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All Journal PRofesi Humas Expose: Jurnal Ilmu Komunikasi MITRA: Jurnal Pemberdayaan Masyarakat Wacana: Jurnal Ilmiah Ilmu Komunikasi Petra International journal of Business Studies (IJBS) Referensi : Jurnal Ilmu Manajemen dan Akuntansi Communicare : Journal of Communication Studies Communications Journal of Servite Journal of Research on Business and Tourism Jurnal Ilmiah Teknik Informatika dan Komunikasi Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO Metris: Jurnal Sains dan Teknologi
Yuliana Riana Prasetyawati
Institut Komunikasi Dan Bisnis LSPR
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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APLIKASI TECHNOLOGY ACCEPTANCE MODEL TERHADAP MINAT MENGGUNAKAN DOMPET DIGITAL DANA Wijaya, Brenda Jory; Prasetyawati, Yuliana Riana; Mustofa, Muhammad Hasim Habibil
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 11, No 2 (2023)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v11i2.5439

Abstract

Indonesia ranked 2nd (24.3%) among the countries where mobile payment app adoption is growing fastest. One of the newcomers from a startup fintech company, called Dompet Digital Indonesia  (DANA). DANA officially released in 2018 and in less than a year, has reached 20 million users. However, the total active daily users is only 1.5 million, which means the users who are loyal to using DANA are only about 7% of the total users. Therefore, to oversee the market acceptance and effectiveness of DANA as an E-Wallet from the level of user’s attitude and perspective  Technology Acceptance Model (TAM) will be used in this research. The aim of the study is to analyze the effect of perceived usefulness(X1), perceived ease of use (X2), and perceived risk (X3) towards the intention to use E-Wallet DANA. The method used in this research is quantitative with purposive sampling as the sampling technique. The data collection was carried out using an online questionnaire from 100 respondents who are between 19-35 years old and DANA users. The results of this study indicate that partially and simultaneously perceived usefulness (X1) and perceived ease of use (X2) have a positive and significant influence on the intention to use DANA, meanwhile perceived risk (X3) has a negative and significant effect on the intention to use DANA with determination coefficient value of 66.6%. DANA can increase the security factor in order to reduce the level of risk that is perceived by the users.
Pengaruh Green Product dan Green Advertising terhadap Minat Beli Gen Z pada Produk Vegan Base Maulida Fitria; Yuliana Riana Prasetyawati; Alvidiani Agustina Damanik
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 3 (2025): November: Jurnal Ilmiah Teknik Informatika dan Komunikasi 
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i3.1717

Abstract

The development of the beauty industry in Indonesia is projected to increase every year. One of the factors driving this development is the rise in consumption and use of cosmetics among Indonesian society. The National Waste Management Information System (SIPS) reported that in 2022 there were 35 million tonnes of waste, with the beauty industry contributing 6.8 million tonnes, 70% of which was not properly managed. This situation raises concerns about the welfare of the global ecosystem and encourages sustainability efforts across various business sectors. BASE is one of the companies that applies the green beauty concept through vegan products, environmentally friendly production processes, and several green movement initiatives. This study aims to measure the influence of green product and green advertising on the purchase intention of Generation Z in DKI Jakarta toward BASE’s vegan products. This research employs a quantitative method with a positivistic paradigm to measure the significance of influence and to test the hypotheses. The Theory of Consumption Value (TCV) serves as the theoretical foundation in understanding the underlying values that shape consumer purchase intention. Data from 100 respondents were processed using multiple linear regression analysis and hypothesis testing. The results indicate that green product and green advertising have a positive and significant simultaneous effect on purchase intention. These findings suggest that the implementation of green advertising by BASE as a marketing strategy, along with the green product concept that provides benefits for both users and the environment, contributes positively to increasing the purchase intention of Generation Z consumers.  
Strategi Pemasaran Inovatif dalam Mengembangkan Produk UMKM Batik Canting Ayu Prasetyawati, Yuliana Riana; Fitriyanti, Lamria Raya; Nurhajati, Lestari
Journal of Research on Business and Tourism Vol. 4 No. 2 (2024): Journal of Research on Business and Tourism
Publisher : Lembaga Penelitian Publikasi dan Pengabdian Masyarakat LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/104004220243

Abstract

UMKM merupakan pelaku utama dalam industri batik yang berperan besar dalam mendorong pertumbuhan ekonomi Indonesia. Salah satu tantangan bagi UMKM Batik di Indonesia adalah membuat produk batik yang modern namun tetap menjaga kelestarian budaya.  Penelitian ini bertujuan untuk mengetahui strategi pemasaran inovatif yang dilakukan oleh UMKM Batik dalam mengembangkan produk. Penelitian ini mengunakan pendekatan kualitatif melalui metode wawancara mendalam. Subjek penelitian adalah UMKM Batik Canting Ayu yang berlokasi di Bekasi. Temuan utama penelitian menunjukkan strategi produk inovatif melalui teknik pewarnaan coletan dan kombinasi motif bunga teratai dan ikan gabus mampu menjadi ciri khas produk batik UMKM Batik Canting Ayu yang membedakan dengan produk kompetitor lainnya. Strategi promosi melalui digital marketing seperti pemanfaat media sosial dan e-commerce menjadi inovasi untuk memperluas pangsa pasar UMKM Batik.
Co-Authors Aisah, Deska Dera Alexis Devera Lamoste Alvidiani Agustina Damanik Andini, Elda Sari Andini, Jeni Ayuni, Dinda Mutiara Cyntia Keliat Deska Dera Aisah Dinda Mutiara Ayuni Fatonah, R. Hijri Putri Felicia Hanslim Fitriyanti, Lamria Raya Friscilla Nikonov Henri Putra Jaya Ina Novita Sari Jati Paras Ayu Jati Paras Ayu Kestiara, Arsyanda Pradnya Kurniasari, Kenyo Kharisma Lestari Nurhajati Maro, Raissa Revanka Maulida Fitria Meiliana Agustine Mustofa, Muhammad Hasim Habibil Oktaviani, Rani Chandra Putra, Dicky Ramadhan Raden Adi Cahyadi Riki Fahriza Salsabilah, Rizka Andani Sandy Adithia Sartika, Kartini Dwi Setyaningtyas, Emilya Siti Adelita Raif Khadijah Stephanny Lianardo Tiara Pratiwi Vitha Octavanny Wijaya, Brenda Jory