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Journal : Nomosleca

BRAND INTERNAL COMMUNICATIONS CULTURE (BICCU) KOTA MALANG Widayati, Sri; Naha, Rambu
Jurnal Nomosleca Vol 2, No 2 (2016): Oktober 2016
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v2i2.624

Abstract

Abstract Malang is a city that has a very heterogeneous population, because immigrants not only came from the city on the island of Java, but from outside of Java Island. Many impacts would arise as a result of the influx of immigrants from all parts of the ground water. The negative impact is most likely to occur is the cultural frictions due to different understandings. Multicultural education that had been made by various parties apparently not able to reduce the cultural misunderstandings. Especially during the activities undertaken to harmonize inter-ethnic conducted by various social organizations partially, has not been well integrated and focused, therefore, the government should be able to make such programs have become a government program ongoing to establish Brand Internal Communications Culture (BICCU). The future is expected BICCU able to form a positive image of Malang as the City Multi ethnic harmonious and hamonis. This activity should be done in an integrated manner by all areas of the City Government of Malang who continue to coordinate with the social institutions, which is already capable of conducting union of multiculture significantly.DOI : https://doi.org/10.26905/nomosleca.v2i2.624
Disonansi Makna Cantik Remaja di Kota Waingapu Rambu Naha
Jurnal Nomosleca Vol 7, No 1 (2021): April, 2021
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v7i1.5485

Abstract

Beauty is defined through the process of social interaction and the use of symbols. Social interaction could define distinct meaning about reality. Youths in Waingapu, East Timor, interact within cultural context that is filled with values passed from generation to generation, and that includes how to define the meaning of beauty. As youths who live in an era of fast development of conventional and social media, youths are interacting with both cultural and social – constructed by media – values. This research aims to describe how the meaning of beauty is defined in Waingapu. To accomplish its objective, the research uses descriptive qualitative approach by conducting interview with ten youths from Waingapu. The result shows that youths in Waingapu define meaning of beauty from two opposite sides. They are facing a dissonance in which two values are going to two different directions. They however realize that the meaning of beauty is mainly defined by character – in accordance with the culture of people in Sumba – but they are unable to set aside the ideas that are constructed by media on the definition of beauty. Keywords: Meaning of Beauty, Symbolic Interactionism, Youths in Waingapu DOI: https://doi.org/10.26905/nomosleca.v7i1.5485