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All Journal JSEH (Jurnal Sosial Ekonomi dan Humaniora) DERIVATIF International Journal of Economics Development Research (IJEDR) Journal of Management - Small and Medium Enterprises (SME's) Journal of Research on Business and Tourism Journal of Rural Tourism (JoRT)
Yudiandri, Tri Eko
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Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Social Sciences Other

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Kesiapan UKM Dalam Mengadopsi Layanan Pembayaran Berbasis Digital (Studi Pada Industri Pendukung Pariwisata) Yudiandri, Tri Eko; Sulistyo, Agung; Kusumawati, Fitri Dwi; Sudanang, Ertanta Ari; Djamil, Farah Diana
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 10 No. 4 (2024): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v10i4.417

Abstract

As a tourism support industry, businesses have opportunities to grow through digital payment services enabled by financial technology (fintech). This study analyzes the readiness of small-scale SMEs to adopt digital payment systems using a mixed-method approach. Data were collected via questionnaires and interviews from 178 small-scale entrepreneurs selected through purposive sampling. The research evaluates the benefits, ease of use, and potential risks of digital payment adoption. Results indicate that digital payment services provide significant advantages despite certain risks. Entrepreneurs also gained valuable insights into risk mitigation. Using Miles and Huberman's analysis, the study highlights the importance of entrepreneurs' awareness and readiness in adopting digital payment services to ensure business sustainability.
IMPLEMENTATION OF DIGITAL-BASED MARKETING IN CREATING SUSTAINABLE BUSINESS THROUGH SOSTAC ANALYSIS Yudiandri, Tri Eko; Fitriana, Fitriana; Buchori, Apit; Sulistyo, Agung
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i1.19335

Abstract

This study aims to investigate innovations in digital-based marketing strategies in small and medium businesses. This study uses a qualitative research design. The object of this study is YAD Blangkon, which has implemented technology in its business marketing activities. Moreover, the study highlights the added value of successful business management and a 25% increase in sales value over the previous year. Various concepts can aid in the development of the managed business. One of the references and methods available is SOSTAC analysis. We chose this framework due to its conceptual nature, which enables the development of a more comprehensive digital-based business management strategy. Through a combination of interview activities and the application of the SOSTAC-RACE planning concept, this study produced findings on the application of digital-based business management strategies. This study shows the need for business actors to take various steps, including analyzing the business environment, conducting SMART analyses correctly, developing business strategies, and refining them through the application of tactics in the field.. Keywords: Tourism; Business; Sustainability, SOSTAC-RACE Planning
Rural tourism development through the role of village government: Study of Purbayan Tourist Village, Indonesia Sulistyo, Agung; Yudiandri, Tri Eko; Kusumawati, Fitri Dwi; Kristianto, Dwi Agus; Musadad, Musadad
Journal of Rural Tourism Vol. 4 No. 2 (2025): July - December
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jrt.2025.04021255

Abstract

Purpose – This study aims to examine the role of village government in developing regional potential, particularly in rural tourism.Methodology/Design/Approach – This qualitative case study investigates how the village government develops the Purbayan Tourism Village through planned work programs. Data were collected via semi-structured interviews with selected stakeholders.Findings – The village government plays a key role in developing the Purbayan Tourism Village, acting as a driver in optimizing rural tourism potential. Programs emphasize sustainability through community deliberation, legal strengthening, external collaboration, and management innovation. Policies are responsive to local needs while aligned with regulations.Originality/Value – This study highlights village government policies that contribute to sustainable tourism development.
The Impact of Digital Marketing and Celebrity Endorsements on Consumer Purchase Intentions in the Modern Business Landscape Fajri, Muhammad Iqbal; Yudiandri, Tri Eko; Ratnawita, Ratnawita; Rasyid, Rulyenzi; Jati, Prihatina
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 2 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i2.7394

Abstract

The purpose of this research is to test the impact of digital marketing and celebrity endorsers on consumer purchasing interest in Wardah Brand Products. This research uses a quantitative method with regression analysis. The sampling technique in this research is using purposive sampling and the number of samples in this research is 110 respondents. The data were analyzed using Multiple linear regression analysis with the help of IBM SPSS 25. The results of this research show that digital marketing and celebrity endorsers have a positive and significant effect on consumer purchasing interest in Wardah Brand Products. The results of this study can be used as a reference for further researchers who will study similar problems.  
Implementasi Prinsip Pariwisata Berkelanjutan Melalui Pengelolaan Berbasis Masyarakat: Studi Pada Desa Wisata Poncokusumo Agung Sulistyo; Noviati, Fitria; Yudiandri, Tri Eko; Rahmawati, Aneke; Suharyono, Edy; Kristianto, Dwi Agus
Journal of Research on Business and Tourism Vol. 3 No. 2 (2023): Journal of Research on Business and Tourism
Publisher : Lembaga Penelitian Publikasi dan Pengabdian Masyarakat LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/104003220233

