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All Journal Jurnal Penelitian Pendidikan IPA (JPPIPA) Wahana : Tridarma Perguruan Tinggi Dewa Ruci : Jurnal Pengkajian dan Penciptaan Seni Journal of Social Studies (JSS) Jurnal Media dan Komunikasi Prosiding Konferensi Nasional PKM-CSR Journal of Innovation Research and Knowledge Media Bina Ilmiah Askara: Jurnal Seni dan Desain Jurnal Komunitas (Komunikasi Tiada Batas)
Henricus Hans Setyawan Prabowo
Universitas Sebelas Maret Surakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Physics Public Health Social Sciences Other

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IMPLEMENTASI VISUAL STORYTELLING PADA FILM “THE SECRET LIFE OF WALTER MITTY” DALAM PENGEMBANGAN PRODUK AUDIO-VISUAL SEBAGAI STRATEGI PEMASARAN DI DESA WISATA DUKUH PAKEL KARANGANYAR Henricus Hans Setyawan Prabowo
Journal of Innovation Research and Knowledge Vol. 4 No. 10: Maret 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i10.9959

Abstract

Penelitian ini mengkaji implementasi visual storytelling pada film "The Secret Life of Walter Mitty" untuk pengembangan produk audio-visual sebagai strategi pemasaran di Desa Wisata Dukuh Pakel. Menggunakan pendekatan semiotika film Christian Metz, penelitian ini bertujuan menganalisis elemen-elemen visual storytelling dan mengembangkan model implementasinya dalam konteks promosi desa wisata. Metodologi penelitian dilakukan dalam empat tahap: (1) analisis tekstual film menggunakan teori grande syntagmatique Metz untuk mengidentifikasi kode-kode sinematik dan naratif, (2) ekstraksi prinsip-prinsip visual storytelling yang relevan, (3) perancangan model implementasi, dan (4) pengembangan prototype konsep audio-visual untuk Desa Wisata Dukuh Pakel. Hasil penelitian menunjukkan bahwa film "The Secret Life of Walter Mitty" memiliki pola-pola visual storytelling yang efektif dalam membangun narasi perjalanan dan transformasi personal, yang dapat diadaptasi untuk kepentingan promosi destinasi wisata. Model implementasi yang dikembangkan menawarkan kerangka kerja praktis dalam menghasilkan konten audio-visual yang menggabungkan aspek informatif dan emotif. Penelitian ini berkontribusi pada pengembangan strategi pemasaran destinasi wisata berbasis visual storytelling yang lebih efektif dan bermakna.
ANALISIS PENGARUH FOTOGRAFI TERHADAP PENINGKATAN PENJUALAN UMKM DI DESA WISATA WAYANG, KABUPATEN KLATEN Henricus Hans Setyawan Prabowo
Journal of Innovation Research and Knowledge Vol. 4 No. 7: Desember 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i7.9087

Abstract

Penelitian ini mengkaji peran penting fotografi dalam meningkatkan penjualan online UMKM di Desa Wisata Wayang, Kabupaten Klaten. Dalam konteks digital yang semakin maju, pemasaran online menjadi vital bagi UMKM untuk memperluas pasar. Fotografi produk berkualitas tinggi diidentifikasi sebagai elemen kunci dalam menarik minat konsumen dan membangun kepercayaan di platform digital. Penelitian ini menggunakan pendekatan kualitatif dengan desain studi kasus. Data dikumpulkan melalui wawancara mendalam dengan pemilik UMKM, observasi partisipatif terhadap praktik fotografi, dan analisis dokumentasi foto produk serta konten media sosial. Temuan menunjukkan bahwa fotografi produk yang profesional dan menarik berkontribusi signifikan dalam meningkatkan penjualan online. Foto yang berkualitas mampu meningkatkan daya tarik produk, memperkuat citra merek, dan membangun kepercayaan konsumen. Selain itu, penggunaan fotografi secara konsisten dan kreatif, seperti fotografi gaya hidup dan cerita visual, membantu UMKM menonjol di antara pesaing serta menciptakan koneksi emosional dengan konsumen. Penelitian ini memberikan wawasan berharga tentang pentingnya fotografi dalam strategi pemasaran digital UMKM dan menawarkan rekomendasi praktis bagi UMKM di Desa Wisata Wayang. Hasil ini juga relevan bagi UMKM di daerah lain yang menghadapi tantangan pemasaran serupa, menekankan pentingnya inovasi visual dalam meningkatkan daya saing di pasar digital
Film and Communication Desire: Visual Semiotics and Psychological Persuasion in Documentary Netflix's 'Flavorful Origins' as Gastronomic Representation Setyawan Prabowo, Henricus Hans
Jurnal Media dan Komunikasi Vol. 6 No. 1 (2025): Jurnal Media dan Komunikasi (MEDKOM) No 1 Volume 6 2025
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v6i1.77759

