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All Journal Komunikator Journal of English and Education Syntax Literate: Jurnal Ilmiah Indonesia Indonesian Journal of Islamic Educational Management JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora BASIS (BAHASA DAN SASTRA INGGRIS) Linguistics and Elt Journal Al-I´lam: Jurnal Komunikasi dan Penyiaran Islam Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Journal of Social Studies (JSS) TIN: TERAPAN INFORMATIKA NUSANTARA COMMICAST Journal of English Language and Education Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Golden Ratio of Marketing and Applied Psychology of Business Jurnal Studi Islam dan Kemuhammadiyahan (JASIKA) Jurnal Impresi Indonesia Golden Ratio of Mapping Idea and Literature Format Jurnal Ilmu Komunikasi Dan Media Kajian Linguistik dan Sastra Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu komunikasi (JIPIK) Jurnal Indonesia Sosial Teknologi Electronic Journal of Education, Social Economics and Technology RESLAJ: Religion Education Social Laa Roiba Journal CHANNEL: Jurnal Komunikasi SINTHOP: Media Kajian Pendidikan, Agama, Sosial dan Budaya Fast in Humanities Fast in Social Sciences
Sumarlan, Iman
Department Of Communication Sciences, Faculty Of Literature, Culture And Communication, Universitas Ahmad Dahlan, Yogyakarta
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Digital Public Relations Strategy for Muhammadiyah Cadreization: Evidence from Instagram @mpksdi_ppm Sumarlan, Iman; Hakim, Lukman; Priadi, Arum
Jurnal Studi Islam dan Kemuhammadiyahan (JASIKA) Vol. 6 No. 1 (2026)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jasika.v6i1.244

Abstract

The rapid development of digital communication technologies has transformed public relations practices in organizational communication. Social media platforms enable organizations to interact directly with audiences, disseminate institutional values, and strengthen relationships with stakeholders. This study examines digital public relations practices in Muhammadiyah’s cadreization communication through the Instagram account @mpksdi_ppm. The research aims to identify patterns of digital public relations communication, map strategic principles supporting Muhammadiyah’s cadreization process, and analyze factors influencing the effectiveness of cadreization content on social media. This study employed a qualitative exploratory approach using digital content observation, in-depth interviews, and documentation analysis. Data were collected through interviews with seven informants, including social media managers, organizational leaders, Instagram followers, and representatives of Muhammadiyah regional organizations. Observations were conducted on social media management and content production processes at the office of the Council for Cadre Development and Human Resources of Muhammadiyah (MPKSDI). The findings reveal three main strategic principles of digital public relations: value-based messaging, visual storytelling, and audience engagement. Instagram functions not only as a documentation platform but also as a strategic communication channel for disseminating ideological values and strengthening Muhammadiyah cadre identity. Digital public relations practices contribute to expanding communication reach, facilitating knowledge dissemination among cadres, and reinforcing Muhammadiyah’s institutional identity in the digital environment
Reframing EFL syllabus design for the 21st century: exploring teacher readiness in pre-service education Sucipto, Sucipto; Muh Saeful Effendi; Arum Priadi; Olivi Sabilla Sadani
Journal of English and Education (JEE) Vol. 12 No. 1 (2026): VOLUME 12 NO 1 MAY 2026
Publisher : English Education Department, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jee.v12i1.48200

Abstract

This study explores how pre-service English teachers develop readiness to integrate 21st-century competencies and sustainability principles into English as a Foreign Language syllabus design. Grounded in experiential learning theory and the framework of global competence, the study aims to examine the level of readiness, the relationship between familiarity and confidence, and the factors shaping the transition from conceptual understanding to pedagogical practice. This study employed an explanatory sequential mixed-method design, combining quantitative data from a structured questionnaire with qualitative insights from reflective narratives. The findings reveal that participants demonstrate strong conceptual understanding but uneven confidence and limited practical application. The results indicate that familiarity with key concepts does not necessarily lead to effective implementation without reflective experience and contextual support. The study concludes that teacher readiness is a dynamic process shaped by the interaction between knowledge, belief, and practice rather than a fixed competency. These findings imply the importance of integrating mentorship, reflective inquiry, and contextualized learning experiences into teacher education programs to support the meaningful application of global and sustainability-oriented competencies in language teaching.
Ferry Irwandi’s Communication Strategies in Deconstructing Mystical Beliefs on Youtube: A Social Construction of Reality Analysis Muhammad Efendi; Iman Sumarlan
Sinthop: Media Kajian Pendidikan, Agama, Sosial dan Budaya Vol. 5 No. 1 (2026): January-June
Publisher : Lembaga Aneuk Muda Peduli Umat, Bekerjasama dengan LaKaspia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69548/sinthop.v5.i1.81.21-29

