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All Journal Jurnal Sains Sosio Humaniora Jurnal Abdimas Mandiri Al-Kharaj: Journal of Islamic Economic and Business Jurnal Ekuilnomi Jurnal Ekonomi Indonesian Journal of Business Analytics (IJBA) Prapanca : Jurnal Abdimas International Journal of Economics, Business and Innovation Research Sasambo: Jurnal Abdimas (Journal of Community Service)
Bagus Yunianto Wibowo
Jurusan Administrasi Bisnis Politeknik Negeri Semarang
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pendampingan Legalitas UMKM PKH Graduasi Melalui Sistem Online Single Submission di Kecamatan Suruh Nanang Adie Setyawan; Bagus Yunianto Wibowo; Lastri Sagita
Prapanca : Jurnal Abdimas Vol. 2 No. 1 (2022): Prapanca: Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (289.047 KB) | DOI: 10.37826/prapanca.v2i1.229

Abstract

Legal assistance regarding the Registration of Micro Small Business Permits in sub-districts is ordered through the Online Single Submission (OSS) System based on Government Regulation Number 24 of 2018, departing from the lack of socialization and education for PKH (Family Hope Program) Graduation SME’s actors. Implementation of community service in the form of micro, small and medium legal assistance to a number of 20 beneficiaries of the Family Hope Program. This community service aims to increase legal awareness of SME’s actors to take care of the legality of their business. Method of increasing legal awareness by providing assistance. The material for socialization includes Law no. 20 of 2008 concerning SME’s and Presidential Regulation No. 98 of 2014, Government Regulation Number 24 of 2018 concerning Integrated Electronic Business Licensing Services or (OSS). Micro, Small and Medium Enterprises as one of the actors of economic development in the regions need to be empowered through human resource development, capital support, production and productivity, business protection, partnership development, business networks and marketing as well as business legality through (OSS). ). The results of the mentoring show an increase in understanding and legal awareness of SME’s to take care of the legality of their business. Keywords: Mentoring, Legality, NIB (Business Permit Number), PKH Graduation
Improving Business Productivity Performance Through Entrepreneurship Training And Entrepreneurship Self - Efficacy Nanang Adie Setyawan; Bagus Yunianto Wibowo
Jurnal Ekuilnomi Vol. 5 No. 1 (2023): Jurnal Ekuilnomi Vol 5 No 1 Mei 2023
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (568.449 KB) | DOI: 10.36985/ekuilnomi.v5i1.539

Abstract

This study was conducted to identify entrepreneurial desire and entrepreneurial productivity among Semarang State Polytechnic students after post-covid-19. Respondents in this study were 100 Semarang State Polytechnic students who own businesses. This study used confirmatory factor analysis and maximum likelihood estimation in SEM (Structural Equation Modeling) from the AMOS 24.0 statistical software package (Structural Moment Analysis). The data collection technique used questionnaires with different semantic scales. The results of parameter estimation are in accordance with the hypothesis that entrepreneurial knowledge has a significant effect on business preference with a normalised coefficient estimate of 0.586 and a P-Value of ***, and entrepreneurial training has a positive effect on business preference with a normalised coefficient estimate of 0.470 and a P-Value of *** and entrepreneurial interest has a significant effect on business productivity with a normalised coefficient estimate of 1.007 and a P-Value of ***. From this study, it can be concluded that in the current post- covid-19 context, students who are engaged in the startup world need to increase their education and understanding of entrepreneurship, especially in this time of great need. There must be innovation so that they can survive and develop in a better direction along with the times.
PELATIHAN DIGITAL MARKETING UNTUK MENINGKATKAN PENJUALAN & PRODUKTIVITAS BAGI KOMUNITAS KPM PKH Nanang Adie Setyawan; Mellasanti Ayuwardani; Bagus Yunianto Wibowo; Vinda Setya Kartika; Irawan Malebra
Jurnal Abdimas Mandiri Vol. 7 No. 2
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jam.v7i2.2456

