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Sumartono, Sumartono
Esa Unggul University, Jakarta
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Physics Social Sciences Other

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LITERASI MEDIA ONLINE PADA WARGA KELURAHAN DURI KEPA JAKARTA BARAT Sumartono, Sumartono
Jurnal Pengabdian Masyarakat AbdiMas Vol 4, No 2 (2018): Jurnal Pengabdian Masyarakat Abdimas
Publisher : Universitas Esa Unggul

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Abstract

AbstractCurrently the mass media undergoes a very rapid development, both in the technology or information, Increasing the media gives influence to the consumers of media, not just a positive influence but also negative influence. Students as academics need to be prepared with the ability to use media literacy media intelligently and effectively. This research is intended to find out the level of literacy Esa Unggul University student, so it can be used as a foundation in making literacy education programs in the media. This outreach program aims to educate people in Duri Kepa, RT.011 RW.007, West Jakarta with a topics such as how to use gadget in a good way, users get along in social media, some tips on avoiding hoaxes, how to online shopping savely, and avoid pornography.  Keywords: media literation, public education, social media AbstrakSaat ini media massa mengalami perkembangan yang sangat pesat, baik dari sisi teknologi maupun informasi. Peningkatan media tersebut memberikan pengaruh yang besar terhadap konsumen media, tidak hanya pengaruh positif namun juga pengaruh negatif. Mahasiswa sebagai akademisi perlu dipersiapkan dengan kemampuan literasi media agar mampu menggunakan media dengan cerdas dan efektif. Penelitian ini dimaksudkan untuk mengetahui tingkat kemampuan literasi media mahasiswa Universitas Esa Unggul, sehingga dapat digunakan sebagai landasan dalam membuat program pendidikan literasi media. Program pengabdian masyarakat ini bertujuan untuk mengedukasi warga kelurahan Duri Kepa, wilayah RT. 11, Jakarta Barat mengenai pengguna gadget yang baik, bergaul di media social, kiat menghindari hoax, belanja online yang aman, menghindari pornografi. Kata kunci: media literasi, edukasi masyarakat, media sosial
Motivasi, Kebiasaan, dan Keamanan Penggunaan Internet Zinggara Hidayat; Asep Saefuddin; Sumartono Sumartono
Jurnal ILMU KOMUNIKASI Vol. 13 No. 2 (2016)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (395.169 KB) | DOI: 10.24002/jik.v13i2.675

Abstract

Abstract: This study investigates motivation, habits, and security of internet use by high schools and universities students in Jakarta, Bogor, Depok, Tangerang, and Bekasi. This descriptive and quantitative reasearch uses survey method. The findings of the study show that the strongest motivation is to show self existence, entertainment, and academic purposes. At some points, the habit of using the internet also makes the students face some risks such as verbal and nonverbal abuses, bullying, pornoghrapy, account hacking, and the risk of interaction with unknown parties.Abstrak: Penelitian ini menyelidiki motivasi, kebiasaan, dan keamanan penggunaan internet di antara siswa sekolah menengah atas dan universitas di Jakarta, Bogor, Depok, Tangerang, dan Bekasi. Penelitian deskriptif kuantitatif ini menggunakan metode survei. Hasil penelitian menunjukkan bahwa motivasi paling kuat adalah untuk memperlihatkan eksistensi diri, pencarian hiburan, dan penyelesaian tugas akademis. Kebiasaan penggunaan internet oleh pelajar dan mahasiswa menghadapi beberapa risiko, seperti kekerasan verbal dan nonverbal,
Semiotics Analysis of Tempo and Gatra Magazine Cover for September 2020 Edition Karina Kusuma WIjaya; Ruslan Ramli; Sumartono Sumartono
International Journal of Media and Communication Research Vol. 3 No. 1 (2022): International Journal of Media and Communication Research
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1238.336 KB) | DOI: 10.25299/ijmcr.v3i1.8047

Abstract

This study discusses symbols or signs related to the coronavirus (Covid-19) pandemic that are found on the covers of Tempo and Gatra magazines edition September 2002. The two magazines has front cover to show the pandemic situation in Indonesia. At the time Indonesia was in a very serious pandemic with a number of victims every day both ordinary people or medical officer. The purpose of this study is to determine the meaning contained on cover of Tempo and Gatra by using semiotics analysis of the Charles Sanders Peirce model. It consists of three points namely sign, object, and interpretant. The research method uses a descriptive qualitative approach. The data obtained in this study were sourced from documentation and literature study such as books, literatures, notes, and a number of other related websites. The result of the research is they differ each other. Tempo tries to portray The Minister of The Health of Republic of Indonesia Terawan Agus Putranto as a character who has fun and takes unilateral advantage of the policies he makes. While on the cover of Gatra, Terawan Agus Putranto is described as overwhelmed and incompetent in fulfilling his duties as minister of health.
Efforts to Maintain Health by Implementing Six Step Handwashing for Middle School Students Mulyo Wiharto; Sumartono Sumartono; Jerry Maratis
Jurnal Penelitian Pendidikan IPA Vol 9 No 5 (2023): May
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v9i5.3195

