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Determination of Public Purchasing Power and Brand Image of Cooking Oil Scarcity and Price Increases of Essential Commodities M. Ridho Mahaputra; Saputra, Farhan
International Journal of Advanced Multidisciplinary Vol. 1 No. 1 (2022): International Journal of Advanced Multidisciplinary (April-June 2022)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (308.435 KB) | DOI: 10.38035/ijam.v1i1.9

Abstract

Cooking oil is one of the primary needs of the Indonesian people. The habits of the Indonesian people cannot be separated from the use of cooking oil in processing various types of dishes. This makes cooking oil a crucial role. As the largest Crude Palm Oil (CPO) producing country globally, it should not be a problem for Indonesia to meet its domestic cooking oil needs. In addition to meeting the needs of households and small industries, significant industries also require cooking oil as a component of producing one of the products. For this reason, it is necessary to have a strict policy taken by the government so that the scarcity of cooking oil and the increase in the price of essential commodities can be resolved quickly. This study aims to determine people's purchasing power, brand image, scarcity of cooking oil, and price increases of essential commodities.
Pengaruh Lingkungan Kerja, Motivasi terhadap Produktivitas Kerja Karyawan pada PT REMCO Jambi Suprapto, Eko; M. Rizky Mahaputra; M. Ridho Mahaputra
Jurnal Ilmu Multidisiplin Vol. 1 No. 4 (2023): Jurnal Ilmu Multidisplin (Januari-Maret 2023)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jim.v1i4.164

Abstract

Bertujuan untuk mengetahui seberapa besar pengaruh Lingkungan Kerja dan Motivasi terhadap Produktivitas Kerja Pegawai pada sebuah organisasi atau instansi. Variabel independen penelitian ini adalah Lingkungan Kerja dan Motivasi, serta Produktivitas Kerja sebagai variabel dependen. Hasil dari rekapitulasi tanggapan responden menyatakan bahwa Produktivitas Kerja Pegawai termasuk dalam kategori Baik, Lingkungan Kerja termasuk dalam kategori Baik, Motivasi termasuk dalam kategori Sangat Baik. Pengujian korelasi menunjukan bahwa ketiga variabel independen yang diteliti yaitu variabel Lingkungan Kerja dan Motivasi, terbukti berpengaruh positif terhadap variabel dependennya Produktivitas Kerja yaitu X1 terhadap Y Lingkungan Kerja terhadap Produktivitas Kerja termasuk dalam kategori Sedang, X2 terhadap Y artinya Motivasi terhadap Produktivitas Kerja termasuk kategori Sedang, X1 terhadap X2 artinya Lingkungan Kerja terhadap Motivasi termasuk dalam kategori Sedang, X1 dan X2 terhadap Y artinya Lingkungan Kerja dan Motivasi terhadap Produktivitas Kerja termasuk dalam kategori Sedang.
THE YOUTH INTEREST TO INVEST IN STOCKS: EDUCATION, ADVERTISING AND MOTIVATION Ahmad Munawar, Niknik; M. Ridho Mahaputra
Dinasti International Journal of Education Management And Social Science Vol. 3 No. 4 (2022): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v3i4.1214

Abstract

Stocks are an important and relatively popular instrument in a company and the capital market. Shares are intended for companies that have made an initial public offering (IPO) in the capital market or financial market to obtain capital from investors to develop their business and company to be more significant. In this way, the company and investors will mutually benefit from the IPO process and share ownership, including 1) Shareholders receiving stock dividends. The distribution period varies between companies, and the nominal dividend is based on the number of shareholdings. It is distributed based on the profits earned by the company. 2) Shareholders get Capital Gain, where every time the share price increases, It can use to sell shares when the price is far above the purchase price, 3) Shareholders have time flexibility due to the long-term nature of the stock and low risk. The research method used in this research is descriptive qualitative. The results of this study are: 1) Education is related to Youth Interest in Invest in Stocks, 2) Advertising is related to Youth Interest in invest in Stocks, and 3) Motivation is related to Youth Interest in invest in Stocks.
Interactive Digital Advertising as a Strategy to Increase Brand Awareness, Engagement, and Purchase Intention in Local Startups: A Conceptual Study Arlindo do Ceu Fatima; Casimirio Soares; Gupron, Gupron; M. Ridho Mahaputra; Andri Yandi
Siber International Journal of Digital Business (SIJDB) Vol. 3 No. 1 (2025): (SIJDB) Siber International Journal of Digital Business (July - September 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v3i1.277

Abstract

The development of digital technology has encouraged local startups to adopt more effective and efficient marketing strategies. One increasingly used approach is interactive digital advertising, which enables two-way communication between brands and consumers. This conceptual article aims to examine the role of interactive digital advertising in increasing brand awareness, consumer engagement, and purchase intention. By integrating various previous research findings, this article develops a conceptual framework that demonstrates the relationship between interactive digital advertising and brand awareness, consumer engagement, and purchase intention. This study is expected to provide theoretical contributions to the development of sustainable marketing literature and serve as an initial reference for researchers in conducting future empirical research.
Determination of Communication in the Organization: Non Verbal, Oral and Written (Literature Review) Kurniadi, Wahyu; M. Ridho Mahaputra
Journal of Law, Politic and Humanities Vol. 1 No. 4 (2021): (JLPH) Journal of Law, Politic and Humanities (August 2021)
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (513.366 KB) | DOI: 10.38035/jlph.v1i4.80

Abstract

Literature review article on the influence of non-verbal, oral and written on communication is a scientific article that aims to build a research hypothesis on the influence between variables that will be used in further research, within the scope of communication science in organizations. The method of writing this Literature Review article is the library research method, which is sourced from online media such as Google Scholar, Mendeley and other academic online media. The results of this Literature Review article are that: 1) Non-verbal influences on communication; 2) Oral effect on Communication; and 3) Writing has an effect on Communication. Apart from these 3 exogenous variables that affect the endogenous variable Communication, there are still many other factors including the Competence, Environment and Skill variables.