Article Per Year (5 Year)
p-Index From 2020 - 2025
2.092
P-Index
This Author published in this journals
All Journal Pelita - Jurnal Penelitian Mahasiswa UNY Jurnal Noken: Ilmu-Ilmu Sosial Indonesian Journal of Religion and Society Aksiologi : Jurnal Pendidikan dan Ilmu Sosial Indonesian Journal of Tourism and Leisure Jurnal Pendidikan dan Ilmu Sosial Jurnal Pepadu Jurnal Pendidikan West Science West Science Social and Humanities Studies Baileo: Jurnal Sosial Humaniora West Science Islamic Studies
Latifa Dinar Rahmani Hakim
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 14 Documents
Search

 1   2 
How Does the Combination of Muslim Consumption Index and Halal Product Campaign Affect Consumer Preferences in the Bandung Halal Culinary Sector? Mahmudah, Siti; Rahmani Hakim, Latifa Dinar; Andiani, Paramita
West Science Social and Humanities Studies Vol. 3 No. 06 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i06.1996

Abstract

This study examines the impact of the Muslim Consumption Index (MCI) and halal product campaigns on consumer preferences in Bandung's halal culinary sector. Using a quantitative approach, data were collected from 250 respondents and analyzed with Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The findings reveal that both MCI and halal product campaigns significantly influence consumer preferences, with halal product campaigns showing the strongest direct effect. Furthermore, the interaction between MCI and halal product campaigns demonstrates a synergistic effect, amplifying consumer trust and preference for halal-certified culinary products. These results highlight the importance of aligning intrinsic Islamic values with strategic marketing efforts to drive consumer engagement in the halal market. Practical implications for businesses include leveraging ethical branding and strengthening halal campaigns to build trust and loyalty. Policymakers are encouraged to support halal certification programs and foster innovation in marketing strategies to enhance the sector’s growth.
Islamic Pop Culture and the Commodification of Religion in Muslim Fashion Products on Instagram Hakim, Latifa Dinar Rahmani; Novitasari, Salwa Aulia; Andiani, Paramita
West Science Islamic Studies Vol. 3 No. 04 (2025): West Science Islamic Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsiss.v3i04.2345

Abstract

This study investigates the intersection between Islamic popular culture and the commodification of religion through Muslim fashion products on Instagram. Employing a qualitative descriptive approach, data were collected through in-depth interviews with three key informants: a Muslim fashion influencer, a brand owner, and a consumer of Islamic fashion. Thematic analysis was used to explore how Islamic values are represented, negotiated, and commercialized within digital fashion culture. The findings reveal that Instagram serves as a hybrid space where faith and consumerism coexist, allowing Islamic symbols such as the hijab, modest wear, and Quranic motifs to function simultaneously as expressions of piety and as marketable commodities. Influencers and brands strategically use religious narratives to establish authenticity and attract audiences seeking both spiritual meaning and lifestyle identity. Meanwhile, consumers engage with these products as markers of belonging and moral expression, despite recognizing the risk of superficial religiosity. The study concludes that Muslim fashion on Instagram exemplifies the transformation of religion into a digital commodity—where spiritual values are aestheticized, marketed, and consumed in alignment with contemporary capitalist and media logics.
PENDAMPINGAN PACKAGING DAN DIGITAL BRANDING PRODUK UMKM MASYARAKAT PESISIR DESA GILI GEDE INDAH Ika Wijayanti; Farida Hilmi; Latifa Dinar Rahmani Hakim
Jurnal Pepadu Vol 5 No 3 (2024): Jurnal PEPADU
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/pepadu.v5i3.5984

Abstract

Pengabdian kepada masyarakat yang berjudul Pendampingan Packaging Dan Digital Branding Produk UMKM Masyarakat Pesisir Desa Gili Gede Indah dilaksanakan di Desa Desa Gili Gede, Kecamatan Sekotong Kabupaten Lombok Barat. Gili Gede merupakan jajaran pulau kecil yang memiliki potensi hasil laut dan sebagai daerah tujuan wisatawan. Urgensi dari pengabdian ini adalah dengan melihat minimnya pengetahuan inovasi design produk UMKM yang menarik dan digitalisasi pemasaran. Selain itu, Gili Gede menjadi salah satu destinasi unggulan jajaran kawasan Gili di pesisir barat Lombok yang memiliki produk UMKM pangan berupa olahan hasil bahari dan produk non pangan. Produk UMKM pangan berupa abon ikan tongkol, keripik kerang, dan kerupuk gurita. Permasalahan yang dihadapi oleh UMKM adalah ketersediaan bahan baku yang sangat bergantung pada musim, packaging dan pemasaran. Maka dari kegiatan pengabdian ini perlu dilakukan mengingat peroduk unggulan UMKM Desa Gili Gede menjadi peluang usaha yang membantu ekonomi rumah tangga. Kegiatan akan dimulai dengan FGD (Focus Grup Discussion) untuk mengidentifikasi permasalahan. Kegiatan selanjutnya yaitu pengenalan dan pelatihan aplikasi design untuk packaging. Kegiatan terakhir yaitu pelatihan digital branding produk UMKM.
Relasi Pedagang Asongan dan Wisatawan di Kawasan Ekonomi Khusus (KEK) Mandalika, Lombok, Nusa Tenggara Barat Hakim, Latifa Dinar Rahmani; Satya Parama, I Dewa Made; Hilmi, Farida
Indonesian Journal of Tourism and Leisure Vol 5, No 1 (2024)
Publisher : Lasigo Akademia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36256/ijtl.v5i1.395

Abstract

Comfort and safety are one of the important aspects in supporting tourism development. However, this is also inversely proportional when visiting the KEK Mandalika which is a potential tourism destination on Lombok Island. This discomfort occurs because of hawkers who are considered too aggressive when peddling their wares. Through the phenomenon of hawkers in the KEK Mandalika, this study aims to see the process of interaction and relationships established between hawkers and tourists. With a qualitative phenomenological approach, the results showed that the social relations of traders are divided into two, namely between traders and traders and traders with tourists. It is this interaction between merchants and tourists that sometimes leads to negative interactions. So that in the process of interpreting meaning, it allows for negative labeling or perception given to hawkers. In fact, the interaction that is considered aggressive occurs because of several invisible factors such as the existence of certain needs or motives such as the need to spend merchandise to be deposited with distributors.
Co-Authors Andiani, Paramita Apriyanto, Apriyanto Arini, Rani Eka Baihaqi, Muhammad Abdilah Dimas Aldi Pangestu Farida Hilmi Ghina Andini Hilmi, Farida I Dewa Made Satya Parama, I Dewa Made Ika Wijayanti Ika Wijayanti, Ika Karyadi, Lalu Wiresapta Maulana , Dimas Andrian Muktasam Nasrullah, Arif Novitasari, Salwa Aulia Parama, I Dewa Made Satya SITI MAHMUDAH