Abstract

Salah satu permasalahan yang dihadapi oleh Komunitas KPM PKH di Kec. Suruh adalah masalah pemasaran dan keterampilan menggunakan teknologi. Komunitas KPM PKH  di Kec. Suruh memerlukan pengembangan usaha berbasis teknologi sehingga dapat bersaing dengan usaha  baru yang bersifat online. Tujuan dari penulisan artikel ini adalah 1) Mengidentifikasi penggunaan media pemasaran pada Komunitas KPM PKH  di Kec. Suruh, 2) Menggambarkan upaya pengembangan usaha berbasis teknologi pada Komunitas KPM PKH  Kec. Suruh melalui pelatihan digital marketing. Metode yang digunakan adalah dengan observasi, wawancara, penyebaran kuesioner dan Focus Group Discussion. Metode yang digunakan dalam upaya pengembangan usaha berbasis teknologi adalah metode pendidikan masyarakat dan pelatihan. Materi -materi dalam upaya pengembangan usaha berbasis teknologi pada Komunitas KPM PKH  Kec. Suruh melalui pelatihan digital marketing meliputi : 1) Menumbuhan jiwa kewirausahaan untuk bisnis online, 2) Sharing session, 3) Pelatihan digital marketing (menggunakan facebook dan instragram bisnis). Hasil identifikasi menunjukkan bahwa banyak Komunitas KPM PKH  di Kec. Suruh menggunakan teknologi sederhana dalam pemasaran, yaitu didominasi dengan media Whatsapp. Bahkan masih banyak Komunitas KPM PKH  yang menjalankan usahanya secara offline tanpa bantuan teknologi. Hasil evaluasi dari kegiatan pelatihan digital marketing menunjukkan bahwa kegiatan ini mendapatkan tanggapan yang positif, dinilai dapat memberikan wawasan dan ilmu, dan memberikan inspirasi
The Influence Of Influencer Endorsement And Brand Image On Purchasing Intentions Gen Y And Z Bagus Yunianto Wibowo; Riyadi; Saptianing Saptianing; Puji Wahyuningrum
International Journal of Economics, Business and Innovation Research Vol. 2 No. 01 (2023): January, International Journal of Economics, Business and Innovation Research
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the influence of influencer endorsement (X1) and brand image (X2) on purchase intention (Y) at Y and Z generation consumers of Erigo products in Semarang City. The data collection method used in this research were questionnaires and literature study. The questionnaires used a Semantic Differencial scale with 10-point scale and the sample collecting method used was convinience random sampling on 100 Y generation consumers and Z generation of Erigo product in Semarang City. The data analysis method used were test of validity, reliability test, three box method test, classic assumption test, multiple linear regression, F test, the coefficient determination, and t test. Based on calculations using IBM SPSS 26 version software, the result of this research showed that the regression equation Y = 0.583 + 0.306X1 + 0.746X2. In addition, the F test result of 519,789 was bigger than F table which was 3,09. Similarly to the F test, the t test result was bigger than t table and had a significance value less than 0,05. So, it can be concluded that influencer endorsement (X1) and brand image (X2) had a significant influence on purchase intention (Y). The most influential variable is brand image (X2)
The Role Of Product Quality, Quality Of Human Resources, And Corporate Culture In Improving Company Performance Through Business Strategy Bagus Yunianto Wibowo; Sinar Hubtrian Ade; Evinta Amalia Nurhidayah
Al-Kharaj: Journal of Islamic Economic and Business Vol. 6 No. 2 (2024): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v6i2.5151

