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PENGARUH MOTIVASI KEKUASAAN, MOTIVASI AFILIASI, DAN MOTIVASI BERPRESTASI TERHADAP KINERJA KARYAWAN PT X. Tria Meisya Aziti
Management and Entrepreneurship Journal Vol 2 No 2 (2019): Oktober
Publisher : Universitas Nurtanio Bandung

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ABSTRAKPenelitian ini mendiskusikan pengaruh motivasi kekuasaan, motivasi afiliasi, motivasi beprestasi terhadap kinerja karyawan di PT X. Tujuan penelitian ini menganalisis pengaruh motivasi kekuasaan, motivasi afiliasi, dan motivasi berpestasi terhadap kinerja karyawan secara parsial maupun simultan. Metode penelitian ini yang dilakukan adalah penelitian yang bersifat deskriptif analisis dengan teknik pengambilan sampelnya seluruh karyawan tetap digunakan sebagai responden yang berjumlah 150 karyawan. Teknik pengumpulan data dilakukan dengan observasi dan penyebaran kuesioner dengan skala likert. Teknik analisis yang digunakan dalam penelitian ini adalah korelasi pearson product moment dan analisis regresi dengan menggunakan program SPSS (Statistical Product for Service Solution). Hasil penelitian melalui pengujian statistik menunjukkan bahwa motivasi kekuasaan mempunyai hasil positif dan signifikan, motivasi afiliasi mempunyai hasil positif dan signifikan sedangkan motivasi berprestasi tidak signifikan.Kata kunci: Motivasi Kekuasaan, Motivasi Afiliasi, Motivasi berprestasi, Kinerja

EFFECT OF BRAND EQUITY ANALYSIS ON HONDA MOTORCYCLE PURCHASE DECISION IN MEDAN CITY Nursaimatussaddiya Nursaimatussaddiya; Muhammad Habibie; Tria Meisya Aziti
JOEL: Journal of Educational and Language Research Vol. 1 No. 6: Januari 2022
Publisher : Bajang Institute

This study aims to determine: 1) The magnitude of the influence of brand equity on Motorcycle Purchase Decisions at Honda Sau Sin Power Motor Dealers. 2) The level of buyer satisfaction with the marketing of Honda motorcycles at CV. Sau Sin Power Motor. The instrument analysis technique in this study used simple linear regression analysis and the determinant coefficient test. So the results of this study are 1) Brand Equity has a positive effect on purchasing decisions for Honda motorcycles in Medan City with a CV case study. Sau Sin Power Motor Medan. 2) Characteristics of the respondents in this case the consumers of Honda motorcycle buyers in CV. The majority of Sau Sin Power Motor Medan are male, and with the age of 31 – 40 years with self-employed jobs. This study aims to determine: 1) The magnitude of the influence of brand equity on Motorcycle Purchase Decisions at Honda Sau Sin Power Motor Dealers. 2) The level of buyer satisfaction with the marketing of Honda motorcycles at CV. Sau Sin Power Motor. In this study, using the sampling technique is non-random sampling with the Solvin method with the respondent's criterion is consumers who buy Honda motorbikes at CV. Sau Sin Power Motor. This study used a sample of 80 respondents. The instrument analysis technique in this study uses simple linear regression analysis and the coefficient of determinant test. So that the results of this study are 1) Brand Equity has a positive effect on purchasing decisions for Honda motorbikes in Medan with a case study CV. Sau Sin Power Motor Medan. 2) Characteristics of respondents, in this case, consumers who buy Honda motorbikes at CV. The majority of Sau Sin Power Motor Medan are male, and those aged 31-40 years old work as entrepreneurs

The Influence of Product Stock, Location and Store Attempt on Purchase Decisions at Indomaret SM Raja Deblod Sundoro Street Tebing Tinggi City Tria Meisya Aziti
International Journal of Economics (IJEC) Vol. 2 No. 1 (2023): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v2i1.399

This study aims to determine the effect of product stock, location and store atmosphere on purchasing decisions at Indomaret SM Raja Deblod Sundoro Street, Tebing Tinggi City. The effect that we want to know is the direct or indirect effect. This type of research is a replication and development of similar previous studies but with different objects, variables and periods. This study used a sample of 96 respondents. Sampling using the Cochran formula technique. The analytical tool used is multiple linear analysis using the SPSS 25 program. From the results of this test it can be concluded that there is a significant effect between Product Stock (X1) on Purchase Decision (Y), there is no significant effect between Location (X2) on Purchasing Decision (Y), there is a significant influence between Store Atmosphere (X3) on Purchase Decisions (Y).