Abstract

Pariwisata menjadi salah satu sektor yang mampu memberikan sumbangan terhadap perekonomian negara. Kondisi tersebut secara langsung berdampak pada munculnya industri pendukung pariwisata serta peningkatan perekonomian masyarakat. Lebih lanjut, pariwisata juga memberikan dampak positif bagi peningkatan kualitas hidup masyarakat, seperti: penurunan emosi negatif, penyediaan lapangan kerja, hingga meningkatkan kualitas dan potensi wilayah. Pengelolaan pariwisata berbasis masyarakat merupakan cara yang dapat diimplementasikan. Masyarakat sebagai instrument utama pengelolaan pariwisata memainkan peranan penting. Sebagai penggerak utama, keberadaan masyarakat dalam pengelolaan pariwisata menjadi hal yang perlu diperhatikan. Pemberdayaan masyarakat dalam menciptakan pengelolaan pariwisata berkelanjutan dapat mengacu pada prinsip pengelolaan pariwisata berkelanjutan. Penelitian ini bertujuan untuk menganalisa penerapan prinsip pengelolaan pariwisata berbasis masyarakat di desa wisata Poncokusumo. Implementasi desain penelitian mix methode digunakan dalam studi ini. Pengumpulan data dalam penelitian ini menggunakan kusisioner, wawancara dan observasi lapangan. Hasil penelitian menunjukan jika prinsip pengelolaan pariwisata berbasis masyarakat mendapatkan respon baik. Penerapan prinsip pengelolaan berbasis masyarakat antara lain: perhatian terhadap lingkungan, pemberdayaan ekonomi dan masyarakat, peran serta masyarakat, peningkatan kualitas SDM, dan perhatian terhadap nilai seni, budaya serta aktivitas masyarakat telah diimplementasikan dengan baik.
INVESTIGASI TRANSAKSI PEMBAYARAN BERBASIS DIGITAL DALAM MENCIPTAKAN BISNIS BERKELANJUTAN Sulistyo, Agung; Yudiandri, Tri Eko; Ristanti, Ristanti; Noviati, Fitria; Supratman, Annida Khairiyyah
Derivatif : Jurnal Manajemen Vol 19, No 2 (2025): November
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v19i2.2566

Abstract

Peningkatan ekonomi masyarakat serta pemberdayaan potensi wilayah, menjadi dampak perkembangan pariwisata. Beberapa peluang bisnis muncul seperti: akomodasi, biro perjalanan, kerajinan, transportasi, hingga merangsang munculnya pelaku UMKM. Berbagai saluran serta teknologi mendorong munculnya situasi kompetitif. Berbagai kemudahan diberikan seperti layanan cash less. Penelitian ini bertujuan membuka selubung implementasi pembayaran berbasis digital pelaku UMKM. Jenis penelitian deskriptif kualitatif digunakan dalam studi ini. Sebanyak 97 pelaku usaha dipilih berdasarkan tabel krejcie. Penentuan sampel diperkuat dengan persyaratan yang digunakan antara lain: 1) berskala mikro dan kecil, 2) memiliki portal transaksi digital, dan 3) memiliki legalitas usaha. Pengumpulan data menggunakan kuisioner serta wawancara. Data dianalisa menggunakan metode Interpretative Phenomenology Analysis (IPA) dan teknik triangulasi sebagai validasi data. Hasil penelitian menunjukan jika responden memiliki presepsi positif terhadap penggunaan transaksi digital. Beberapa instrumen digunakan dalam riset ini antara lain: manfaat penggunaan, kemudahan penggunaan serta resiko penggunaan. Nilai manfaat serta kemudahan penggunaan dijadikan panduan dalam meningkatkan jumlah transaksi. Disisi lain, pelaku usaha perlu mempertimbangkan munculnya berbagai resiko melalui peningkatan pengetahuan serta keterampilan. Hasil ini diharapkan mampu menjadi literasi bagi pelaku UMKM dalam memperkuat pengelolaan bisnis. Penelitian berikutnya dapat berfokus pada pengaruh pembayaran digital dalam merangsang jumlah transaksi.Kata kunci: Berkelanjutan, Bisnis, Teknologi, Transaksi, UMKM
Co-Authors Apit Buchori Djamil, Farah Diana Dwi Agus Kristianto Edy Suharyono Ertanta Ari Sudanang Fajri, Muhammad Iqbal Fitriana Fitriana Jati, prihatina Kusumawati, Fitri Dwi Musadad Musadad Noviati, Fitria Rahmawati, Aneke Rasyid, Rulyenzi Ratnawita Ratnawita Ristanti, Ristanti Sulistyo, Agung Supratman, Annida Khairiyyah