Abstract

This study aims to analyze of product quality, human resource (HR) quality, and company culture on business strategy. As well as the influence of product quality, quality of HR, corporate culture, and business strategy at company performance. The population in this study is the manager of micro units for the 2021-2022 period which amounted to 147 with a sample using a population of 147 respondents and the data processed amounted to 102 respondents. Analyzer using SEM (structure equations modeling) The results of investigation prove that product quality has a sign on business strategy. HR quality has a sign on business strategy. Corporate culture does not affect business strategy. The quality of the product does not affect the performance of the enterprise. The HR quality does not affect company performance. Corporate culture has a sign effect in company performance and business strategy has a sign effect on company performance
Pelatihan Manajemen K3 Dan Penerapannya Sebagai “Value Co-Creation” Di Masa Pandemik Covid-19 (Studi Kasus Pada Pangkas Rambut Madura Di Kota Semarang) Andi Setiawan; Mellasanti Ayuwardani; Bagus Yunianto Wibowo; Irawan Malebra
Sasambo: Jurnal Abdimas (Journal of Community Service) Vol. 4 No. 1: February 2022
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/sasambo.v4i1.605

Abstract

Usaha Pangkas Rambut Madura telah menjadi ikonik “Migrant Family Entrepreneurship” di Indonesia. Kehadiran mereka telah menjadi kekuatan ekonomi kerakyatan yang tangguh dan mandiri. Pandemi COVID-19 telah mempengaruhi pendapatan sector jasa termasuk usaha Pangkas Rambut Madura yakni 90,90%. Kegiatan pengabdian ini bertujuan memberikan solusi atas dampak pandemic dengan pelatihan manajemen kesehatan dan keselamatan kerja (k3) dan penerapannya sebagai “Value Co-Creation”. Kegiatan pengabdian ini melibatkan tiga mitra Usaha Pangkas Rambut Madura di Kota Semarang. Metode yang digunakan pada kegiatan pengabdian adalah pelatihan dan pemberian alat Manajemen Keselamatan dan Kesehatan Kerja (K3) serta IPTEK. Instrumen evaluasi kegiatan pengabdian dengan penyusunan kuesioner yang mengukur kinerja pelaksanaan program pelatihan, sedangkan instrument kinerja pemasaran dipergunakan untuk mengukur dampak positip bagi tiga mitra pengabdian. Hasil kegiatan pengabdian menunjukkan pertama, perilaku mitra pengabdian semakin patuh melaksanakan protocol Kesehatan. Kedua, mitra pengabdian mampu praktik manajemen K3. Ketiga, Mereka memasukan konsep penciptaan Value Co-Creation dalam praktik bisnis mereka. Keempat, mereka mampu meningkatkan kinerja usaha dengan praktik manajemen K3 dan konsep penciptaan Value Co-Creation. K3 Management Training and Its Application as "Value Co-Creation" During the Covid-19 Pandemic (Case Study on Madura Barbershop in Semarang City)  The Madura Barbershop has become an iconic “Migrant Family Entrepreneurship” in Indonesia. Their presence has become a strong and independent people's economic force. The COVID-19 pandemic has affected the revenue of the service sector, including the Madura Barbershop business, which is 90.90%. This service activity aims to provide solutions to the impact of the pandemic with occupational Health, Safety and Environment (HSE) management training and its application as "Value Co-Creation". This service activity involves three partners of the Madura Barber Shop in Semarang City. The method used in service activities is training and providing management tools for Occupational Health, Safety and Environment (HSE) and science and technology. The instrument for evaluating service activities is by compiling a questionnaire that measures the performance of the implementation of the training program, while the marketing performance instrument is used to measure the positive impact for the three service partners. The results of service activities show that first, the behavior of service partners is increasingly obedient in implementing the Health protocol. Second, service partners are able to practice HSE management. Third, they incorporate the concept of Value Co-Creation in their business practices. Fourth, they are able to improve business performance with HSE management practices and the concept of Value Co-Creation.    
Meningkatkan Sustainable Performance Melalui Big Data Analytics Capabilities Dengan Variabel Mediasi Supply Chain Management & Circular Economy Practices Nanang Adie Setyawan; Bagus Yunianto Wibowo; Mellasanti Ayuwardani; Vinda Setya Kartika; Novitasari Eviyanti; Kusmayadi; Riyadi
Jurnal Ekuilnomi Vol. 6 No. 2 (2024): Ekuilnomi Vol 6(2) Mei 2024
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/q9c9zj17