Analisis Work Family Conflict dikaitkan Dengan Kepuasan Kerja Perawat Perempuan Rumah Sakit X Albert Kurniawan Purnomo; Fotuho Waruwu; Tria Meisya Aziti
MBIA Vol 20 No 1 (2021): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v20i1.1187

This study aims to analyze the relationship between Work-Family Conflict on the satisfaction of hospital nurses in Bandung. This study took 103 samples of female nurses in the hospital using quantitative methods. The data collection tool is a questionnaire. The data analysis technique used was the WarpPLS7.0 program. The results of this study indicate that Work-Family Conflict has a significant negative effect on the satisfaction of female hospital nurses. Increasing the p Work-Family Conflict will decrease the level of satisfaction. Abstrak Penelitian ini bertujuan untuk menganalisis keterkaitan antara Work Family Conflict pada kepuasan perawat rumah sakit di Bandung. Penelitian ini mengambil 103 sampel perawat perempuan di rumah sakit dengan menggunakan metode kuantitatif. Alat pengumpul data berupa kuesioner. Teknik analisis data yang digunakan dengan menggunakan program WarpPLS7.0. Hasil penelitian ini menunjukkan bahwa Work Family Conflict berpengaruh negatif signifikan terhadap kepuasan perawat perempuan rumah sakit. Peningkatan p Work Family Conflict akan menurunkan tingkat kepuasan. Kata kunci: Perawat, Work Family Conflict, Kepuasan Kerja

MEMPEROLEH LOYALITAS PELANGGAN DI RITEL FARMASI (APOTEK K-24) MELALUI KUALITAS PELAYANAN DAN KEPUASAN PELANGGAN Pratondo, Katon; Zaid, Zaid; Aziti, Tria Meisya
Management and Entrepreneurship Journal Vol 7 No 1 (2024): Maret
Publisher : Universitas Nurtanio Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56244/manners.v7i1.796

ABSTRAKKepuasan dan loyalitas pelanggan (pasien) dianggap sebagai salah satu hasil yang disukai dalampelayanan kesehatan karena berhubungan langsung dengan penggunaan kembali layanan kesehatanserta keberhasilan dan keberlanjutan fasilitas pelayanan kesehatan. Tujuan dari penelitian ini adalahmenguji pengaruh kualitas pelayanan yang diberikan oleh Apoteker di K-24 terhadap kepuasanpelanggan terhadap loyalitas pelanggan. Secara metodologi, penelitian ini dirancang menggunakankuesioner cross-sectional untuk mengumpulkan data pasien rawat jalan dipilih secara simple randomsampling. Metode analisis data yang digunakan untuk menguji Hipotesis yang diajukan adalah PartialLeast Square-Structural Equation Modeling (PLS-SEM). Pada akhirnya, penelitian ini menemukansekaligus membuktikan bahwa kualitas pelayanan, melalui dimensi komunikasi dan sikap, lamapelayanan, lingkungan apotek, dan penyediaan obat, dapat mempengaruhi kepuasan pelanggan (? =0.694, T-Value = 17.972, P-Value = 0.000) dan loyalitas pelangga (? = 0.577, T-Value = 10.266, PValue = 0.000) secara positif dan signifikan. Dengan hasil tersebut penelitian ini mengimplikasikanbahwa kualitas pelayanan adalah prediktor dari kepuasan dan loyalitas. Sehingga, penelitian inimenyarankan agar Apotek K-24 terus meningkatkan kualitas pelayanan mereka.Kata kunci: Apotek, loyalitas pelanggan, kepuasan pelanggan, kualitas pelayanan