Abstract

Efforts to maintain health can be carried out with a clean and healthy lifestyle, including by washing hands 6 steps. Hands are the medium that transmits disease the most, so they must always be clean by washing hands in the 6 steps. The six steps to washing your hands start with pouring soap into your palms, rubbing your palms together, rubbing the back or back of your hands, rubbing between your fingers, rinsing off the soap and drying your hands. The results of observations in the classroom action research on 21 respondents consisting of junior high school students in Bekasi concluded that the majority of respondents (66.67%) had carried out the 6 steps of hand washing correctly. The results of observations of step-by-step hand washing stated that most respondents (72.79%) did the 6-step hand washing properly, in fact all respondents (100%) had carried out step 1 or step 1, namely pouring soap on their palms before washing. Hand. The quality of the implementation of the 6-step hand washing which was mostly good was made possible by the information obtained in the counseling conducted before the respondents carried out the practice of hand washing. The quality of the implementation of the 6-step hand washing which was mostly good was also made possible by the condition of the respondents who were mostly or 85.71% were women
Analisis Wacana Kritis Model Norman Fairclough Pada Pemberitaan Aksi Penusukan Kemenpolhukam di IDN TIMES Sumartono Sumartono; Yosi Aprilia Yonanda; Hani Astuti
Brand Communication Vol. 1 No. 2 (2022): Kepemimpinan Dalam Komunikasi Organisasi
Publisher : Prisani Cendekia Institute

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Abstract

News is not only an information about events, and/or opinions, but also a discourse and ideology of mass media management to the public. Various information that was broadcast by the mass media, one of which was the news of the stabbing of Kemenpolhukam Wiranto in October 2019 at IDN TIMES. Through Norman Fairclough's critical discourse analysis, the researcher will analyze how IDN TIMES discusses the news of the stabbing of Wiranto which will form a certain ideology for its readers. The results of the study show that news is not only information for readers, but also a place for forming ideology by the media.
Pengaruh Gaya Kepemimpinan terhadap Semangat Kerja Karyawan di PT Duta Fuji Electric Marcellyn Rivera; Sumartono Sumartono
Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Vol. 6 No. 5 (2026): EduTIK : Oktober 2026
Publisher : Jurusan PTIK Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67142/edutik.v6i5.621

Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh gaya kepemimpinan terhadap semangat kerja karyawan pada PT Duta Fuji Electric. Penelitian menggunakan pendekatan kuantitatif dengan metode survei. Populasi penelitian adalah seluruh karyawan PT Duta Fuji Electric dengan jumlah sampel sebanyak 84 responden. Data dikumpulkan melalui kuesioner yang mengukur gaya kepemimpinan dan semangat kerja karyawan, kemudian dianalisis menggunakan regresi linear sederhana dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa gaya kepemimpinan yang diterapkan pada PT Duta Fuji Electric cenderung berada pada kategori partisipatif, yang tercermin melalui pemberian arahan, motivasi, penghargaan, serta keterlibatan karyawan dalam pelaksanaan pekerjaan. Sementara itu, semangat kerja karyawan berada pada kategori tinggi yang terlihat dari kedisiplinan, tanggung jawab, kemampuan menyelesaikan pekerjaan, serta keinginan untuk tetap bekerja di perusahaan. Hasil analisis menunjukkan adanya hubungan positif antara gaya kepemimpinan dan semangat kerja karyawan, tetapi hubungan tersebut tidak terbukti signifikan secara statistik. Dengan demikian, gaya kepemimpinan belum menjadi faktor yang menentukan tinggi rendahnya semangat kerja karyawan pada objek penelitian. Dalam perspektif Ilmu Komunikasi, gaya kepemimpinan partisipatif tercermin melalui komunikasi dua arah antara pimpinan dan karyawan, terutama dalam penyampaian arahan, pemberian motivasi dan apresiasi, serta keterlibatan karyawan dalam proses pekerjaan. Meskipun pola komunikasi tersebut dapat mendukung terciptanya hubungan kerja yang terbuka dan interaktif, semangat kerja karyawan juga dapat dipengaruhi oleh faktor lain seperti lingkungan kerja, kompensasi, motivasi, hubungan antarkaryawan, kepuasan kerja, dan pengalaman kerja. Penelitian ini menunjukkan bahwa komunikasi dalam kepemimpinan merupakan bagian dari hubungan organisasi, tetapi bukan satu-satunya faktor yang membentuk semangat kerja karyawan. ABSTRACT This study aims to examine the influence of leadership style on employee morale at PT Duta Fuji Electric. This research employed a quantitative approach using a survey method. The population consisted of all employees of PT Duta Fuji Electric, with a sample of 84 respondents. Data were collected through questionnaires measuring leadership style and employee morale and were analyzed using simple linear regression with the assistance of SPSS. The results indicate that the leadership style applied at PT Duta Fuji Electric tends to be participative, as reflected in the provision of guidance, motivation, recognition, and employee involvement in work activities. Meanwhile, employee morale was categorized as high, as indicated by employee discipline, responsibility, ability to complete tasks, and willingness to remain with the company. The analysis revealed a positive relationship between leadership style and employee morale; however, the relationship was not statistically significant. Thus, leadership style was not found to be a determining factor of employee morale in the research setting. From a Communication Studies perspective, the participative leadership style is reflected through two-way communication between leaders and employees, particularly in providing guidance, motivation and recognition, as well as involving employees in work processes. Although this communication pattern can support the development of open and interactive workplace relationships, employee morale may also be influenced by other factors, including the work environment, compensation, motivation, coworker relationships, job satisfaction, and work experience. This study demonstrates that communication within leadership is an important component of organizational relationships, but it is not the sole factor shaping employee morale.
Analisis Semiotika Mengenai Representasi Pesan Cinta Bertepuk Sebelah Tangan dan Hubungan Toxic dalam Lagu-Lagu Karya Billie Eilish Nurul Hafid; Sumartono Sumartono; Agus Firmansyah; Juandanilsyah Juandanilsyah
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 4 (2026): Oktober : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i4.1226