Abstract

This paper investigated how Netflix’s culinary docuseries Flavorful Origins constructs culinary authenticity via visual continuity and psychological communication mechanisms. Through analyzing three emblematic episodes (“Mutton,” “Noodles,” and “Potato”), relationships between cinematography, narrative sequencing, and cultural representation were examined. By utilizing Bordwell and Thompson’s continuity framework, Barthesian visual semiotics, and communication theory, this paper identified three mechanisms—geographic anchoring, sensory choreography, and temporal scripting—that together played out the authenticity of the episode. The paper argues that as 78% of the frames are close-ups of materiality, viewers’ visual syntax fetishizes materiality while activating sensory priming and embodied cognition. A paradox emerges between the series’ traditional and material authenticity claims and conformance to commercial food-media aesthetics with hyper-color grading. The paper argues that Flavorful Origins commodifies authenticity through “culinary nationalism,” using continuity editing to package regional Chinese cuisines as ethnographically truthful but globally desirable. Psychological communication mechanisms such as parasocial engagement and desire cultivation work through visual rhetoric to activate embodied responses that go beyond cultural documentation, showcasing food media as psychological persuasion and identity negotiation. These findings contribute to critical food media studies through revealing how streaming platforms remediate cultural authenticity through standardized visual regimes in the era of digital gastronomy. Keywords: Desire; Culinary Authenticity; Visual Semiotics; Netflix Docuseries
THEATRE OF MIND DALAM GASTROSINEMA Setyawan Prabowo, Henricus Hans; Nugrahaning Widhi, Dwi Putri
ASKARA: Jurnal Seni dan Desain Vol 4 No 2 (2025): ASKARA: Jurnal Seni dan Desain
Publisher : LPPM Institut Teknologi Telkom Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20895/askara.v4i2.2053

Abstract

Penelitian ini mengkaji proses komunikasi psikologis dalam gastrosinema melalui analisis lintas budaya film "The Hundred-Foot Journey" (2014). Kajian ini mengeksplorasi bagaimana sinema kuliner berfungsi sebagai "mesin penghubung" antara pesan gastronomi film dengan imajinasi penonton melalui proses berurutan persepsi, kognisi, emosi, dan pembentukan memori. Kerangka teoretis mengintegrasikan teori komunikasi psikologis dengan kajian komunikasi antarbudaya untuk memahami bagaimana gastrosinema menciptakan theatre of mind. Ia menjadi ruang kognitif di mana penonton menghidupi narasi kuliner secara eksperiensial. Melalui analisis visual sekuens fusi kuliner India-Prancis, penelitian ini menghasilkan bagaimana gastrosinema mempromosikan gastronomi lokal dengan melibatkan persepsi sensori, respons emosional, dan aktivasi memori secara bersamaan. Stimuli visual (persiapan makanan, estetika plating), elemen auditori (suara memasak), dan komponen naratif (tradisi keluarga, identitas budaya) menciptakan pesan komunikatif kompleks yang diproses melalui memori makanan penonton. Temuan mengungkapkan bahwa gastrosinema melampaui konsumsi visual dengan memicu memori episodik dan kolektif, memungkinkan penonton "merasakan" aroma dan "mengalami" autentisitas budaya.
Cyber Physical System: The Role of Website as a Medium of Digital Marketing for Ecotourism Ina Primasari; Sri Herwindya Baskara Wijaya; Henricus Hans Setyawan Prabowo; Joko Suranto
Jurnal Penelitian Pendidikan IPA Vol 9 No 12 (2023): December
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v9i12.5562

Abstract

The advancement of human civilisation and the development of the global economy in various fields has now entered Indonesia with various new digital-based technologies and is currently known as the industrial era 4.0 which is based on cyber physical systems. Digitalisation in various fields is currently also intensively carried out in the tourism sector which is one of the country's foreign exchange boosters. Indonesia's tourism development is supported by adequate human resources and the diversity of natural resources which is an added value in order to sedate tourists to visit tourist destinations in Indonesia. The tourism village will later become an independent tourism village with sustainable tourism village certification. The assistance is carried out through the development of Human Resources in the management of tourist villages, product development or travel patterns, and digital development. In the management of digitalisation-based Independent Tourism Villages, the 7 destinations have used websites as a marketing communication medium. With the existence of digital technology-based marketing communication, many Tourism Villages are now increasingly recognised by the wider community across time and space. Marketing communication through websites is one of the right strategies for tourism businesses because it is a more efficient and effective media display and has a positive significance for the tourism sector.
Communicating culinary desire: persuasive strategies in Netflix's 'Flavoured Origins' Henricus Hans Setyawan Prabowo; Md. Anisul Haque; Misbah Ul Islam
Dewa Ruci: Jurnal Pengkajian dan Penciptaan Seni Vol. 20 No. 2 (2025)
Publisher : Pascasarjana Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/dewaruci.v20i2.7695

