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Journal : Tuturlogi: Journal of Southeast Asian Communication

Pengaruh Electronic Word of Mouth (e-WOM) di Media Sosial terhadap Keputusan Menonton pada Film Spider-Man Ramadhany, Valda Ayu; Illahi, Azizun Kurnia
Tuturlogi: Journal of Southeast Asian Communication Vol 3, No 2 (2022): Tuturlogi: Journal of Southeast Asian Communication
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.tuturlogi.2022.003.02.5

Abstract

This research examines the influence of Electronic Word of Mouth on the decision to watch the movie Spider-Man: No Way Home. The study aims to determine whether Electronic Word of Mouth (e-WOM) has an impact on the decision to watch Spider-Man: No Way Home, as assessed through three dimensions of Electronic Word of Mouth: Intensity (X1), Valence of Opinion (X2), and Content (X3), along with the purchasing decision as the dependent variable (Y). An explanatory quantitative method was employed in this study, with data collected through an online questionnaire, online comments, or reviews about the film Spider-Man: No Way Home on social media. The sampling technique used in this research was purposive sampling, and multiple linear regression analysis was applied for data analysis. The results indicate that the Theory of Planned Behavior can explain the decision to watch the movie made by the respondents. Furthermore, the dimensions of Intensity (X1), Valence of Opinion (X2), and Content (X3) collectively contribute to 46.5% of the variance in the purchasing decision variable (Y). Intensity (X1) and Content (X3) are dimensions of the independent variables that significantly influence, while the Valence of Opinion dimension (X2) does not significantly affect the decision to watch.
Representasi Romantic Relationship dalam Film Wedding Agreement Ahsani, Filardi Amal; Illahi, Azizun Kurnia
Tuturlogi: Journal of Southeast Asian Communication Vol 3, No 2 (2022): Tuturlogi: Journal of Southeast Asian Communication
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.tuturlogi.2022.003.02.4

Abstract

This research aims to analyze the portrayal of romantic relationships in the film "Wedding Agreement" involving arranged couples. The focus of the research is to explore how the representation of these relationships in the film relates to the social context of Indonesian society, as well as the relevance of the phenomena depicted in the film to the current conditions. The research method used is qualitative descriptive, with document analysis as the data collection technique. The use of discourse analysis with its two paradigms is chosen as the data analysis technique in this study because it can reveal culture and society in a discourse constructed through textual elements, namely the formalist and functionalist paradigms. The results show that the film "Wedding Agreement" represents several phenomena that occur in the social reality of Indonesia, such as arranged marriages, patriarchal culture, the influence of strong religious values, and high parental control over children. The question that arises is whether the phenomena portrayed in the film truly reflect the current state of society and to what extent the film can depict the actual issues faced by the community. Overall, "Wedding Agreement" provides a relevant representation of the social and cultural context of Indonesia.