Article Per Year (5 Year)
p-Index From 2021 - 2026
2.233
P-Index
This Author published in this journals
All Journal DWIJA CENDEKIA: Jurnal Riset Pedagogik EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) GUYUB: Journal of Community Engagement Renjana Pendidikan Dasar Journal Of Business, Finance, and Economics (JBFE) Jurnal Pengabdian Masyarakat Bestari (JPMB) Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Litera : Jurnal Bahasa dan Sastra Jurnal Pengabdian Masyarakat IPTEKS
Dies Nurhayati
Pendidikan Ekonomi, Fakultas Pedagogi Dan Psikologi, Universitas PGRI Wiranegara Pasuruan
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Social Sciences Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search

 1   2 
Kreativitas Lokal untuk Kemandirian Desa: Strategi Pengembangan Produk Unggulan Sukorejo Choirun Nisak; Dies Nurhayati
Jurnal Pengabdian Masyarakat IPTEKS Vol. 11 No. 2 (2025): PENGABDIAN MASYARAKAT IPTEKS
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze strategies for developing superior local products based on community potential in Sukorejo Village, Pohjentrek District, Pasuruan Regency. Sukorejo Village possesses diverse creative and socio-cultural economic potentials, including home industries such as embroidery, knitting, furniture production, and the making of Hajj caps, as well as the agricultural sector that applies the innovative jajar legowo planting system. In addition, the local cultural tradition Besaran, celebrated annually during Eid al-Adha, represents a form of collective solidarity and local wisdom that holds great potential as a cultural tourism attraction. Therefore, developing Sukorejos local potentials is considered a promising pathway to achieving rural independence and sustainable development. This research employed a qualitative method with a descriptive approach. Data were collected through in-depth interviews with the community leaders, local entrepreneurs, and farmer groups. The data were analyzed interactively through the stages of reduction, presentation, and conclusion drawing to describe the factual conditions of local potential management and development strategies. The findings reveal that Sukorejos creative economy is rooted in the communitys traditional skills and craftsmanship but has not yet been optimally managed due to limited innovation in design, digital promotion, and market access. The study concludes that Sukorejos success in achieving sustainable local development depends on cross-sector collaboration such synergy is essential to build a productive, competitive, and sustainable.
The Implementation of Mobile Learning Marketing in the Teaching of Introduction to Business in Higher Education Ninik Sudarwati; Dies Nurhayati
LITERA : Jurnal Bahasa Dan Sastra Vol. 12 No. 2 (2026): LITERA: Jurnal Bahasa dan Sastra
Publisher : LPPM Universitas Dhyana Pura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36002/litera.v12i2.5473

Abstract

The rapid advancement of mobile technology has significantly transformed higher education, creating opportunities for more flexible, engaging, and personalized teaching approaches. This study examines the implementation of mobile learning marketing in teaching Introduction to Business courses in universities. Mobile learning marketing is defined as the integration of marketing principles such as value creation, engagement, personalization, and learner journey design—into mobile-based pedagogical strategies. Adopting a conceptual–theoretical approach, this study synthesizes existing literature, theoretical models, and educational frameworks to construct a comprehensive analytical perspective. The analysis draws upon pedagogical theories (constructivism, experiential learning, self-determination), technology integration models (TPACK, SAMR, CoI), technology adoption theories (TAM, UTAUT), and marketing frameworks (service-dominant logic, customer engagement). Sources include peer-reviewed journals, books, and case studies published between 2010 and 2024. Findings highlight that mobile learning marketing can enhance student engagement, flexibility, and real-world relevance in business education. It allows learners to experience authentic business simulations, collaborate through mobile platforms, and access content anytime and anywhere. The approach aligns with students’ digital habits and fosters essential competencies such as adaptability, creativity, and entrepreneurial thinking. However, challenges persist, including the digital divide, faculty readiness, risks of cognitive overload, and limitations in assessment validity. The study concludes that mobile learning marketing is not simply a technological trend but a pedagogical innovation that repositions learning as a co-created service between educators and students. For successful implementation, universities must address infrastructural gaps, support faculty training, and design inclusive strategies that ensure equitable access. Future research should empirically evaluate the effectiveness of mobile learning marketing in Introduction to Business courses and explore its long-term impact on students’ entrepreneurial readiness.
Co-Authors Abdul Madjid Musannah Aini Fitri Ana Ahsana El Sulukiyyah Ayu Maya Damayanti Barotun Mabaroh Chalimah Chalimah Choirun Nisak Dewi Urip Wahyuni Diah Anita Pusparini M Mutmainah Mardiningsih Masruchan Masruchan Nikmatul Hasanah Ninik Sudarwati Ninik Sudarwati Nunuk Indarti Puput Luthfiani Purwaningrum Puji Lestari Putri Ayu Anisatus Shalikhah Robbiatul Amalia Silfatun Nikmah Siyono Siyono Suchaina Suchaina