Abstract

Food documentaries have become influential tools for cultural representation on streaming platforms, yet little is known about how they construct culinary authenticity and engage viewers psychologically. This paper examines how Netflix's Flavorful Origins uses persuasive visual strategies to communicate culinary desire while representing regional Chinese cuisines. Three episodes ("Mutton," "Noodles," and "Potato") were analyzed using Bordwell and Thompson's continuity editing framework and Barthesian visual semiotics to identify patterns in cinematography and narrative sequencing. The analysis reveals three key persuasive mechanisms: geographic anchoring (establishing cultural authenticity through location), sensory choreography (using close-up shots to stimulate embodied responses), and temporal scripting (sequencing traditions within modern narratives). Results show that 78% of frames emphasize material close-ups, creating a visual syntax that fetishizes ingredients while activating viewers' sensory engagement. However, a tension emerges between the series's claims to traditional authenticity and its use of commercial food-media aesthetics, including hyper-color grading and standardized editing patterns. The paper argues that Flavorful Origins practices "culinary nationalism" by packaging regional cuisines as both ethnographically authentic and globally consumable. This study contributes to food media studies by demonstrating how streaming platforms use continuity editing as psychological persuasion, transforming cultural documentation into desire cultivation and revealing the commodification of authenticity in digital gastronomy.
VISUAL STORYTELLING FOR KEMUNING TOURISM VILLAGE DEVELOPMENT: A DOCUMENTARY FILM APPROACH Henricus Hans Setyawan Prabowo
JURNAL KOMUNITAS Vol. 12 No. 2 (2026): Jurnal KOMUNITAS, Vol.12 No. 2, Edisi September 2026-Februari 2027 (Forthcomin
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/jkom.v12i2.2305

Abstract

Tourism villages in rural Indonesia increasingly rely on digital promotion, yet promotional fragmentation and absentee business ownership continue to undermine community benefit and authentic visitor experience. This study examines visual storytelling through a prototype documentary film as a participatory communication strategy for Kemuning Village, Karanganyar Regency, Central Java. The study combines close documentary film analysis with a Focus Group Discussion (FGD) involving fourteen village stakeholders. Findings show that the prototype film constructs an immersive, authenticity-grounded destination identity aligned with local wisdom values, particularly togethernes and ecological stewardship. FGD analysis reveals five structural challenges: non-local asset ownership, absence of institutional assistance, promotional fragmentation, adventure tourism pricing competition, and weak environmental governance. The study argues that visual storytelling functions simultaneously as an identity anchor, a multi-platform promotion framework, a community deliberation tool, and a governance argument, four functions that position communication as the logical entry point for sustainable tourism development in Kemuning.
Co-Authors Adi Wibowo, Ahimsa Alkhajar , Eka Nada Shofa Anshori, Mahfud Aryanto Budhi Sulihyantoro Aryanto Budhy Sulihyantoro Aryanto Budhy Sulihyantoro Aryanto Budhy Sulihyantoro Candra Wijaya, Deniawan Tommy Candra, Deniawan Tommy Chatarina Heny Dwi Surwati Deniawan Tommy Candra Deniawan Tommy Candra Deniawan Tommy Candra Wijaya Dwi Tiyanto Dwi Tiyanto Dwi Tiyanto Dwi Tiyanto, Dwi Eka Nada Shofa Alkhajar Eka Nada Shofa Alkhajar Eka Nada Shofa Alkhajar Firdastin Ruthnia Yudiningrum Ina Primasari Ina Primasari Ina Primasari Ina Primasari Joko Suranto Md. Anisul Haque Misbah Ul Islam Nugrahaning Widhi, Dwi Putri Permana, Adimas Maditra Primasari, Ina Shofa Alkhajar, Eka Nada Sri Herwindya Baskara Wijaya Sri Herwindya Baskara Wijaya sri herwindya baskara wijaya Sri Herwindya Baskara Wijaya Sri Herwindya Baskara Wijaya, Sri Herwindya Baskara Sulihyantoro, Aryanto Budhy Suranto Tommy Candra, Deniawan Wibowo, Ahimsa Adi