Abstract

This study aims to examine Ferry Irwandi’s communication strategies in constructing counter-narratives to mystical beliefs on Indonesian YouTube using Berger and Luckmann’s Social Construction of Reality framework. The proliferation of mystical content on YouTube has contributed to the normalization of supernatural beliefs within digital culture, particularly narratives surrounding witchcraft, indigo phenomena, and shamanistic practices. Employing a qualitative case study design, this research analyzes three YouTube videos through video observation, transcription, narrative and rhetorical analysis, and examination of audience comments. The findings indicate that Irwandi constructs externalization through critical narratives that expose logical inconsistencies in mystical claims, objectivation through empirical references and visual simplification, and internalization through audience responses marked by acceptance and resistance. Reflective content reinforces communicator credibility through clarification of positional stance, while collaborative dialogic formats strengthen rhetorical structure and expand social legitimacy for rational critique. This study demonstrates that the deconstruction of mysticism in digital media operates as a contested process of social meaning construction shaped by narrative strategy, rhetorical authority, visual representation, and audience interpretation.
Audience Reception of Mental Health Representation in the Film Sleep Call: An Encoding–Decoding Analysis Widya Annisa; Iman Sumarlan
Sinthop: Media Kajian Pendidikan, Agama, Sosial dan Budaya Vol. 5 No. 1 (2026): January-June
Publisher : Lembaga Aneuk Muda Peduli Umat, Bekerjasama dengan LaKaspia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69548/sinthop.v5.i1.82.1-11

Abstract

This study examines how audiences interpret representations of mental health in the Indonesian film Sleep Call using Stuart Hall’s encoding/decoding framework. Employing a descriptive qualitative approach, the research draws on in-depth interviews with eight female Generation Z viewers aged 20–25 who watched the film in cinemas or via the Prime Video streaming platform. The data were analyzed through a thematic reception analysis to identify dominant-hegemonic, negotiated, and oppositional decoding positions. The findings indicate that dominant-hegemonic readings largely align with the film’s preferred meaning by framing mental health vulnerability as closely linked to economic pressure, illegal online lending, and digital loneliness. Negotiated readings accept this framing while expanding it to include relational and social dimensions, particularly the role of support systems. Oppositional readings challenge the film’s narrative by foregrounding issues of gender representation and agency, interpreting the portrayal of mental health as embedded within broader representational politics.These findings demonstrate that meanings surrounding mental health in popular cinema are not fixed but are actively negotiated by audiences based on lived experience and ideological positioning. Within the context of a bounded interpretive community, this study contributes to media reception research in Indonesia by clarifying how mental health representations are decoded, contested, and reinterpreted in contemporary film culture.
Strategi Komunikasi Pemasaran Produk Pakaian Bekas pada Toko Hayko.Sb dalam Meningkatkan Penjualan di Manokwari Sandrina Sandrina; Iman Sumarlan
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i4.6901

Abstract

This study aims to examine the marketing communication strategies implemented by Hayko.SB Store in enhancing sales performance and strengthening its competitiveness within the thrift shop industry in Manokwari. The research adopts an Integrated Marketing Communication (IMC) framework, employing the marketing mix dimensions of product, price, place, and promotion. A descriptive qualitative approach is applied through in-depth interviews, observations, and documentation. The findings indicate that discount-based promotions, the strategic use of Instagram, and participation in local events effectively attract consumers, particularly adolescents and young adults. The implementation of product, price, and place strategies demonstrates considerable effectiveness, as reflected in trend-oriented product quality, affordable pricing, and the integration of online and offline distribution channels. The promotional dimension remains less optimal due to the limited use of paid advertising and influencer collaborations. The study recommends optimizing integrated digital promotion strategies to enhance brand awareness and broaden market reach.
Discursive Resistance and Agency in Indonesian Courtrooms: Linguistic and Prosodic Strategies of Negotiating Power in Coercive Questioning Arum Priadi
Journal of English Language and Education Vol 10, No 6 (2025)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jele.v10i6.1707

