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Digital Public Relations Strategy for Muhammadiyah Cadreization: Evidence from Instagram @mpksdi_ppm Sumarlan, Iman; Hakim, Lukman; Priadi, Arum
Jurnal Studi Islam dan Kemuhammadiyahan (JASIKA) Vol. 6 No. 1 (2026)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jasika.v6i1.244

Abstract

The rapid development of digital communication technologies has transformed public relations practices in organizational communication. Social media platforms enable organizations to interact directly with audiences, disseminate institutional values, and strengthen relationships with stakeholders. This study examines digital public relations practices in Muhammadiyah’s cadreization communication through the Instagram account @mpksdi_ppm. The research aims to identify patterns of digital public relations communication, map strategic principles supporting Muhammadiyah’s cadreization process, and analyze factors influencing the effectiveness of cadreization content on social media. This study employed a qualitative exploratory approach using digital content observation, in-depth interviews, and documentation analysis. Data were collected through interviews with seven informants, including social media managers, organizational leaders, Instagram followers, and representatives of Muhammadiyah regional organizations. Observations were conducted on social media management and content production processes at the office of the Council for Cadre Development and Human Resources of Muhammadiyah (MPKSDI). The findings reveal three main strategic principles of digital public relations: value-based messaging, visual storytelling, and audience engagement. Instagram functions not only as a documentation platform but also as a strategic communication channel for disseminating ideological values and strengthening Muhammadiyah cadre identity. Digital public relations practices contribute to expanding communication reach, facilitating knowledge dissemination among cadres, and reinforcing Muhammadiyah’s institutional identity in the digital environment
Kepemimpinan Transendental-Melayani K.H. A.R. Fachruddin: Rekonstruksi Konseptual dari Praktik Kepemimpinan Muhammadiyah Muhammad Ikhwan Ahada; Arum Priadi; Farid Setiawan
Indonesian Journal of Islamic Educational Management Vol. 9 No. 1 (2026): IJIEM
Publisher : Fakultas Tarbiyah dan Keguruan Universitas Islam Negeri Sultan Syarif Kasim Riau

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Abstract

This study aims to analyze the learning management of Islamic Education (PAI) teachers in improving student learning outcomes at Yayasan Trio Batanghari Elementary School. The research uses a descriptive qualitative method with data collected through observation, interviews, and documentation. The results show that learning management by PAI teachers includes thorough planning, the implementation of active learning methods, and continuous evaluation. PAI teachers play an important role in creating a conducive learning environment and motivating students. The main obstacle is the limited learning facilities, but this can be overcome through teacher creativity. Effective learning management has a positive impact on improving students' learning outcomes and character