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All Journal Jurnal Agro JURNAL KESEHATAN LINGKUNGAN: Jurnal dan Aplikasi Teknik Kesehatan Lingkungan Agrin : Jurnal Penelitian Pertanian Jurnal Teknologi Pangan dan Hasil Pertanian Jurnal Teknologi Pendidikan Jurnal Abdi Masyarakat Saburai (JAMS) Jurnal Serambi Abdimas Jurnal Pengabdian Mandiri E-JRM Indonesian Journal of Food Technology Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service Medic Nutricia : Jurnal Ilmu Kesehatan Jurnal Pengabdian Kepada Masyarakat Pusat Unggulan Iptek Penanggulangan Stunting Berbasis Kesehatan Ibu dan Anak Seroja Husada: Jurnal Kesehatan Masyarakat
Erminawati erminawati
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Journal : E-JRM

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Pengaruh Kualitas Produk Dan Brand Trust Terhadap Keputusan Pembelian Smartphone Samsung (Studi Mahasiswa Pengguna Smartphone Samsung di Unisma) Erminawati, Erminawati; Nurhidayah, Nurhidayah; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The large growth of smartphones in Indonesia certainly causes competition with each other, for example, Samsung brand smartphones have used various methods to maintain their existence and increase the number of sales each period. In winning competition in the business world, the thing that becomes a company's competitive advantage is the purchasing decisions of its consumers. Understanding consumer purchasing decisions is not easy because purchasing decisions are influenced by various factors such as product quality and brand trust. In this research, a quantitative approach is used, where this research has conducted tests on Unisma students who use Samsung smartphones in the city of Malang. The results of this research can prove that there is a positive influence between product quality and brand trust variables on Samsung smartphone purchasing decisions. The conclusions drawn are only based on quantitative data analysis, so it is hoped that there will be further research regarding product quality and brand trust on decisions. purchasing different research methods or qualitative methods, wider samples, and the use of different and more complete research instruments. Keywords: product quality, brand trust, on purchasing decision. 
Co-Authors Abdul Haris Adityo Nugroho, Adityo Agustina, Laili Ainun Sajidah Al Azhari, Muhammad Fuady Ari Asnani ary yunanto Ayuningtyas, Laksmi Putri Evi Risa Mariana Fahrurrozi Rahman Febrianty, Ersha Gatot, Masitowati Gunawan Wijonarko Hammad, Hammad Hanis Adila Lestari Herdian Farisi Heru Adi Djatmiko Hikmah Yuliasari Imam Santoso IMAM SANTOSO Imanuela S. S, Dea Rama Isnawati Isnawati Isti Handayani istiqomah istiqomah Juanda Juanda Khairiyah, Jumiatul Kurniawan, Anri Lestari, Hanis Adila Luhsarandini, Bivannie Martina, Salma Nor Fadila, Desty Noraida Noraida, Noraida Nur Aini Nur Prihatiningsih Nurhidayah Nurhidayah Rahmawati, Rahmawati Ramie, Agustine Rifda Naufalin Risa Marina, Evi Santi Dwi Astuti Sawitri, Deswita Dwi Syarifudin Syarifudin Tirtasari, Maidaturrizky Zainab Zainab Zainal Abidin Arief Zulfikar Ali As, Zulfikar Ali