The Influence of Learning Climate, Organizational Support, and Supervision on Lecturer Performance Tria Meisya Aziti
International Journal of Economics (IJEC) Vol. 1 No. 2 (2022): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v1i2.665

This research is: analyzing the influence of the learning climate on the performance of lecturers in Tebing Tinggi, analyzing the influence of organizational support on the performance of lecturers in Tebing Tinggi, analyzing the influence of supervision on the performance of lecturers in Tebing Tinggi, analyzing the influence of the learning climate, organizational support and supervision simultaneously on the performance of lecturers at Tebing Tinggi. The location or place of research is the College of Lecturers in Tebing Tinggi City . In this research activity, data and information were collected using methods, namely: A list of questions ( Questionnaire ) given to Tebing Tinggi lecturers who were respondents . Simultaneous testing shows that climate variables learning, support organization work, and supervision have a positive and significant effect on the performance of Tebing Tinggi Lecturers. Partially the learning climate has a positive and significant effect on the work performance of Tebing Tinggi Lecturers. Partially, organizational support has a positive and significant effect on the work performance of Tebing Tinggi Private Middle School Lecturers. Partially, supervision has no significant effect on the work performance of Lecturers in Tebing Tinggi City. The R2 value obtained is 0.423 or 42.3% which shows the ability of climate variables. learning, support organization and supervision in explaining the variations that occur in lecturer performance variables is 42.3%, while the remaining 57.7% is explained by other variables that are not included in the model such as compensation, organizational culture, job satisfaction, etc.

The Influence of Learning Climate, Organizational Support, and Supervision on Lecturer Performance Tria Meisya Aziti
International Journal of Economics (IJEC) Vol. 1 No. 2 (2022): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v1i2.665

This research is: analyzing the influence of the learning climate on the performance of lecturers in Tebing Tinggi, analyzing the influence of organizational support on the performance of lecturers in Tebing Tinggi, analyzing the influence of supervision on the performance of lecturers in Tebing Tinggi, analyzing the influence of the learning climate, organizational support and supervision simultaneously on the performance of lecturers at Tebing Tinggi. The location or place of research is the College of Lecturers in Tebing Tinggi City . In this research activity, data and information were collected using methods, namely: A list of questions ( Questionnaire ) given to Tebing Tinggi lecturers who were respondents . Simultaneous testing shows that climate variables learning, support organization work, and supervision have a positive and significant effect on the performance of Tebing Tinggi Lecturers. Partially the learning climate has a positive and significant effect on the work performance of Tebing Tinggi Lecturers. Partially, organizational support has a positive and significant effect on the work performance of Tebing Tinggi Private Middle School Lecturers. Partially, supervision has no significant effect on the work performance of Lecturers in Tebing Tinggi City. The R2 value obtained is 0.423 or 42.3% which shows the ability of climate variables. learning, support organization and supervision in explaining the variations that occur in lecturer performance variables is 42.3%, while the remaining 57.7% is explained by other variables that are not included in the model such as compensation, organizational culture, job satisfaction, etc.

Meningkatkan Kinerja Karyawan melalui Keadilan Penilaian Kinerja dan Kompensasi Berbasi Kinerja Aziti, Tria Meisya
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.10539

Dalam lingkungan yang kompetitif saat ini, meningkatkan produktivitas dan kinerja karyawan adalah salah satu tujuan terpenting dari organisasi perusahaan. Karenanya, para peneliti di bidang manajemen dan pengembangan sumber daya manusia banyak menaruh perhatian pada masalah penilaian kinerja yang adil serta kompensasi berbasis kinerja. Sehingga tujuan penelitian ini adalah untuk mengetahui dan menganalisis terkait pengaruh keadilan penilaian kinerja (X1) serta kompensasi berbasis kinerja (X2) terhadap kinerja karyawan (Y). Penelitian ini menggunakan metoe kuantitatif cross-sectional dengan analisis Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian ini memaparkan bahwa kinerja karyawan terbukti dipengaruhi secara positif dan signifikan oleh dua variabel utama berupa keadilan penilaian kinerja dan juga kompensasi berbasis kinerja. Penelitian ini kemudian mengimplikasikan bahwa baik keadilan penilaian kinerja dan juga kompensasi berbasis kinerja merupakan elemen penting dalam pengelolaan sumber daya manusia berbasis kinerja.