Abstract

Music is one of the ways people communicate, and it can express messages and emotional experiences through lyrics and the visuals in music videos. This study aims to examine the portrayal of messages about love that is one-sided and toxic relationships in songs created by Billie Eilish. This study uses a qualitative approach with the semiotic analysis method by Roland Barthes, which includes the meanings of denotation, connotation, and myth. The research focuses on six songs: The Greatest, Birds of a Feather, Wildflower, Watch, When The Party Is Over, and Happier Than Ever. The research data is analyzed using the lyrics and visual elements found in the song and music video. Research shows that unrequited love is shown through hope, waiting, emotional dependence, fear of losing someone, anxiety, and inner conflict caused by unbalanced feelings. Meanwhile, toxic relationships are shown through emotional imbalance, ignoring a partner's needs, manipulating feelings, one-sided sacrifices, control in the relationship, and losing self-respect. In mythological terms, research shows there is criticism against the idea that sacrifice and suffering are signs of true love. This research concludes that Billie Eilish's songs are not just for entertainment, but also serve as a way to communicate, reflecting the reality of romantic relationships while highlighting the importance of awareness, emotional boundaries, and self-respect in building healthy relationships.
Perhatian dan Ketertarikan pada Konten Instagram Gamecom Team terhadap Minat Beli Game Troublemaker 2 Qaiser Fazle Mawla; Sumartono Sumartono
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 4 (2026): Oktober : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i4.1228

Abstract

Instagram social media is an effective marketing communication medium for building consumer purchase intention toward digital products, including video games. This study aims to examine the influence of attention and interest in Gamecom Team’s Instagram content on purchase intention toward Troublemaker 2: Beyond Dream based on the AISAS Model (Attention, Interest, Search, Action, Share). This study employed a quantitative approach using a survey of 100 Gamecom Team Instagram followers selected through simple random sampling based on the Slovin formula. The results show that the majority of respondents had high levels of attention (64%), interest (67%), and purchase intention (58%). Attention had a positive and significant effect on purchase intention (t = 2.004 > 1.984; sig. = 0.048 < 0.05), as did interest (t = 6.084 > 1.984; sig. < 0.001 < 0.05). Simultaneously, attention and interest had a positive and significant effect on purchase intention (F = 42.202 > 3.09; sig. < 0.001 < 0.05). The findings indicate that interest has a greater influence than attention, while both variables simultaneously affect purchase intention. These results demonstrate that, within the AISAS Model, attention and interest serve as initial stages that encourage consumers to proceed to information search and action, ultimately contributing to the formation of purchase intention.
Co-Authors Agus Firmansyah Asep Saefuddin Hani Astuti Juandanilsyah Juandanilsyah Karina Kusuma WIjaya Maratis, Jerry Marcellyn Rivera Mulyo Wiharto Nurul Hafid Qaiser Fazle Mawla Yosi Aprilia Yonanda Zinggara hidayat