vitria Susanti Wahyudi, Bintang Tri Wahyuni, Shelly Weny Rosilawati Yulistia Devi Yulistia Devi Zulaikah