Abstract

This study investigates how witnesses in Indonesian criminal courts exercise agency and resist coercive questioning through linguistic and prosodic strategies. Challenging the perception of witnesses as passive participants, it examines how they negotiate institutional power and redefine authority in talk. Guided by the research question—how do witnesses use linguistic and prosodic cues to assert agency under coercive questioning? —the study employs Critical Discourse Analysis informed by Foucault’s notion of power/knowledge and Goffman’s theory of face-work. Data comprise 18 hours of cross-examination from three district courts, analyzed using AntConc and ELAN to integrate corpus-assisted and prosodic perspectives. Findings reveal four resistance strategies: assertive repair, strategic evasion, hedging, and tonal dissent, demonstrating that resistance is patterned and interactionally embedded. These strategies transform compliance into controlled agency, revealing how witnesses reclaim epistemic authority within institutional discourse. The study contributes to Critical Discourse Analysis and forensic linguistics by integrating prosodic and corpus-based tools to conceptualize resistance as both linguistic and embodied practice.
COMMUNICATION STRATEGIES OF VILLAGE GOVERNMENT IN MANAGING CONFLICTS OVER BEACH ENTERTAINMENT ACTIVITIES Hamdan Febrian Ilham Yahya; Iman Sumarlan
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18639921

Abstract

This study is motivated by the social dynamics arising from entertainment activities at Tirta Samudra Beach, Bandengan Village, Jepara Regency, which have triggered local community complaints concerning noise, traffic congestion, waste accumulation, and concerns over potential shifts in social and cultural values. These conditions require the Bandengan Village Government to develop adaptive communication strategies to balance the economic benefits of tourism with the comfort and order of local residents. The aim of this research is to analyze the communication strategies implemented by the village government in responding to community complaints, including their effectiveness, challenges, and broader implications. This study employs a qualitative descriptive approach with a case study design, utilizing in-depth interviews, participatory observation, and document analysis. The findings indicate that the village government applies dialogical and participatory communication strategies through village meetings, policy socialization, the use of both conventional and digital media, and the development of persuasive and empathetic messages. These strategies have proven effective in reducing potential conflicts and fostering public trust, although several obstacles remain, such as limited human resources, unequal access to information, and differing interests among stakeholders. The study emphasizes that strategic communication plays a crucial role as an instrument for social harmony, public participation, and sustainable village development. The results are expected to provide practical recommendations for village governments and tourism managers facing similar social dynamics.
Youth-Oriented Digital Media Visibility on Instagram: A Multimodal Qualitative Analysis of USSFeeds Muhammad Rajwa Ridho; Iman Sumarlan
TIN: Terapan Informatika Nusantara Vol 6 No 9 (2026): February 2026
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/tin.v6i9.9272

Abstract

Social media platforms have reshaped how visibility is produced, sustained, and contested within contemporary digital media environments. Despite extensive research on social media branding and engagement, limited attention has been given to how youth-oriented digital media actors strategically construct visibility as an ongoing communicative process rather than mere exposure. This study aims to examine how a youth-oriented digital media account builds and maintains visibility on Instagram through everyday visual, narrative, and participatory practices. Employing a qualitative content analysis, this research analyzes selected Instagram posts published by USSFeeds between March and September 2025. The analysis focuses on three analytical dimensions: visual discourse, narrative framing, and participatory circulation. The findings indicate that visual coherence operates as a semiotic anchor that stabilizes media identity, while narrative framing grounded in youth culture enhances cultural resonance and interpretive alignment. The audience participation amplifies visibility by enabling relational circulation of meaning within platform-mediated and algorithmically structured environments. This study contributes to media and communication scholarship by conceptualizing digital visibility as a relational and processual phenomenon shaped by discourse, participation, and platform logics, thereby extending existing understandings beyond linear models of attention and reach.
Media Sosial Tiktok dan Dinamika Gaya Komunikasi Remaja Puji Wulandari; Iman Sumarlan
Jurnal Impresi Indonesia Vol. 5 No. 4 (2026): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v5i4.7711