Pengaruh Kualitas Pelayanan Dan Kepercayaan Terhadap Loyalitas Nasabah Pada Nasabah Bank BRI Unit Ahmad Yani Tebing Tinggi Tria Meisya Aziti; Tiara Juwita; Rumiris Siahaan
Management And Business Progress Vol. 1 No. 1 (2022): Management and Business Progress Edisi Juni 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v1i1.20

Penelitian ini bertujuan untuk mengetahui Pengaruh Kualitas Pelayanan dan Kepercayaan Terhadap Loyalitas Nasabah Pada Nasabah Bank BRI Unit Ahmad Yani Tebing Tinggi. Metode penelitian yang digunakan adalah metode kuantitatif dengan menggunakan bantuan SPSS versi 25.00.yang dikumpulkan dari hasil penyebaran kuisioner kepada nasabah Bank BRI Unit Ahmad Yani Tebing Tinggi sebanyak 97 responden. Metode analisis yang digunakan dalam penelitian ini yaitu menggunakan uji instrumen yaitu uji validitas dan reliabilitas. Uji asumsi klasik yaitu uji normalitas , uji multikolonearitas, uji heteroskedasitas, analisis regresi linier berganda, analisis koefisien determinasi (R2), uji hipotesis yaitu uji T dan Uji F. Hasil dari SPSS dalam penelitian ini yaitu variabel kualitas pelayanan (X1) berpengaruh terhadap variabel loyalitas nasabah (Y), variabel kepercayaan (X2) berpengaruh terhadap variabel loyalitas nasabah (Y), dan Uji F kualitas pelayanan (X1) dan kepercayaan (X2) berpengaruh secara simultan terhadap loyalitas nasabah (Y).

Empowering Young Women through Socialization on Marriage at the Right Age and Digital-Based Entrepreneurship Training in Desa Warnasari, Kecamatan Pangalengan Merlina, Tina; Yuniati Fransisca; Tria Meisya Aziti; Kusnadi Kibet Leksmana
Jurnal Gembira: Pengabdian Kepada Masyarakat Vol 2 No 03 (2024): JUNI 2024
Publisher : Media Inovasi Pendidikan dan Publikasi

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Kabupaten Bandung merupakan daerah dengan tingkat perceraian tertinggi ke dua di Jawa Barat. Tingginya angka perceraian di usia muda yang terjadi di Desa Warnasari, Kecamatan Pangalengan, Kabupaten Bandung, menyebabkan perempuan muda menjadi tulang punggung keluarga. Kurangnya motivasi perempuan muda untuk menggapai impian, menyebabkan keadaan ekonomi di Desa Warnasari tidak banyak berkembang. Kegiatan PKM yang diharapkan dapat menjadi solusi bagi Desa Warnasari berupa sosialisasi pernikahan di usia tepat dan Pelatihan Kewirausahaan berbasis digital bagi perempuan muda. Sosialisasi pernikahan di usia tepat, bertujuan agar perempuan muda di Desa Warnasari menyadari pentingnya menikah di usia tepat untuk mencegah tingginya angka perceraian, dan dapat mengembangkan diri di usia muda. Program pelatihan kewirausahaan berbasis digital bertujuan agar perempuan mempunyai peningkatan dalam hal pengetahuan, keterampilan dalam berwirausaha menggunakan media digital. Dengan adanya kegiatan PKM, diharapkan perempuan muda di Desa Warnasari dapat mengembangkan potensi diri sehingga memiliki kualitas hidup yang lebih baik.

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