Article Per Year (5 Year)
p-Index From 2020 - 2025
2.735
P-Index
This Author published in this journals
All Journal E-Jurnal Medika Udayana Englisia Journal Jurnal Ampere Jurnal Biologi Tropis PREPOTIF : Jurnal Kesehatan Masyarakat Jurnal Development Jurnal Teknik Elektro Jurnal Salam Sehat Masyarakat (JSSM) INDOGENIUS Kajian Sastra Nusantara Linggau ( KASTRAL) jpki Innovative: Journal Of Social Science Research Jurnal Mahasiswa Entrepreneur Prosiding Seminar Nasional Keperawatan Universitas Muhammadiyah Surakarta
Dwi Pratiwi
brawijaya university
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 17 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Mahasiswa Entrepreneur

 1 
ANALISIS PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP MINAT BELI ULANG KONSUMEN SMARTPHONE SAMSUNG PADA TOKO PONSEL CEMPAKA CELL DI KABUPATEN SITUBONDO DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Pratiwi, Dwi; Soeliha, Siti; Pramitasari, Triska Dewi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 9 (2023): SEPTEMBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i9.3620

Abstract

The aim of the study was to determine the Analysis of the Effect of Price and Product Quality on Consumer Repurchase Interests of Samsung Smartphones at Cempaka Cell Cell Phone Shops in Situbondo Regency with Consumer Satisfaction as an Intervening Variable. The sampling technique used in this study was simple random sampling of 97 consumers. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM) The results of the direct effect hypothesis test using the Smart PLS 3.0 application, show that price has a positive and significant effect on consumer satisfaction, product quality has a positive and significant effect on consumer satisfaction, price has a positive and significant effect on repurchase intention, product quality has a negative and significant effect on interest repurchase, consumer satisfaction has a positive and significant effect on repurchase intention, price has a positive and significant effect on repurchase intention through consumer satisfaction, product quality has a positive and significant effect on repurchase intention through consumer satisfaction
Co-Authors A Halim Afkarina, Izzeh Afriani, Besse Nur Sri Alwi, Sitti Rafiqah Arief Budiman Balqis, Amirah Dirgahayu, A. Millaty Erinda Nur Pratiwi, Erinda Nur Ernawati Ernawati Etik Winarni, Etik Fitri, Linda Dwi Novial Jufri Jufri Lubis, Chairunnisa Marbun, Yanty Maria Maulana, Muhammmad Irham Munif, Munif Mustika Mustika Natasha, Ratih Rizal, Choirul Safitri, Asrini Saputra, Ricky Sari, Yolanda Silvi, Mellia Soeliha, Siti Syahril, Erlin Tahir, Akina Maulidhany Tambunan, Lois Triska Dewi Pramitasari Vinami Yulian Widyastutik, Desy Yani, Raden Ahmad Yuyun Yulia