Abstract

Di era digital, media sosial telah menjadi ruang penting bagi remaja untuk berinteraksi, mengekspresikan diri, dan membentuk identitas sosial. Di antara berbagai platform yang berkembang, TikTok menjadi salah satu media yang paling populer karena format video pendek, tren viral, dan sistem algoritmanya yang berpotensi memengaruhi cara remaja berkomunikasi dalam kehidupan sehari-hari. Penelitian ini bertujuan untuk menganalisis dampak penggunaan media TikTok terhadap gaya komunikasi remaja di era digital, khususnya pada siswa kelas XI dan XII SMA Negeri 5 Yogyakarta. Permasalahan penelitian berfokus pada bagaimana intensitas penggunaan TikTok membentuk perubahan komunikasi verbal dan nonverbal remaja. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode studi kasus melalui teknik wawancara mendalam, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa TikTok memengaruhi gaya komunikasi verbal melalui penggunaan bahasa gaul, istilah viral, serta gaya bicara yang lebih singkat dan cepat. Selain itu, terjadi perubahan komunikasi nonverbal berupa peniruan ekspresi wajah, gesture, dan gaya komunikasi yang lebih performatif. Paparan konten yang intensif dan berulang, didukung oleh sistem algoritma TikTok, mendorong internalisasi pola komunikasi tertentu yang kemudian dianggap sebagai norma dalam pergaulan remaja. Penelitian ini menyimpulkan bahwa TikTok berperan sebagai media yang mengultivasi gaya komunikasi baru yang lebih ekspresif, simbolik, dan berorientasi pada tren digital, sehingga membentuk identitas sosial remaja dalam lingkungan komunikasi modern.
Analisis Implementasi Dialogical Public Relations pada Konten Instagram dalam Membangun Loyalitas Konsumen Vionda Damara Putra; Iman Sumarlan
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 10, No 2 (2026): Mei 2026
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v10i2.2026.1275-1281

Abstract

Penelitian ini dilatarbelakangi oleh pergeseran komunikasi pemasaran digital dari pendekatan transaksional menuju relasional yang menekankan dialog dan keterlibatan audien di media sosial. Studi ini bertujuan menganalisis implementasi prinsip Dialogical Public Relations dalam konten Instagram Street Coffee 31 Bloc Yogyakarta serta implikasinya terhadap pembentukan loyalitas konsumen. Penelitian menggunakan pendekatan kualitatif dengan desain theory-driven content analysis, dengan data berupa unggahan Instagram, caption, dan interaksi komentar yang dikumpulkan melalui dokumentasi digital. Analisis dilakukan berdasarkan lima prinsip dialogis: dialogic loop, usefulness of information, generation of return visits, ease of interface, dan conservation of visitors. Hasil penelitian menunjukkan bahwa implementasi prinsip dialogis berada pada tingkat moderat dengan dominasi pada aspek informasional. Prinsip usefulness of information dan ease of interface terimplementasi tinggi melalui penyediaan informasi produk dan kejelasan profil akun, sementara dialogic loop dan generation of return visits belum optimal karena keterbatasan respons interaktif dan konten partisipatif. Temuan ini mengindikasikan bahwa Instagram telah dimanfaatkan secara efektif sebagai media promosi, namun potensi dialogisnya sebagai sarana membangun relasi jangka panjang dan loyalitas konsumen masih perlu ditingkatkan. Secara keseluruhan, keberhasilan komunikasi digital tidak hanya ditentukan oleh penyampaian informasi, tetapi juga oleh konsistensi interaksi dua arah yang membangun keterikatan emosional dengan audiens
Co-Authors Abbrar, M Chairil Abiyyu Dzikri Al-Hamdi Adiprabowo, Vani Dias Ahmad, Seruni hi Alvian, Rivaldy Dwi Anisa Sari, Eka Ar Rafi, Khairi Badriyah, Titin Damayanti, Silviana Efendi, Harun Ar Elis Zuliati Anis Farid Setiawan Fitrianto, Alfian Bagus Galilei, Kartika Julliana Hamdan Febrian Ilham Yahya Hendra Darmawan Ilham Ilham Jimmy, Muhammad Fathur Rachman Karismasari, Masyithoh Intan Briliani Lukman Hakim Medi Prasetyo Mohamad, Rafidei Muh Saeful Effendi Muhammad Efendi Muhammad Ikhwan Ahada Muhammad Rajwa Ridho Mutiara Lestari Naufal Abiyuna Hadi Nur Asfia Nurul Aulia Rahmani Olivi Sabilla Sa'dani Puji Wulandari Rizki Firmansyah Sabri Sabri Sandrina Sandrina Sucipto Sucipto Syaukani, Ibnu Khalid T.I.Ukka, Ibrahim Tsaqilan, Fiqhan Qaulan Vionda Damara Putra Wajiran Widya Annisa