Abstract

Penelitian ini mengkaji mekanisme kinerja keberlanjutan atau Sustainable Performance  melalui Big Data Analytics Capabilities yang berkontribusi dalam menciptakan nilai berkelanjutan dan menganalisis peran mediasi yang dimainkan oleh Supply Chain Management Capabilities (SCMC), serta Circular Economy Practices (CEP), yang berdampak terhadap kinerja berkelanjutan. Populasi pada penelitian ini ialah para pelaku UMKM sektor Kuliner dan Fashion di Jawa Tengah. Sedangkan Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah Metode Purposive Sampling. Untuk jumlah sampel penelitian adalah 100 sampel dari total populasi responden. Data dikumpulkan menggunakan kuesioner yang kemudian diolah menggunakan SPSS versi 25 dengan menggunakan analisis jalur. Hasil analisa menunjukkan bahwa Big Data Analytics Capabilitiesmempunyai dampak yang positif dan signifikan terhadap keberlanjutan dari kinerja UMKM, maka bagi para pelaku UMKM seyogyanya senantiasa berupaya mengikuti perkembangan zaman dengan penerapan Big Data Analytics Capabilitiesterhadap para karyawan sehingga mampu meningkatkan konsumen dan tetap eksis dalam industri
Penerapan Green Supply Chain Management Guna Meningkatkan Kinerja Bisnis UMKM Batik Semarang Bagus Yunianto Wibowo; Irin Mirrah Luthfia; Mona Inayah Pratiwi; Destine Fajar Wiedayanti; Nanang Adie Setyawan
Jurnal Ekuilnomi Vol. 6 No. 3 (2024): Ekuilnomi Vol 6(3) Nov 2024
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/xr4wk583

Abstract

Meningkatnya tantangan persaingan ekonomi dan permasalahan terkait pemeliharaan lingkungan hidup menuntut para pelaku usaha untuk mempertimbangkan Tindakan - tindakan yang akan diambil agar dapat bertahan dan eksis dalam pemulihan pasca pandemi dengan tetap memperhatikan kondisi lingkungan sekitar, penerapannya Green Supply Chain Management (GSCM) menjadi topik yang sedang digaungkan di dunia industri saat ini. Populasi penelitian ini adalah para pelaku UMKM Batik Semarang. Sedangkan teknik pengambilan sampel yang digunakan dalam penelitian ini adalah metode purposive sampling. Jumlah sampel penelitian sebanyak 100 sampel. Teknik penelitian yang digunakan adalah Structural Equation Modeling (SEM) dengan aplikasi AMOS 24. Output model dalam penelitian ini diharapkan dapat memberikan kontribusi positif bagi pelaku UMKM dalam upaya mewujudkan keberlangsungan usahanya, baik berupa saran implikasi manajerial. dan perumusan artikel ilmiah dan instrumen pengukuran. Saran manajerial ditujukan kepada pemerintah daerah dalam merumuskan kebijakan program untuk mempertahankan eksistensi pengusaha batik semarang yang saat ini terimbas isu terkait ramah lingkungan
Co-Authors Andi - Setiawan Destine Fajar Wiedayanti Evinta Amalia Nurhidayah Irawan Malebra Irin Mirrah Luthfia Kusmayadi Lastri Sagita Mellasan Ayuwardani Mellasanti Ayuwardani Mellasanti Ayuwardani Misbakhul Arrezqi Misbakhul Arrezqi Mona Inayah Pratiwi Nanang Adie Setyawan Novitasari Eviyanti Puji Wahyuningrum Riyadi Riyadi Saptianing Saptianing Sinar Hubtrian Ade Vinda Setya Kartika